FactFinder
FactFinder is a Germany-based AI-powered e-commerce search and product discovery SaaS platform, serving more than 2,000 B2B and B2C online shops across Europe with personalized search, merchandising, and recommendation software.
- Company typePrivate
- Founded2001
- HeadquartersPforzheim, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FactFinder does
FactFinder, operated by Omikron Data Quality GmbH and headquartered in Pforzheim, Germany, is an AI-powered e-commerce search and product discovery platform serving more than 2,000 B2B and B2C online shops across Europe. Founded in 2001, the company builds software that combines proprietary search algorithms with real-time personalization, merchandising, and recommendation engines to improve on-site conversion, average order value, and zero-result rates for complex product catalogs. Its core technology stack centers on the Atlas AI engine, Vector Search semantic ranking, and the Infinity platform — the latter created after the October 2021 acquisition of Swedish personalization vendor Loop54, which contributed real-time AI re-ranking and cross-device personalization. Modular products include Search, Suggest/autocomplete, Navigation and After Search Navigation, Tracking Interface, Campaign Manager, Recommendation Engine, Predictive Basket, and an Insights Dashboard, all exposed via a documented REST/JSON API.
FactFinder operates a quote-based enterprise SaaS model with annual billing, distributed through a hybrid GTM combining direct enterprise field sales and self-service interactive demos, supported by regional offices in Germany (Pforzheim HQ, Berlin, Munich), the UK (Cambridge), Sweden (Stockholm), and France (Strasbourg). The company is privately held and PE-backed by GENUI (acquired February 2021), with CEO Istvan Laszloffy leading the business. Its commercial focus spans verticals including B2B e-commerce, fashion, food and beverage, online pharmacy, sporting goods, beauty, and consumer electronics, with named customers such as Douglas, Intersport, Office Depot, Globus Baumarkt, Toom Baumarkt, Ulla Popken, Bergfreunde, and Cooksongold. Reported customer outcomes include +70% revenue per session (Bergfreunde), +50% sales (Christ Onlineshop), +35% conversion rate (Kuebler Sport), and +55.6% mobile AOV (Fitstore 24).
FactFinder firmographics
Firmographics- Name
- FactFinder
- Legal name
- Omikron Data Quality GmbH
- Website
- https://fact-finder.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FactFinder is a Germany-based AI-powered e-commerce search and product discovery SaaS platform, serving more than 2,000 B2B and B2C online shops across Europe with personalized search, merchandising, and recommendation software.
- Ownership category
- akta.pro rank
FactFinder industry classification
Industry- Product category
- E-commerce Search & Product Discovery Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
- akta.pro secondary industries
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where FactFinder is headquartered
LocationHeadquarters
- HQ city
- Pforzheim
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
FactFinder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: FactFinder operates as a SaaS platform providing AI-powered search and product discovery solutions to e-commerce businesses on a subscription basis. Pricing is quote-based and tailored to customer needs, suggesting tiered or enterprise-specific contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing tailored to customer needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
FactFinder product offering
Product offeringCore offering
FactFinder provides an AI-powered e-commerce search, navigation, merchandising and personalization platform sold as SaaS to online retailers. Its core products — FactFinder NG (Next Generation) and the unified Infinity platform — combine proprietary Atlas AI algorithms, vector search, predictive personalization, recommendations, faceted navigation, and customer-specific pricing to increase on-site conversion for B2B and B2C shops. The platform is delivered via REST/JSON APIs, interactive demos, and is supported by regional offices across Europe.
Product overview
FactFinder is an AI-powered eCommerce search and product discovery platform offering a unified platform-plus-modules architecture. The core product consists of FactFinder NG (Next Generation) - a proprietary search platform refined over 20 years - alongside Infinity, the evolved platform that emerged from FactFinder's 2021 acquisition of Loop54. The platform combines AI with human expertise for personalized shopping experiences. Key modules include: Atlas AI for advanced personalization; Vector Search for semantic search; the Navigation Module for site structure; After Search Navigation (ASN) for filter-based refinement; Tracking Interface for behavioral data collection; Campaign Manager for promotions; Recommendation Engine for product suggestions; Suggest Module for autocomplete; Predictive Basket for repeat purchase prediction; and the Insights Dashboard for search analytics. Professional services include Training, Webshop Analysis, Datafeed Analysis, Customer Journey Workshop, and Sparring Partner advisory. All modules share a common REST API infrastructure with SDK generation support.
Differentiator
Problem solved
Functional benefit
Brands
- Infinity: A unified product discovery platform combining FactFinder's search capabilities with Loop54's AI personalization technology, focused on search, merchandising, and personalization for eCommerce.
- Atlas AI
Products and services
- FactFinder NG (Next Generation) AI-powered search, navigation, personalization, recommendation and merchandising platform sold as SaaS to B2B and B2C online retailers, with proprietary Atlas AI algorithms and REST/JSON APIs.
- Infinity Unified product discovery platform that combines FactFinder's search and merchandising capabilities with Loop54's real-time AI personalization for B2B and B2C e-commerce shops.
- Atlas AI Proprietary AI engine underpinning FactFinder's personalization capabilities, combining keyword-matching, behavioral insights, business rules and product relationship networks to deliver tailored search results.
