Chups
Chups (Mom2Mom) is a Newark-based marketplace founded in 2021 that connects families with local home cooks offering homemade meals via delivery, pickup, and dine-in, serving 15,000+ families and 50+ mom chefs across the US.
- Company typePrivate
- Founded2021
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Chups does
Chups, operating under the Mom2Mom brand, is a two-sided marketplace platform that connects families with local home cooks (predominantly mothers) who prepare and sell homemade meals. Founded in 2021 and headquartered in Newark, United States, the platform facilitates transactions across three fulfillment modes: delivery to the customer's home, in-person pickup, and dine-in at the cook's residence. Chups serves consumer families seeking home-style meal alternatives and provides a supplemental income channel for home cooks in their local communities. Reported scale metrics include 15,000+ families served and 50+ mom chefs onboarded, with a headcount of 11–50 employees.
The platform operates as a mobile-first food ordering system built on a wallet-based payment architecture. Its core product surface includes a Taste Profile quiz for personalization, a Mom Chef Program for structured supply-side recruitment, a referral program for community-led customer acquisition, and a prepaid Meal Pass subscription (priced at $49.99 for $60 in wallet credit, valid 30 days). The company has also carved out a student customer segment with adapted offerings. Technology is functional rather than differentiated: there is no evidence of proprietary AI/ML, recommendation algorithms beyond basic personalization, or advanced data infrastructure.
Chups monetizes through a hybrid of per-transaction fees on marketplace orders and prepaid subscription revenue via the Meal Pass product. The wallet mechanic provides working-capital float and improves customer retention versus pure à-la-carte ordering. The business model has not disclosed take rates, GMV, or ARR, and the platform appears to be in an early commercial stage given the modest chef supply (50+ cooks) relative to the consumer base claimed (15,000+ families), which implies low order density per cook.
Chups firmographics
Firmographics- Name
- Chups
- Legal name
- Chups
- Website
- https://chups.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chups (Mom2Mom) is a Newark-based marketplace founded in 2021 that connects families with local home cooks offering homemade meals via delivery, pickup, and dine-in, serving 15,000+ families and 50+ mom chefs across the US.
- Ownership category
- akta.pro rank
Chups industry classification
Industry- Product category
- Home-Cooked Meal Marketplace
- NAICS
- Local Messengers and Local Delivery (4922), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Food Delivery (Restaurant Meals) (TLAAADAC)
Keywords
Where Chups is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Markets served
Chups business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Meal Transaction Fees: Platform takes a commission on each meal order placed through the marketplace. Customers use wallet credit or direct payment at checkout.
- Meal Pass Prepaid Credits: Customers prepay $49.99 for a Meal Pass that loads $60.00 in wallet credit (effectively a 17% premium on preload). The credit is used over 30 days for meal purchases at discounted rates.
- Food Delivery Markup: Revenue generated from meal sales with pricing that includes delivery costs for the delivery service mode.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Meal Pass - $49.99 prepay for $60 wallet credit |
| Subscription | Pay-as-you-go | Student Meal Pass starting at $25 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Chups product offering
Product offeringCore offering
Chups (DBA Chups Mom2Mom) operates a mobile-first marketplace that connects families and individuals with home-cooked meals prepared by local mom chefs. The platform supports meal ordering via delivery, pick-up, and dine-in options, supplemented by prepaid meal subscriptions (Meal Pass and Student Pass) and a taste-profile personalization quiz.
Product overview
Chups Mom2Mom is a meal marketplace platform that connects families with home-cooked meals prepared by local mothers. The platform operates as a multi-service offering including a core marketplace (Mom2Mom Platform) for discovering and ordering meals, a prepaid Meal Pass subscription for recurring savings, and three service delivery modes: Delivery, Pick-Up, and Dine-In. Additional features include the Explore & Menu for browsing dishes, a Taste Profile for personalized recommendations, and a Mom Chef Program enabling mothers to join as food providers. The platform emphasizes authentic, home-style cooking from vetted local moms with a focus on fresh, clean ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Mom2Mom Platform The core Chups Mom2Mom marketplace platform that enables families to discover, order, and receive home-cooked meals from local mom chefs in their neighborhood, with discovery tools, ordering, and payment built in.
