Qipai
- Company typePrivate
- Founded2015
- HeadquartersShenzhen, China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Qipai firmographics
Firmographics- Name
- Qipai
- Website
- https://movmovie.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Qipai industry classification
Industry- Product category
- Mobile Video Marketing Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Corporate & Internal Communications Video (MPADAEAC)
- akta.pro secondary industry
- Short-Form User-Generated Video Platforms (MPACABAB)
Keywords
Where Qipai is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Qipai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Qipai product offering
Product offeringCore offering
Qipai operates a mobile video self-marketing platform that enables enterprises to create and distribute video content for marketing purposes. The platform is targeted at business customers seeking mobile-first video marketing capabilities. The service is accessed via the movmovie.com web domain.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Video Self-Marketing Platform A mobile video self-marketing platform for enterprises that allows businesses to create, manage, and distribute video marketing content through a mobile-first interface. Targeted at enterprise customers seeking self-service video marketing capabilities.
Companies that use Qipai
Customer profileIdeal customer profiles1 record
Qipai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Qipai competitors and assessment
Company assessmentBroad incumbents
- Canva: Canva is a global visual design platform with a strong video creation and marketing module targeting enterprises and SMBs. It overlaps with Qipai by offering template-driven mobile video self-marketing, but operates as a broad horizontal design suite rather than a video-only specialist.
- Kuaishou (enterprise/Kling): Kuaishou is a major Chinese short-video platform with enterprise-facing video creation tools and Kling AI video generation. It is a broad incumbent in the same Chinese enterprise video marketing space where Qipai operates, with materially larger distribution and capital.
- Tencent Cloud (VOD / enterprise video): Tencent Cloud offers enterprise video production, editing, and distribution services as part of its broader cloud and media stack. It is a large incumbent that competes with Qipai in supplying Chinese enterprises with video marketing tooling.
Direct peers
- InVideo: InVideo is an online video creation platform that lets businesses quickly produce marketing and social videos from templates. It is a direct peer to Qipai in the self-service enterprise video marketing category, with similar template-driven, AI-assisted creation workflows.
- Lumen5: Lumen5 is a self-service video creation platform specifically built for marketing teams to turn text content into branded social videos. It is closely comparable to Qipai as an enterprise-focused, template-driven video marketing tool.
- Biteable: Biteable offers an online video maker aimed at businesses producing marketing, explainer, and brand videos. It targets the same SMB/enterprise marketing use case as Qipai with simplified templates and a self-service workflow.
- Promo.com: Promo.com is a video creation platform designed for businesses and agencies to produce promotional and social marketing videos. It is a direct competitor in the self-service enterprise video marketing space.
Emerging players
- Pictory: Pictory uses AI to convert long-form content into short marketing videos, targeting enterprise marketers and content teams. It intersects with Qipai's mobile video marketing use case but focuses specifically on AI-powered text-to-video workflows.
- Synthesia: Synthesia is an AI video generation platform that enables enterprises to produce videos with AI avatars and text-to-video capabilities. It overlaps with Qipai in the enterprise video marketing space but differentiates via generative AI avatars.
- HeyGen: HeyGen provides AI-generated video content for marketing, sales, and training, with text-to-video and avatar capabilities. It is comparable to Qipai as an enterprise video marketing tool with a strong AI-generation layer.
Market position
Customer concentration
Qipai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qipai leadership team
Management profileNumber of profiles
Qipai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qipai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qipai
What does Qipai do?
Qipai operates a mobile video self-marketing platform that enables enterprises to create and distribute video content for marketing purposes. The platform is targeted at business customers seeking mobile-first video marketing capabilities. The service is accessed via the movmovie.com web domain.
When was Qipai founded?
Qipai was founded in 2015. It employs 11 to 50 people.
Where is Qipai based?
Qipai is headquartered in Shenzhen, China, in the Asia region.
Who are Qipai's main competitors?
Broad incumbents on record are Canva, Kuaishou (enterprise/Kling) and Tencent Cloud (VOD / enterprise video). Direct peers are InVideo, Lumen5, Biteable and Promo.com. Emerging players are Pictory, Synthesia and HeyGen.
Does Qipai have an API?
No public API is recorded for Qipai.
What industry is Qipai in?
Qipai's product category is Mobile Video Marketing Software. Its primary akta.pro industry code is MPADAEAC, Corporate & Internal Communications Video, with a secondary code of MPACABAB, Short-Form User-Generated Video Platforms. Its NAICS code is 5162 and its SIC code is 7812.