Refined Networks
Refined Networks is a London-based B2B platform founded in 2021 that helps fashion brands launch and scale on international digital marketplaces via a single contract, the proprietary Refined 360° technology, and an integrated 3PL fulfillment network across the UK, US, Europe, and the Middle East.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Refined Networks does
Refined Networks is a London-headquartered B2B platform founded in 2021 by Sune Bjerregaard, Ian Wallis, and Ben Barnett (operated under the legal entity AGT Retail Limited). The company helps fashion brands launch and scale on international digital marketplaces through a single contract, replacing the fragmented work of negotiating with each marketplace, reformatting product data per platform specification, managing cross-border logistics, and running day-to-day trading. As of 2025, Refined Networks serves 70+ fashion brand partners across womenswear, menswear, kidswear and lifestyle categories, with a customer portfolio that includes Benetton Group (United Colors of Benetton, Sisley), Mango, Debenhams Group brands (Coast, Warehouse, Oasis, Nasty Gal, Karen Millen), Lindex, J.Lindeberg, Petit Bateau, Celtic & Co., Freddy, Ghost London, Needle & Thread, Karen Millen, Live Unlimited London, Ro&Zo, Alie Street, FASHION SZN and MOS MOSH, among others. The company is two-sided: it sells a Marketplace Solution to brands and a Third-Party Brand Partnerships solution to digital marketplaces themselves.
The company's core technology is Refined 360°, a proprietary platform that unifies real-time stock and sales data across multiple channels and marketplaces in a single dashboard, with automated product data integration and expert oversight. It is paired with a Fulfilment Solution that uses a 3PL network across the US, UK and Europe to enable in-market warehousing, localized returns, and single-stock-pool fulfillment for marketplace, D2C and wholesale orders. Refined Networks builds on a partner tech stack that includes Shopify (for storefront integration), Mirakl (marketplace platform used by Macy's, ASOS, Saks), Tradebyte (middleware connecting 80+ retailers incl. Zalando and Amazon across 20+ markets), OneStock (distributed order management), BluJay/E2open (logistics), and Custom Gateway (digital catalogue). Geographic reach as of 2024–2025 spans the UK, Ireland, mainland Europe, North America, the Middle East, ANZ and DACH, supported by Country Directors in each region.
Refined Networks operates a commission-based revenue model, charging a percentage of sales generated through its marketplace partnerships, with a complementary stream of 3–4% of end-of-season unsold stock purchased back and routed through outlet channels. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, leveraging industry events (e.g., COTERIE New York), webinars with retail partners (e.g., Macy's), and PR in fashion trade publications, with brand-partner referrals as a bottom-of-funnel source. The company has raised a £2.5 million Series A (June 2023, led by Souter Investments alongside the Rueff family, Ben Barnett and Michael Rahamim) on top of an undisclosed seed from 2021; in October 2024 Richard Price, former MD of Clothing & Home at M&S, joined the board as Non-Executive Director.
Refined Networks firmographics
Firmographics- Name
- Refined Networks
- Legal name
- AGT Retail Limited
- Website
- https://refined-networks.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Refined Networks is a London-based B2B platform founded in 2021 that helps fashion brands launch and scale on international digital marketplaces via a single contract, the proprietary Refined 360° technology, and an integrated 3PL fulfillment network across the UK, US, Europe, and the Middle East.
- Ownership category
- akta.pro rank
Refined Networks industry classification
Industry- Product category
- Fashion Marketplace Expansion Services
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
Keywords
Where Refined Networks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Refined Networks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Commission on Sales: Refined Networks operates a commission-based revenue model where they charge a commission on sales generated through their platform and marketplace partnerships. The company's success is directly tied to the success of their brand partners.
- Unsold Stock Purchase: At end-of-season, Refined Networks offers to buy leftover items and sell them in established outlet stores. On average, this accounts for only 3-4% of goods. The rest is traded on platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Refined Networks product offering
Product offeringCore offering
Refined Networks operates a cross-border digital commerce platform that helps fashion brands launch and scale on leading international online marketplaces. Under a single contract, the company provides technology integration (Refined 360° dashboard), marketplace onboarding, product data management, day-to-day trading, and localized 3PL fulfillment across the UK, US, Europe, and the Middle East. The platform is offered both to fashion brands seeking marketplace access and to marketplaces seeking third-party brand partnerships.
