Almave
Almave is a premium non-alcoholic blue agave spirit brand producing tequila and mezcal-style alternatives (Blanco, Ámbar, and Humo) from agave sourced in Jalisco and Puebla, Mexico. Founded in 2023 by Lewis Hamilton and Master Distiller Iván Saldaña, the company sells through DTC e-commerce, subscriptions, and wholesale.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Almave does
Almave is a privately held, premium non-alcoholic blue agave spirit producer operating as Nuevo NA Parent LLC (DBA Almave) from New York City, with production rooted in Jalisco and Puebla, Mexico. Founded in October 2023 by seven-time Formula One World Champion Lewis Hamilton and Casa Lumbre co-founder and Master Distiller Iván Saldaña, the company claims to be the world's first distilled non-alcoholic blue agave spirit. Its core technology is a proprietary process that adapts traditional tequila-making techniques (blue agave harvesting in the Los Altos highlands of Jalisco, brick-oven cooking, traditional milling, and copper-still distillation) while intentionally skipping the fermentation stage where distillate becomes alcohol — instead using distillation to capture and concentrate agave complexity without producing alcohol. A third expression, Almave Humo, extends the same approach to espadín agave harvested from the foothills of volcanoes in Puebla, Mexico, delivering a mezcal-style smoky profile.
The company sells three core SKUs (Blanco at $29, Ámbar at $34, and Humo at $36) plus multiple bundle configurations (Duo, Trio, Margarita, and Humo + Ámbar) and a Subscribe & Save program with 10–15% recurring discounts delivered every 2/4/6/8 weeks. Revenue is generated through direct-to-consumer e-commerce on a Shopify-powered website (almave.com), wholesale distribution via the Airgoods platform ($126/case for Blanco), and physical retail and on-premise sales via a store locator. Almave ships DTC to the US, UK, Canada, Ireland, France, Germany, Switzerland, and Italy, with additional markets listed on the country selector signaling further international build-out. The brand is positioned for health-conscious moderation consumers, sober-curious drinkers, and hospitality venues seeking premium non-alcoholic cocktail options.
In August 2024, Pernod Ricard acquired a minority stake in Almave, providing strategic capital and access to a global spirits distribution network aligned with the broader category shift toward non-alcoholic beverages. The company has 11–50 employees, no disclosed revenue, and no subsidiaries, and is led by its two co-founders with Casa Lumbre as the core production partner. Earned-media validation includes Rolling Stone's 2025 Best Beverages recognition and coverage across Food & Wine, Esquire, Vinepair, Imbibe, Nylon, CNET, and Forbes.
Almave firmographics
Firmographics- Name
- Almave
- Legal name
- Nuevo NA Parent LLC
- Website
- https://almave.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Almave is a premium non-alcoholic blue agave spirit brand producing tequila and mezcal-style alternatives (Blanco, Ámbar, and Humo) from agave sourced in Jalisco and Puebla, Mexico. Founded in 2023 by Lewis Hamilton and Master Distiller Iván Saldaña, the company sells through DTC e-commerce, subscriptions, and wholesale.
- Ownership category
- akta.pro rank
Almave industry classification
Industry- Product category
- Non-Alcoholic Spirits
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beverage Manufacturing (3121), Distilleries (312140)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
- akta.pro secondary industries
- Distilled Spirits Production & Distilling (AFAFAAAC), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Almave is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Almave business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct-to-Consumer E-Commerce: Almave sells its products directly to consumers through its e-commerce website (almave.com), offering individual bottles, multi-packs, and bundled sets. Customers can choose one-time purchases or subscribe for recurring auto-ship orders with a 10–15% discount.
- Subscription / Auto-Ship: Almave offers a Subscribe & Save program where customers sign up for recurring deliveries every 2, 4, 6, or 8 weeks, receiving 10–15% discounts. First 3 subscription orders receive 15% off. This provides predictable recurring revenue and customer retention.
