Mammoth

What Mammoth does

Mammoth, Inc. (operating as Mammoth Live) is an independent event production company founded in 2006 and headquartered in Lawrence, Kansas. The company books, promotes, and produces concerts and live events across the United States, working with a wide range of venues from arenas to small independent clubs, boutique amphitheaters, and historic indoor theaters. It also oversees operations and ownership of several theaters, including The Roseland Theater in Portland, Oregon. The company is privately held by co-owners Josh Hunt (CEO), Jeff Fortier (President), and Casey Hunt (COO and TUSK Outreach founder).

Mammoth generates revenue through two primary streams: transaction fees on ticket sales (with $0.50 per ticket directed to its TUSK Outreach philanthropic fund) and professional services for event production across multiple genres including folk, country, rock, pop, EDM, metal, indie, and comedy. Ticketing is distributed primarily through Ticketmaster with supplemental use of Etix and other partners. Marketing is conducted organically across Facebook, Instagram, X (Twitter), TikTok, and Bluesky, supplemented by an email newsletter for show announcements and presale codes, as well as a street team for physical flyer distribution.

A distinctive component of Mammoth's operations is the TUSK Outreach program, launched in 2014, which directs $0.50 per ticket to clean water initiatives (Water to Thrive, Water 1st), wildlife preservation (Save The Elephants, The David Sheldrick Wildlife Trust, The Elephant Sanctuary), and local community organizations (Kiva loans, Shy 38 farm sanctuary). Mammoth reports funding 26 wells in Ethiopia and Uganda, with 17 built and operational, and connecting approximately 100 households serving an estimated 700 people with water access. The company has 11-50 employees and operates exclusively in the United States.

Name

Mammoth

Legal name

Mammoth, Inc.

Website

https://mammothlive.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mammoth (Mammoth Live) is a privately held independent event production company that books, promotes, and produces concerts and live events across venues throughout the United States, while operating the TUSK Outreach philanthropic program funded by ticket proceeds.

Ownership category

akta.pro rank

Product category

Live Event Production & Concert Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live event production
• Concert promotion services
• Talent booking
• Venue management
• Event marketing services

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Ticketing: Mammoth generates revenue through ticket sales on ticketed events. $0.50 per ticket on Mammoth ticketed events goes into the TUSK fund for philanthropy.
2. Event Production Services: The company produces concerts and live events, working with artists across multiple genres including folk, country, rock, pop, EDM, metal, indie, and comedy. They book events throughout various venue types.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mammoth is an independent event production company that books, markets, produces, and promotes concerts and live events for artists across multiple genres (folk, country, rock, pop, EDM, metal, indie, comedy) at venues ranging from arenas to small independent clubs, boutique amphitheaters, and historic theaters across the United States. The company also operates and owns several venues, including The Roseland Theater in Portland, Oregon. Tickets for events are sold primarily through Ticketmaster and other third-party ticketing partners.