Product overview
Refined Networks is a cross-border digital commerce platform that provides fashion brands with a holistic solution for marketplace expansion. The core offering consists of the Refined 360° technology platform paired with fulfilment and logistics services. Brands sign one contract with Refined Networks to gain access to multiple international marketplaces, with the platform handling integration, logistics, and day-to-day trading. The solution is modular—brands can use the marketplace solution alone or combine it with the fulfilment service for localised logistics across US, UK, and European 3PL networks. The platform is also offered to marketplaces seeking third-party brand partnerships, creating a two-sided network effect.
Differentiator
Problem solved
Functional benefit
Products and services
- Refined 360° Proprietary technology platform that unifies real-time stock and sales data across multiple channels and marketplaces, enabling brands to manage orders, stock allocation, and fulfillment through a single dashboard with automated integration capabilities.
- Marketplace Solution for Fashion Brands End-to-end service enabling fashion brands to profitably launch and scale on the world's biggest online platforms, including seamless contract negotiations, rapid integration, and end-to-end management of the trading process.
- Third-Party Brand Partnerships for Platforms Service for online fashion platforms and marketplaces to accelerate third-party brand expansion through a single partnership contract providing access to multiple curated brands, collaborative brand selection, new brand onboarding, and hands-on trading management.
- Fulfilment Solution Localized logistics service that enhances digital customer experience with faster, cheaper delivery and returns through a 3PL network across the US, UK and Europe, including in-market warehousing, order management, and localized returns experience.
Companies that use Refined Networks
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Refined Networks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Refined Networks partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- FNAD (FashionNet Anton Dell)coreInternational fashion consultancy with teams across North America, Europe and Middle East. Provides 360-degree service including matchmaking, strategy development, commercial and operational planning, onboarding, and brand advocacy for brands entering new markets.
- Anner ConsultingcoreHelps brands leverage hosted retail for growth in sales, profit, and customer count across USA. Focus on Shop-in-Shops alongside digital marketplaces, supporting US market assessment and retail partner selection.
- ShopifysupportingGlobal ecommerce platform partner enabling Refined Networks to integrate with Shopify-powered brands and storefronts for unified commerce operations.
- MiraklcoreEnterprise marketplace platform trusted by 450+ businesses worldwide including ASOS, BestSecret, Macy's and Saks. Provides the technology infrastructure for marketplace operations.
- TradebytecoreMiddleware facilitating connections between fashion brands and marketplaces through end-to-end integrations. Ecosystem includes 80+ retailers and marketplaces including Zalando, Amazon and OTTO across 20+ markets. Subsidiary of Zalando SE since 2016.
- BluJay Solutions (E2open)supportingCloud-based logistics capabilities for shippers, logistics service providers and freight forwarders. Powers frictionless supply chain across EMEA and APAC regions.
- OneStocksupportingDistributed order management system providing unified inventory view across stock locations and order orchestration. Powers omnichannel shopping for brands like Jigsaw, Hackett, Dune, Moss and S.Oliver.
- Custom GatewaysupportingCloud-based digital catalogue solution enabling retailers to expand online offerings and sell direct-to-consumer products profitably. Includes sales module for order visibility and fulfillment network integration.
- Macy'scoreIconic US department store and marketplace with 41.2 million active customers. Refined Networks helps brands launch on Macy's Marketplace, offering access to one of the largest US fashion customer bases.
- NordstromcoreLuxury fashion marketplace in the US. Multiple brands including Celtic & Co., Live Unlimited, Ro&Zo, and FASHION SZN launched through Refined Networks partnerships.
- John Lewis & PartnerscoreMajor UK online platform taking over £1 billion in fashion sales annually. Key launch platform for brands entering UK market through Refined Networks.
- NextcoreLeading UK online fashion retailer with major digital investments. One of the key platforms for brands using Refined Networks to enter UK market.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Refined Networks competitors and assessment
Company assessmentEmerging players
- Ankorstore: Ankorstore is a European B2B marketplace connecting independent brands with retailers, primarily in home, fashion, and lifestyle categories. Comparable to Refined Networks as a brand-to-retail intermediary, though Ankorstore focuses on independent retailers rather than premium department-store marketplaces.
