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NewTek

Full company profile

uuid0007dwi

Namestring
NewTek
Websiteurl
http://newtek.com
Company typeenum
Private
Founded yearint
1985
Descriptiontext

NewTek is a San Antonio-based designer and manufacturer of video switcher and broadcast production technology systems, founded in 1985 by Tim Jenison and historically credited with pioneering the desktop video revolution. The company builds hardware and software solutions for professional video switching, live production, and broadcast workflows, serving broadcast and media production organizations with content creation, live streaming, and broadcast application needs.

NewTek generates revenue primarily through hardware sales of video production systems, distributed via a global partner program of channel resellers and VARs, supplemented by direct enterprise sales for large-scale deployments. Its go-to-motion is partner-led with marketing across community blogs, press, case studies, and industry events targeting broadcast professionals.

Since 2024, NewTek has operated as part of Vizrt following a strategic merger that formed the combined 'Vizrt - NewTek' entity, positioned as the most comprehensive single-vendor content creation portfolio. The combined company operates a unified global partner program and consolidated marketing, support, and product resources under the Vizrt umbrella. As a subsidiary of Vizrt, NewTek no longer operates as an independent company, and standalone financials, product roadmaps, and operational metrics are not separately disclosed.

Short descriptiontext

NewTek designs video switcher and broadcast production hardware and software for professional broadcast and media production organizations, and now operates as part of Vizrt's combined Vizrt-NewTek content creation portfolio.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSan Antonio, United States
HQ citystring
San Antonio
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
video switchers, video production hardware, broadcast technology, live streaming equipment, content creation technology
Industry1 code
1Graphics, Branding & Character Generation (CG)
CodeMPAHAKAFPrimaryYes
NAICS code1 code
  • Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing33422
SIC code1 code
  • Radio & Tv Broadcasting & Communications Equipment3663
Product category
Video Production Equipment
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Video Production Hardware and Software
TypeHardware Sales
Description

NewTek, now part of Vizrt, generates revenue through video production hardware systems, software solutions, and related content creation technology products. The company offers a comprehensive product portfolio in the content creation space.

newtek.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

NewTek designs and sells video switchers and video production technology systems used for broadcast, live streaming, and professional content creation. Through its unification with Vizrt, it delivers a comprehensive single-vendor product portfolio spanning hardware and software for end-to-end content creation workflows.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

NewTek has joined forces with Vizrt to form a unified content creation portfolio. The company offers a comprehensive single-vendor product portfolio for content creation, though specific product names are not detailed in the available source material. The combined entity redirects to Vizrt's platform for product information, demos, case studies, and support resources.

Product and service2 records
1Video Switcher and Video Production Hardware Systems
CategoryVideo Production Hardware
Description

Professional video switcher and integrated video production hardware systems used for broadcast, live streaming, and professional content creation workflows. Targeted at broadcast, media production, and content creation organizations.

2Content Creation Software Solutions
CategoryContent Creation Software
Description

Software solutions that complement NewTek's video production hardware, enabling content creation workflows for broadcast and media production professionals. Delivered as part of the combined Vizrt-NewTek product portfolio.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Vizrt
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2024-01-01
Description

NewTek and Vizrt have joined forces to become Vizrt - NewTek, forming the most comprehensive single vendor product portfolio in content creation. This strategic merger/unification combines both companies' video production technology, switching systems, and broadcast solutions into a single integrated entity with expanded product offerings and global reach.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1AJA Video Systems
TypeDirect peer
Description

AJA Video Systems designs video capture, conversion, and I/O hardware used in broadcast and post-production workflows. It serves the same professional video production customer base as NewTek with complementary infrastructure products.

2Matrox Video
TypeBroad incumbent
Description

Matrox Video develops broadcast hardware including encoders, decoders, and IP video solutions for the broadcast and AV industries. It competes with NewTek in the IP video infrastructure layer serving similar enterprise and broadcast customers.

3Roland Professional A/V
TypeDirect peer
Description

Roland's Professional A/V division produces video switchers (V-1HD, VR-series) targeting live event, broadcast, and house-of-worship markets. It directly competes with NewTek in the prosumer and mid-market video switching segment.

4LiveU
TypeEmerging player
Description

LiveU provides bonded cellular and IP-based live video transmission solutions used by broadcasters and live event producers. It complements and partially overlaps with NewTek's live production and streaming capabilities in remote/field production scenarios.

5Ross Video
TypeDirect peer
Description

Ross Video produces production switchers, graphics systems, and broadcast infrastructure used by broadcasters and live event producers. It competes head-to-head with NewTek in live video switching and is a flagship rival in the same broadcast technology category.

