Fathom

What Fathom does

Fathom is a Cleveland-based digital marketing agency that serves exclusively U.S. hospitals and health systems. Founded in 2010 and operating since 2021 as a subsidiary of IQVIA Holdings plc (NYSE:IQV), the agency delivers an integrated service portfolio covering paid media (paid search, programmatic display/video/CTV, paid social), SEO and content, marketing automation and email, measurement and analytics, and AI-powered marketing solutions. Its proprietary technology centerpiece is AdVantage, a campaign management and measurement suite that consolidates fragmented campaign data into real-time, full-funnel reporting segmented by service line, location, or program. The company maintains first-in-market platform certifications, including Marketo Engage Specialization in the Adobe Solution Partner Program, and partners with IQVIA for healthcare data, Basis Technologies for programmatic advertising, and platforms including Google, HubSpot, Meta, Akkio, and Perplexity.

Fathom employs 101–250 people and runs an enterprise field sales motion, evidenced by consultative 'Request a Demo' CTAs and detailed case-study pages targeting large health systems and academic medical centers. The agency operates on professional services engagements (project-based or retainer) with quote-based pricing and no publicly listed rates. Named customers include Penn Medicine, Cleveland Clinic, Houston Methodist, Stanford Medicine, UCLA Health, Sharp HealthCare, Roper St. Francis, Henry Ford Health, and Shepherd Center; Fathom claims a seven-year average client tenure, more than double the industry standard. The business has scaled through 20%+ workforce expansion (2020–2021), a 2021 relocation to a larger Cleveland headquarters at 2020 Center Street, the 2011 acquisition of Webbed Marketing, and the 2024 launch of AdVantage and 2025 launch of an AI Brand Presence Report product. Revenue figures are not publicly disclosed.

Name

Fathom

Legal name

Fathom

Website

https://fathomdelivers.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Fathom is a healthcare-focused digital marketing agency serving U.S. hospitals and health systems. Operating as an IQVIA subsidiary, it delivers paid media, SEO, marketing automation, analytics, and AI services through its proprietary AdVantage platform.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• Healthcare digital marketing
• Hospital marketing agency
• Paid media services
• Marketing automation services
• Patient acquisition campaigns

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Digital Marketing: Digital marketing agency providing paid media, SEO and content, marketing automation, analytics, and AI capabilities to healthcare organizations. Revenue is generated through professional services engagements, likely project-based or retainer arrangements with health systems and hospitals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Fathom is a healthcare-focused digital marketing agency that delivers integrated digital marketing services — Paid Media (search, programmatic, paid social), SEO + Content, Marketing Automation + Email, Measurement + Analytics, AI solutions, and Strategy + Consulting — to hospitals, health systems, and academic medical centers. The agency's offering is anchored by its proprietary AdVantage campaign management and measurement platform, which provides real-time visibility, full-funnel performance tracking, and structured reporting by service line, location, or program. Fathom also provides HIPAA-aware marketing guidance and operates as an IQVIA business with access to extensive healthcare data assets.

Product overview

Fathom is a digital marketing agency specializing in healthcare, operating as an IQVIA business. The company offers an integrated suite of marketing services centered on its proprietary AdVantage campaign management and measurement platform. The core portfolio comprises Paid Media (search, programmatic, social), SEO + Content, Marketing Automation + Email, Measurement + Analytics, and Artificial Intelligence solutions. AdVantage serves as the central technology powering campaign execution and performance tracking across all service lines. Additional offerings include AI Brand Presence Reporting for AI search optimization. The company operates on a service-delivery model with three engagement tiers: Full-Service (strategy, buildout, execution), Manage (campaign oversight with strategic vision), and Consult (roadmap development and executional excellence).