- Meal Pass A prepaid subscription product that provides $60 in wallet credit for $49.99, redeemable toward home-cooked meal orders from any mom chef on the platform. Targets regular customers and families who want meal-planning predictability and savings.
- Student Pass A discounted prepaid meal subscription tailored for students, starting at $25, providing access to affordable home-cooked meals through the Chups Mom2Mom marketplace.
- Delivery Service Door-to-door delivery of home-cooked meals ordered through the Chups Mom2Mom platform, available to customers in the platform's service area.
- Pick-Up Service Pre-order and pick-up service that lets customers collect home-cooked meals directly from a mom chef's kitchen at a scheduled time.
- Dine-In Service
Quantifiable outcome
- Save up to 50% on every meal with Meal Pass
- +1 more outcomes
Companies that use Chups
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Chups technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Chups partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Chups competitors and assessment
Company assessmentDirect peers
- Shef: Shef is a marketplace that connects home chefs with local diners for prepared, home-cooked meal delivery. It is the closest direct peer to Chups in terms of business model, target customer (families seeking authentic home cooking), and decentralized home-kitchen supply.
- Goldbelly: Goldbelly is an e-commerce marketplace for artisanal and regional foods from independent makers and home cooks shipped nationwide. It shares with Chups the marketplace model connecting small-batch home producers with food-curious consumers, though shipping model differs.
Broad incumbents
- DoorDash: DoorDash is the dominant third-party food delivery platform in the US. While not focused on home-cooked meals, it competes for the same prepared-meal delivery occasions and has vastly larger scale, marketing, and driver network.
- Uber Eats: Uber Eats operates a global on-demand food delivery marketplace that overlaps with Chups on the prepared-meal delivery use case. It is a broad incumbent competing for the same household meal occasions.
- Grubhub: Grubhub is an established US food delivery marketplace serving restaurants and consumers. It competes indirectly with Chups for prepared-meal occasions, though it does not focus on home-chef supply.
- Blue Apron: Blue Apron is a meal-kit delivery company that overlaps with Chups on the home-cooking value proposition and subscription model. It is a broad incumbent in the cook-at-home food category.
- HelloFresh: HelloFresh is the largest meal-kit subscription company globally. It competes for the household meal budget and share-of-wallet that Chups targets, though via DIY kits rather than prepared meals.
Emerging players
- MealPal: MealPal offers subscription-based lunch pickups from local restaurants. It is comparable to Chups in its prepaid meal subscription mechanic (Meal Pass) and urban lunchtime/family-meal customer overlap.
- CookUnity: CookUnity is a chef-to-consumer meal subscription marketplace featuring rotating menus from independent chefs. It shares the marketplace + chef-supply model with Chups, though it is professionally chef-led rather than home-mom focused.
- Tovala: Tovala combines a smart oven with a prepared-meal subscription service, targeting convenience-seeking home diners. It is comparable to Chups on the prepaid-meal subscription and home-meal positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chups social profiles
Digital presenceChups financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chups leadership team
Management profileNumber of profiles
Profiles2 records
Chups funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chups M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chups
What does Chups do?
Chups (DBA Chups Mom2Mom) operates a mobile-first marketplace that connects families and individuals with home-cooked meals prepared by local mom chefs. The platform supports meal ordering via delivery, pick-up, and dine-in options, supplemented by prepaid meal subscriptions (Meal Pass and Student Pass) and a taste-profile personalization quiz.
Is Chups a public or private company?
Chups is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chups founded?
Chups was founded in 2021. It employs 11 to 50 people.
Where is Chups based?
Chups is headquartered in Newark, United States, in the North America region.
How does Chups make money?
Three revenue lines are on record. Meal Transaction Fees are the primary driver. The others are meal Pass Prepaid Credits and food Delivery Markup.
Who are Chups's main competitors?
Direct peers on record are Shef and Goldbelly. Broad incumbents are DoorDash, Uber Eats, Grubhub, Blue Apron and HelloFresh. Emerging players are MealPal, CookUnity and Tovala.
Does Chups have an API?
No public API is recorded for Chups.
What industry is Chups in?
Chups's product category is Home-Cooked Meal Marketplace. Its primary akta.pro industry code is TLAAADAC, Food Delivery (Restaurant Meals). Its NAICS code is 4922 and its SIC code is 5812.