Surefyre
Surefyre provides an AI-enabled, low-code/no-code submission and underwriting workbench for insurance MGAs and wholesalers. Founded in 2017 in San Francisco and acquired by Vertafore in November 2024, it now operates as a core product within Vertafore's MGA ecosystem.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Surefyre does
Surefyre is a San Francisco-based software company that provides an AI-enabled, low-code/no-code submission and underwriting workbench for insurance Managing General Agents (MGAs) and wholesalers. The platform automates submission intake, underwriting workflows, reconciliation, email handling, and benefit plan setup, with the company stating it reduces processing time from hours to minutes. Its core differentiator is domain-specific configurability: non-technical insurance staff can design and adjust submission flows and underwriting logic without developer dependency, and AI agents handle repetitive processing tasks within those configured workflows.
The company was founded in 2017 and operated as a private B2B SaaS business, monetizing through subscription-based access to the workbench with pricing likely negotiated per customer. Pre-acquisition go-to-market combined direct sales with channel distribution; following its November 2024 acquisition by Vertafore, Surefyre is now sold exclusively through Vertafore's enterprise field sales organization, the NetVU partner network, and industry events such as the Accelerate conference. It is positioned as a core product under Vertafore's MGA management solutions alongside AIM, MGA Systems, and ImageRight, and is connected into Vertafore's broader portfolio including AgencyOne, AMS360, Sircon, RiskMatch, and the Velocity AI Platform.
Surefyre targets two primary customer segments — MGAs managing delegated underwriting authority and wholesalers aggregating and distributing insurance products — both of which face manual submission processing, disconnected workflows, and slow time-to-market for new programs. The product's value proposition combines configurable workflow automation with AI-driven processing acceleration. Co-founders Dustin Torres (CTO) and Alex Bautista (CEO) led the company prior to integration into Vertafore.
Surefyre firmographics
Firmographics- Name
- Surefyre
- Legal name
- Surefyre, Inc.
- Website
- https://surefyre.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Surefyre provides an AI-enabled, low-code/no-code submission and underwriting workbench for insurance MGAs and wholesalers. Founded in 2017 in San Francisco and acquired by Vertafore in November 2024, it now operates as a core product within Vertafore's MGA ecosystem.
- Ownership category
- akta.pro rank
Surefyre industry classification
Industry- Product category
- Insurance Underwriting Software
- NAICS
- Software Publishers (513210), Computer Systems Design Services (541512)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industry
- Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)
Keywords
Where Surefyre is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surefyre business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Surefyre operated as a subscription-based SaaS platform providing access to its submission and underwriting workbench tools, likely with tiered pricing based on usage volume, team size, or feature access.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Surefyre product offering
Product offeringCore offering
Surefyre provides an AI-enabled, low-code/no-code submission and underwriting workbench platform for Managing General Agents (MGAs) and insurance wholesalers. The platform automates submission intake, underwriting workflows, reconciliation, email handling, and benefit plan setup, allowing non-technical insurance staff to configure and deploy distribution automation without developer dependency. It is sold as a B2B SaaS subscription and now distributed through Vertafore's MGA ecosystem following the November 2024 acquisition.
Product overview
Surefyre is a submission and underwriting workbench platform offered as part of Vertafore's MGA ecosystem. It provides AI-enabled, low-code/no-code solutions that enable MGAs and wholesalers to automate submission processing and underwriting workflows. The platform is integrated into Vertafore's broader Velocity AI Platform and its ecosystem of MGA management tools including AIM, MGA Systems, and other distribution management solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Surefyre Submission and Underwriting Workbench AI-enabled, low-code/no-code submission and underwriting workbench that automates submission intake, underwriting workflows, reconciliation, email handling, and benefit plan setup for Managing General Agents and insurance wholesalers. The platform is offered as part of Vertafore's MGA ecosystem following the November 2024 acquisition.
