Family Choice Healthcare

What Family Choice Healthcare does

Family Choice Healthcare is a family-owned non-medical home care agency founded in 1996 by Steve and Kym Taylor, headquartered in Hyattsville, Maryland, and operating across Maryland, Washington DC, Pennsylvania, New Jersey, and Virginia. The company delivers in-home personal care services to elderly and disabled individuals through trained Personal Care Attendants supervised by registered nurses, with service lines spanning Activities of Daily Living (ADL) and Instrumental Activities of Daily Living (IADL) assistance, Alzheimer's and dementia care, respite care, post-hospitalization recovery support, and long-distance caregiving coordination. Specialized reimbursement pathways include Veterans Administration programs (Aid & Attendance) and the U.S. Department of Labor DEEOIC program.

The business operates through a network of wholly-owned affiliated brands: Allied Care Corporation (Northern and Central New Jersey), Integrity Home Care (Altoona and Pittsburgh, Pennsylvania), and PRN Medical Staffing (Lewistown, Pennsylvania). The parent entity is S&K Holdings, Inc., co-owned by the founding Taylors. In October 2021, S&K Holdings received an Opportunity Zone investment from Arctaris Impact Investors (with Erie Insurance Group and the Richard King Mellon Foundation as co-investors) to fund a Pennsylvania buildout targeting approximately 600 new jobs. The company's go-to-market is direct-to-consumer via website, free phone consultations, in-home assessments, and community outreach, with hourly pricing of $25-$35 and minimum engagement requirements of 3 hours per shift and 15 hours per week.

Technology deployment is light: the company describes "upgraded tools and technology" for real-time client reporting to families but discloses no AI, API, or proprietary platform. The principal non-service product is the Upward Mobility Professional Development Program, launched April 2021, which offers Personal Care Assistants a PCP1/PCP2 certification track with optional Disease Specialist extension and cash bonuses up to $2,000 annually, aimed at reducing caregiver turnover. The competitive positioning rests on 28 years of brand history, customized caregiver matching, culturally sensitive care delivery, and a rigorous hiring standard (minimum 2 years' experience, clean background, quarterly training).

Name

Family Choice Healthcare

Legal name

Family Choice Healthcare, Inc.

Website

https://familychoicehealthcare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Family Choice Healthcare is a family-owned non-medical home care agency founded in 1996, serving elderly and disabled individuals across Maryland, DC, Pennsylvania, New Jersey, and Virginia through Personal Care Attendants delivering ADL/IADL assistance, dementia care, and respite services.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Home Health Care Services (62161), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADAGAG

Dementia/Alzheimer’s In-Home Care (Non-Medical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAEAB

Dementia Personal Care (ADLs) Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAAAB

Conversation, Cognitive Stimulation & Activity Facilitation

Home & Personal Services/Elder Care & In-Home Care Services/Non-Medical Companion Care

SECONDARYHLADACAI

In-Home Dementia Care Services (Specialized Personal Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAHAH

Couples & Family Care 24/7 In-Home Care (Multi-Client Household)

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

Keywords

• Non-medical home care
• Personal care services
• In-home caregiving
• Elderly care services
• Respite care services

Headquarters

HQ city

Lanham

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Non-Medical In-Home Care Services: Family Choice Healthcare generates revenue through providing non-medical personal care services to elderly and disabled clients in their homes. Services include assistance with Activities of Daily Living (ADLs), Instrumental Activities of Daily Living (IADLs), respite care, recovery at home, and long-distance caregiving. Revenue is generated on an hourly basis with minimum service requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Family Choice Healthcare is a non-medical home healthcare agency that delivers in-home personal care services to elderly and disabled individuals across Maryland, Washington DC, Pennsylvania, and New Jersey. Core services include assistance with Activities of Daily Living (ADLs) and Instrumental Activities of Daily Living (IADLs), specialized Alzheimer's and dementia care, respite care for family caregivers, post-hospitalization recovery at home support, long-distance caregiving coordination, and Veterans Administration program services. Care is delivered by trained Personal Care Attendants under RN supervision, with offerings ranging from hourly part-time care to 24-hour live-in arrangements.

