ModelWire
Mainboard (ModelWire) provides Portfoliopad, a cloud-based SaaS platform for managing bookings, accounting, casting, and talent profiles at model, talent, actor, influencer, and representation agencies worldwide, with native iOS and Android apps for talent-side engagement.
- Company typePrivate
- Founded1999
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ModelWire does
ModelWire (legally Mainboard LLC, domiciled in New York with headquarters in Los Angeles) is a privately-held vertical SaaS company founded in 1999 that builds Portfoliopad, a cloud-based talent management platform purpose-built for model, talent, actor, influencer, and representation agencies. The platform combines booking, accounting, talent database management, e-signatures, self-tape audition workflows, scouting, social analytics, credit card processing, and real-time talent communication in a single system, with native iOS, Android, and web applications enabling two-sided engagement between agencies and the talent they represent. Adjacent product lines include Castingpad (end-to-end casting workflow from brief through shortlist) and Website Solutions (award-winning design, development, and hosting of agency websites).
ModelWire firmographics
Firmographics- Name
- ModelWire
- Legal name
- Mainboard LLC
- Website
- https://modelwire.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mainboard (ModelWire) provides Portfoliopad, a cloud-based SaaS platform for managing bookings, accounting, casting, and talent profiles at model, talent, actor, influencer, and representation agencies worldwide, with native iOS and Android apps for talent-side engagement.
- Ownership category
- akta.pro rank
ModelWire industry classification
Industry- Product category
- Talent Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where ModelWire is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ModelWire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (Portfoliopad): Subscription-based SaaS model for agency management software with features including booking, accounting, talent management, and communication tools
- Website Development: Design, development and hosting of model agency websites
- Website Hosting: Ongoing website hosting services for agency clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ModelWire product offering
Product offeringCore offering
ModelWire (operating as Mainboard) provides a cloud-based SaaS platform, branded Portfoliopad, purpose-built for model, talent, actor, influencer, and representation agencies. The platform consolidates booking, talent database management, accounting, e-signatures, casting workflows, scouting, social analytics, and credit card processing. ModelWire also delivers Website Solutions (design, development and hosting of agency websites) and Castingpad (end-to-end casting management) as adjacent offerings to its core subscription platform.
Product overview
ModelWire (Mainboard) offers a platform-plus-modules architecture centered on Portfoliopad as the core talent management software. The platform integrates Website Solutions for award-winning agency websites and Castingpad for end-to-end casting management. Portfoliopad provides comprehensive features including Booking, Packages, Easy Accounting, Scouting, E-Signature, Talent App & Login, Self-tapes, Social Analytics, Accept Credit Cards, Calendar, Video & Imaging, Reports, Secure Cloud, and Advanced Search. The product suite also includes native iPad and iPhone applications for talent profile management. The platform is designed specifically for model, talent, actor, influencer, and representation agencies, serving hundreds of agencies worldwide managing over a million talent.
Differentiator
Problem solved
Functional benefit
Brands
- Portfoliopad: Core software platform for talent, model, and actor agencies providing booking, client management, accounting, and talent management features.
- Castingpad
- Website Solutions
Products and services
- Portfoliopad Core cloud-based talent management SaaS for model, talent, actor, influencer and rep agencies. Includes booking, talent database, accounting with QuickBooks and XERO integration, e-signatures, packages/presentation, scouting, talent self-service apps for iOS, Android and web, self-tapes, social analytics (Instagram, TikTok, YouTube), credit card payments, calendar, reports, secure cloud hosting and advanced search.
- Website Solutions Design, development and hosting service for model and talent agency websites. Provides user-friendly sites with real-time content management and award-winning design templates tailored to the talent representation industry.
- Castingpad End-to-end casting management solution covering the full casting lifecycle from brief creation through bookings, submissions, shortlists, self-tape review and approvals, delivered in an organized sharable format for agencies and casting clients.
