SIREN

What SIREN does

SIREN (Smart Siren Technology, Inc.) is a New York City-based fashion technology company that designs and sells wearable personal safety devices disguised as jewelry. Founded in 2012 by Kat Alexander following a personal safety incident, the company launched its flagship product, the SIREN Ring, in November 2014. The ring conceals patent-pending miniaturized technology that emits a 110+ decibel alarm when the wearer twists the top of the ring 60 degrees counter-clockwise, with activation within roughly 1.5 to 2 seconds and a manual shutoff requiring 13 twists. The product line comprises 8 variants across two metal finishes (24k yellow gold plating, sterling silver plating) and four natural gemstones (Onyx, Aventurine, Carnelian, Labradorite), each priced uniformly at $199.99 and manufactured in the USA. A custom USB charging system and a battery confidence test are included with each unit.

The company operates a pure direct-to-consumer model through its Shopify-powered e-commerce storefront at sirenring.com, with phone support available weekdays and a 30-day return policy. Distribution is exclusively self-directed, with no third-party retail or wholesale partnerships disclosed. Marketing is driven primarily by earned media coverage, lookbook lifestyle photography, product education pages, and a newsletter, with brand endorsements from figures such as security expert Gavin de Becker. The company is privately held and founder-owned, with no disclosed institutional funding or external investment, and reports 1-10 employees.

SIREN serves a single customer segment — safety-conscious women seeking discreet, fashionable personal protection that cannot be weaponized against the wearer. The addressable use case is everyday-wear self-defense in threatening situations, positioned as an alternative to traditional tools like mace or firearms. The company operates only in the United States, with no international expansion, partnerships, M&A, or recurring-revenue business lines evident in the available data. The most recent product news is the announcement of a Spring 2017 Collection, and the company website content dates primarily to 2016, indicating limited recent public activity.

Name

SIREN

Legal name

Smart Siren Technology, Inc.

Website

https://sirenring.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SIREN is a New York-based DTC fashion-tech company that designs and sells a patented wearable personal safety ring concealing a 110+ decibel alarm, targeting safety-conscious women through direct e-commerce at $199.99 per unit.

Ownership category

akta.pro rank

Product category

Personal Safety Wearables

NAICS

Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Smart Rings (CRACAIAC)

Keywords

• Wearable safety devices
• Personal alarm jewelry
• Fashion-tech wearables
• Smart safety rings
• Personal safety products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SIREN Ring Sales: Direct-to-consumer sales of the SIREN personal safety ring through the company's e-commerce storefront. One-time purchase of physical jewelry product with embedded alarm technology. Each ring includes a custom USB charger.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SIREN designs, manufactures, and sells the SIREN Ring — a line of fashion-forward statement rings (available in Gold or Silver finish with four natural gemstone options: Onyx, Aventurine, Carnelian, Labradorite) that conceal patent-pending miniaturized alarm technology. A twist of the ring top activates a 110+ decibel siren within 1.5 seconds, with a 1.5-second cancel window to prevent accidental activation. Each ring ships with a custom USB charger, is custom-crafted in the USA, and is priced at $199.99, sold directly to consumers.

Product overview

SIREN offers a single unified product line—the SIREN Ring—comprising 8 distinct variants. All rings share identical core technology: a patent-pending miniature alarm system (110+ decibels) concealed within hand-textured, lightly distressed jewelry. The portfolio is organized by two metal finishes (24k yellow gold plating and sterling silver plating with antiqued patina) crossed with four natural stone options (Natural Onyx, Aventurine, Carnelian, and Labradorite), each priced at $199.99. All variants are designed and manufactured in the USA, include a custom USB charger, and are water and heat resistant with approximately 2-second activation time. The company, Smart Siren Technology, Inc., is a New York City-based fashion technology firm founded in 2012 by Kat Alexander, with technology developed in partnership with her father Howard Alexander.

Differentiator

Problem solved

Functional benefit

Products and services

• SIREN Ring The SIREN Ring is a fashion-forward statement ring that conceals patent-pending miniaturized alarm technology. A 60-degree counter-clockwise twist of the ring top activates a 110+ decibel alarm within 1.5 seconds, with a 1.5-second cancel window. Activated alarm can be manually shut off via 6.5 rotations (13 twists). Available in 8 style variants — two metal finishes (24k yellow gold-plated or sterling silver with antiqued patina) crossed with four natural gemstones (Natural Onyx, Aventurine, Carnelian, Labradorite). Available in ring sizes 5–9, weighs approximately 1.2 oz and approximately 1 inch in diameter. Custom-crafted in the USA, water and heat resistant, ships with a custom USB charger.

Quantifiable outcome

• Activation within 2 seconds provides critical seconds to startle and deter an assailant
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• bSafe: bSafe is a personal-safety app with features like live location sharing, fake-call escape, and timed safety check-ins. It is an indirect competitor to SIREN in the women's personal-safety space, though delivered via smartphone rather than a wearable device.
• RingConn: RingConn is an emerging smart-ring brand focused on health tracking at a lower price point than Oura. Comparable to SIREN as another entrant in the smart-ring category, with overlapping retail and consumer audiences.
• McLEAR: McLEAR makes the RingPay, a smart ring for contactless payments. Comparable as a fashion-forward wearable with embedded electronics in a ring form factor, though its functionality is payments rather than personal safety.
• Noonlight: Noonlight provides a personal-safety platform (app + connected-device triggers) that dispatches emergency response when triggered. It competes for the same end-user safety-conscious-women market as SIREN but via a software/platform model rather than a fashion wearable.

Direct peers

• Ultrahuman: Ultrahuman sells the Ring Air, a general-purpose smart ring competing in the same smart-ring form factor as SIREN. Comparable because it pairs wearable electronics with a fashion-forward ring design, though positioned around metabolic and sleep health.
• Revolar: Revolar makes a small personal-safety device (originally a clip-on, later a smartwatch app) that lets users send an alert to contacts. It is the closest direct peer in the personal-safety wearable space that SIREN addresses.
• Invisawear: Invisawear makes jewelry (necklaces, bracelets, keychains) with a hidden Bluetooth panic button that alerts pre-set contacts. It directly competes with SIREN's positioning of concealed safety technology inside fashion jewelry.
• Wearsafe: Wearsafe offers a small wearable tag paired with a smartphone app that sends location and alerts to a designated network when pressed. Comparable as a personal-safety wearable, though focused on a clip/tag form factor rather than jewelry.
• Safelet: Safelet produces a safety bracelet with an integrated alert button that notifies chosen contacts and shares location. It is comparable to SIREN as a fashion-concealed personal-safety wearable, although delivered through a bracelet rather than a ring.
• Oura: Oura is the leading smart-ring maker, producing a health-and-sleep-tracking ring worn as a fashion accessory. It is the closest product-category peer to SIREN, although its focus is health biometrics rather than personal safety.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thesirenring
• Facebookfacebook.com/sirenring
• LinkedInlinkedin.com/company/smart-siren-technology-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIREN