Ben's Bargains
Ben's Bargains is a US-based deal aggregation platform (founded 2005) that curates discounts from hundreds of retailers across 20+ categories. It serves deal-seeking consumers free of charge and monetizes entirely through affiliate commissions to retail partners such as Amazon and Walmart.
- Company typePrivate
- Founded2005
- HeadquartersEl Segundo, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ben's Bargains does
Ben's Bargains is a consumer-facing deal aggregation platform that curates and lists discounts, promotions, and limited-time offers from hundreds of third-party online retailers across 20+ hierarchical categories including Apparel, Computers, Electronics, Home, Gaming, Travel, and Services. The core product is a web platform at bensbargains.com that organizes deals by category, store, and brand, with supplemental features including user-submitted deal postings, community comments, price history tracking, and personalized deal alerts. Native iOS and Android applications extend the platform to mobile, and an editorial blog called 'The Checkout' (with reviews, buying guides, and commentary) supports content marketing and SEO. The underlying technology is a deal aggregation platform with affiliate link tracking and an alert system, with no AI/ML capabilities or API exposure documented.
The company serves a horizontal, persona-based segment: general deal-seeking consumers looking to save money on everyday purchases across multiple categories. The customer base is a long tail of individual consumers; there is no enterprise or B2B segment. Ben's Bargains is free to users; revenue is generated entirely through affiliate and referral commissions when users click through to partner retailers such as Amazon, Walmart, Best Buy, eBay, Dick's Sporting Goods, Nike, and Nordstrom Rack and complete purchases. The go-to-market motion is product-led growth: organic SEO discovery, email newsletter marketing, and mobile app presence drive traffic to the platform, which then distributes that traffic to retailers via affiliate links. Ben's Bargains is a privately held company operating as MH Sub I, LLC under the Internet Brands portfolio, with 1-10 employees and headquarters in El Segundo, California.
Ben's Bargains firmographics
Firmographics- Name
- Ben's Bargains
- Legal name
- MH Sub I, LLC
- Website
- https://bensbargains.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ben's Bargains is a US-based deal aggregation platform (founded 2005) that curates discounts from hundreds of retailers across 20+ categories. It serves deal-seeking consumers free of charge and monetizes entirely through affiliate commissions to retail partners such as Amazon and Walmart.
- Ownership category
- akta.pro rank
Ben's Bargains industry classification
Industry- Product category
- Online Deal Aggregation
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Hard Discount Grocery with In-Store Bakery & Prepared Foods (CRAEAIAG)
- akta.pro secondary industries
- Hard Discount Supermarkets (National/Regional Chains) (CRAEAIAA), Extreme Value General Merchandise Discounters (CRAEAAAE)
Keywords
Where Ben's Bargains is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Markets served
Ben's Bargains business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate/Referral Marketing: Ben's Bargains earns commissions when users click through to partner retailers (Amazon, Walmart, Best Buy, etc.) and make purchases. The site features sponsored deals and uses affiliate links throughout.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ben's Bargains product offering
Product offeringCore offering
Ben's Bargains is a consumer-facing deal aggregation website that curates and lists discounted offers, coupons, freebies, and deals from hundreds of third-party online retailers including Amazon, Walmart, Best Buy, Dick's Sporting Goods, Nike, and eBay. The platform organizes listings across 20+ product categories with granular subcategories and offers personalized deal alerts, price history tracking, user comments, and community features to help shoppers discover savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Ben's Bargains Deals Platform
Companies that use Ben's Bargains
Customer profileSegments1 record
Ideal customer profiles1 record
Ben's Bargains technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ben's Bargains partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and parent.
- AmazoncoreAmazon is a primary retailer partner on Ben's Bargains. The site features numerous Amazon deals and drives significant affiliate traffic to Amazon through deal listings.
- WalmartcoreWalmart is featured as a major retailer partner with numerous deals on electronics, apparel, home goods, and more.
- Best BuymajorBest Buy is listed among the featured stores on Ben's Bargains, specializing in electronics and tech deals.
- Dick's Sporting GoodsmajorDick's Sporting Goods appears as a featured retailer for sports, fitness, and outdoor gear deals.
- eBaymajoreBay is listed among featured stores, offering deals across various product categories.
- Nike StoremajorNike Store is featured for apparel and footwear deals on Ben's Bargains.
- Nordstrom RackmajorNordstrom Rack is listed among featured stores for fashion and apparel deals.
- Sellout.woot!majorSellout.woot! is featured prominently with daily deals across multiple categories.
- Sport.woot!majorSport.woot! is featured for sporting goods, apparel, and outdoor deals.
