What Tidal Health Group does

Tidal Health Group is a privately held, healthcare-exclusive digital marketing agency headquartered in New York City. Founded in 2011 as Tidal Wave Marketing by Bryan J. Cush and Brian Dragich, the firm was rebranded to its current name in 2024 to reflect its single-vertical focus. Tidal Health Group serves provider groups, multi-location medical groups, hospital service lines, and healthcare consumer technology companies, with cumulative case studies across 350+ practices in specialties including cardiology, podiatry, behavioral health, OB/GYN, pediatrics, multi-specialty, pelvic health, oral surgery, and physical therapy. Notable clients include Pelvic Rehabilitation Medicine, Maimonides Medical Center, Children's Mercy, Advantia Health, Weil Foot & Ankle Institute, Manhattan Cardiology, Medical Offices of Manhattan, Empire State Psych, Complete Health, Viva Eve, and LMH Health.

The core technology asset is HealthAuthority CMS, a proprietary content management system built around an Entity Promotion information architecture that treats departments, specialties, insurance plans, and care delivery pathways as first-class structured entities with schema markup. Supporting modules include the HIPAA-Compliant Event Taxonomy for analytics, Cross-Domain Booking Attribution for preserving UTM and GCLID parameters across EMR and scheduler handoffs, Social Proof Widgets with Review schema, Multi-Location Entity Sync, Scientific Credentials Signaling, and an AI Keyword Research Module covering 1,800+ consumer keyword variations. The service portfolio comprises Healthcare Website Development, Healthcare SEO, Healthcare Google/PPC, and Healthcare Meta/Social Ads, delivered either through the Authority Builder Program (12-month recurring engagement) or the standalone AuthorityInsite Audit (one-time diagnostic).

The business model is direct enterprise and mid-market sales with quote-based pricing. The go-to-motion is strategy-consultation-led: prospects book consultations through the website, receive an AuthorityInsite audit as a diagnostic entry point, and convert to ongoing 12-month Authority Builder Program engagements. The company is bootstrapped, founder-controlled, and operates with 1-10 employees, indicating a deliberate boutique posture rather than agency-of-record scale economics.

Name

Tidal Health Group

Legal name

Tidal Wave Marketing, LLC

Website

https://tidalhealthgroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Tidal Health Group is a privately held, healthcare-exclusive digital marketing agency that helps provider groups and specialty practices translate clinical authority into digital patient acquisition through its proprietary HealthAuthority CMS, AuthorityInsite diagnostic, and Authority Builder Program, serving 350+ practices since 2011.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Healthcare marketing services
• Medical practice SEO
• Patient acquisition agency
• Healthcare digital advertising
• Healthcare website development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Healthcare Marketing Services: Ongoing digital marketing services for healthcare organizations including website development, SEO, Google/PPC advertising, and Meta/social ads. Delivered through the Authority Builder Program (12-month engagement) or individual service offerings.
2. AuthorityInsite Audit: Standalone diagnostic engagement providing authority and reputation audit with a prioritized action roadmap. This is a one-time engagement with no ongoing commitment required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Tidal Health Group is a healthcare-exclusive marketing agency that rebuilds outdated websites and digital marketing platforms for provider groups and specialty practices so their real-world clinical authority shows up online and drives new patient growth. The agency delivers Healthcare Website Development, Healthcare SEO, Healthcare Google/PPC, and Healthcare Meta/Social Ads, supported by proprietary HealthAuthority CMS technology, the AuthorityInsite diagnostic, and the Authority Builder Program for ongoing execution.

Product overview

Tidal Health Group offers a healthcare-exclusive digital marketing platform built around HealthAuthority CMS, a purpose-built content management system with Entity Promotion architecture. The core service portfolio includes Healthcare Website Development, Healthcare SEO, Healthcare Google/PPC, and Healthcare Meta/Social Ads, delivered alongside proprietary diagnostic and execution programs. The AuthorityInsite™ framework provides the diagnostic entry point (AuthorityInsite Audit), followed by the Authority Builder Program™ for ongoing growth. Supporting modules include Social Proof Widgets, Healthcare Cross-Domain Booking Attribution, Healthcare Appointment Booking Integrations, Healthcare HIPAA-Compliant Event Taxonomy, Translate Offline Authority Online, Technology & Speed Deep-Dive, Scientific Credentials Signaling, Multi-Location Entity Sync, On-Page SEO Templates, AI Keyword Research Module, AI Wave SEO, Medical Content Marketing Services, and Entity Promotion (CMS). These modules are designed to work together as an integrated system for healthcare organizations to build and scale their digital authority.