Quantifiable outcome
- Processing time reductions from hours to minutes for submission processing, reconciliation, email handling, and benefit plan setup
Companies that use Surefyre
Customer profileSegments2 records
Ideal customer profiles2 records
Surefyre technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Surefyre partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VertaforecoreVertafore acquired Surefyre in November 2024 to strengthen its MGA ecosystem with AI-enabled, low-code/no-code solutions. The acquisition integrates Surefyre's submission and underwriting workbench platform into Vertafore's existing product ecosystem including AgencyOne, MGA solutions, Sircon, AMS360, and BenefitPoint. Surefyre is now positioned as a core product under Vertafore's MGA management solutions.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Surefyre competitors and assessment
Company assessmentBroad incumbents
- Insurity: Insurity delivers policy administration, underwriting, and claims software for P&C carriers and MGAs, including submission and quoting automation — a comparable incumbent at the broader workflow platform level.
- Duck Creek Technologies: Duck Creek offers a SaaS suite for policy administration, underwriting, and billing across personal and commercial lines, including MGA-targeted configurations — a broader incumbent in Surefyre's category.
- Sapiens International: Sapiens provides core insurance software for property/casualty, life, and reinsurance, including MGA-specific offerings — overlapping with Surefyre's policy and underwriting workbench at the broader platform layer.
- Guidewire Software: Guidewire is a leading core insurance platform for underwriting, policy administration, and claims used by carriers and large MGAs. It competes in adjacent policy admin and underwriting categories but serves a broader enterprise tier.
Direct peers
- NowCerts: NowCerts provides comparative rating and insurance agency management software with submission workflows targeting MGAs and independent agencies, overlapping with Surefyre's low-code underwriting workbench positioning.
- Talage: Talage provides submission automation and digital distribution tools for small commercial insurers and MGAs, with similar AI-driven workflow positioning to Surefyre's submission processing agents.
- MGA Systems: MGA Systems (now part of Vertafore alongside Surefyre) offers policy administration and underwriting workflow software for MGAs, making it a sibling-solution direct competitor within the same parent's MGA ecosystem.
- EZLynx: EZLynx (an Applied Systems company) offers comparative rating, submission, and agency management tools to agents and wholesalers, making it a closely aligned competitor in the submission and quoting workflow space.
- Planck: Planck applies AI to commercial insurance submission automation, extracting and underwriting data from unstructured documents — a directly comparable AI-first submission intelligence offering to Surefyre's AI agents.
- Tarmika: Tarmika offers a commercial lines rating and submission platform for agencies and wholesalers, competing directly with Surefyre's submission intake and quoting automation. Both target insurance distribution workflow modernization with API-driven underwriting connectivity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Surefyre social profiles
Digital presenceSurefyre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surefyre leadership team
Management profileNumber of profiles
Profiles2 records
Surefyre funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surefyre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surefyre
What does Surefyre do?
Surefyre provides an AI-enabled, low-code/no-code submission and underwriting workbench platform for Managing General Agents (MGAs) and insurance wholesalers. The platform automates submission intake, underwriting workflows, reconciliation, email handling, and benefit plan setup, allowing non-technical insurance staff to configure and deploy distribution automation without developer dependency. It is sold as a B2B SaaS subscription and now distributed through Vertafore's MGA ecosystem following the November 2024 acquisition.
Is Surefyre a public or private company?
Surefyre is a private company. It is classified as corporate owned and is currently acquired.
When was Surefyre founded?
Surefyre was founded in 2017. It employs 11 to 50 people.
Where is Surefyre based?
Surefyre is headquartered in San Francisco, United States, in the North America region.
How does Surefyre make money?
One revenue line is on record: saaS Subscription.
Who are Surefyre's main competitors?
Broad incumbents on record are Insurity, Duck Creek Technologies, Sapiens International and Guidewire Software. Direct peers are NowCerts, Talage, MGA Systems, EZLynx, Planck and Tarmika.
Does Surefyre have an API?
No public API is recorded for Surefyre.
What industry is Surefyre in?
Surefyre's product category is Insurance Underwriting Software. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAK, Document, Workflow & Policy Servicing Automation (RPA/No-Code). Its NAICS code is 513210 and its SIC code is 6411.