InvitePeople

What InvitePeople does

InvitePeople, operated by Swedish parent Matchmeeting AB (founded 2000, headquartered in Nacka Strand/Stockholm), provides a cloud-based, end-to-end SaaS event management platform for virtual, hybrid, and in-person events. The platform spans participant management (invitations, registration, event websites, payment integration, event apps, check-in), matchmaking for one-on-one meetings, interactive engagement tools (voting, quiz, Q&A, gamification), WebRTC-powered video streaming and conferencing, networking, and post-event reporting and analytics. Technical infrastructure includes a REST API, public feeds in XML/JSON/Atom/RSS/ICS, SAML 2.0 authentication, and SSO/2FA supported by SSL or VPN; payments are routed through Stripe, Mollie, Nets Easy, PayPal, and Swish, with CRM/ERP integrations into Microsoft Dynamics 365.

The company runs a sales-led go-to-market motion targeting enterprise event organizers, with assigned customer success managers, multi-year subscription contracts, and a scalable licensing model that begins with a single event and expands into enterprise-wide event strategy. Pricing is quote-based and not publicly disclosed. Customers include enterprises such as Sandvik, Atea, Pareto, Stockholmsmässan, and Energiföretagen, alongside member organizations and trade shows. Geographic coverage is concentrated in the Nordics and DACH (Germany, Austria, Switzerland), the latter served through the wholly-owned Berlin subsidiary Albamy GmbH acquired in January 2022; digital participants have reached 162 countries across 28 host-country events. Reported customer outcomes include a 95% repeat-customer rate and a 48% increase in event interactions among customers.

Name

InvitePeople

Legal name

Matchmeeting AB

Website

https://invitepeople.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

InvitePeople is a cloud-based SaaS event management platform serving enterprise event organizers with virtual, hybrid, and in-person event solutions, including participant management, matchmaking, video streaming, and analytics, operating across the Nordics and DACH markets via its Matchmeeting AB parent and Albamy GmbH subsidiary.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

All-in-One Event Registration & Event Management Suites (THAHAFAA)

akta.pro secondary industries

Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Onsite Guest Services & Concierge / Information Desks (THAHALAO)

Keywords

• Event management software
• Virtual event platform
• Hybrid event solutions
• Conference management system
• Participant management software

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Event Platform Subscription: InvitePeople operates as a SaaS provider offering event management platform services. Customers can start with a single event and expand their license when ready to scale up. The platform provides end-to-end event solutions including planning, execution, and analysis.
2. Event Registration & Ticketing: Registration, tickets, and check-in services for events. Payment solutions integrated through third-party providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

InvitePeople operates a cloud-based, end-to-end event management SaaS platform that supports virtual, hybrid, and in-person events from company meetings to global summits. The platform centralizes planning, execution, and analysis on a single system, offering participant management (registration, ticketing, payments, check-in), video streaming and conferencing, matchmaking for one-on-one meetings, interactive engagement tools (voting, quizzes, Q&A, gamification), branding, networking, and post-event reporting. Customers can begin with a single event and expand their license as they scale their event strategy.

Product overview

InvitePeople is a cloud-based, end-to-end event management platform (SaaS) operated by Matchmeeting AB (Sweden). The platform consists of the core InvitePeople Event Platform as the central product, supported by participant management features (invitations, registration, event websites, payment solutions, event apps, check-in) and interactive engagement tools (voting, quiz, Q&A, gamification, evaluation). The platform supports virtual venues, digital event hubs, matchmaking for one-on-one meetings, video streaming and conferencing, networking features, and reporting/analytics. Customers can start with a single event and expand their license to scale. The platform is available in English, Swedish, and German.

Differentiator

Problem solved

Functional benefit

Products and services

• InvitePeople Event Platform Cloud-based, end-to-end event management SaaS platform that enables organizations to plan, execute, and analyze events from company meetings to global summits, supporting virtual venues, digital event hubs, and hybrid formats. Targets enterprise and mid-market event organizers, conference producers, member organizations, and trade show operators.

Quantifiable outcome

• 48% increase in interactions at events
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core.

• Albamy GmbHcoreStrategic or Co-development Partner · 13 January 2022Berlin-based event agency Albamy GmbH became a wholly-owned subsidiary of Matchmeeting AB/InvitePeople. Albamy brings expertise in physical live event creation and organization. The acquisition positions InvitePeople for better coverage in the DACH region (Germany, Austria, Switzerland).
• Microsoft Dynamics 365coreTechnology or IntegrationCRM System integration with Microsoft Dynamics 365 for leads, event management, and marketing. This integration must be customized per customer.
• Microsoft Dynamics 365 Business CentralcoreTechnology or IntegrationERP System integration for financial accounting and invoicing. Customized per customer implementation.
• MolliecoreTechnology or IntegrationPayment processing through Mollie, a modern and reliable payment service provider for Europe.
• StripecoreTechnology or IntegrationPayment processing through Stripe, one of the world's largest payment providers.
• Nets EasycoreTechnology or IntegrationCard payments through Nets Easy. Customers can use their own Merchant ID.
• Microsoft SSOcoreTechnology or IntegrationSingle Sign-On available through Microsoft Azure for secure authentication.
• Google SSOcoreTechnology or IntegrationSingle Sign-On available through Google for secure authentication.
• Daily.cocoreTechnology or IntegrationDeeply integrated video meeting solution enabling all types of browser-based video meetings.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams can be used for 1:1 meetings within InvitePeople.
• StreamiocoreTechnology or IntegrationDefault integration for Video-on-Demand in InvitePeople. Customers can use their own Streamio account if needed.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Webex Events (formerly Socio): Webex Events, part of Cisco's Webex suite, offers event management, virtual venues, and hybrid event tools. As a broad incumbent backed by Cisco, it competes for the same enterprise event customers as InvitePeople.
• Cvent: Cvent is the largest end-to-end event management platform, offering registration, venue sourcing, and attendee engagement. It directly overlaps with InvitePeople's full-suite event management capabilities but serves a much broader, global enterprise customer base.
• Eventbrite: Eventbrite is a broad event ticketing and registration platform. While it skews toward smaller consumer events, it competes with InvitePeople in the registration and ticketing functionality layer for B2B events.

Direct peers

• vFairs: vFairs is a virtual and hybrid event platform with registration, exhibitor management, and networking features. It directly competes with InvitePeople for trade show and conference organizer customers.
• Swapcard: Swapcard provides an event platform with strong matchmaking, registration, and networking features for trade shows and B2B conferences. It is a direct peer in the virtual/hybrid event space with comparable matchmaking capabilities.
• Bizzabo: Bizzabo is a direct competitor offering an end-to-end event experience platform with registration, virtual/hybrid event delivery, and analytics—closely mirroring InvitePeople's positioning for mid-market and enterprise event organizers.
• RingCentral Events (formerly Hopin): RingCentral Events (Hopin) is a major virtual and hybrid event platform offering registration, streaming, networking, and analytics. It is a direct competitor in the same product category targeting similar enterprise event organizers.
• Whova: Whova is an event management platform offering registration, event app, networking, and engagement tools for conferences and trade shows. It is a direct peer, especially for community and member organization events.
• EventMobi: EventMobi offers event apps, registration, and engagement tools for in-person, virtual, and hybrid events. It is a direct peer, particularly for mid-market conferences and corporate events similar to InvitePeople's customer base.
• Hubilo: Hubilo is a virtual and hybrid event platform with registration, engagement, and analytics features. It is a direct peer targeting enterprise event organizers with similar end-to-end positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/invitepeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InvitePeople