Binkley & Hurst
Binkley & Hurst is a privately held, five-location agricultural equipment dealership founded in 1939, serving farmers and commercial ag operations across the mid-Atlantic US with new and used equipment, parts, service, and carrier transportation across 22+ brand partnerships.
- Company typePrivate
- Founded1939
- HeadquartersLititz, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Binkley & Hurst does
Binkley & Hurst is a privately held agricultural equipment dealership founded in 1939 and headquartered in Lititz, Pennsylvania. The company operates five physical locations across the mid-Atlantic United States (Pennsylvania, Maryland, Virginia, and Delaware), serving individual farmers and commercial agricultural operations. Its business is centered on authorized sales of new and pre-owned agricultural equipment from 22+ brand partners including Case IH, Fendt, Massey Ferguson, Challenger, Gleaner, Kinze, Manitou, Hardi, and TerraGator, spanning tractors, combines, sprayers, planters, tillage, hay and forage equipment, feed mixers, construction, and outdoor power categories.
The company's revenue model combines one-time equipment sales, aftermarket parts distribution, equipment service and repair, carrier/transportation services for oversized loads, and equipment financing. It monetizes through unit pricing on new and used equipment, parts sales via an online searchable inventory, professional services for equipment hauling, and financing arrangements. Distribution runs through direct-to-consumer sales at physical showrooms, an e-commerce parts storefront, and social media presence across Facebook, Twitter, Instagram, and YouTube. The company also operates Outback Toy Store, a wholly-owned retail subsidiary in Lititz, PA selling toys and collectibles.
In 2022, the company announced merger discussions with iMM Weaver, another long-established mid-Atlantic agricultural equipment dealership, signaling potential regional consolidation. The company carries no disclosed institutional investment or public listing and operates with an 11-50 employee headcount range across its multi-state footprint.
Binkley & Hurst firmographics
Firmographics- Name
- Binkley & Hurst
- Legal name
- Binkley & Hurst, LP
- Website
- https://binkleyhurst.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Binkley & Hurst is a privately held, five-location agricultural equipment dealership founded in 1939, serving farmers and commercial ag operations across the mid-Atlantic US with new and used equipment, parts, service, and carrier transportation across 22+ brand partnerships.
- Ownership category
- akta.pro rank
Binkley & Hurst industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industries
- Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Hay & Bale Handling Equipment (IMAHACAF)
Keywords
Where Binkley & Hurst is headquartered
LocationHeadquarters
- HQ city
- Lititz
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Binkley & Hurst business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and pre-owned agricultural equipment including tractors, combines, sprayers, planters, and related farm machinery through their dealership locations.
- Aftermarket Parts: Sale of replacement parts and components for agricultural equipment through their parts department.
- Carrier Services: Transportation services for hauling farm equipment of various dimensions, including lowboy trailers, rollback trailers with winches, and oversized load hauling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Equipment - Full retail pricing with manufacturer warranties |
| Unit Pricing | Pay-as-you-go | Pre-owned Equipment - Varies by condition, age, and hours |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Binkley & Hurst product offering
Product offeringCore offering
Binkley & Hurst is a five-location agricultural equipment dealership in the mid-Atlantic region that sells new and pre-owned farm equipment (tractors, combines, sprayers, planters, hay & forage, skid steers), aftermarket parts, equipment service and repair, equipment financing, and carrier/transportation services for hauling farm equipment. It operates authorized dealerships for more than 20 equipment brands including Case IH, Massey Ferguson, Fendt, Challenger, Gleaner, Kinze, Manitou, Gehl, Hardi, RoGator, TerraGator, and others.
Product overview
Binkley & Hurst is a 5-location agricultural dealership in the mid-Atlantic region offering new and pre-owned agricultural equipment, parts, service, and financing. Their product portfolio centers on equipment sales across multiple categories (tractors, combines, sprayers, planters, tillage, hay & forage, construction, outdoor power) through partnerships with 22 major equipment brands including Case IH, Fendt, Massey Ferguson, Challenger, Gleaner, Kinze, Manitou, and others. Supporting services include parts sales with search functionality, equipment service, carrier/transportation services for oversized loads, and financing options. The company also operates Outback Toy Store as a separate retail location.
Differentiator
Problem solved
Functional benefit
Brands
- Outback Toy Store: Toy store division located in Lititz, PA
Products and services
- New Equipment
- Used Equipment
- Parts
- Service
- Carrier Services
- Financing
- Outback Toy Store
Companies that use Binkley & Hurst
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Binkley & Hurst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Binkley & Hurst partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered major and core.
- iMM WeavermajoriMM Weaver and Binkley & Hurst are engaged in discussions to merge their longstanding companies. This potential merger would combine two long-established agricultural equipment dealerships in the mid-Atlantic region.
