What Soucie Horner does

Soucie Horner, Ltd. is a Chicago-based interior design firm founded in 2000 by Shea Soucie and Martin Horner, operating as a privately-held design collective across three integrated divisions. The first division, Interiors, encompasses a residential practice (serving high-net-worth clients with bespoke homes in urban, countryside, mountainside, and waterside settings) and SH Studio, a commercial interiors practice that partners with real estate developers, architects, and brand stakeholders on multi-residential, corporate, and hospitality projects. Notable commercial engagements include the Tribune Tower redevelopment into 162 ultra-luxury condominiums, the 698-unit Wolf Point East with Pelli Clarke Pelli Architects, and Edgewater Golf Club with True Homes.

The second division is Products, anchored by SHIIR Rugs, a proprietary custom hand-made rug line developed in partnership with Oscar Isberian Rugs using exotic raw materials (cashmere, mohair, silk, pashmina, leather, wool). SHIIR is distributed through showrooms in the United States and Europe, targeting interior design professionals. The third division is Hospitality, comprising three wholly-owned boutique properties: Wickwood Inn (11 rooms, Saugatuck, Michigan), Carriage House on Kenmore (Chicago), and Fairview (Saugatuck). The firm also offers in-house customization services including custom wallcoverings, murals, and artwork printing on substrates such as fabric, tile, motorized shades, and sound-absorbing panels.

The business generates revenue through professional services fees (interior design), product sales (SHIIR rugs), and managed hospitality operations (room rentals, dining, events). Customer acquisition is portfolio-driven via editorial coverage, referrals, and industry relationships; pricing is quote-based and not publicly disclosed. The firm employs 51-100 people and operates primarily in the U.S. Midwest with select Naples, FL exposure, while SHIIR Rugs extends distribution internationally.

Name

Soucie Horner

Legal name

Soucie Horner, Ltd.

Website

https://souciehorner.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Soucie Horner is a Chicago-based interior design firm founded in 2000 serving high-net-worth residential clients and commercial developers. The company operates three divisions: residential and commercial interior design (SH Studio), SHIIR custom handmade rugs, and boutique hospitality properties including Wickwood Inn.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design Services: Residential and commercial interior design services for high-net-worth clients, developers, and hospitality operators. Services include space planning, custom furnishings, artwork curation, and full project management from concept through installation.
2. SHIIR Rugs: Custom handcrafted rug collection sold through showrooms throughout the United States and Europe. Developed in partnership with Oscar Isberian Rugs, featuring luxurious materials and fully customizable designs.
3. Hospitality Operations: Owned and operated hospitality properties including The Wickwood Inn (Saugatuck, Michigan), The Carriage House on Kenmore (Chicago), and Fairview (Saugatuck, Michigan). Generates revenue through room rentals, dining, and events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Soucie Horner is a luxury design collective providing bespoke residential and commercial interior design services, including space planning, custom furnishings, artwork curation, and full project management from concept through installation. The firm also produces and sells the SHIIR custom hand-made rug line through showrooms and operates boutique hospitality properties including Wickwood Inn, The Carriage House on Kenmore, and Fairview.

Product overview

Soucie Horner Design Collective is a multi-disciplinary design firm operating across three primary divisions: (1) Soucie Horner Interiors for residential design and SH Studio for commercial interiors; (2) SHIIR Rugs, a custom hand-made rug line developed with Oscar Isberian Rugs available through US and European showrooms; and (3) Soucie Horner Hospitality including the Wickwood Inn, Carriage House on Kenmore, and Fairview properties. The firm also offers custom wallcoverings, murals, and artwork printing services. The portfolio spans residential interiors, multi-residential developments, corporate offices, hospitality venues, and bespoke textile products.

Differentiator

Problem solved

Functional benefit

Brands

• SHIIR Rugs: Custom hand-made rug line featuring exotic raw materials such as cashmere, mohair, silk, pashmina, leather, and wool with a rough-luxe sensibility, available through showrooms in the United States and Europe.
• Wickwood Inn
• Carriage House on Kenmore
• Fairview

Products and services

• Soucie Horner Interiors (Residential Design) Bespoke residential interior design service for high-net-worth clients, including space planning, custom furnishings, artwork curation, and full project management from concept through installation across in-town urban residences, countryside estates, mountainside retreats, and waterside properties.
• SH Studio (Commercial Interior Design) Commercial interior design division focused on multi-residential amenity spaces and model units, corporate offices, retail showrooms, hospitality venues, and clubhouses for developers and brand stakeholders.
• SHIIR Rugs Custom hand-made rug collection featuring exotic raw materials including cashmere, mohair, silk, pashmina, leather, and wool, with custom coloring, sizing, pattern placement, and fiber options. Designed by designers for designers and sold through showrooms throughout the United States and Europe.
• Wickwood Inn Boutique inn located in Saugatuck, Michigan featuring 11 romantic guest rooms and suites with sumptuous bedding, luxurious amenities, antique furnishings, original art, and marble en suite bathrooms. Accepts direct bookings through wickwoodinn.com.
• The Carriage House on Kenmore Urban boutique hospitality property in Chicago offering designer-focused city living with the firm's signature timeless design and meticulous craftsmanship.
• Fairview Elegant, light-filled private vacation retreat at the edge of a golf course near Saugatuck, Michigan, offering refined and quietly luxurious accommodations.
• Custom Wallcoverings and Murals Custom wallcovering and mural design service including printing directly onto motorized Lutron shades, speaker fabric, tile, and sound-absorbing panels, with capabilities for custom logos, artwork on fabric, and video animations.

Quantifiable outcome

• Design that feels purposeful and layered, offering multiple ways to experience spaces within relatively modest footprints (e.g., Edgewater Golf Club)

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Oscar Isberian RugscoreStrategic or Co-development PartnerStrategic partnership for development and production of the SHIIR custom hand-made rug collection. Oscar Isberian Rugs serves as manufacturing partner, combining Soucie Horner's design expertise with their rug-making heritage.
• Vispring / The Luxury Bed CollectionminorOthersProvider of deeply plush Vispring beds featured in Wickwood Inn guest rooms. Brand partner supplying luxury sleep products.
• MatoukminorOthersProvider of handcrafted bed linens and bath towels for Wickwood Inn. Italian heritage brand known for luxury hospitality textiles.
• WaterworksminorOthersProvider of elegant marble bathroom fixtures and fittings for Wickwood Inn. Luxury bathroom hardware and fixture supplier.
• La BottegaminorOthersItaly's internationally renowned purveyor of fine soaps and shampoos providing monogrammed bathrobes and sink-side amenities for Wickwood Inn.
• ALT for LivingminorOthersProvider of elegant cashmere throws featured in Wickwood Inn guest suites. Luxury home accessories brand.
• TexturesminorOthersProvider of hand-crafted pillows made by impassioned collector of vintage Japanese textiles, featured in Wickwood Inn sofas and chairs.
• Cowtan & ToutminorOthersLuxury textile brand supplying upholstery and window treatments for Wickwood Inn guest rooms.
• Various Developer and Brand PartnerscoreStrategic or Co-development PartnerSH Studio commercial division collaborates with developers, architects, and brand stakeholders including True Homes (Edgewater Golf Club), Pelli Clarke Pelli Architects (Wolf Point East), and various property developers for multi-residential and commercial projects.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio McGee: Luxury interior design firm that has expanded into a product line (McGee & Co.) and media (Netflix). Closest comparable in business model: residential design with diversified product and brand extensions.
• Kelly Wearstler: Luxury interior designer with branded product lines, hospitality projects, and a flagship commercial studio in Los Angeles. Comparable in scope across residential, commercial, hospitality, and product verticals.
• Martyn Lawrence Bullard: Internationally recognized luxury interior designer with product collections and hospitality work. Similar high-net-worth client focus and cross-vertical brand building.
• Nate Berkus Associates: Luxury interior design firm with national media presence, product collaborations, and commercial/residential project work. Comparable reputation-driven sales motion and high-end clientele.
• Pierre Yovanovitch: French luxury interior designer known for high-end residential commissions with custom furniture and bespoke craftsmanship. Comparable on personalization, custom work, and elite clientele.
• Peter Marino Architect: Architect-led luxury interior design firm serving residential, retail, and hospitality clients for elite brands. Comparable reputation, scale, and cross-vertical luxury project work.

Broad incumbents

• RH (Restoration Hardware): Larger publicly traded luxury home furnishings brand with integrated interior design services, galleries, and hospitality concepts. Adjacent competitor with overlapping high-end residential customer base but much broader portfolio.
• Holly Hunt: Luxury furniture, lighting, and textiles brand with showrooms across major US cities. Comparable high-end aesthetic and designer-trades customer base; supplies the category in which Soucie Horner operates.

Emerging players

• Havenly: Tech-enabled interior design platform pairing consumers with designers and selling furnishings. Partial overlap in design service delivery and product integration, but targets mid-market rather than luxury.

Others

• 1stDibs: Online marketplace for luxury furniture, décor, and designer services. Not a direct competitor but a key channel/ecosystem player where Soucie Horner and its designer peers source products and gain visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights1 record

Customer concentration

• Xx.com/souciehorner

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soucie Horner