Parish Tractor

What Parish Tractor does

Parish Tractor is a multi-location authorized Kubota equipment dealership operating eight physical locations across Louisiana, Mississippi, Alabama, and Florida (Gonzales, Hattiesburg, Poplarville, Marianna, Meridian, Crestview, Robertsdale, and Pensacola as its headquarters). The company offers a comprehensive portfolio centered on Kubota products — compact tractors (B01 and LX series, 20.9-39.8 HP), compact excavators (KX and U series, 10.3-66.6 HP), track loaders (SVL series), skid steers, RTV utility vehicles, and Z400 series mowers — alongside more than a dozen complementary brands including Develon, Diamond Mowers, Woods, Scag, Husqvarna, STIHL, Toro, Bandit, Honda Power Equipment, Grasshopper, and trailer manufacturers.

The business generates revenue across four primary streams: equipment sales (new and pre-owned tractors, mowers, construction equipment, and utility vehicles); OEM parts sales through a location-specific online parts store integrated with Kubota's catalog and in-person at dealerships; maintenance and repair services performed by factory-trained technicians (with seasonal specials priced $199.99-$499.99); and short-term equipment rentals including compact tractors, skid steers, excavators, and attachments with pickup and delivery. Pricing is quote-based for equipment, supported by manufacturer-backed promotional financing (0% APR up to 84 months, instant rebates up to $12,000).

The go-to-market is direct-to-customer via the eight storefronts plus a digital layer (website, online parts ordering, quote requests, trade-in valuation). Customer segments span property owners and homeowners, farmers and agricultural operations, contractors and construction professionals, and landscaping and grounds maintenance providers. The company has grown primarily through acquisition of existing equipment dealerships (most recently Ascension Equipment & Rental in September 2025) and participates in the Kubota Tech program to develop certified technicians through partnerships with technical schools across five states.

Name

Parish Tractor

Legal name

Parish Tractor

Website

https://parishtractor.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Parish Tractor is a multi-location authorized Kubota equipment dealership operating 8 stores across Louisiana, Mississippi, Alabama, and Florida. It sells, services, and rents tractors, mowers, construction equipment, and utility vehicles to property owners, farmers, and contractors.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industries

Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

Keywords

• Farm equipment dealer
• Construction equipment dealer
• Compact tractor dealer
• Outdoor power equipment
• Equipment rental services

Headquarters

HQ city

Hattiesburg

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Equipment Sales: New and pre-owned equipment sales including tractors, mowers, construction equipment, and utility vehicles from Kubota and other major brands
2. Parts Sales: OEM parts and components for all supported brands sold through online parts store and in-person at dealership locations
3. Service and Repairs: Maintenance, repairs, warranty service, and diagnostic services performed by trained technicians
4. Equipment Rentals: Short-term equipment rentals including compact tractors, skid steers, excavators, and attachments with pickup and delivery available

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Parish Tractor is an authorized Kubota equipment dealership operating eight physical locations across Louisiana, Mississippi, Alabama, and Florida. The company sells new and pre-owned Kubota tractors, mowers, utility vehicles, and construction equipment, distributes complementary brands (Develon, Diamond, Scag, Husqvarna, STIHL, Woods, Toro, Bandit, Honda, Grasshopper, and trailers), and provides OEM parts, service and repairs, equipment rentals, and manufacturer-backed financing.

