Club Champion

What Club Champion does

Club Champion, founded in 2010 by Nick Sherburne and headquartered in Willowbrook, Illinois, is the largest custom golf club fitting and building company in the United States. The company operates a brand-agnostic fitting model in which customers visit one of 160+ owned-and-operated studios (covering 42+ US states, Canada, the UK, and Australia) for a paid fitting session (or free fitting with custom club purchase) using TrackMan launch monitors and SAM PuttLab putter-fitting systems. A demo matrix of 65,000+ hittable head and shaft combinations from 60+ manufacturers enables head-to-head testing, after which Master Builders hand-assemble each custom order to tight tolerances in a single-builder workflow. Performance claims are material: Golf Digest-cited outcomes of 21+ yards additional distance off the tee, 12+ yards better dispersion, and 3+ strokes saved per round for fitted golfers.

The core technology layer is the proprietary A.I. Fitter Co-Pilot, launched in July 2023 with assistance from Inspire11, which analyzes nearly one million TrackMan swings per month to recommend optimal clubhead and shaft combinations with claimed 95-100% accuracy. Revenue mechanics combine (1) custom club hardware sales (the dominant stream, with single-builder assembly and average orders in the low-thousands of dollars per set), (2) standalone fitting fees of $100-$400, (3) a recurring golf ball subscription with included fitting, (4) The Vault e-commerce for limited-edition products, and (5) trade-in credits and 12-month promotional financing as conversion levers. CEO Adam Levy joined in 2021, and the company has added a full executive bench (CFO, VP Sales, multiple Directors) to support continued scaling.

Growth has been aggressive: 58% YoY revenue growth in 2021, headcount from ~350 to 400+ between 2022 and 2023, and studio count nearly doubling from ~100 in mid-2022 to 160+ by 2026. International expansion was executed via three acquisitions in roughly 12 months — Tour Experience Golf (Canada, rebranded to Club Champion Canada in August 2023), Golf Principles (UK, March 2022), and PureForm Golf (Australia, 2022). Institutional validation includes a 2017 funding round from Summit Partners and inclusion on the Inc. 5000 list of fastest-growing private companies in 2023.

Name

Club Champion

Legal name

Club Champion LLC

Website

https://clubchampion.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Club Champion is the largest US custom golf club fitting and building company, operating 160+ owned studios across North America, the UK, and Australia where Master Fitters use TrackMan, SAM PuttLab, and a proprietary A.I. Fitter Co-Pilot to match individual golfers to hand-built custom clubs from 60+ brands.

Ownership category

akta.pro rank

Product category

Custom Golf Club Fitting and Building

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Grips, Shafts & Components Retail (CRAMAGAJ), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Custom golf club fitting
• Golf equipment retail
• Club building services
• Golf fitting studios
• Golf performance technology

Headquarters

HQ city

Willowbrook

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Custom Golf Club Sales: Primary revenue stream from hand-built custom golf clubs. Customers receive comprehensive fitting and order custom-built clubs assembled by Master Builders. Clubs are built to tight tolerances with each order staying with the same builder from start to finish.
2. Club Fitting Services: Comprehensive fitting services for full bag, driver, iron, wedge, fairway wood/hybrid, and putter. Fittings are offered free with custom club purchase or at discounted rates for equipment purchases.
3. Golf Ball Subscriptions: Golf ball subscription service with fitting included. Customers can subscribe for regular golf ball deliveries with free fitting when purchasing subscription.
4. The Vault E-commerce: Exclusive e-commerce platform offering limited-edition golf equipment, apparel, and accessories from top brands in collaboration with OEMs.
5. Trade-in Program: Next Round trade-in program allowing customers to trade existing clubs for credit toward new Club Champion purchases with a 25% bonus.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Club Champion provides comprehensive custom golf club fitting services for drivers, fairway woods, hybrids, irons, wedges, and putters, conducted in-person at its network of 160+ fitting studios using TrackMan launch monitors and SAM PuttLab diagnostics, supplemented by its proprietary A.I. Fitter Co-Pilot. Customers then purchase hand-built custom golf clubs assembled by Master Builders at the Willowbrook and Tempe build facilities, with each order assigned to a single builder for the full process. Supporting offerings include golf ball fitting, golf ball subscriptions, the Next Round trade-in program, and The Vault e-commerce platform for limited-edition golf products.

Product overview

Club Champion is a custom golf club fitting and building company operating as a single integrated platform combining fitting services with proprietary AI technology and hand-crafted club assembly. The core offering consists of comprehensive custom club fittings across all club types (driver, fairway wood, hybrid, iron, wedge, putter), powered by the proprietary Club Champion A.I. Fitter Co-Pilot system and supported by TrackMan launch monitors and SAM PuttLab technology. All fitted clubs are hand-built by Master Builders using a single-builder system. The company maintains a demo matrix of over 65,000 head and shaft combinations from 60+ brands. Supporting services include golf ball fitting, trade-in programs, financing options, and the P.A.R. rewards program. The Vault serves as an exclusive e-commerce channel for limited-edition products. Club Champion operates over 160 locations across North America, UK, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• The Vault: An e-commerce platform offering limited-edition golf equipment, apparel, and accessories from golf's top brands. Launched in February 2022.

