Shelter Co.

What Shelter Co. does

Shelter Co. is a privately held luxury outdoor event company founded in spring 2011 by Kelsey Sheofsky (CEO) and Mike Sheofsky (COO), headquartered in Northern California with service reach across the continental United States. The company operates two primary divisions: Event Rentals, which rents a proprietary line of custom-designed canvas and nylon tents (Classic Bell, Lite Bell, A-Frame, Sami, Amelia, Armstrong, Stark) plus curated furnishings (sofas, lounge pods, bars, pub tables) on flat-fee 1-3 day terms, and Event Production, which delivers turnkey planning and execution for weddings, corporate retreats, festivals, and pop-up hotels with infrastructure scope that includes restrooms, showers, F&B management, security, and on-site staffing. Pricing is opaque and quote-based, with stated $3K-$10K minimums in-state and a $50K minimum out of state, and full-production events are intentionally capped at approximately 10 per year. The roster includes marquee enterprise customers (Google, Innovation Endeavors, Virgin Galactic) and major music festivals (Outside Lands, BottleRock Napa), supported by a curated network of seven Northern California venue partners and a sub-brand (The Get Out, launched 2021) distributed through Williams Sonoma, Food 52, Urban Outfitters, and Nordstrom. A first permanent hospitality property, River Electric, is slated to open in 2025 in Guerneville, CA, signaling a planned step from pure event production into lodging real estate.

Name

Shelter Co.

Legal name

Shelter Co.

Website

https://shelter-co.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Shelter Co. is a privately held luxury outdoor event company in Northern California that designs, rents, and installs custom tents and furnishings for weddings, corporate retreats, music festivals, and large-scale off-grid events across the continental United States.

Ownership category

akta.pro rank

Product category

Outdoor Event Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211), General Rental Centers (5323)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

Keywords

• Luxury outdoor events
• Tent rentals
• Event production services
• Glamping accommodations
• Pop-up hotels

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tent and Furniture Rentals: Flat fee rental of custom tents and furnishings for 1-3 day periods. Includes delivery, setup and breakdown. Inventory includes sleeping tents, lounge pods, bars, tables, seating, and accessories.
2. Event Production Services: Full-scale event planning and production including location scouting, customized event design, farm-to-table meals, guest management, and on-site staffing. Charges flat pre-production fee plus event expenses paid directly by client.
3. Retail Sales (The Get Out): Consumer retail line of tents and outdoor gear launched in 2021, sold through third-party retailers including Williams Sonoma, Food 52, Urban Outfitters, and Nordstrom.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Shelter Co. rents its custom-designed line of luxury tents and furnishings and provides full-service event production for outdoor gatherings in remote locations. Its offerings span an Event Rentals division (a la carte tents such as Classic Bell, Lite Bell, A-Frame, Sami, Amelia, Armstrong, and Stark plus lounge furniture, bars, and tables) and an Event Production division handling weddings, corporate retreats, music festivals, and pop-up hotels, including camping staff, lodging infrastructure (restrooms, showers, wifi, power, F&B), and on-site staffing. The company serves the continental US with minimum order values and also sells consumer tents through its retail sub-brand The Get Out.

Product overview

Shelter Co. is a luxury outdoor event company operating two divisions: Event Rentals and Event Production. The Event Rentals division offers a curated portfolio of custom-designed tents (Classic Bell, Lite Bell, A-Frame, Sami, Amelia, Armstrong, and Stark tents) and furnishings (sofas, chairs, tables, bars) available as individual items or in pre-configured packages (Lounge Pods One through Four, Pub Table sets). The Event Production division provides full-scale event planning services for festivals, pop-up hotels, corporate retreats, and weddings, including turnkey lodging with amenities, on-site staff, and infrastructure setup. The company also operates The Get Out, a retail sub-brand launched in 2021 selling tents and outdoor gear through major retailers. The company's first permanent hotel property, River Electric, is slated to open in 2025 in Guerneville, CA.

Differentiator

Problem solved

Functional benefit

Brands

• The Get Out: Retail line of tents and outdoor gear launched in 2021, sold through William Sonoma, Food 52, Urban Outfitters, and Nordstrom.