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Digital advertising services for healthcare organizations covering paid search (Google and Microsoft Ads), programmatic display (banners, native, video, CTV), and paid social (Meta, LinkedIn, TikTok, Reddit). Campaigns tailored by service line, condition, and patient behavior with optimizations aligned to healthcare outcomes.
• SEO + Content Patient-centric search engine optimization and content strategy services for healthcare organizations. Blends technical website health, content optimization, and local SEO to connect patients with valuable information throughout their healthcare journey.
• Marketing Automation + Email Intelligent engagement programs across email, SMS, chatbots, and other channels for healthcare organizations. Includes cross-channel patient journey orchestration, advanced segmentation and personalization, lead scoring and routing, marketing ops support, and platform training. Platform-agnostic expertise with specializations in Marketo Engage and HubSpot.
• Measurement + Analytics Performance marketing analytics anchored by the AdVantage platform for healthcare marketers. Integrates fragmented campaign data into a unified, privacy-safe infrastructure providing real-time visibility, cross-team alignment, and performance communication across service lines, channels, and stakeholders.
• Artificial Intelligence (AI) Solutions AI-powered marketing solutions for healthcare clients including content creation, campaign optimization, and predictive analytics. Supports healthcare organizations in strategic AI adoption to sharpen expertise and accelerate performance across planning, content creation, and reporting.
• Strategy + Consulting Digital marketing strategy and consulting services for healthcare organizations including patient acquisition strategy, brand awareness campaigns, and service line growth planning tailored to healthcare complexity and regulatory requirements.
• AdVantage Platform Proprietary campaign management and measurement suite designed for healthcare marketers. Delivers real-time visibility, full-funnel performance tracking, and structured reporting by service line, location, or program. Powers smarter campaign optimization aligned to contribution margin rather than vanity metrics.
• AI Brand Presence Report Assessment tool that analyzes how often a brand appears in AI-generated search results, how it is described compared to competitors, and where it can strengthen authority, visibility, and trust. Built on real patient-intent prompts and delivered in executive-ready format.

Quantifiable outcome

• 91% increase in click-through rate for client campaigns
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• IQVIAcoreStrategic or Co-development PartnerIQVIA is the parent company of Fathom. As an IQVIA business, Fathom has access to extensive healthcare data assets and analytics capabilities that enable superior audience targeting and market insights for healthcare marketing campaigns. This relationship provides significant competitive advantage in the healthcare digital marketing space.
• Basis TechnologiescoreTechnology or IntegrationFathom is a strategic partner with Basis Technologies, utilizing their DSP platform for programmatic advertising. Fathom was awarded 'Most Innovative Use of Basis' in 2025, recognizing exceptional campaign execution and innovation using the Basis advertising platform.
• Adobe (Marketo Engage)coreTechnology or IntegrationFathom earned the Marketo Engage Specialization, becoming the first agency globally to achieve this distinction. This partnership enables Fathom to provide marketing automation services to healthcare clients using the Marketo Engage platform. Fathom received Digital Services Partner of the Year and Sales Partner of the Year awards in 2016.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Aha Media Group: Aha Media Group is a healthcare content marketing agency specializing in content strategy, writing, and editorial services for hospitals and health systems. It is a partial overlap with Fathom's content and SEO service line.

Direct peers

• Wax Custom Communications: Wax Custom Communications is a full-service healthcare marketing agency offering strategy, branding, digital, and content services to hospitals and health systems. It competes with Fathom for enterprise healthcare marketing engagements.
• Healthcare Success: Healthcare Success is a healthcare digital marketing agency serving hospitals, medical practices, and health systems with paid acquisition, SEO, and creative services. It is a direct peer competing for similar enterprise healthcare engagements.
• Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare-focused performance marketing agency delivering paid media, SEO, and analytics for multi-location health systems. It competes with Fathom for the same hospital and health system client base.
• Geonetric: Geonetric is a healthcare-specialized digital agency offering web, content, SEO, paid media, and analytics services to hospitals and health systems. It is a direct competitor to Fathom in the healthcare digital marketing agency category.
• Influence Health (Swoop): Influence Health, now part of Swoop, provides healthcare marketing and patient engagement solutions including digital advertising, CRM, and audience targeting for health systems. It overlaps with Fathom on paid media and analytics for healthcare clients.
• True North Custom: True North Custom is a healthcare marketing and communications agency providing content strategy, digital services, and brand work for hospitals and health systems. It is a direct peer in the healthcare marketing agency category.
• Tidal Health Group: Tidal Health Group is a healthcare-focused brand, creative, and digital agency serving health systems, hospitals, and healthcare technology companies. It is a direct peer competing in healthcare digital marketing and strategy services.

Broad incumbents

• Healthgrades: Healthgrades is a leading healthcare marketplace and provider of digital marketing, provider directory, and patient engagement solutions for hospitals and health systems. It represents a broader incumbent offering overlapping solutions in patient acquisition and digital presence.
• Evariant (Health Catalyst): Evariant, now part of Health Catalyst, is a healthcare CRM and analytics platform that supports patient engagement, marketing, and clinical outreach for health systems. It is a broader incumbent with overlapping patient acquisition and analytics capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fathomdigitalmarketing
• LinkedInlinkedin.com/company/fathomdelivers
• Xx.com/fathomdelivers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fathom