- Infinity Training Training service covering implementation and optimization of the Infinity platform for customer teams.
- Webshop & Benchmark Analysis Analysis service to evaluate webshop performance and provide benchmark comparisons.
- Datafeed Analysis Service analyzing product data feeds to ensure data quality and search relevance for FactFinder deployments.
- Customer Journey Workshop Workshop to map and optimize customer journey touchpoints using FactFinder search, personalization and merchandising capabilities.
- Sparring Partner Ongoing advisory service providing strategic guidance on product discovery optimization with FactFinder.
Quantifiable outcome
- +70% revenue per session
- +7 more outcomes
Companies that use FactFinder
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles2 records
FactFinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
FactFinder partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Loop54coreFACT-Finder acquired Loop54 in October 2021 to expand its AI-powered e-commerce capabilities. Loop54's real-time personalization technology and customer base of 170+ brands were integrated into FactFinder's platform, creating the Infinity product combining search, merchandising, and personalization.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
FactFinder competitors and assessment
Company assessmentDirect peers
- Coveo: Coveo is an enterprise AI-search and relevance platform with a dedicated e-commerce vertical. It overlaps with FactFinder on AI-driven product discovery, recommendations, and personalization for B2B and B2C retailers.
- Bloomreach: Bloomreach is an e-commerce experience platform combining search, merchandising, CMS, and personalization. Its Discovery product overlaps directly with FactFinder's search and personalization modules for enterprise online retailers.
- Klevu: Klevu is an AI-powered on-site search, merchandising, and personalization platform purpose-built for e-commerce. As a fellow European-headquartered search vendor, Klevu directly competes with FactFinder in the DACH and broader European mid-market.
- Findify: Findify offers AI-powered personalized search, recommendations, and merchandising for Shopify and other e-commerce platforms. It is a smaller, more SMB-focused peer that competes for the same online retailer buyer as FactFinder.
- Algolia: Algolia is a leading AI-powered search and product discovery platform for e-commerce and digital experiences. It is the most direct competitor to FactFinder, offering similar APIs for search, recommendations, and personalization to enterprise online retailers globally.
- Searchspring: Searchspring provides on-site search, merchandising, and personalization tools for e-commerce. It targets mid-market online retailers with similar use cases to FactFinder's product discovery platform.
- Constructor: Constructor provides AI-first product discovery and search for enterprise e-commerce, with strong personalization and merchandising capabilities. It competes head-to-head with FactFinder's Atlas AI and personalization offerings for large online retailers.
Emerging players
- Vue.ai: Vue.ai provides AI-powered personalization, visual search, and merchandising for retail and e-commerce. It is an emerging peer with partial overlap on personalization and recommendation capabilities that compete with FactFinder.
- Syte: Syte specializes in visual AI for e-commerce product discovery, including visual search and automated product tagging. It overlaps with FactFinder on AI-driven discovery but with a more visual/visual-search-centric approach.
Broad incumbents
- Elastic (Elasticsearch): Elastic is a broad search and observability platform whose Elasticsearch technology underpins many e-commerce search implementations. While not specialized in retail, it competes with FactFinder for enterprise technical buyers building in-house search infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FactFinder social profiles
Digital presenceFactFinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
FactFinder leadership team
Management profileNumber of profiles
Profiles1 record
FactFinder subsidiaries and ownership
Company hierarchySubsidiaries1 record
FactFinder funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FactFinder M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FactFinder
What does FactFinder do?
FactFinder provides an AI-powered e-commerce search, navigation, merchandising and personalization platform sold as SaaS to online retailers. Its core products — FactFinder NG (Next Generation) and the unified Infinity platform — combine proprietary Atlas AI algorithms, vector search, predictive personalization, recommendations, faceted navigation, and customer-specific pricing to increase on-site conversion for B2B and B2C shops. The platform is delivered via REST/JSON APIs, interactive demos, and is supported by regional offices across Europe.
Is FactFinder a public or private company?
FactFinder is a private company. It is classified as private equity controlled and is currently operating.
When was FactFinder founded?
FactFinder was founded in 2001. It employs 101 to 250 people.
Where is FactFinder based?
FactFinder is headquartered in Pforzheim, Germany, in the Europe region.
How does FactFinder make money?
One revenue line is on record: saaS Subscription.
Who are FactFinder's main competitors?
Direct peers on record are Coveo, Bloomreach, Klevu, Findify, Algolia, Searchspring and Constructor. Emerging players are Vue.ai and Syte. Elastic (Elasticsearch) is listed as a broad incumbent.
Does FactFinder have an API?
Yes. FactFinder offers a REST API that returns JSON for server-side integration, as well as a JSON API interface. Developers can generate client SDKs using Swagger Codegen. The API supports search, tracking, recommendations, navigation, campaigns, and product comparison. Tracking integration enables analytics, A/B testing, and AI/ML features (ASO, Semantic Enhancer, Recommendations, Personalization). Swagger documentation available at https://api-docs.ff-labs.de/. Developer documentation is at api-docs.ff-labs.de.
What industry is FactFinder in?
FactFinder's product category is E-commerce Search & Product Discovery Software. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 51929 and its SIC code is 7370.