- Case IHcoreAuthorized dealer for Case IH agricultural equipment including tractors and construction equipment
- Massey FergusoncoreAuthorized dealer for Massey Ferguson tractors and agricultural equipment
- FendtcoreAuthorized dealer for Fendt tractors and agricultural equipment
- ChallengercoreAuthorized dealer for Challenger agricultural equipment including tractors
- KinzecoreAuthorized dealer for Kinze planters and grain carts
- TriolietcoreAuthorized dealer for Trioliet feed mixer wagons
- TerraGatorcoreAuthorized dealer for TerraGator floaters and chemical applicators
- GleanercoreAuthorized dealer for Gleaner combines
- HardicoreAuthorized dealer for Hardi sprayers
- ManitoucoreAuthorized dealer for Manitou telescopic forklifts
- GehlcoreAuthorized dealer for Gehl construction and agricultural equipment including skid steers and telehandlers
- FerriscoreAuthorized dealer for Ferris commercial lawn mowers
- HustlercoreAuthorized dealer for Hustler lawn mowers and outdoor power equipment
- SimplicitycoreAuthorized dealer for Simplicity lawn mowers
- DragocoreAuthorized dealer for Drago headers for combines
- SunflowercoreAuthorized dealer for Sunflower tillage, planting, and seeding equipment
- RoGatorcoreAuthorized dealer for RoGator sprayers
- PentacoreAuthorized dealer for Penta feed mixer wagons
- PequeacoreAuthorized dealer for Pequea hay & forage, fertilizer applicators, and manure spreaders
- Pik RitecoreAuthorized dealer for Pik Rite manure spreaders
- LVIcoreAuthorized dealer for LVI poultry litter equipment and manure handling equipment
- MeyercoreAuthorized dealer for Meyer manure spreaders
- AltozcoreFeatured brand partner for Altoz equipment
- AG-COcoreAuthorized dealer for AG-CO application equipment
- LandollcoreAuthorized dealer for Landoll farm equipment
- Precision PlantingcoreAuthorized dealer for Precision Planting technology and components
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Binkley & Hurst competitors and assessment
Company assessmentDirect peers
- Cazenovia Equipment: New York-based agricultural equipment dealer representing Case IH and complementary brands — directly comparable mid-size multi-location dealer serving Northeastern farmers.
- RDO Equipment Co. Large multi-location agricultural and construction equipment dealer with stores across multiple U.S. states — directly comparable as a multi-brand dealer network with strong parts/service infrastructure.
- Stotz Equipment: Multi-location John Deere agricultural equipment dealer operating across the western U.S. — comparable business model of multi-store agricultural equipment retail with parts, service, and used equipment.
- iMM Weaver: Long-standing mid-Atlantic agricultural equipment dealership currently in merger discussions with Binkley & Hurst — near-perfect business model match with overlapping geographic footprint and brand portfolio.
- Hlavinka Equipment Company: Multi-location Case IH dealer in Texas and Louisiana — comparable regional multi-store agricultural equipment retailer with similar OEM relationships.
- Monroe Tractor: Regional Case IH and agricultural equipment dealer operating across New York and Pennsylvania — highly comparable geographic adjacency and brand portfolio overlap with Binkley & Hurst.
- Hutson Equipment: Multi-location agricultural equipment dealer in the Midwest carrying Case IH and complementary brands — comparable model of regional multi-store ag dealer with parts and service operations.
Broad incumbents
- AGCO Corporation: Global manufacturer of Massey Ferguson, Fendt, and other brands that Binkley & Hurst distributes — a principal OEM supplier and a broad incumbent in the agricultural equipment value chain.
- CNH Industrial: Manufacturer of Case IH, the anchor brand in Binkley & Hurst's portfolio — a broad incumbent that controls dealer-network strategy, allocations, and consolidation programs that materially affect the dealer.
Regional players
- Rocky Mountain Equipment: Canada's largest multi-location Case IH agricultural equipment dealer — comparable business model as a multi-store ag equipment dealer, though operating primarily in Canadian Western geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Binkley & Hurst social profiles
Digital presenceBinkley & Hurst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binkley & Hurst leadership team
Management profileNumber of profiles
Binkley & Hurst subsidiaries and ownership
Company hierarchySubsidiaries1 record
Binkley & Hurst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binkley & Hurst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binkley & Hurst
What does Binkley & Hurst do?
Binkley & Hurst is a five-location agricultural equipment dealership in the mid-Atlantic region that sells new and pre-owned farm equipment (tractors, combines, sprayers, planters, hay & forage, skid steers), aftermarket parts, equipment service and repair, equipment financing, and carrier/transportation services for hauling farm equipment. It operates authorized dealerships for more than 20 equipment brands including Case IH, Massey Ferguson, Fendt, Challenger, Gleaner, Kinze, Manitou, Gehl, Hardi, RoGator, TerraGator, and others.
Is Binkley & Hurst a public or private company?
Binkley & Hurst is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Binkley & Hurst founded?
Binkley & Hurst was founded in 1939. It employs 11 to 50 people.
Where is Binkley & Hurst based?
Binkley & Hurst is headquartered in Lititz, United States, in the North America region.
How does Binkley & Hurst make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are aftermarket Parts and carrier Services.
Who are Binkley & Hurst's main competitors?
Direct peers on record are Cazenovia Equipment, RDO Equipment Co., Stotz Equipment, iMM Weaver, Hlavinka Equipment Company, Monroe Tractor and Hutson Equipment. Broad incumbents are AGCO Corporation and CNH Industrial. Rocky Mountain Equipment is listed as a regional player.
Does Binkley & Hurst have an API?
No public API is recorded for Binkley & Hurst.
What industry is Binkley & Hurst in?
Binkley & Hurst's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of AFAAAAAG, Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers). Its NAICS code is 423820 and its SIC code is 3523.