Products and services

• Custom Golf Club Fitting

Quantifiable outcome

• 21+ yards additional distance off the tee (Golf Digest proven)
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Next RoundcoreStrategic or Co-development Partner · 1 January 2026Next Round provides trade-in assessment services for Club Champion customers. Trade-in values are assessed via Next Round's guidelines, with Club Champion adding a 25% bonus on top of the assessed value as credit toward new purchases.
• Tour Experience Golf (TXG) / Club Champion CanadaflagshipStrategic or Co-development Partner · 1 August 2023TXG, Canada's preeminent club fitting and building company founded by Ian Fraser, was acquired by Club Champion in 2021 and officially merged branding in August 2023. TXG's content team operates for both Canadian and US brands. Four studios in Canada (Calgary, Mississauga, The Pulpit, Toronto) now operate under Club Champion Canada branding.
• Inspire11coreTechnology or Integration · 17 July 2023Inspire11, a Chicago-based business and technology consulting firm, partnered with Club Champion to develop the proprietary A.I. Fitter Co-Pilot system. The AI platform was created with Inspire11's technical expertise and has been recognized as Inc. 5000 Fastest Growing Company for four years running.
• Golf PrinciplescoreStrategic or Co-development Partner · 2 March 2022Golf Principles, established in 2008 by PGA professional Jason MacNiven, was acquired by Club Champion as the company's first UK expansion. Based in Basingstoke, UK, with services extending to partner golf clubs in South England. Founder has 10,000+ hours fitting experience including work with Colin Montgomerie.
• PureForm GolfcoreStrategic or Co-development Partner · 1 January 2022Australian club fitter PureForm Golf joined the Club Champion family in 2022 as part of international expansion efforts. Like other acquired partners, PureForm shares Club Champion's brand agnostic fitting philosophy.
• TrackMancoreTechnology or IntegrationTrackMan launch monitors are the core technology used in all Club Champion fitting studios for swing analysis. Nearly one million swings per month from TrackMan's dataset power the A.I. Fitter Co-Pilot recommendations.
• SAM PuttLabcoreTechnology or IntegrationSAM PuttLab diagnostic system is used in all Club Champion studios for comprehensive putter fitting, analyzing stroke characteristics to recommend optimal putter specifications.
• Golf Equipment Manufacturers (60+ Brands)coreChannel Partner/ Reseller/ DistributorClub Champion partners with over 60 golf equipment manufacturers including Callaway, TaylorMade, Titleist, PING, Cobra, Mizuno, and many more. These brand partnerships enable the 65,000+ head, shaft, and grip combinations available for custom fitting.

Scale indicators23 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• TrueSpec Golf: TrueSpec Golf operates a network of custom club fitting studios in the US using TrackMan technology and a multi-brand demo matrix. It is one of the closest direct competitors to Club Champion in the premium custom fitting segment with comparable technology and product breadth.
• Cool Clubs: Cool Clubs is a custom club fitting and building specialist with multiple US studios using launch monitor technology and brand-agnostic club recommendations. Directly comparable in customer experience, technology stack, and product mix to Club Champion's studio model.

Broad incumbents

• PGA Tour Superstore: PGA Tour Superstore is a large golf-focused retailer with in-store fitting bays, custom club building, and broad equipment selection. It competes for the same custom fitting customer as Club Champion but as part of a much larger retail format with multiple departments.
• Golf Galaxy (Dick's Sporting Goods): Golf Galaxy is a golf specialty retail banner of Dick's Sporting Goods offering club fitting services alongside equipment, apparel, and accessories. Overlaps with Club Champion on fitting and equipment sales but at lower specialization and larger store footprint.
• 2nd Swing Golf: 2nd Swing is a used and new golf equipment retailer with custom fitting services at several locations and a strong trade-in and resale program. Comparable to Club Champion on the fitting and trade-in economics, though more weighted toward pre-owned inventory.
• Worldwide Golf Shops: Worldwide Golf Shops operates multi-brand golf retail banners (Roger Dunn, Golf Mart, Van's Golf Shops) with custom fitting services in select stores. Overlaps with Club Champion on fitting and multi-brand equipment retail but with a more traditional store format.
• Edwin Watts Golf: Edwin Watts Golf is a multi-brand golf retailer offering equipment, apparel, and fitting services across its store network. Competes for the same custom-fit customer with a more generalist golf retail approach rather than Club Champion's fitting-specialist positioning.

Emerging players

• GolfTec: GolfTec is the largest golf instruction franchise in the US, with swing analysis technology and coach-led lessons that complement or substitute for equipment fitting. Adjacent in technology and customer overlap but focused on swing coaching rather than club fitting and sales.
• Callaway Golf Company: Callaway is a leading golf OEM that sells custom-fit clubs directly and through retailers like Club Champion. It represents both a key supply partner and a potential competitive threat as OEMs push direct-to-consumer fitting and custom builds.

Others

• Foresight Sports: Foresight Sports is a launch monitor and golf simulation technology provider that competes with TrackMan in the fitting bay. It is a key technology enabler for Club Champion's competitors and could either partner with or compete against Club Champion's AI-driven fitting stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/clubchampmedia
• YouTubeyoutube.com/@clubchampionmedia
• Facebookfacebook.com/clubchampionmedia
• LinkedInlinkedin.com/company/club-champion-llc
• Instagraminstagram.com/clubchampionmedia
• TikToktiktok.com/@club.champion

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Champion