- Wholesale / Retail Distribution: Almave distributes through wholesale and retail partners, including via Airgoods for restaurant, bar, and store wholesale orders. Products are also sold at physical retail locations as indicated by the store locator on the brand's website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Almave Blanco — Single bottle or multi-pack with subscription option |
| Unit Pricing | Pay-as-you-go | Almave Ámbar — Single bottle or multi-pack with subscription option |
| Unit Pricing | Pay-as-you-go | Almave Humo — Single bottle or multi-pack |
| Unit Pricing | Pay-as-you-go | Almave Duo-Bundle — Ámbar + Blanco bundle |
| Unit Pricing | Pay-as-you-go | Almave Trio-Bundle — Blanco + Ámbar + Humo bundle |
| Unit Pricing | Pay-as-you-go | Almave Margarita Bundle — Blanco + Humo for margaritas |
| Unit Pricing | Pay-as-you-go | Almave Humo + Ámbar Bundle |
| Unit Pricing | Pay-as-you-go | Almave Blanco Case (Airgoods wholesale) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Almave product offering
Product offeringCore offering
Almave produces and sells distilled non-alcoholic spirits (<0.5% ABV) made from authentic Blue Agave (Los Altos, Jalisco) and Espadín agave (Puebla, Mexico) using a proprietary process that adapts traditional tequila/mezcal distillation techniques while omitting fermentation. Its retail portfolio comprises three expressions—Blanco, Ámbar, and Humo—sold individually, in curated bundles, and via a subscription auto-ship program.
Product overview
Almave is a super-premium non-alcoholic Blue Agave spirit brand offering three core expressions—Almave Ámbar, Almave Blanco, and Almave Humo—each targeting different consumption occasions. Ámbar is designed for sipping neat or in spirit-forward cocktails, Blanco is optimized for mixing in margaritas and other tequila-based drinks, and Humo provides a smoky mezcal experience without alcohol. These products are sold individually, as various bundle packages (Duo-Bundle, Trio-Bundle, Margarita Bundle, Humo + Ámbar Bundle), and through a Subscribe & Save subscription program. Almave also offers a wholesale program for restaurants, bars, and retailers. The brand was co-founded by Lewis Hamilton and Master Distiller Iván Saldaña, with backing from Pernod Ricard, and uses traditional tequila distillation techniques adapted to skip fermentation, producing a <0.5% ABV spirit made from Blue Agave in Jalisco and Espadín agave in Puebla, Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Almave Blanco A distilled non-alcoholic (<0.5% ABV) spirit made from Blue Agave harvested in the highlands of Los Altos, Jalisco, Mexico. Features fresh agave, green vegetal aroma, bright acidity, and subtle minerality. Designed for mixing in cocktails such as margaritas and palomas. Certified vegan.
- Almave Ámbar A distilled non-alcoholic (<0.5% ABV) spirit made from Blue Agave from Los Altos, Jalisco, finished with French oak hydrolate for barrel-kissed character. Delivers notes of cooked agave, caramel, vanilla, brown sugar, toasted wood, allspice, and cacao. Designed for sipping neat, over ice, or in spirit-forward cocktails such as Old Fashioneds. Certified vegan.
- Almave Humo A distilled non-alcoholic (<0.5% ABV) spirit made with Espadín agave harvested from the foothills of volcanoes in Puebla, Mexico. Delivers roasted agave, earthy smoke, natural minerals, smoked tropical fruit, herbal notes, warm spice, and a smoky finish—providing a true mezcal-style experience without alcohol. Certified vegan.
- Almave Duo-Bundle A curated two-bottle bundle containing one bottle of Almave Ámbar and one bottle of Almave Blanco (700ml each), priced at $59 USD, allowing customers to experience both sipping and mixing expressions.
- Almave Trio-Bundle A comprehensive three-bottle bundle featuring Almave Blanco, Ámbar, and Humo (700ml each), priced at $89 USD (reduced from $99), delivering the complete Almave experience from crisp Blanco to barrel-kissed Ámbar to smoky Humo.
- Almave Margarita Bundle A curated two-bottle bundle of Almave Blanco and Almave Humo crafted specifically for margarita styles (tequila-style and mezcal-style), priced at $59 USD (reduced from $65).
- Almave Humo + Ámbar Bundle A two-bottle bundle combining Almave Humo (clean, modern smokiness) and Almave Ámbar (warm, rounded sweetness with agave body), priced at $63 USD (reduced from $76.99), ideal for sipping or spirit-forward cocktails.
Quantifiable outcome
- Almave is the world's first distilled non-alcoholic blue agave spirit, launched October 2023, filling a gap in the premium NA spirits market.
- +1 more outcomes
Companies that use Almave
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Almave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Almave partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Casa LumbrecoreCasa Lumbre is the production partner co-founded by Master Distiller Iván Saldaña, who brings 20+ years of tequila and mezcal-making experience. Casa Lumbre provides the production facility in Jalisco, Mexico, agave sourcing expertise, and traditional distillation knowledge. The partnership leverages Casa Lumbre's deep expertise in agave spirits to produce Almave's non-alcoholic blue agave spirit.