Differentiator

Problem solved

Functional benefit

Brands

• HealthAuthority CMS: Proprietary healthcare content management system built around entity-based information architecture for healthcare organizations.
• Digital Authority Vital Signs™ Framework
• AuthorityInsite™
• Authority Builder Program™

Products and services

• Healthcare Website Development

Quantifiable outcome

• Empire State Psych: 166.7% organic clicks increase, 102.8% organic impressions increase in first quarter after new site launch
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered minor.

• UNMISS PodcastminorGTM or Marketing PartnerBryan Cush, Co-Founder of Tidal Health Group, appeared as guest on UNMISS Podcast hosted by Anatolii Ulitovskyi to discuss E-A-T (Expertise, Authority, Trust) in healthcare marketing.
• Rater8minorGTM or Marketing PartnerEvan Steele, Founder and CEO of Rater8 (healthcare reputation management company), appeared on Tidal Health Group podcast to discuss online reputation and authority in healthcare.
• Press GaneyminorGTM or Marketing PartnerReed Mollins, Senior VP of Digital Services at Press Ganey, appeared on Tidal Health Group podcast to discuss online reviews and patient experience in healthcare.
• SanaminorGTM or Marketing PartnerJay Parkinson, MD, Chief Medical Officer of Sana, co-hosts podcast episodes with Bryan Cush discussing healthcare consumer habits and trends.
• Feedback (Dean Browell)minorGTM or Marketing PartnerDean Browell, PhD, Chief Behavioral Officer at Feedback, appeared on podcast to discuss healthcare consumer behavior, branding, and ethnography in healthcare decision-making.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PatientPop (Tebra): Healthcare practice growth platform offering websites, SEO, reputation management, and patient communication tools for independent practices. Broader SaaS-enabled platform versus Tidal's agency model.
• Scorpion Healthcare: Large digital marketing company with a dedicated healthcare practice serving medical groups, hospitals, and dental practices. Broader scale and wider service portfolio than Tidal.

Direct peers

• Aha Media Group: Healthcare content marketing and SEO agency specializing in hospital and health system clients. Comparable in healthcare-exclusive positioning and content authority emphasis.
• Intrepy Healthcare Marketing: Healthcare-exclusive digital marketing agency providing website design, SEO, and paid media for medical practices, dental groups, and specialty practices. Direct competitor in healthcare agency niche.
• MedPB: Healthcare marketing agency focused on private practice specialties including plastic surgery, dermatology, and dental. Comparable in healthcare-exclusive positioning and specialty practice focus.
• DoctorLogic: Healthcare marketing platform providing practice websites, SEO, and patient acquisition tools with a proprietary CMS. Closely comparable to Tidal's HealthAuthority CMS positioning.
• Cardinal Digital Marketing: Healthcare-specialized digital marketing agency offering SEO, PPC, and web design for hospitals, health systems, and multi-location practices. Closely comparable to Tidal in vertical focus and service mix.
• Healthcare Success: Healthcare-exclusive marketing agency providing digital strategy, SEO, PPC, and patient acquisition services for medical practices and hospitals. Direct competitor in the healthcare marketing agency niche.
• Geonetric: Healthcare digital agency offering website development, content marketing, and SEO specifically for hospitals and health systems. Comparable in proprietary platform approach and healthcare vertical focus.

Emerging players

• RepuGen: Healthcare reputation management and patient experience platform with marketing analytics capabilities. Adjacent competitor in the healthcare digital marketing tool ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
• Facebookfacebook.com/TidalHealthGroup
• LinkedInlinkedin.com/company/tidal-health-group
• Instagraminstagram.com/tidalhealthgroup
• Xx.com/tidalhealthgrp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tidal Health Group