Quantifiable outcome
- Manage over a million talent globally
- +2 more outcomes
Companies that use ModelWire
Customer profileNamed customers33 records
Segments5 records
Ideal customer profiles3 records
ModelWire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
ModelWire partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- QuickBooks OnlinecoreNative integration with QuickBooks Online for seamless accounting sync, eliminating double data entry between Mainboard's platform and QuickBooks. Allows agencies to generate invoices and track payments in Mainboard while syncing with QuickBooks for accounting.
- XEROcoreOptional XERO integration for accounting sync, providing agencies an alternative to QuickBooks. Allows invoice generation, payment tracking and talent payslip management to sync with XERO.
- Apple (iOS)coreNative iOS application for talent management, available on iPhone allowing talent to view, edit and update their profiles from mobile devices.
- Google (Android)coreNative Android application for talent management, available on Android devices allowing talent to access and update their profiles.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ModelWire competitors and assessment
Company assessmentDirect peers
- Casting Networks: Provides casting and talent management software for actors, models and casting directors. Most direct comparable to Mainboard's Portfoliopad + Castingpad offering, serving the same casting/talent agency workflow.
Emerging players
- Backstage: Online casting platform and talent marketplace serving actors and models with profile hosting, casting notices and self-tape workflows. Overlaps with Mainboard in talent representation workflows, particularly self-tape and Castingpad features.
- AgencyBloc: Vertical SaaS for insurance agencies providing CRM, management, and growth tools. Comparable business-model analog (vertical SaaS for agency-type buyers) though different vertical.
- Float: Resource and financial management software for agencies and consultancies. Comparable vertical SaaS for agency-type customers, with similar scheduling, capacity, and reporting workflows.
- Productive: Agency management platform for professional services and creative agencies, covering projects, time, billing and profitability. Competes for the same agency-buyer wallet with a modern UX.
Broad incumbents
- HubSpot: Horizontal CRM and operations platform used across many verticals including agencies. Represents a competitive substitute for Mainboard's broader contact, workflow, and reporting capabilities at the high end.
- Salesforce: Enterprise CRM platform with industry clouds used by large agencies and media organizations. A broad incumbent Mainboard could face when scaling upmarket.
- monday.com: Work operating system used by creative and talent agencies for project, workflow and client management. Competes for adjacent workflow and project tracking spend.
- Asana: Work management platform adopted by agencies and professional services firms for project and campaign coordination. Adjacent competitor for project and workflow management.
- Vertafore: Leading vertical SaaS provider for insurance agencies with broad workflow, accounting, and compliance capabilities. A useful analog for the durable economics of vertical agency SaaS at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ModelWire social profiles
Digital presenceModelWire financial estimates
Financial estimateRevenue estimate
Valuation estimate
ModelWire leadership team
Management profileNumber of profiles
ModelWire funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ModelWire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ModelWire
What does ModelWire do?
ModelWire (operating as Mainboard) provides a cloud-based SaaS platform, branded Portfoliopad, purpose-built for model, talent, actor, influencer, and representation agencies. The platform consolidates booking, talent database management, accounting, e-signatures, casting workflows, scouting, social analytics, and credit card processing. ModelWire also delivers Website Solutions (design, development and hosting of agency websites) and Castingpad (end-to-end casting management) as adjacent offerings to its core subscription platform.
Is ModelWire a public or private company?
ModelWire is a private company. It is classified as unknown and is currently operating.
When was ModelWire founded?
ModelWire was founded in 1999. It employs 11 to 50 people.
Where is ModelWire based?
ModelWire is headquartered in Los Angeles, United States, in the North America region.
How does ModelWire make money?
Three revenue lines are on record. Software Subscription (Portfoliopad) is the primary driver. The others are website Development and website Hosting.
Who are ModelWire's main competitors?
Casting Networks is listed as a direct peer. Emerging players are Backstage, AgencyBloc, Float and Productive. Broad incumbents are HubSpot, Salesforce, monday.com, Asana and Vertafore.
Does ModelWire have an API?
No public API is recorded for ModelWire.
What industry is ModelWire in?
ModelWire's product category is Talent Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 513210 and its SIC code is 7372.