- AirgoodsminorAirgoods is Almave's wholesale distribution partner, enabling restaurants, bars, and retail stores to place wholesale orders for Almave products through the Airgoods platform (airgoods.com/u/almave). This partnership facilitates Almave's B2B distribution and presence in hospitality venues.
- Lewis HamiltoncoreSeven-time Formula One World Champion Lewis Hamilton is the co-founder and primary brand ambassador of Almave. Hamilton identified the gap in the premium non-alcoholic spirits market and partnered with Casa Lumbre to create the brand. His involvement brings global brand visibility, credibility, and direct access to sports, wellness, and lifestyle consumer audiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Almave competitors and assessment
Company assessmentDirect peers
- Lyre's Spirit Co. Largest dedicated non-alcoholic spirit brand globally, offering 13+ NA expressions across the major spirit categories. Acquired by Diageo in 2023, providing massive distribution that Almave will compete with on shelf and in on-premise accounts.
- Seedlip: Pioneer of the non-alcoholic distilled spirits category, founded in the UK. Acquired by Diageo in 2019. Closest direct analogue in terms of category creation, premium pricing, and bar/hospitality channel focus.
- Ritual Zero Proof: US-based non-alcoholic spirit brand offering gin, whiskey, rum, and tequila alternatives. Direct head-to-head competitor in the NA tequila/mezcal substitute category with comparable DTC and retail distribution strategy.
- Ghia: Premium non-alcoholic aperitif brand, founded in 2020 with similar health-conscious, design-led positioning and D2C-plus-retail go-to-market. Competes for the same moderation-focused, female-skewing consumer occasions.
- CleanCo. UK-based non-alcoholic spirit brand offering gin, rum, tequila, and whisky alternatives. Overlaps with Almave in DTC and on-premise channels in the UK and Europe where Almave ships.
Emerging players
- Aplós: Non-alcoholic hemp-infused spirit, premium-positioned with a celebrity co-founder (Aronofsky). Comparable in size and stage to Almave and addresses the same wellness-moderation consumer.
- Kin Euphorics: Non-alcoholic functional beverage brand positioned between spirits and adaptogenic drinks. Targets the same sober-curious, occasion-driven consumer as Almave, with overlapping on-premise distribution ambitions.
- De Soi: Non-alcoholic sparkling aperitif co-founded by Katy Perry. Comparable stage, premium positioning, and celebrity-led GTM, competing for the same moderation and Dry January occasions.
Others
- Töst Beverages: Non-alcoholic sparkling beverage (tonic-like) brand sitting in adjacent shelf and occasion space. Useful comparable for NA beverage retail velocity and channel economics.
Broad incumbents
- Casamigos Tequila: Celebrity-founded (George Clooney), super-premium agave spirit brand now owned by Diageo. Comparable premium DTC and celebrity-driven brand-building playbook, and a direct 'alcoholic' substitute whose loyal consumers Almave is targeting during alcohol-free periods.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Almave social profiles
Digital presenceAlmave compliance and trust
Trust signalCompliance1 record
Almave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Almave leadership team
Management profileNumber of profiles
Profiles2 records
Almave funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Almave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Almave
What does Almave do?
Almave produces and sells distilled non-alcoholic spirits (<0.5% ABV) made from authentic Blue Agave (Los Altos, Jalisco) and Espadín agave (Puebla, Mexico) using a proprietary process that adapts traditional tequila/mezcal distillation techniques while omitting fermentation. Its retail portfolio comprises three expressions—Blanco, Ámbar, and Humo—sold individually, in curated bundles, and via a subscription auto-ship program.
Is Almave a public or private company?
Almave is a private company. It is classified as corporate owned and is currently operating.
When was Almave founded?
Almave was founded in 2023. It employs 11 to 50 people.
Where is Almave based?
Almave is headquartered in New York, United States, in the North America region.
How does Almave make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are subscription / Auto-Ship and wholesale / Retail Distribution.
Who are Almave's main competitors?
Direct peers on record are Lyre's Spirit Co., Seedlip, Ritual Zero Proof, Ghia and CleanCo.. Emerging players are Aplós, Kin Euphorics and De Soi. Töst Beverages is listed as an others. Casamigos Tequila is listed as a broad incumbent.
Does Almave have an API?
No public API is recorded for Almave.
What industry is Almave in?
Almave's product category is Non-Alcoholic Spirits. Its primary akta.pro industry code is AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases), with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 42482 and its SIC code is 5180.