Product overview

Family Choice Healthcare is a family-owned network of non-medical home healthcare providers offering a comprehensive suite of in-home care services across Maryland, Washington DC, Pennsylvania, and New Jersey. The core offering includes personal care assistance with Activities of Daily Living (ADLs) and Instrumental Activities of Daily Living (IADLs), specialized Alzheimer's and dementia care, respite care, recovery at home, and long-distance caregiving. The company operates through a network model with affiliated brands including Allied Care (serving New Jersey) and Integrity Home Care (serving Pennsylvania). The Upward Mobility Program is an internal employee development initiative for Personal Care Assistants offering career advancement tracks. Services extend to veterans through VA programs and the U.S. Department of Labor DEEOIC Program. Care is provided by trained Personal Care Attendants supervised by registered nurses, with options ranging from part-time hourly care to 24-hour live-in arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• Allied Care: Part of the Family Choice Healthcare Network, serving Northern and Central New Jersey with compassionate in-home care services
• Integrity Home Care
• Upward Mobility Program

Products and services

• Family Choice Healthcare Core In-Home Personal Care Services Non-medical in-home personal care services providing assistance with Activities of Daily Living (ADLs) and Instrumental Activities of Daily Living (IADLs) including bathing, eating, meal preparation, dressing, errands, housekeeping, medication reminders, and transportation for seniors and disabled individuals in Maryland, Washington DC, Pennsylvania, New Jersey, and Virginia.
• Alzheimer's & Dementia Care Specialized in-home care services for individuals with Alzheimer's disease and other forms of dementia, providing support with daily activities and managing difficult behaviors associated with the dementia spectrum.
• Respite Care Temporary in-home care services providing family caregivers an opportunity to rest and take breaks while ensuring their elderly or disabled loved ones continue to receive quality care.
• Recovery at Home

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Maryland Department of AgingminorOthersThe company partners with Maryland's Workforce Development programs for employee recruitment and training.
• Pennsylvania CareerLinkminorOthersPartnership with Pennsylvania's CareerLink for workforce development and employee recruitment.
• New Jersey Department of Labor Workforce DevelopmentminorOthersPartnership with New Jersey's Department of Labor Workforce Development for training and employment programs.
• The Earn CenterminorOthersWorkforce development partnership for employee recruitment and training programs.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Synergy HomeCare: National franchised non-medical home care agency with personal care, dementia, and companionship offerings. Comparable on service scope, hourly billing model, and franchise-driven multi-state footprint.
• Amada Senior Care: Franchised non-medical in-home care agency offering personal care, dementia care, and long-term care insurance coordination. Comparable on service portfolio, hourly billing, and senior-focused private-pay customer base.
• BrightStar Care: Franchised home care agency offering both non-medical personal care and skilled home health, with 24-hour support and RN oversight. Directly comparable in offering both ADL/IADL and higher-acuity care, with overlapping Medicaid/private-pay payer mix and similar franchise footprint in the Mid-Atlantic.
• Home Instead Senior Care: Large franchised network of non-medical home care agencies offering personal care, dementia care, and respite to seniors. Closest direct competitor on geographic franchise model, hourly service pricing, and personal care scope.
• Right at Home: Franchised non-medical home care provider serving seniors and disabled adults with personal care, dementia care, and respite. Comparable in service mix, target demographic, and franchise-driven geographic expansion model.
• Comfort Keepers: Franchised non-medical in-home care provider offering ADL/IADL support, dementia care, respite, and 24-hour care to seniors. Directly comparable service portfolio and customer segment with strong brand recognition in the personal care space.
• Visiting Angels: National franchised non-medical home care agency providing ADL/IADL assistance, dementia care, respite, and companion services via locally owned franchises. Directly comparable in service mix, payer profile (primarily private pay), and target customer (elderly and disabled individuals wanting to age in place).

Broad incumbents

• BAYADA Home Health Care: Large, established non-profit home health provider with both skilled and non-medical personal care services across the U.S. Comparable on personal care and adult services, with significantly broader scale and pediatric/home health verticals.
• Aveanna Healthcare: Public diversified home health platform with personal care, home health, and hospice divisions. Comparable on the personal care segment serving elderly and disabled clients, but materially larger scale and Medicaid-skewed payer mix.
• Help at Home: Large personal care services provider focused on Medicaid waiver-funded in-home care across multiple states. Comparable on core personal care service line for elderly/disabled, with much heavier Medicaid payer mix and larger geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/familychoicehealthcare
• LinkedInlinkedin.com/company/family-choice-healthcare
• Instagraminstagram.com/family_choice_healthcare
• Xx.com/familychoicehe1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Choice Healthcare