- BrandNew (Aretai Group): BrandNew is a fashion brand-distribution and marketplace-enablement company that helps brands enter new markets through digital channels. Comparable in mission to Refined Networks' cross-border brand expansion model, though smaller in scale and brand portfolio.
- Pertemba: Pertemba is a UK-based B2B marketplace and brand-distribution platform that helps brands expand into UK and European retail channels. Comparable to Refined Networks as a cross-border brand-to-retail enabler, though Pertemba focuses on offline retail distribution rather than digital marketplaces.
Broad incumbents
- Global-e Online: Global-e is a public cross-border e-commerce solutions provider that helps brands localize pricing, payments, and logistics for international DTC and marketplace expansion. Comparable to Refined Networks' cross-border mission but focused on DTC localization rather than marketplace account management.
- Adyen: Adyen is a global payments platform that enables cross-border commerce for major retailers and brands, including many that Refined Networks serves. While Adyen is infrastructure rather than a direct competitor, it sits in the same cross-border commerce enablement stack and could expand into adjacent services.
- Zalando: Zalando is Europe's largest fashion platform, connecting thousands of brands with consumers across 25+ markets, and parent of Tradebyte. Refined Networks' European expansion is partly channelled through Zalando/Tradebyte, making Zalando a key partner-ecosystem incumbent whose own brand-onboarding capabilities could overlap with Refined's value proposition.
- Mirakl: Mirakl is the enterprise marketplace platform used by 450+ businesses including Macy's, Nordstrom, Saks, and Best Buy to power their third-party seller programs. While Refined Networks is a Mirakl technology partner, Mirakl represents a structural incumbent that could disintermediate intermediaries like Refined by enabling direct brand-to-marketplace connections.
- Tradebyte: Tradebyte is the leading middleware for connecting fashion brands to marketplaces across Europe (Zalando, OTTO, Amazon) and is a subsidiary of Zalando SE. Refined Networks is a Tradebyte partner, but Tradebyte is the underlying infrastructure that could enable brands to bypass Refined's services as it scales its direct integration capabilities.
Direct peers
- Pattern: Pattern is a global commerce accelerator that helps brands profitably launch and scale on Amazon and other major marketplaces, providing technology, logistics, and account management. Most directly comparable to Refined Networks in its single-contract, full-service marketplace expansion model, though Pattern focuses heavily on Amazon rather than premium department-store marketplaces.
- Flywheel Commerce Network: Flywheel (formerly One Click Retail) is a digital commerce agency that helps brands grow on Amazon, Walmart, and Target marketplaces with managed services and analytics. Comparable to Refined Networks as a B2B enabler of brand-to-marketplace expansion, though again weighted toward mass-market US marketplaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Refined Networks social profiles
Digital presenceRefined Networks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Refined Networks leadership team
Management profileNumber of profiles
Profiles11 records
Refined Networks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Refined Networks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Refined Networks
What does Refined Networks do?
Refined Networks operates a cross-border digital commerce platform that helps fashion brands launch and scale on leading international online marketplaces. Under a single contract, the company provides technology integration (Refined 360° dashboard), marketplace onboarding, product data management, day-to-day trading, and localized 3PL fulfillment across the UK, US, Europe, and the Middle East. The platform is offered both to fashion brands seeking marketplace access and to marketplaces seeking third-party brand partnerships.
Is Refined Networks a public or private company?
Refined Networks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Refined Networks founded?
Refined Networks was founded in 2021. It employs 11 to 50 people.
Where is Refined Networks based?
Refined Networks is headquartered in London, United Kingdom, in the Europe region.
How does Refined Networks make money?
Two revenue lines are on record. Commission on Sales are the primary driver. The others are unsold Stock Purchase.
Who are Refined Networks's main competitors?
Emerging players on record are Ankorstore, BrandNew (Aretai Group) and Pertemba. Broad incumbents are Global-e Online, Adyen, Zalando, Mirakl and Tradebyte. Direct peers are Pattern and Flywheel Commerce Network.
Does Refined Networks have an API?
No public API is recorded for Refined Networks.
What industry is Refined Networks in?
Refined Networks's product category is Fashion Marketplace Expansion Services. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces.