Chime

What Chime does

Chime, doing business as Lofty, is a real estate technology company founded in 2012 and headquartered in Phoenix, Arizona. The company operates a product-led, AI-powered operating system built specifically for real estate professionals, combining lead generation across more than 33 channels, an AI-powered Smart CRM, IDX websites, marketing automation, transaction management, and a mobile application into a single subscription platform. Lofty's product surface includes a suite of agentic AI agents (Sales Agent, Social Agent, Homeowner Agent, and AI Assistant) that autonomously engage leads, book appointments, and handle call prep, follow-ups, notes, and content creation without user prompting.

The platform serves three primary customer segments: individual real estate agents, real estate teams, and brokerage owners/operators. Its customer base spans major national brokerages including Coldwell Banker, Keller Williams, Berkshire Hathaway HomeServices, eXp Realty, Weichert, LPT Realty, CENTURY 21, Exit Realty, Better Homes and Gardens Real Estate, and Epique Realty, alongside a broader community of over 70,000 real estate professionals served through its Integration Center. Sub-brands include Lofty AI, LoftyBlast, Lofty Bloom (hyper-local zip-code lead generation), the Closely App (consumer-facing home search), and the WordPress IDX Plugin.

Lofty generates revenue through SaaS subscriptions sold direct-to-customer via its website, with pricing not publicly disclosed and quote-based contracts initiated through personalized demos. The company has pursued inorganic growth through acquisitions of Geographic Farming (2017, hyper-local lead generation) and Rentancy (2022, European property management software), and operates an ecosystem of third-party integrations, a referral program offering up to $1,000 per successful referral, and over 50 live training sessions per week to drive adoption and retention.

Name

Chime

Legal name

Lofty Inc.

Website

https://chime.me

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Chime (DBA Lofty) provides an agentic AI-powered operating system for real estate professionals, combining lead generation, AI CRM, IDX websites, marketing automation, and transaction management into a single subscription platform serving individual agents, teams, and brokerages.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Real estate CRM
• Lead generation software
• Real estate AI platform
• Real estate marketing automation
• IDX websites

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS model providing access to the AI-powered real estate platform including CRM, lead generation tools, IDX websites, marketing automation, and AI agents. The all-in-one model replaces multiple separate tools and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Chime (operating as Lofty) sells an AI-powered, all-in-one real estate platform that combines CRM, lead generation, marketing automation, IDX-enabled websites, a built-in dialer, transaction management, and agentic AI Employees designed to autonomously qualify, nurture, and convert real estate leads. The platform is sold via subscription to individual agents, real estate teams, and brokerages as a consolidated alternative to using multiple disconnected real estate point tools.

Product overview

Lofty is an agentic AI Operating System built for real estate agents, teams, and brokers. It operates as a platform-plus-modules architecture centered on the Lofty Platform, which combines AI-powered CRM, lead generation (33+ methods), IDX websites, and automation tools. The core offering includes Lofty AI with autonomous agents (Sales Agent, Social Agent, Homeowner Agent, AI Assistant) that autonomously engage leads and book appointments. Additional modules include Mobile App, Closely App, Transaction Management, Social Studio, Power Dialer, Back Office Solution, and Lofty Blast for on-demand leads.

Differentiator

Problem solved

Functional benefit

Brands

• Lofty AI: Agentic AI Operating System for real estate professionals that autonomously engages leads, books appointments, and automates workflows
• LoftyBlast
• Lofty Bloom
• Closely App
• Lofty Legends