6vMix
TypeDirect peer
Description

vMix provides software-based live video production and switching solutions used by broadcasters, sports producers, and live streamers. It competes with NewTek TriCaster by offering a lower-cost, software-centric alternative for the same live production workflows.

7EVS Broadcast Equipment
TypeBroad incumbent
Description

EVS is a major broadcast technology vendor specializing in live sports and entertainment production infrastructure, including replay and switching systems. It is a broader incumbent serving overlapping broadcast customers with a wider portfolio than NewTek.

8Blackmagic Design
TypeDirect peer
Description

Blackmagic Design is a leading manufacturer of professional video production hardware including switchers (ATEM), cameras, and capture cards. It directly competes with NewTek's TriCaster line in live video switching and broadcast production for the same professional and prosumer customer base.

9Magewell
TypeEmerging player
Description

Magewell produces video capture, encoding, and IP conversion devices increasingly used in IP-based live production workflows. It overlaps with NewTek's NDI ecosystem as an enabling hardware vendor for modern broadcast and streaming setups.

10Datavideo
TypeDirect peer
Description

Datavideo manufactures mobile video production units, switchers, and broadcast equipment targeting education, worship, and event producers. It overlaps with NewTek's channel in entry-level to mid-range live production hardware.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

NewTek

Video Production Equipmentnewtek.com

NewTek designs video switcher and broadcast production hardware and software for professional broadcast and media production organizations, and now operates as part of Vizrt's combined Vizrt-NewTek content creation portfolio.

What NewTek does

NewTek is a San Antonio-based designer and manufacturer of video switcher and broadcast production technology systems, founded in 1985 by Tim Jenison and historically credited with pioneering the desktop video revolution. The company builds hardware and software solutions for professional video switching, live production, and broadcast workflows, serving broadcast and media production organizations with content creation, live streaming, and broadcast application needs.

NewTek generates revenue primarily through hardware sales of video production systems, distributed via a global partner program of channel resellers and VARs, supplemented by direct enterprise sales for large-scale deployments. Its go-to-motion is partner-led with marketing across community blogs, press, case studies, and industry events targeting broadcast professionals.

Since 2024, NewTek has operated as part of Vizrt following a strategic merger that formed the combined 'Vizrt - NewTek' entity, positioned as the most comprehensive single-vendor content creation portfolio. The combined company operates a unified global partner program and consolidated marketing, support, and product resources under the Vizrt umbrella. As a subsidiary of Vizrt, NewTek no longer operates as an independent company, and standalone financials, product roadmaps, and operational metrics are not separately disclosed.

NewTek firmographics

Firmographics
Name
NewTek
Website
http://newtek.com
Company type
Private
Founded year
1985
Operating status
Acquired
Headcount range
1–10 employees
Short description
NewTek designs video switcher and broadcast production hardware and software for professional broadcast and media production organizations, and now operates as part of Vizrt's combined Vizrt-NewTek content creation portfolio.
Ownership category
akta.pro rank

NewTek industry classification

Industry
Product category
Video Production Equipment
NAICS
Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422)
SIC
Radio & Tv Broadcasting & Communications Equipment (3663)
akta.pro primary industry
Graphics, Branding & Character Generation (CG) (MPAHAKAF)

Keywords

  • Video switchers
  • Video production hardware
  • Broadcast technology
  • Live streaming equipment
  • Content creation technology

Where NewTek is headquartered

Location

Headquarters

HQ city
San Antonio
HQ country
United States
HQ region
North America

Markets served

NewTek business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Video Production Hardware and Software: NewTek, now part of Vizrt, generates revenue through video production hardware systems, software solutions, and related content creation technology products. The company offers a comprehensive product portfolio in the content creation space.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

NewTek product offering

Product offering

Core offering

NewTek designs and sells video switchers and video production technology systems used for broadcast, live streaming, and professional content creation. Through its unification with Vizrt, it delivers a comprehensive single-vendor product portfolio spanning hardware and software for end-to-end content creation workflows.

Product overview

NewTek has joined forces with Vizrt to form a unified content creation portfolio. The company offers a comprehensive single-vendor product portfolio for content creation, though specific product names are not detailed in the available source material. The combined entity redirects to Vizrt's platform for product information, demos, case studies, and support resources.

Differentiator

Problem solved

Functional benefit

Products and services

  • Video Switcher and Video Production Hardware Systems Professional video switcher and integrated video production hardware systems used for broadcast, live streaming, and professional content creation workflows. Targeted at broadcast, media production, and content creation organizations.
  • Content Creation Software Solutions Software solutions that complement NewTek's video production hardware, enabling content creation workflows for broadcast and media production professionals. Delivered as part of the combined Vizrt-NewTek product portfolio.