- Internet BrandsparentBen's Bargains is owned and operated by MH Sub I, LLC dba Internet Brands, which provides the underlying platform infrastructure and privacy/legal frameworks.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Ben's Bargains competitors and assessment
Company assessmentBroad incumbents
- Rakuten (formerly Ebates): Rakuten is a large cashback and coupon platform operating a similar affiliate/referral model with hundreds of retailer partnerships. Comparable in revenue model and partner breadth, but operates at much greater scale and includes cashback as its primary mechanism.
- CouponCabin: CouponCabin is a long-running coupon, deal, and cashback site that aggregates offers across consumer categories and earns affiliate commissions. Comparable in horizontal deal aggregation and monetization, though it places more emphasis on coupon codes than Ben's Bargains' price-drop focus.
Emerging players
- CamelCamelCamel: CamelCamelCamel is an Amazon price-tracking and deal-alert tool with overlapping functionality in deal alerts and price history. Comparable in deal-alert mechanics and price-tracking features for a deal-seeking audience, though narrower in retailer coverage (Amazon-focused).
- Wirecutter (NYT): Wirecutter is an editorial product-recommendation site that covers similar consumer product categories and monetizes via affiliate links. While it focuses more on 'best of' recommendations than daily deal aggregation, it directly competes for affiliate-driven consumer traffic on overlapping searches.
Direct peers
- RetailMeNot: RetailMeNot is a coupon and deal aggregator focused on retailer discount codes and cashback, with a similar affiliate referral model and broad horizontal category coverage. Directly comparable in revenue model (affiliate/commission) and consumer audience (deal-seeking shoppers).
- DealCatcher: DealCatcher is a deal aggregation site focused on community-submitted deals and coupons across consumer categories, with an affiliate revenue model. Comparable in community-driven deal flow, horizontal category coverage, and click-out monetization.
- DealNews: DealNews is a long-running deal aggregation site that curates edited deals across consumer categories and earns affiliate commissions. Overlaps directly with Ben's Bargains in editorial deal curation, category breadth, and commission-based monetization.
- Slickdeals: Slickdeals is the largest direct competitor—a community-driven deal aggregator with similar category coverage, user-voted deal listings, price alerts, and an affiliate revenue model. Operates web and mobile apps and is widely considered the category leader, making it the closest 1:1 comparable to Ben's Bargains.
- Hip2Save: Hip2Save is a coupon and deal community site focused on everyday savings across consumer categories, with affiliate links and a strong community/UGC element. Comparable in horizontal category coverage, affiliate monetization, and engagement-driven model.
- BradsDeals: BradsDeals is an editorially curated deal aggregator covering similar horizontal categories with affiliate links to retailers. Closely comparable in curation philosophy (human-edited deals), traffic-driving model, and target consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ben's Bargains social profiles
Digital presenceBen's Bargains financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben's Bargains leadership team
Management profileNumber of profiles
Ben's Bargains funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben's Bargains M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben's Bargains
What does Ben's Bargains do?
Ben's Bargains is a consumer-facing deal aggregation website that curates and lists discounted offers, coupons, freebies, and deals from hundreds of third-party online retailers including Amazon, Walmart, Best Buy, Dick's Sporting Goods, Nike, and eBay. The platform organizes listings across 20+ product categories with granular subcategories and offers personalized deal alerts, price history tracking, user comments, and community features to help shoppers discover savings.
Is Ben's Bargains a public or private company?
Ben's Bargains is a private company. It is classified as corporate owned and is currently operating.
When was Ben's Bargains founded?
Ben's Bargains was founded in 2005. It employs 1 to 10 people.
Where is Ben's Bargains based?
Ben's Bargains is headquartered in El Segundo, United States, in the North America region.
How does Ben's Bargains make money?
One revenue line is on record: affiliate/Referral Marketing.
Who are Ben's Bargains's main competitors?
Broad incumbents on record are Rakuten (formerly Ebates) and CouponCabin. Emerging players are CamelCamelCamel and Wirecutter (NYT). Direct peers are RetailMeNot, DealCatcher, DealNews, Slickdeals, Hip2Save and BradsDeals.
Does Ben's Bargains have an API?
No public API is recorded for Ben's Bargains.
What industry is Ben's Bargains in?
Ben's Bargains's product category is Online Deal Aggregation. Its primary akta.pro industry code is CRAEAIAG, Hard Discount Grocery with In-Store Bakery & Prepared Foods, with a secondary code of CRAEAIAA, Hard Discount Supermarkets (National/Regional Chains). Its NAICS code is 4594 and its SIC code is 5900.