Products and services

• Lofty AI (formerly Chime AI) AI-powered assistant and autonomous AI Employees that qualify, nurture, and follow up with real estate leads, helping agents respond to inquiries 24/7 and convert more leads into conversations. Aimed at real estate agents, teams, and brokerages.
• Lofty CRM Unified customer relationship management platform purpose-built for real estate agents, teams, and brokerages to manage contacts, lead activity, pipeline, and transactions in one place.
• Lead Engine Lead generation system that combines AI-powered nurturing, behavior-based triggers, and 24/7 lead response to capture and convert online leads from sources such as Zillow, Realtor.com, and Facebook. Aimed at real estate professionals who buy internet leads.
• Smart Plans Stage-based workflow automation engine that triggers tasks, emails, and reminders for agents based on a lead's position in the real estate sales pipeline, ensuring consistent follow-up. Designed for real estate teams and brokerages.
• Lofty IDX (IDX Websites) IDX-enabled real estate websites with MLS-connected property search, lead capture, and CRM integration to convert visitors into leads. Sold as part of the broader platform for agents and teams.
• Lofty Reach (Email & SMS Marketing) Email and SMS marketing automation suite with templates, segmentation, and scheduling for real estate agents to run drip campaigns, newsletters, and property alerts. Aimed at individual agents and teams.
• Lofty Dialer Built-in cloud dialer with productivity features such as automated routing and mobile dialing for real estate agents to make and manage outbound calls directly from the CRM.
• Lofty Automations Automation builder that lets real estate teams create custom automated workflows for lead routing, follow-up, and task assignment across agents and brokerages.
• Transaction Management Transaction management module that coordinates closing milestones, tasks, and document workflows between agents, clients, and partners from contract to close. For real estate agents and brokerages.
• CMA Generator Comparative Market Analysis tool that generates CMA reports for listing presentations and pricing recommendations. Used by real estate agents working with home sellers.
• Lofty Mobile App Mobile application for real estate agents that provides on-the-go access to CRM contacts, lead routing, and productivity dialer features.

Quantifiable outcome

• 3+ hours saved per day on call prep, follow-ups, notes, and content creation
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature14 records

Partnerships

One partnership is on record.

• Integration Center PartnerscoreTechnology or IntegrationLofty's Integration Center connects the platform with a community of over 70,000 tech-savvy real estate professionals. The ecosystem provides integrations with various third-party tools and platforms used in the real estate industry, enabling interoperability and expanded functionality for customers.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Inside Real Estate (kvCORE): Direct competitor offering a comprehensive real estate CRM, lead generation, IDX websites, and marketing automation platform (formerly kvCORE). Targets the same individual agents, teams, and brokerage segment with comparable all-in-one functionality.
• BoomTown: Direct competitor providing real estate lead generation, CRM, and marketing automation for agents, teams, and brokerages. Competes head-to-head with Lofty in the mid-market and enterprise brokerage segment.
• Follow Up Boss: Direct competitor offering a real estate-specific CRM with lead routing, integrations, and automation for agents, teams, and brokerages. Strong overlap with Lofty's CRM core, especially among SMB and team customers.
• Real Geeks: Direct competitor providing IDX websites, CRM, and lead generation tools purpose-built for real estate professionals. Targets the same agent and small-team segment as Lofty with a similar bundled platform approach.
• LionDesk: Direct competitor offering real estate CRM, video email, lead generation, and transaction management. Comparable SMB-focused positioning to Lofty's agent and team segments.

Broad incumbents

• Salesforce (with Industry Clouds): Horizontal CRM incumbent with a Financial Services/Real Estate cloud and significant AI investments (Einstein/Agentforce). Competes with Lofty for larger enterprise brokerages that prefer a generalized, highly customizable platform.
• HubSpot: Horizontal CRM and marketing automation incumbent. While not real-estate-specific, it is used by many agents and teams as an alternative to Lofty's CRM and marketing automation, especially the Marketing Hub and Sales Hub.
• Zillow Premier Agent / Zillow Showcase: Large real estate marketplace with a growing agent software and lead-generation suite. Overlaps with Lofty in lead generation and agent marketing, but also controls a key upstream demand channel that competes for agent marketing dollars.

Emerging players

• Ylopo: AI-focused real estate lead generation and IDX website platform. Competes with Lofty's lead generation and IDX modules with an AI-native go-to-market, particularly for teams and high-volume agents.
• Zurple: Real estate lead generation and CRM platform with behavioral automation and AI-driven lead scoring. Overlaps with Lofty's Smart CRM and lead nurturing features for individual agents and small teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@loftyplatform
• Facebookfacebook.com/ChimeCRM
• LinkedInlinkedin.com/company/loftyplatform
• Instagraminstagram.com/lofty_platform
• Xx.com/ChimeCRM

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chime