Loox

E-commerce Reviews & Social Proof Softwareloox.app

Loox is a bootstrapped, profitable SaaS platform that helps Shopify merchants collect, display, and syndicate photo and video reviews for visual social proof, serving 130,000+ brands and 3,000 Shopify Plus stores worldwide.

Company typePrivate
Founded2015
HeadquartersTel Aviv, Israel
Headcount51–100
GTM typeB2B
OfferingSoftware

What Loox does

Loox is a bootstrapped, profitable SaaS company that provides a visual reviews and social proof platform built exclusively for the Shopify ecosystem. Founded in 2015 and self-funded since 2016, the company is headquartered in Ramat Gan, Israel and operates with a lean team of under 100 employees. Its core product, the Loox Shopify Reviews App, helps merchants collect photo and video reviews through smartly timed post-purchase requests and display them across the storefront via customizable widgets from homepage to checkout. Adjacent modules include Loox Referrals and Rewards, the Widget Library, and AI Convert, which adds AI-powered review sorting, persuasive-phrase highlighting, and multilingual translation. The platform is 'Built for Shopify' certified and integrates with Google Shopping, Meta Shops, TikTok Shop, Klaviyo, Omnisend, Smile, PageFly, AfterShip, and Shopify Flow, with a full API and webhooks for headless implementations.

Loox monetizes primarily through monthly subscription tiers on the Shopify App Store, with a freemium trial for new merchants. In November 2025 the company extended its offering with Reviewers.com, a separately-priced ($150 per campaign per month) product-sampling platform that connects US-based Shopify brands with a vetted consumer community for FTC-compliant video reviews, addressing the trust crisis caused by AI-generated and fake reviews. The platform serves 130,000+ brands across 180+ countries, including 3,000 Shopify Plus merchants such as Blendjet, Arduino, Miami Heat Store, and Zumba, and has facilitated 53 million+ reviews and 500 million+ monthly shopper engagements, driving $240 million in merchant sales in the last year. Distribution is product-led and marketplace-led through the Shopify App Store, supplemented by comparison SEO against Yotpo and Judge.me, content marketing, case studies, and an Academy for merchant education. The company holds no external institutional funding and has been recognized by Duns 100 as Israel's #1 best startup to work for in 2024 and for community impact.

Loox firmographics

Firmographics

Name: Loox
Legal name: Loox Online Ltd.
Website: https://loox.app
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 51–100 employees
Short description: Loox is a bootstrapped, profitable SaaS platform that helps Shopify merchants collect, display, and syndicate photo and video reviews for visual social proof, serving 130,000+ brands and 3,000 Shopify Plus stores worldwide.
Ownership category
akta.pro rank

Where Loox is headquartered

Location

Headquarters

HQ city: Tel Aviv
HQ country: Israel
HQ region: Middle East

Offices1 record

Markets served

Loox business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

Loox App Subscriptions: Subscription-based revenue from Shopify merchants using the Loox review platform. Plans offered at various tiers with different feature access.
Reviewers.com Campaign Fees: Reviewers.com charges $150 per month for one campaign with additional campaigns at $150 each. This is an add-on service for obtaining authentic video reviews at scale.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free trial available for new users
Subscription	Monthly	Reviewers.com campaign-based pricing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Loox product offering

Product offering

Core offering

Loox is a visual reviews and social proof platform built exclusively for Shopify merchants. It enables e-commerce brands to collect photo and video reviews from customers and display them in customizable widgets across their storefront. The platform also includes AI-powered review sorting, translation, and persuasive phrase highlighting, along with a separate Reviewers.com service that connects brands with vetted consumers to produce authentic FTC-compliant video reviews at scale.

Product overview

Loox is a social proof platform built exclusively for Shopify that offers a unified suite of visual review management tools. The core product is the Loox Shopify Reviews App, which collects and displays photo and video reviews. Related offerings include Reviewers.com (a product sampling platform for obtaining authentic video reviews from vetted consumers), Referrals and Rewards (conversion tools including one-click referrals and smart discounts), Widget Library (customizable display options), and AI Convert (AI-powered features for review optimization and translation). The platform serves 130,000+ brands and integrates with major Shopify apps like Klaviyo, Omnisend, and Shopify Flow.

Differentiator

Problem solved

Functional benefit

Brands

Reviewers.com: A product sampling platform built exclusively for Shopify brands that connects brands with vetted everyday consumers to obtain authentic video reviews at scale.