Products and services

• Classic Bell Tent (Sleeping) A 16' diameter heavy-canvas bell tent available unfurnished or furnished with a double bed that sleeps 2-4; includes ventilation windows, Pendleton wool blankets, down comforters, and heavy canvas for heat retention. Sold to B2B event clients (weddings, corporate retreats, festivals) and B2C individual consumers through the Event Rentals division.
• Lite Bell Tent (Sleeping) A 13' diameter nylon bell tent available unfurnished or with single/double folding bed settings that sleep 1-2. Designed for tighter spaces and easier transport than the heavier Classic Bell; available to both B2B event clients and B2C consumers.
• A-Frame Tent (Sleeping) A compact 7.5' x 7.5' A-frame nylon tent with a single undressed folding bed that sleeps one. Designed for tight spaces; available through Event Rentals to B2B and B2C customers.
• Sami Tent (Lounge/Dining) A versatile tent that can be set up with or without canvas skin and with walls up or partially down. Used for intimate dinners, lounges, and flexible indoor-outdoor layouts.
• Amelia Tent (Lounge) An open-air canvas tent with an airy vibe and larger footprint designed for lounge seating up to 14 adults while preserving views. Provides shade rather than full enclosure; used at weddings, festivals, and corporate retreats.
• Armstrong Tent (Lounge/Meeting) A lounge and meeting tent available in classic lounge (12-14 seats), deluxe lounge (18-20 seats), or getting-ready configurations. Can be installed indoors or outdoors; used for VIP spaces, meeting rooms, and lounge areas at large events including Google's Campus project and the Ribbit SIFI Summit.
• Stark Tent (Shade/Dining/Bar) A shade solution that is less than a tent but more than an umbrella, available in lounge and dining configurations; ideal for private dining, bars, food stations, and DJ booths.
• Event Rentals Division The Event Rentals division of Shelter Co. that rents the proprietary line of tents, lounge furniture, sofas, chairs, tables, side tables, bars, coffee tables, and accessories on an a la carte basis with delivery, setup, and breakdown included. Operates with flat-fee 1-3 day rental rates.
• Event Production Division A full-service event planning division handling large-scale festivals, pop-up hotels, corporate retreats, and weddings. Provides turnkey production including location scouting, customized event design, F&B management, guest management, on-site staffing, lodging infrastructure, and amenity tent setup. Subject to a $3K-$10K in-state California and $50K out-of-state rental minimum; full production events limited to 10 per calendar year.
• Pop-Up Hotel Services A turnkey lodging offering that includes a hotel lobby tent, check-in staff, amenity tent, restrooms and showers, food and beverage management, and security. Designed to deploy an entire outdoor hotel in remote locations for festivals, corporate retreats, and weddings.
• Camping Staff Service On-site camping staff service for events where Shelter Co. personnel stay throughout the event duration to assist guests with camping-related needs; minimum two producers are deployed for full production events.
• The Get Out (Consumer Retail Line) A consumer retail sister brand launched in 2021 that sells the same Shelter Co. tent designs and outdoor gear through third-party retailers including Williams Sonoma, Food 52, Urban Outfitters, and Nordstrom; Shelter Co. also sells The Get Out products through its own channels.

