WebWire
WebWire is an online press release distribution platform founded in 1995, operating a fee-based self-service model with four tiers priced $39.95 to $455 per submission. It serves businesses, organizations, and individuals distributing news to internet readers and targeted media.
- Company typePrivate
- Founded1995
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WebWire does
WebWire is an online press release and news release distribution platform founded in 1995 by entrepreneur Michael Schwartz and operated through Warmtone Corp. The company is headquartered in Atlanta, Georgia, with technology roots originating in Toronto, Ontario, Canada. Its platform enables businesses, organizations, and individuals to distribute news releases directly to internet readers and to targeted media through a 24/7 self-service web interface at webwire.com.
The platform is built around four differentiated service tiers with publicly disclosed transactional pricing: WebPost ($39.95 per submission) for direct reader and search engine distribution; Targeted Media ($95.00) for industry-specific delivery to reporters and trade publications; WebRelease (starting at $398.00) for widespread integration into global news publications; and Wire Service ($455.00) for geographic and topic-specific wire delivery powered by PR Newswire. Underlying the service is a database-driven web architecture with SSL data protection, RSS-based syndication, and content indexing relationships with Google, Bing, and Yahoo that have been in place since 2004, along with integration into Google News. All outbound links within releases carry the rel="nofollow" attribute for search compliance.
WebWire generates revenue on a per-submission transaction-fee basis rather than subscriptions, with average revenue per release ranging from low double-digits at the entry tier to mid-hundreds at the wire distribution tier. The company operates with a micro headcount (1–10 employees) using a direct-to-consumer go-to-market motion, has no disclosed external funding, no active M&A, and no observed expansion beyond its original Atlanta/Toronto footprint. Its primary strategic assets are the registered WebWire®, WebPost®, and WebRelease® trademarks, its long-standing search engine and PR Newswire distribution relationships, and three decades of operating continuity under founder-led ownership.
WebWire firmographics
Firmographics- Name
- WebWire
- Legal name
- Warmtone Corp.
- Website
- https://webwire.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WebWire is an online press release distribution platform founded in 1995, operating a fee-based self-service model with four tiers priced $39.95 to $455 per submission. It serves businesses, organizations, and individuals distributing news to internet readers and targeted media.
- Ownership category
- akta.pro rank
WebWire industry classification
Industry- Product category
- Press Release Distribution Services
- NAICS
- Advertising Material Distribution Services (54187), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)
- akta.pro secondary industries
- News Agencies & Wire Services (General & Specialized) (MPAJADAE), Content Aggregators & Syndication Networks (Multi-Program Bundlers) (MPABAMAJ), Syndication & RSS/Feed Publishing Platforms (MPACAIAF)
Keywords
Where WebWire is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WebWire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel
Revenue model
- Press Release Distribution Services: WebWire charges per submission fees for distributing news and press releases. Services range from basic web distribution (WebPost at $39.95) to comprehensive wire service distribution (starting at $455.00). This is a transactional, per-release revenue model rather than subscription-based, with pricing tiers based on distribution scope and media targeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | WebPost - Direct to Internet Readers |
| Transaction based/ take rate | Pay-as-you-go | WebRelease - Global News Publications |
| Transaction based/ take rate | Pay-as-you-go | Targeted Media - Industry Specific Distribution |
| Transaction based/ take rate | Pay-as-you-go | Wire Service - News Wire Distribution |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
WebWire product offering
Product offeringCore offering
WebWire operates a fee-based online self-service platform for distributing press releases and news content directly to Internet readers and to targeted media outlets. The service offers four tiered distribution products — WebPost® ($39.95), Targeted Media ($95.00), WebRelease® (from $398.00), and Wire Service ($455.00, powered by PR Newswire) — all accessible 24/7 through webwire.com, with content indexed by Google, Bing, Yahoo, and integrated into Google News since 2004.
Product overview
WebWire is a fee-based online press release and news release distribution platform offering four distinct service tiers. WebPost® enables direct distribution to internet readers and search engines at $39.95 per submission. WebRelease® provides widespread syndication into global news publications starting at $398.00. Targeted Media offers industry-specific delivery to reporters and trade publications at $95.00. Wire Service delivers geographic and topic-specific distribution via PR Newswire at $455.00. All services are accessible through the web-based platform at webwire.com, with content indexed by major search providers including Google, Bing, and Yahoo since 2004.