Product overview

Parish Tractor is a multi-location Kubota dealership operating eight locations across Louisiana, Mississippi, Alabama, and Florida. The company offers a comprehensive equipment portfolio centered on Kubota products including B01 Series compact tractors (20.9-24.3 HP), LX Series tractors (23.3-39.8 HP), KX Series compact excavators (10.3-66.6 HP), U Series excavators, SVL Series track loaders, and SSV skid steers, plus RTV utility vehicles and Z400 Series mowers. Beyond Kubota, Parish Tractor distributes complementary brands including Develon, Diamond Mowers, Woods, Scag, Husqvarna, STIHL, Toro, Bandit, Circle W Trailers, PJ Trailers, Honda Power Equipment, and Grasshopper. The company provides equipment sales, parts, service, rental, and financing services, along with specialized offerings such as the Kubota Orange Protection extended warranty program and Kubota Tech technician training program. Parish Tractor also offers Hay Baler Inspection ($499.99), Hay Mower Inspection ($499.99), Skid Steer Service, SCL Mini Skid Steer Service ($329.99), and RTV Service ($199.99-$299.99) as add-on maintenance packages.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Kubota is the #1 selling compact tractor in the USA (EDA/UCC Data 01/01/2018 - 12/31/2022)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Ascension Equipment & RentalcoreOthers · 2 September 2025Acquired by Parish Tractor in September 2025, marking entry into the Louisiana market. Location at 13173 Airline Highway, Gonzales, LA 70737. Previously operated as Ascension Equipment, this acquisition increases Parish Tractor's total locations to eight across four states.
• Kubota Tractor CorporationflagshipChannel Partner/ Reseller/ DistributorAuthorized Kubota dealer selling Kubota tractors, mowers, UTVs, and construction equipment. Kubota is the #1 selling compact tractor and #1 selling compact excavator brand. Parish Tractor participates in Kubota promotional programs including 0% APR financing and instant rebates up to $12,000.
• Kubota Tech Program Partner SchoolsminorStrategic or Co-development PartnerPartnership with technical schools to develop Kubota-certified technicians. Schools include Jefferson County Schools CTE (TN), Tennessee College of Applied Technology campuses (TN), Meridian Community College (MS), Mississippi Gulf Coast Community College (MS), Northwest Mississippi Community College (MS), Wallace State Community College (AL), and others across Tennessee, Alabama, Mississippi, North Carolina, and South Carolina.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• RDO Equipment Co. One of the largest multi-OEM equipment dealers in North America, offering John Deere, Vermeer, and other brands across construction, agriculture, and forestry. Comparable dealership economics at significantly greater scale and geographic breadth.
• Cervus Equipment: Multi-store equipment dealer group operating John Deere, Peterbilt, and other brands across Canada and the US. Comparable multi-store dealership roll-up strategy with established acquisition history.
• Stotz Equipment: Large multi-state John Deere dealer group across the western and midwestern US. Comparable full-service dealership model at greater scale, providing a benchmark for what an institutionalized equipment dealer group looks like.

Direct peers

• Ag-Pro Companies: Large multi-location John Deere dealer group across the southeastern US with full-service sales, parts, service, and financing. Closely comparable business model and customer base to Parish Tractor, just on a different OEM platform.
• Atlantic Tractor: Multi-state John Deere dealer with locations across the Mid-Atlantic and Southeast. Comparable in multi-store structure, full-service offering, and customer mix spanning farmers, contractors, and property owners.
• Binkley & Hurst: Multi-location Kubota and Case IH agricultural equipment dealer in Pennsylvania and surrounding Mid-Atlantic states. Comparable dealer group structure with overlapping ag and light construction customer segments.
• Blanchard Equipment Company: Authorized Kubota dealer group operating multiple locations across Georgia and South Carolina with the same full-service sales/parts/service/rental model. Direct comparable in scale, OEM alignment, and Southeast regional footprint.

Regional players

• Quality Equipment: Multi-location John Deere dealer concentrated in North Carolina and Virginia. Comparable regional full-service dealership model serving farmers, contractors, and homeowners in adjacent Southeast geographies.
• TriGreen Equipment: Multi-location John Deere dealer across Tennessee, Alabama, and Mississippi with full-service offerings. Direct geographic overlap with Parish Tractor's footprint and comparable customer segments.
• Everglades Equipment Group: Multi-brand agricultural and construction equipment dealer group operating across Florida. Comparable dealership model with overlapping Kubota and complementary brand representation in a directly adjacent geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parish Tractor