Companies that use NewTek

Customer profile

Segments1 record

Ideal customer profiles1 record

NewTek technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

NewTek partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • VizrtflagshipStrategic or Co-development Partner · 1 January 2024NewTek and Vizrt have joined forces to become Vizrt - NewTek, forming the most comprehensive single vendor product portfolio in content creation. This strategic merger/unification combines both companies' video production technology, switching systems, and broadcast solutions into a single integrated entity with expanded product offerings and global reach.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

NewTek competitors and assessment

Company assessment

Direct peers

  • AJA Video Systems: AJA Video Systems designs video capture, conversion, and I/O hardware used in broadcast and post-production workflows. It serves the same professional video production customer base as NewTek with complementary infrastructure products.
  • Roland Professional A/V: Roland's Professional A/V division produces video switchers (V-1HD, VR-series) targeting live event, broadcast, and house-of-worship markets. It directly competes with NewTek in the prosumer and mid-market video switching segment.
  • Ross Video: Ross Video produces production switchers, graphics systems, and broadcast infrastructure used by broadcasters and live event producers. It competes head-to-head with NewTek in live video switching and is a flagship rival in the same broadcast technology category.
  • vMix: vMix provides software-based live video production and switching solutions used by broadcasters, sports producers, and live streamers. It competes with NewTek TriCaster by offering a lower-cost, software-centric alternative for the same live production workflows.
  • Blackmagic Design: Blackmagic Design is a leading manufacturer of professional video production hardware including switchers (ATEM), cameras, and capture cards. It directly competes with NewTek's TriCaster line in live video switching and broadcast production for the same professional and prosumer customer base.
  • Datavideo: Datavideo manufactures mobile video production units, switchers, and broadcast equipment targeting education, worship, and event producers. It overlaps with NewTek's channel in entry-level to mid-range live production hardware.

Broad incumbents

  • Matrox Video: Matrox Video develops broadcast hardware including encoders, decoders, and IP video solutions for the broadcast and AV industries. It competes with NewTek in the IP video infrastructure layer serving similar enterprise and broadcast customers.
  • EVS Broadcast Equipment: EVS is a major broadcast technology vendor specializing in live sports and entertainment production infrastructure, including replay and switching systems. It is a broader incumbent serving overlapping broadcast customers with a wider portfolio than NewTek.

Emerging players

  • LiveU: LiveU provides bonded cellular and IP-based live video transmission solutions used by broadcasters and live event producers. It complements and partially overlaps with NewTek's live production and streaming capabilities in remote/field production scenarios.
  • Magewell: Magewell produces video capture, encoding, and IP conversion devices increasingly used in IP-based live production workflows. It overlaps with NewTek's NDI ecosystem as an enabling hardware vendor for modern broadcast and streaming setups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

NewTek social profiles

Digital presence

NewTek financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NewTek leadership team

Management profile

Number of profiles

Profiles1 record

NewTek funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NewTek M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewTek

What does NewTek do?

NewTek designs and sells video switchers and video production technology systems used for broadcast, live streaming, and professional content creation. Through its unification with Vizrt, it delivers a comprehensive single-vendor product portfolio spanning hardware and software for end-to-end content creation workflows.

Is NewTek a public or private company?

NewTek is a private company. It is classified as corporate owned and is currently acquired.

When was NewTek founded?

NewTek was founded in 1985. It employs 1 to 10 people.

Where is NewTek based?

NewTek is headquartered in San Antonio, United States, in the North America region.

How does NewTek make money?

One revenue line is on record: video Production Hardware and Software.

Who are NewTek's main competitors?

Direct peers on record are AJA Video Systems, Roland Professional A/V, Ross Video, vMix, Blackmagic Design and Datavideo. Broad incumbents are Matrox Video and EVS Broadcast Equipment. Emerging players are LiveU and Magewell.

Does NewTek have an API?

No public API is recorded for NewTek.

What industry is NewTek in?

NewTek's product category is Video Production Equipment. Its primary akta.pro industry code is MPAHAKAF, Graphics, Branding & Character Generation (CG). Its NAICS code is 33422 and its SIC code is 3663.

