Growing Minds Therapy
Growing Minds Therapy is a privately held child and family therapy practice in the Maryland/Washington DC area that delivers play-based, neuro-affirming evidence-based therapy, parent support, and on-site school services to families, children, and adolescents through three office locations.
- Company typePrivate
- Founded2017
- HeadquartersPotomac, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Growing Minds Therapy does
Growing Minds Therapy, legally Growing Minds Center for Child & Family Therapy, is a privately held child and family therapy practice founded in 2017 in Potomac, Maryland by Jill Jerome and Orly Zimmerman Leizerov. The firm delivers evidence-based pediatric mental health services from three office locations in Rockville (headquarters at 1395 Piccard Drive), Washington DC (4301 50th St NW), and Potomac, plus virtual telehealth and on-site school delivery. Its clinical core spans play therapy, sandtray therapy, Theraplay, Circle of Security, Trauma-Focused CBT, Safe and Sound Protocol (SSP), Filial Therapy, animal-assisted therapy, expressive therapies, and an internally developed integrative toileting support method (marketed via the Tummy Troopers group). Service lines are organized into four go-to-market tracks: individual/family therapy, structured group programs (SEED, SPACE, Tummy Troopers, Group Therapy), school-based services (therapy, teacher professional development, parent education workshops), and seasonal BFF Social-Emotional Summer Camps delivered through a partnership with SummerEdge.
The business model is a fee-for-service out-of-network private practice: families pay directly at weekly billing cycles, receive a superbill to seek out-of-network insurance reimbursement, and pay a non-refundable $150 intake deposit to book the first session. Pricing is session-based using standard CPT codes (90791, 90832, 90834, 90837, 90846, 90847, 90853) for therapy, with separate pricing models for individual, family, parent-only, group, brief, and extended sessions. The company accepts LISS funding for some SEED classes and delivers contracted school-based services to at least three named private schools (CESJDS Lower School, The McLean Lower School, Grace Episcopal School, Kensington). It operates with approximately 25+ clinicians, supervisors, early childhood specialists, and administrative staff, serves English, Hebrew, and French-speaking families, and is differentiated by a neuro-affirming, playful, non-pathologizing approach for early-childhood-to-adolescent clients.
Growing Minds Therapy firmographics
Firmographics- Name
- Growing Minds Therapy
- Legal name
- Growing Minds Center for Child & Family Therapy
- Website
- https://growingmindstherapy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Growing Minds Therapy is a privately held child and family therapy practice in the Maryland/Washington DC area that delivers play-based, neuro-affirming evidence-based therapy, parent support, and on-site school services to families, children, and adolescents through three office locations.
- Ownership category
- akta.pro rank
Growing Minds Therapy industry classification
Industry- Product category
- Child and Family Therapy Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
- akta.pro secondary industry
- Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)
Keywords
Where Growing Minds Therapy is headquartered
LocationHeadquarters
- HQ city
- Potomac
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Growing Minds Therapy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Therapy Services (Individual, Family, Parent-Child): Fee-for-service therapy sessions billed weekly at $150 intake deposit. Services are out-of-network, meaning families pay out-of-pocket and may submit superbills to insurance for reimbursement. Weekly sessions typically at consistent scheduling.
- Group Therapy and Classes: SPACE therapy groups, Tummy Troopers toileting support groups, and SEED social-emotional classes offered seasonally (summer, fall, winter, spring). Reimbursable through out-of-network benefits using CPT code 90853.
- School Services: On-site therapy, social skills groups, SEED classes, classroom mindfulness practices, teacher professional development, and parent education workshops delivered at schools for preschool to elementary students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Intake Session |
| Subscription | Weekly | Individual Therapy Sessions (45-50 min) |
| Subscription | Weekly | Family Therapy - Parent Sessions Only (50 min) |
| Subscription | Weekly | Family Therapy - With Client Present (45-50 min) |
| Subscription | Weekly | Group Therapy (50 min) |
| Subscription | Pay-as-you-go | Extended Sessions (80 min) |
| Subscription | Weekly | Brief Sessions (30 min) |
| Subscription | Multi-year contract | Summer Camps (BFF Social-Emotional) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Growing Minds Therapy product offering
Product offeringCore offering
Growing Minds Therapy is a child and family therapy practice delivering in-person and virtual therapeutic services to children, adolescents, and families across the Washington DC metropolitan area. The practice offers evidence-based modalities including play therapy, sandtray, Theraplay, TF-CBT, Circle of Security, and the Safe and Sound Protocol, alongside group programs, school-based services, and specialized toileting support.