Quantifiable outcome

• Produced over 1000 events across the country
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Bright Event RentalscoreStrategic or Co-development PartnerCustom flooring partner for the Google Campus project. Built custom flooring to cover parking lot for outdoor workspace installation.
• The Plant LibrarycoreStrategic or Co-development PartnerPlant wall design partner for Ribbit SIFI Summit. Created custom living walls on back side of Armstrong tents - 896 square feet of plant walls took full day to install.
• Yeah RentalsminorStrategic or Co-development PartnerVintage furniture partner for Ribbit SIFI Summit, providing chairs and tables to fill colorblock design gaps alongside Shelter Co. Armstrong tents.
• 23 LayerscoreStrategic or Co-development PartnerNYC-based event planning firm collaborated with on Ribbit SIFI Summit for two years running. Brings fresh ideas and collaborative design approach.
• The Get OutcoreOEM/ Whitelabel/ Licensing PartnerSister brand launched in 2021 for consumer retail sales of tents and outdoor gear. Sold through Williams Sonoma, Food 52, Urban Outfitters, and Nordstrom. Shelter Co. also sells The Get Out products through their own channels.
• William SonomacoreChannel Partner/ Reseller/ DistributorRetail distribution partner for The Get Out brand of consumer tents and outdoor gear.
• Food 52coreChannel Partner/ Reseller/ DistributorRetail distribution partner for The Get Out brand of consumer tents and outdoor gear.
• Urban OutfitterscoreChannel Partner/ Reseller/ DistributorRetail distribution partner for The Get Out brand of consumer tents and outdoor gear.
• NordstromcoreChannel Partner/ Reseller/ DistributorRetail distribution partner for The Get Out brand of consumer tents and outdoor gear.
• The Mountain TerraceminorOthersFeatured venue partner in Northern California with stunning redwoods and expansive meadow. Capacity up to 400 guests, no overnight accommodations.
• Radonich RanchminorOthersSanta Cruz Mountains venue partner. Up to 15 sleeping tents, 15-30 guests recommended for daytime, up to 150 guests.
• Rancho Quien SabeminorOthersCentral California venue partner near Silicon Valley. Up to 125 sleeping tents, 125-250 guests plus existing lodging.
• The Sea Ranch LodgeminorOthersSonoma County venue partner on 7,000-acre Sea Ranch community. Up to 75 sleeping tents, 75-150 guests plus existing lodging.
• Stemple Creek RanchminorOthersNorthern California coastal venue partner near Tomales. Regenerative organic practices. Up to 50 sleeping tents, 50-100 guests plus existing lodging.
• Camp NavarrominorOthersRedwood location two hours north of Bay Area. 32 year-round cabins plus campsites. Up to 150 sleeping tents, 150-300 guests. Permitted for events up to 1,500 people.
• The Camp at Carmel ValleyminorOthersCarmel Valley venue partner. From intimate groups of 5 to full camp buy-out. Up to 100 sleeping tents, 100-200 guests plus existing lodging.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Collective Retreats: Luxury pop-up outdoor hotels and tented suites at destinations like Yellowstone and Hill Country. Closely comparable to Shelter Co.'s premium outdoor hospitality positioning and ability to deploy turnkey lodging in remote locations.
• 23 Layers: NYC-based event production firm and Shelter Co. partner on the Ribbit SIFI Summit. Competes for high-end corporate retreat and brand activation work in the same premium experiential event segment.
• AutoCamp: Luxury Airstream and cabin-based outdoor accommodations in California and other US destinations. Overlaps with Shelter Co. on premium outdoor hospitality for the same affluent, experience-driven customer base.
• AFR Furniture Rental: National event and trade show furniture rental company. Overlaps on furniture rental offerings (sofas, lounge pods, bars) that compete directly with Shelter Co.'s furniture and Lounge Pod product lines.
• Classic Tents & Events: National luxury tent and event rental company serving weddings and corporate clients. Directly comparable on high-end tent rental inventory, custom installations, and full-service event production for similar premium clientele.
• Bright Event Rentals: California-based event rental company (and Shelter Co. partner on the Google Campus project) offering tents, furniture, and staging for corporate and social events. Directly competes on event rental inventory in the same geography.
• Under Canvas: Operates luxury safari-style glamping resorts near US national parks and is the most direct competitor to Shelter Co.'s premium outdoor accommodation model. Comparable on tented luxury, off-grid infrastructure, and a high-end experiential customer base.

Others

• Glamping Hub: Online marketplace for glamping accommodations worldwide. Adjacent ecosystem player that helps drive consumer awareness of glamping as a category, indirectly benefiting Shelter Co.'s event and retail brands.
• Hipcamp: Outdoor accommodations marketplace connecting travelers with campsites, glamping sites, and ranches. Adjacent ecosystem partner — Shelter Co.'s venue partners include properties listed on Hipcamp, and the two share the same end consumer for outdoor stays.

Emerging players

• Tentrr: Glamping site provider offering furnished tent campsites on private land. Comparable on the glamping category but addresses individual traveler demand rather than Shelter Co.'s B2B event focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shelterco
• LinkedInlinkedin.com/company/shelter-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shelter Co.