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Live signals
openPR.com3D Animation Software Market Set to Witness Significant Growth by 2033 | SideFX, NewTek, Unity Technologies, Epic GamesThe 3D animation software market is projected to grow from USD 5.20 billion in 2024 to USD 12.10 billion by 2033, a CAGR of 9.8%. Growth is driven by demand from media, gaming, and advertising, plus VR/AR adoption and AI automation.systemscontractorNewTek Announces 3Play 3P2 Telestration SystemNewTek announced the NewTek 3Play 3P2 telestration system designed for instant replays in sports productions. The system features increased inputs, sharable playlists, built-in NDI Telestrator, and supports streaming in 4K resolution.ProVideo CoalitionReview: Ecamm Live, a multicam mixer/switcher for macOS featuring NDI from NewTek by Allan TépperAllan Tépper reviews Ecamm Live, a multicam mixer application for macOS that supports NDI protocols and integrates with various camera hardware. The review details the software's capabilities in live streaming, local recording, and remote guest integration via Skype, highlighting its utility for professional studio setups.PR NewswireAutodesk Maya, NewTek LightWave 3D, and MAXON Cinema 4D Recognized as Visionary Leaders by 360Quadrants for the 3D Animation Software Space360Quadrants, a technology vendor rating platform based in Chicago, recognized Autodesk Maya, NewTek LightWave 3D, and MAXON Cinema 4D as Visionary Leaders in the 3D Animation Software space based on their product portfolios and market presence. The platform evaluated 24 key vendors using secondary research including annual reports, press releases, and investor presentations. These three software solutions serve industries including media, gaming, movies, architecture, construction, and healthcare.PR NewswireVizrt Buys NewTek to Become A Global Powerhouse In Advanced Video SystemsVizrt has acquired NewTek, combining their respective strengths in visual storytelling tools and IP-based video production solutions to form the largest IT-based video production company. The merger aims to accelerate the industry's transition to IP video workflows by leveraging NDI and SMPTE 2110 technologies across various sectors including media, sports, and education. Michael Hallén will lead the combined business while Dr. Andrew Cross heads Research & Development.PR NewswirePanopto Announces Support For NewTek NDI® StandardPanopto, an enterprise video platform provider, announced support for NewTek's NDI standard, enabling businesses and universities to connect IP-based cameras and NDI-enabled devices to Panopto's video capture software over standard Ethernet LAN. The integration eliminates the need for HDMI/SDI cable runs and video decoding hardware, reducing deployment time and costs while adding flexibility to video capture infrastructure management. NDI-compatible equipment can now be moved between rooms without maintaining hard pairings between cameras and encoders, and Panopto's distributed video capture can synchronize physically separate video sources in the cloud.PR NewswireLiveXpert faisait partie du NewTek NDI Central lors du NAB 20173D Storm, an authorized distributor of NewTek and LiveXpert products, showcased LiveXpert video and sports production solutions at the NAB 2017 trade show in Las Vegas from April 24-27, 2017, at the NewTek NDI Central booth (SL5421). The LiveXpert product range includes LiveMedia Server, LiveCG Broadcast, and LiveCG Football, which offer video playback, graphic titling, and sports score management capabilities compatible with NewTek's NDI technology. The article lists pricing starting at 999 EUR for LiveMedia Server and details social media integration features, but contains no significant financial announcements, contracts, or strategic developments beyond a standard trade show presence.PR NewswireLiveXpert was a part of NewTek NDI Central at NAB 20173D Storm, an authorized distributor of NewTek products and LiveXpert, showcased the latest LiveXpert solutions at NAB 2017 in Las Vegas from April 24-27. LiveXpert offers tools for live video and sports productions supporting NewTek's Network Device Interface technology, including products such as LiveMedia Server, LiveCG Broadcast, and LiveCG Football. The company, based in Bordeaux, France, serves the video over IP, streaming, and 4K production market through a network of authorized dealers and integrators.PR NewswireLiveXpert war ein Teil der NewTek NDI Central auf der Messe NAB 20173D Storm, an authorized distributor of NewTek products and LiveXpert based in Bordeaux, France, showcased the latest LiveXpert solutions at the NAB 2017 trade show in Las Vegas from April 24–27, 2017 at the NewTek NDI Central booth. The LiveXpert product range includes LiveMedia Server, LiveCG Broadcast, and LiveCG Football, which support NewTek's NDI (Network Device Interface) technology for live video transmission and sports production applications. The products serve broadcasters, sports venues, and production facilities with features including multi-channel playback, graphic generation, social media integration, and real-time scoreboard management for stadiums.PR NewswireNewTek choisit 3D Storm comme distributeur autorisé pour 27 pays d'AfriqueNewTek has appointed 3D Storm as an authorized distributor of its products across 27 African countries, including Algeria, Angola, Benin, Burkina Faso, and others in North, West, Central, and Southern Africa. 3D Storm, which has been distributing NewTek products in South Africa since 1999 through its relationship with local distributor Timbre, will now extend coverage to a significantly broader African territory. The expansion reinforces 3D Storm's position as a key distribution partner for NewTek's video production and broadcast technology across the continent.