Loox
Loox is a bootstrapped, profitable SaaS platform that helps Shopify merchants collect, display, and syndicate photo and video reviews for visual social proof, serving 130,000+ brands and 3,000 Shopify Plus stores worldwide.
- Company typePrivate
- Founded2015
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Loox does
Loox is a bootstrapped, profitable SaaS company that provides a visual reviews and social proof platform built exclusively for the Shopify ecosystem. Founded in 2015 and self-funded since 2016, the company is headquartered in Ramat Gan, Israel and operates with a lean team of under 100 employees. Its core product, the Loox Shopify Reviews App, helps merchants collect photo and video reviews through smartly timed post-purchase requests and display them across the storefront via customizable widgets from homepage to checkout. Adjacent modules include Loox Referrals and Rewards, the Widget Library, and AI Convert, which adds AI-powered review sorting, persuasive-phrase highlighting, and multilingual translation. The platform is 'Built for Shopify' certified and integrates with Google Shopping, Meta Shops, TikTok Shop, Klaviyo, Omnisend, Smile, PageFly, AfterShip, and Shopify Flow, with a full API and webhooks for headless implementations.
Loox monetizes primarily through monthly subscription tiers on the Shopify App Store, with a freemium trial for new merchants. In November 2025 the company extended its offering with Reviewers.com, a separately-priced ($150 per campaign per month) product-sampling platform that connects US-based Shopify brands with a vetted consumer community for FTC-compliant video reviews, addressing the trust crisis caused by AI-generated and fake reviews. The platform serves 130,000+ brands across 180+ countries, including 3,000 Shopify Plus merchants such as Blendjet, Arduino, Miami Heat Store, and Zumba, and has facilitated 53 million+ reviews and 500 million+ monthly shopper engagements, driving $240 million in merchant sales in the last year. Distribution is product-led and marketplace-led through the Shopify App Store, supplemented by comparison SEO against Yotpo and Judge.me, content marketing, case studies, and an Academy for merchant education. The company holds no external institutional funding and has been recognized by Duns 100 as Israel's #1 best startup to work for in 2024 and for community impact.
Loox firmographics
Firmographics- Name
- Loox
- Legal name
- Loox Online Ltd.
- Website
- https://loox.app
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Loox is a bootstrapped, profitable SaaS platform that helps Shopify merchants collect, display, and syndicate photo and video reviews for visual social proof, serving 130,000+ brands and 3,000 Shopify Plus stores worldwide.
- Ownership category
- akta.pro rank
Where Loox is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Loox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Loox App Subscriptions: Subscription-based revenue from Shopify merchants using the Loox review platform. Plans offered at various tiers with different feature access.
- Reviewers.com Campaign Fees: Reviewers.com charges $150 per month for one campaign with additional campaigns at $150 each. This is an add-on service for obtaining authentic video reviews at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
| Subscription | Monthly | Reviewers.com campaign-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Loox product offering
Product offeringCore offering
Loox is a visual reviews and social proof platform built exclusively for Shopify merchants. It enables e-commerce brands to collect photo and video reviews from customers and display them in customizable widgets across their storefront. The platform also includes AI-powered review sorting, translation, and persuasive phrase highlighting, along with a separate Reviewers.com service that connects brands with vetted consumers to produce authentic FTC-compliant video reviews at scale.
Product overview
Loox is a social proof platform built exclusively for Shopify that offers a unified suite of visual review management tools. The core product is the Loox Shopify Reviews App, which collects and displays photo and video reviews. Related offerings include Reviewers.com (a product sampling platform for obtaining authentic video reviews from vetted consumers), Referrals and Rewards (conversion tools including one-click referrals and smart discounts), Widget Library (customizable display options), and AI Convert (AI-powered features for review optimization and translation). The platform serves 130,000+ brands and integrates with major Shopify apps like Klaviyo, Omnisend, and Shopify Flow.
Differentiator
Problem solved
Functional benefit
Brands
- Reviewers.com: A product sampling platform built exclusively for Shopify brands that connects brands with vetted everyday consumers to obtain authentic video reviews at scale.
Products and services
- Loox Shopify Reviews App
Quantifiable outcome
- 130,000+ brands trust Loox
- +3 more outcomes
Companies that use Loox
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Loox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature6 records
Loox partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ShopifycoreOfficial Shopify Plus partner with 'Built for Shopify' certification. Core platform integration with Shopify App Store distribution.