Differentiator
Problem solved
Functional benefit
Products and services
- WebPost®
Companies that use WebWire
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
WebWire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WebWire partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreWebWire has a longstanding relationship with Google spanning over a decade. Google indexes their site multiple times a day to integrate press release content into Google Search, Google News, and other content tied to Google's data infrastructure. This partnership ensures WebWire content is searchable and discoverable through major Google properties.
- PR NewswirecoreWebWire's Wire Service Distribution is powered by PR Newswire, enabling delivery of press releases over news wires that are geographic and topic specific. This partnership allows WebWire to offer premium wire distribution services to enterprise customers requiring broader media reach.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
WebWire competitors and assessment
Company assessmentDirect peers
- PR Newswire (Cision): PR Newswire is the largest global press release wire service and is also WebWire's distribution partner for its premium Wire Service tier. It directly competes with WebWire for enterprise wire distribution while simultaneously powering WebWire's upstream delivery.
- GlobeNewswire (Notified): GlobeNewswire operates a global press release distribution network owned by Notified, offering wire, web, and regulatory disclosure distribution. It is a direct competitor across SMB through enterprise press release distribution.
- Newswire.com: Newswire is an online press release distribution platform offering tiered plans, media outreach, and search engine visibility. It competes directly with WebWire's SMB and mid-market distribution tiers.
- Send2Press: Send2Press is a press release newswire service focused on SMBs and offers AP-wire-style distribution combined with online visibility. It directly parallels WebWire's Targeted Media and Wire Service offerings.
- eReleases: eReleases is a press release distribution service that resells access to PR Newswire's wire for SMB and mid-market customers, mirroring WebWire's core distribution model with similar tiered pricing.
- 24-7 Press Release: 24-7 Press Release is an online press release distribution service offering tiered packages including wire distribution and SEO-optimized placements. It is a direct SMB-tier competitor to WebWire's WebPost.
- PRWeb (Cision): PRWeb is a Cision-owned online press release distribution service targeting SMBs, with tiered pricing and search engine indexing similar to WebWire's WebPost and WebRelease products.
- Business Wire (Berkshire Hathaway): Business Wire is one of the leading press release distribution services globally, serving enterprise clients across industries with wire, web, and targeted media distribution. It competes head-to-head with WebWire's WebRelease and Wire Service tiers.
Broad incumbents
- Meltwater: Meltwater is a broad media intelligence and PR platform offering distribution alongside monitoring and analytics. While it competes in adjacent functions, its integrated suite and analytics capabilities represent a strategic threat to single-purpose distributors like WebWire.
Emerging players
- IssueWire: IssueWire is an online press release distribution platform with tiered plans, targeting startups, small businesses, and PR agencies. It competes with WebWire's lower-priced tiers and represents an emerging lower-cost alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WebWire social profiles
Digital presenceWebWire financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebWire leadership team
Management profileNumber of profiles
Profiles1 record
WebWire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebWire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebWire
What does WebWire do?
WebWire operates a fee-based online self-service platform for distributing press releases and news content directly to Internet readers and to targeted media outlets. The service offers four tiered distribution products — WebPost® ($39.95), Targeted Media ($95.00), WebRelease® (from $398.00), and Wire Service ($455.00, powered by PR Newswire) — all accessible 24/7 through webwire.com, with content indexed by Google, Bing, Yahoo, and integrated into Google News since 2004.
Is WebWire a public or private company?
WebWire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WebWire founded?
WebWire was founded in 1995. It employs 1 to 10 people.
Where is WebWire based?
WebWire is headquartered in Atlanta, United States, in the North America region.
How does WebWire make money?
One revenue line is on record: press Release Distribution Services.
Who are WebWire's main competitors?
Direct peers on record are PR Newswire (Cision), GlobeNewswire (Notified), Newswire.com, Send2Press, eReleases, 24-7 Press Release, PRWeb (Cision) and Business Wire (Berkshire Hathaway). Meltwater is listed as a broad incumbent. IssueWire is listed as an emerging player.
Does WebWire have an API?
No public API is recorded for WebWire.
What industry is WebWire in?
WebWire's product category is Press Release Distribution Services. Its primary akta.pro industry code is BPAMAJAN, Content Syndication, Distribution & Rights Management Platforms, with a secondary code of MPAJADAE, News Agencies & Wire Services (General & Specialized). Its NAICS code is 54187 and its SIC code is 7311.