Products and services

Loox Shopify Reviews App

Quantifiable outcome

130,000+ brands trust Loox
+3 more outcomes

Companies that use Loox

Customer profile

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Loox technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature6 records

Loox partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

ShopifycoreTechnology or IntegrationOfficial Shopify Plus partner with 'Built for Shopify' certification. Core platform integration with Shopify App Store distribution.
GooglecoreTechnology or IntegrationOfficial Google partner for displaying Loox reviews on Google Shopping and Google properties.
MetacoreTechnology or IntegrationOfficial Meta partner for displaying reviews on Meta Shops and social commerce.
TikTok ShopcoreTechnology or IntegrationOfficial TikTok Shop partner for social commerce review integration.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Loox competitors and assessment

Company assessment

Direct peers

Yotpo: Yotpo is the most direct competitor to Loox in the Shopify reviews and UGC space, offering photo/video reviews, SMS marketing, loyalty, and subscriptions as a bundled commerce marketing platform. It targets the same Shopify merchants and competes head-to-head on visual reviews, which Loox explicitly compares against on its website.
Judge.me: Judge.me is a Shopify-first product reviews app with a freemium model and very large install base on the Shopify App Store. It competes directly with Loox on photo/video review collection and display, and is one of the two competitors Loox names on its comparison marketing pages.
Stamped.io: Stamped is a Shopify reviews and ratings app offering photo/video reviews, NPS, and Q&A. It is positioned similarly to Loox for SMB and mid-market Shopify merchants and competes on visual review presentation and ease of use.
Okendo: Okendo is a Shopify Plus-focused reviews and UGC platform with a strong emphasis on visual (photo/video) reviews, subscription reviews, and AI-powered merchandising. It competes directly with Loox on the Shopify Plus and enterprise merchant segment Loox serves.
Junip: Junip is a Shopify-native reviews platform focused on post-purchase review collection, photo/video reviews, and on-brand display widgets. It targets the same SMB-to-mid-market Shopify merchants as Loox with similar visual review capabilities.
REVIEWS.io: REVIEWS.io is a reviews and ratings platform serving Shopify, BigCommerce, and other e-commerce stacks with photo/video review collection and syndication. It is comparable to Loox in feature scope and Shopify merchant target, though broader in platform support.

Broad incumbents

Bazaarvoice: Bazaarvoice is an enterprise-scale ratings and reviews platform serving large retailers and CPG brands, with broader syndication networks. While it overlaps with Loox on visual reviews and social proof, it is positioned upstream of Shopify-native SMBs and competes mostly on enterprise/brand-side RFPs.
Trustpilot: Trustpilot is a global consumer reviews platform with a freemium model used by many Shopify merchants as a trust badge. It is comparable as a reviews-and-social-proof layer on Shopify stores, but it operates as a broad, open review destination rather than a Shopify-native visual reviews app.
PowerReviews: PowerReviews is an enterprise reviews and UGC platform offering photo/video reviews, Q&A, and syndication for mid-market and enterprise retailers. It overlaps with Loox on visual reviews and social proof but focuses on larger retailers across multiple e-commerce platforms.
Feefo: Feefo is an established reviews and customer feedback platform serving mid-market and enterprise e-commerce merchants. It overlaps with Loox on review collection and display but is broader in scope (e-commerce platforms, verticals) and less focused on Shopify-native SMB merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Loox financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Loox leadership team

Management profile

Number of profiles

Profiles4 records

Loox funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Loox M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loox

What does Loox do?

Is Loox a public or private company?

Loox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Loox founded?

Loox was founded in 2015. It employs 51 to 100 people.

Where is Loox based?

Loox is headquartered in Tel Aviv, Israel, in the Middle East region.

How does Loox make money?

Two revenue lines are on record. Loox App Subscriptions are the primary driver. The others are reviewers.com Campaign Fees.

Who are Loox's main competitors?

Direct peers on record are Yotpo, Judge.me, Stamped.io, Okendo, Junip and REVIEWS.io. Broad incumbents are Bazaarvoice, Trustpilot, PowerReviews and Feefo.

Does Loox have an API?

Yes. Full programmatic access to reviews for creating custom widgets and headless storefronts, syncing with tech stack, and automating workflows with event-driven webhooks. Documentation available at developers.loox.app. Developer documentation is at developers.loox.app/documentation.