What Touch of Modern does

Touch of Modern (DBA: TOMO) is a San Francisco-based, direct-to-consumer e-commerce company founded in 2012 that operates a curated online shopping destination targeting men seeking distinctive lifestyle products. The company sells across horizontal categories including watches, home goods, tech, apparel, accessories, and footwear, using a flash-sale / daily-drop merchandising model in which limited assortments are featured for short windows to drive urgency and repeat visits. It is a privately held company with a headcount currently in the 11–50 range.

The platform is built on Shopify, with no proprietary technology stack, no mobile application, and no public API disclosed. This indicates a low-fixed-cost, asset-light operating model that relies on Shopify's commerce infrastructure for catalog, checkout, and order management. The company is founder-led by Jerry Hum, who co-founded the business at inception, and the team size suggests a lean operation relative to historical scale.

Touch of Modern generates revenue through transactional, one-time purchases on its owned website, with no disclosed subscription, marketplace fee, or recurring-revenue layer. The most recent public revenue milestone was approximately $100M ARR reported in 2015 around its one-millionth order; the company has not disclosed subsequent revenue. Total disclosed institutional funding is roughly $17M across a 2013 early-stage round led by Floodgate and a 2014 Series B led by Partech, with no further raises on record, indicating a long period without external capital infusion.

Name

Touch of Modern

Legal name

Touch of Modern

Website

https://touchofmodern.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Touch of Modern (TOMO) is a San Francisco-based, direct-to-consumer e-commerce company founded in 2012 that sells curated men's lifestyle products—watches, home, tech, apparel, accessories, and footwear—via a flash-sale daily-drop model on its Shopify-powered website.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Touch of Modern generates revenue through direct product sales on its e-commerce platform. The company curates and sells lifestyle products across multiple categories (watches, home, tech, apparel, accessories, footwear) sourced from verified brand, distributor, and marketplace partners. Products are sold at fixed prices with occasional limited-time sale discounts. Revenue is transactional, one-time purchase based with no stated subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Touch of Modern is an online shopping platform that curates and sells premium men's lifestyle products through time-limited daily product drops. The platform sources merchandise from verified brand, distributor, and marketplace partners across categories including watches, home goods, tech, apparel, accessories, and footwear. Sales are transacted directly through its own Shopify-based e-commerce website targeting individual male consumers.

Product overview

Touch of Modern is an e-commerce marketplace platform offering curated daily product drops and limited-time sales across multiple categories. The platform features six main product categories: Watches (including luxury timepieces from brands like Cartier, TAG Heuer, Breitling), Home (solid wood furniture and decor including brands like Megsu), Tech (charging accessories from Anker, phone cases), Apparel (performance menswear, coastal wear, Hawaiian shirts, graphic tees), Accessories (exotic leather goods from Marco di Milano, jewelry from RTZN), and Footwear (premium brands including HOKA, Birkenstock, On, Merrell, New Balance, and exotic leather options). Additional curated collections include Damascus steel knives, electric bikes, record players, neon signs, glassware, onyx decor, military-grade travel gear, and golf accessories. The platform operates on a flash-sale model with limited-time windows and verified brand partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Touch of Modern Daily Drops Platform Curated online shopping platform offering time-limited daily product drops of premium men's lifestyle merchandise, sold directly to individual consumers through the company's own e-commerce website.
• Watches Collection Vertical offering timepieces and watches curated from verified brand and distributor partners for individual male consumers.
• Home Goods Collection Vertical offering curated home goods, décor, and lifestyle products for men sourced from verified brand partners.
• Tech Collection Vertical offering curated consumer technology products, gadgets, and electronics for individual male consumers.
• Apparel Collection Vertical offering curated men's clothing and apparel sourced from verified brand and distributor partners.
• Accessories Collection Vertical offering curated men's accessories including bags, wallets, grooming, and related lifestyle items.
• Footwear Collection Vertical offering curated men's footwear sourced from verified brand and distributor partners.

Quantifiable outcome

• Reached one million orders milestone as reported by TechCrunch

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Nordstrom: Large multi-category omnichannel retailer with a significant men's assortment and a strong digital storefront. Serves the same men's lifestyle buyer but at much greater scale and breadth.
• Amazon: Dominant horizontal e-commerce platform that absorbs the men's lifestyle product demand Touch of Modern targets. A structural competitor that benefits from Prime-driven habit and unlimited paid acquisition firepower.

Direct peers

• SSENSE: Curated online retailer of luxury and emerging designer menswear, accessories, and lifestyle goods. Comparable in its discovery-driven, editorial-led approach to curating distinctive men's lifestyle products.
• Mr. Porter: Premium men's fashion and lifestyle e-commerce destination carrying luxury watches, apparel, and accessories. Competes directly for the same high-AOV male shopper Touch of Modern targets, particularly in the watches and fine jewelry verticals.
• Huckberry: Curated men's lifestyle e-commerce brand offering apparel, gear, and home goods with a content-driven brand voice. Closest direct competitor to Touch of Modern's multi-category curation model targeting design-conscious men.
• Woot: Daily flash-sale e-commerce site operating limited-time deals across multiple product categories. Directly comparable to Touch of Modern's daily-drops / limited-time-sale GTM motion.
• Bespoke Post: Men's curated goods retailer (originally subscription-based) selling apparel, accessories, and lifestyle gear to design-conscious men. Overlaps on the curated-discovery GTM and customer persona.
• Drop.com: Curated product drops and limited-time deals platform serving enthusiast buyers. Closely comparable in flash-sale mechanics and curated-discovery GTM even though its category focus skews toward audio and hobbyist gear.

Emerging players

• FabFitFun: Curated seasonal product box and e-commerce retailer targeting lifestyle buyers with discovery-driven merchandising. Comparable in curation-led GTM and limited-time drop mechanics, though it skews female and beauty/lifestyle rather than men's.
• Grailed: Men's curated resale marketplace for designer apparel, sneakers, and accessories. Comparable on men's curation and discovery UX, though Grailed is resale-only and skews younger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/touchofmodern
• Facebookfacebook.com/touchofmodern
• LinkedInlinkedin.com/company/touchofmodern

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch of Modern