- GooglecoreOfficial Google partner for displaying Loox reviews on Google Shopping and Google properties.
- MetacoreOfficial Meta partner for displaying reviews on Meta Shops and social commerce.
- TikTok ShopcoreOfficial TikTok Shop partner for social commerce review integration.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Loox competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo is the most direct competitor to Loox in the Shopify reviews and UGC space, offering photo/video reviews, SMS marketing, loyalty, and subscriptions as a bundled commerce marketing platform. It targets the same Shopify merchants and competes head-to-head on visual reviews, which Loox explicitly compares against on its website.
- Judge.me: Judge.me is a Shopify-first product reviews app with a freemium model and very large install base on the Shopify App Store. It competes directly with Loox on photo/video review collection and display, and is one of the two competitors Loox names on its comparison marketing pages.
- Stamped.io: Stamped is a Shopify reviews and ratings app offering photo/video reviews, NPS, and Q&A. It is positioned similarly to Loox for SMB and mid-market Shopify merchants and competes on visual review presentation and ease of use.
- Okendo: Okendo is a Shopify Plus-focused reviews and UGC platform with a strong emphasis on visual (photo/video) reviews, subscription reviews, and AI-powered merchandising. It competes directly with Loox on the Shopify Plus and enterprise merchant segment Loox serves.
- Junip: Junip is a Shopify-native reviews platform focused on post-purchase review collection, photo/video reviews, and on-brand display widgets. It targets the same SMB-to-mid-market Shopify merchants as Loox with similar visual review capabilities.
- REVIEWS.io: REVIEWS.io is a reviews and ratings platform serving Shopify, BigCommerce, and other e-commerce stacks with photo/video review collection and syndication. It is comparable to Loox in feature scope and Shopify merchant target, though broader in platform support.
Broad incumbents
- Bazaarvoice: Bazaarvoice is an enterprise-scale ratings and reviews platform serving large retailers and CPG brands, with broader syndication networks. While it overlaps with Loox on visual reviews and social proof, it is positioned upstream of Shopify-native SMBs and competes mostly on enterprise/brand-side RFPs.
- Trustpilot: Trustpilot is a global consumer reviews platform with a freemium model used by many Shopify merchants as a trust badge. It is comparable as a reviews-and-social-proof layer on Shopify stores, but it operates as a broad, open review destination rather than a Shopify-native visual reviews app.
- PowerReviews: PowerReviews is an enterprise reviews and UGC platform offering photo/video reviews, Q&A, and syndication for mid-market and enterprise retailers. It overlaps with Loox on visual reviews and social proof but focuses on larger retailers across multiple e-commerce platforms.
- Feefo: Feefo is an established reviews and customer feedback platform serving mid-market and enterprise e-commerce merchants. It overlaps with Loox on review collection and display but is broader in scope (e-commerce platforms, verticals) and less focused on Shopify-native SMB merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Loox social profiles
Digital presenceLoox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loox leadership team
Management profileNumber of profiles
Profiles4 records
Loox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loox
What does Loox do?
Loox is a visual reviews and social proof platform built exclusively for Shopify merchants. It enables e-commerce brands to collect photo and video reviews from customers and display them in customizable widgets across their storefront. The platform also includes AI-powered review sorting, translation, and persuasive phrase highlighting, along with a separate Reviewers.com service that connects brands with vetted consumers to produce authentic FTC-compliant video reviews at scale.
Is Loox a public or private company?
Loox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loox founded?
Loox was founded in 2015. It employs 51 to 100 people.
Where is Loox based?
Loox is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Loox make money?
Two revenue lines are on record. Loox App Subscriptions are the primary driver. The others are reviewers.com Campaign Fees.
Who are Loox's main competitors?
Direct peers on record are Yotpo, Judge.me, Stamped.io, Okendo, Junip and REVIEWS.io. Broad incumbents are Bazaarvoice, Trustpilot, PowerReviews and Feefo.
Does Loox have an API?
Yes. Full programmatic access to reviews for creating custom widgets and headless storefronts, syncing with tech stack, and automating workflows with event-driven webhooks. Documentation available at developers.loox.app. Developer documentation is at developers.loox.app/documentation.