Product overview

Mammoth is an independent event production company that serves as a single unified offering: Mammoth Live. The company specializes in producing and promoting live concerts and events across the United States, providing national booking, marketing, production, and venue development services. Their portfolio includes events at venues ranging from arenas to small independent clubs, boutique amphitheaters, and historic theaters. The company also operates TUSK Outreach, a philanthropic initiative funded by $0.50 per ticket, supporting global water crisis relief, wildlife preservation, and local community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Production & Concert Promotion End-to-end concert and live event production and promotion services, including national booking, marketing, production, and venue development for artists across folk, country, rock, pop, EDM, metal, indie, and comedy at venues ranging from arenas to small independent clubs, boutique amphitheaters, and historic indoor theaters across the United States. Targeted at artists, managers, and venue partners seeking independent promotion services.
• Venue Operations & Ownership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Water to ThrivecoreStrategic or Co-development Partner · 1 January 2014Mammoth supports Water to Thrive, which constructs wells in rural Africa to bring clean, safe water. As of the latest information, Mammoth has funded 26 wells in Ethiopia and Uganda with 17 built and operational.
• Water 1stcoreStrategic or Co-development Partner · 1 January 2014Water 1st plumbs water directly into homes. Mammoth's funding helped connect approximately 100 households serving an estimated 700 people in Dima Jeliwan, Ethiopia.
• Save The ElephantscoreStrategic or Co-development Partner · 1 January 2014Founded in 1993 by Dr Iain Douglas-Hamilton, OBE, Save The Elephants works to protect Africa's elephants from human-elephant conflict, ivory poaching and habitat loss. Mammoth's TUSK Outreach began by following their work in Kenya.
• The Elephant SanctuaryminorStrategic or Co-development Partner · 1 January 2014The Elephant Sanctuary in Tennessee provides care for previously captive elephants. Mammoth regularly funds this sanctuary.
• The David Sheldrick Wildlife TrustcoreStrategic or Co-development Partner · 1 January 2014Based in Nairobi, Kenya, TDSWT houses orphaned elephants and cares for them until they are old enough to be released back into their natural habitat. Mammoth has adopted an elephant named Godoma who resides there.
• KivaminorStrategic or Co-development Partner · 1 January 2014Mammoth has an employee-selected Kiva loan program as part of TUSK Outreach initiatives. Employees participate in selecting loans for Kiva funding, and once repaid, a new employee selects the subsequent loan.
• Shy 38 (Farm Sanctuary)minorStrategic or Co-development Partner · 1 January 2014Shy 38 is a local farm sanctuary in Lawrence, KS that Mammoth donates to regularly along with other animal shelters and wildlife sanctuaries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Live Nation Entertainment: Live Nation Entertainment is the largest live event promoter and ticketing operator in the US (via Ticketmaster). Mammoth directly competes with Live Nation's regional promoters for artist routing, venue contracts, and ticket sales — particularly given Mammoth's reliance on Ticketmaster.
• AEG Presents: AEG Presents is the concert promotion arm of Anschutz Entertainment Group, operating across the US. It competes with Mammoth for the same artists and venues and operates owned venues (like The Crypto.com Arena) on a much larger scale.
• Ryman Hospitality Properties: Ryman Hospitality owns and operates the Grand Ole Opry, Ryman Auditorium, and Ole Red venues and runs a hospitality-focused entertainment business. It represents a larger-scale version of Mammoth's owned-venue-plus-promotion model.
• MSG Entertainment: MSG Entertainment operates Madison Square Garden and other iconic live venues, producing concerts and events. While much larger, it overlaps with Mammoth's owned-venue live event production business at the arena scale.

Direct peers

• Jam Productions: Jam Productions is a long-standing independent concert promoter based in Chicago. Like Mammoth, it books multi-genre shows across clubs, theaters, and amphitheaters in the Midwest, serving as a direct independent-promoter peer.
• I.M.P. Concerts: I.M.P. operates the 9:30 Club and other DC venues while promoting concerts. It is comparable to Mammoth as a regional independent promoter that owns/operates venues and books national tours across multiple genres.
• Another Planet Entertainment: Another Planet Entertainment is an independent Bay Area-based promoter and venue operator (Fox Theater Oakland, Lake Tahoe Outdoor Arena at Harveys). It mirrors Mammoth's venue-ownership-plus-promotion model in a different region.
• Outback Presents: Outback Presents is a US-based independent live entertainment company promoting concerts, comedy, and family shows. It competes for the same touring artist pool as Mammoth and operates on a similar multi-format, multi-genre basis.
• The Bowery Presents: The Bowery Presents is an East Coast independent concert promoter and venue operator (Bowery Ballroom, Music Hall of Williamsburg). It is a close structural peer to Mammoth — independent, regional, venue-owning, multi-genre promoter.
• Frank Productions: Frank Productions is a Madison, WI-based independent concert promoter (now part of the broader trueNorth network). Comparable to Mammoth as a Midwest independent promoter with multi-venue and multi-genre operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MammothLive
• Facebookfacebook.com/mammothlive
• Instagraminstagram.com/mammothlive
• TikToktiktok.com/@mammothlive

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mammoth