Product overview
Growing Minds Therapy is a child and family therapy practice offering a comprehensive portfolio of services organized as a unified practice with multiple therapeutic modalities and programs. The core offering includes Individual, Family, and Parent-Child Therapy utilizing evidence-based approaches such as Play Therapy, Sandtray® Therapy, Theraplay®, Circle of Security®, and Filial Therapy. The practice operates specialized group programs including SEED Classes for social-emotional development, SPACE Therapy for anxious childhood emotions, Tummy Troopers for toileting challenges, and BFF Social-Emotional Summer Camps in partnership with SummerEdge. School-based services encompass on-site therapy, teacher professional development, parent workshops, and consultation. Additional services include Animal Assisted Therapy with therapy dogs (Maslow, Bamba, Buzz), the Safe & Sound Protocol® for nervous system regulation, expressive therapies, and nutritional medicine consultations. The practice serves families at offices in Rockville, DC, and Potomac, offering both in-person and virtual sessions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduced anxiety and improved emotional regulation in children through evidence-based approaches like play therapy, TF-CBT, and SSP
- +1 more outcomes
Companies that use Growing Minds Therapy
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Growing Minds Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Growing Minds Therapy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SummerEdgecorePartnership with SummerEdge for BFF Social-Emotional Summer Camps. SummerEdge operates two-week daily camps and Growing Minds provides social-emotional expertise and program facilitation. Registration is through SummerEdge's website for Art from the Heart and DD Group programs.
- CESJDS Lower SchoolcoreGrowing Minds regularly provides on-site therapy services at CESJDS Lower School to increase access and convenience to mental health treatment for the school community.
- The McLean Lower SchoolcoreGrowing Minds regularly provides on-site therapy services at The McLean Lower School as part of their school-based therapy program.
- Grace Episcopal School, KensingtonminorSEED (Social-Emotional Early Development) group facilitator Sreepriya Ghosh provides services at Grace Episcopal School, Kensington.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Growing Minds Therapy competitors and assessment
Company assessmentDirect peers
- Brightline Health: Pediatric and family mental health provider offering therapy, psychiatry, and coaching across multiple states via telehealth and in-person care. Highly comparable as a tech-enabled, child-and-adolescent-focused behavioral health practice serving families and schools.
- Little Otter: Pediatric mental health platform providing therapy, psychiatry, and parent coaching for children up to age 14. Comparable in targeting the same child-and-family segment with evidence-based approaches and a hybrid in-person/telehealth delivery model.
- Cartwheel Care: School- and community-based pediatric mental health provider delivering therapy and psychiatric services to K-12 students, often inside school buildings. Direct overlap with Growing Minds' school-services GTM motion and pediatric therapy focus.
- Daybreak Health: Youth mental health provider offering telehealth therapy and psychiatry for adolescents, frequently delivered in school settings. Comparable in child/adolescent focus, evidence-based modalities, and school-channel partnerships.
- Hazel Health: K-12 school-based telehealth provider delivering mental health and physical health services to students on campus. Closely aligned with Growing Minds' school-services model (on-site therapy, group programs, teacher support).
- Bend Health: Pediatric and adolescent mental health provider offering therapy, psychiatry, and coaching for families, including in-school services. Directly comparable in age range, family-centered care model, and school-based delivery.
Emerging players
- Charlie Health: Virtual intensive outpatient and mental health provider focused on adolescents and young adults. Comparable in serving youth populations with serious emotional and behavioral needs, though at a higher acuity and primarily virtual.
- Joon Care: Telehealth therapy platform purpose-built for teens and young adults, pairing members with specialized therapists. Comparable in youth-therapy focus and digital delivery, though without the in-school and in-person modalities Growing Minds offers.
Broad incumbents
- Lyra Health: Enterprise mental health benefits platform offering therapy, coaching, and psychiatry to employees and their dependents through in-network and EAP channels. Comparable as a scaled pediatric/family therapy provider but with a broader workforce-focused go-to-market.
- Talkspace: Public, scaled online therapy platform providing individual, couples, and teen therapy via telehealth with insurance billing. Overlaps with Growing Minds on virtual therapy delivery but serves a much broader demographic at lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Growing Minds Therapy social profiles
Digital presenceGrowing Minds Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growing Minds Therapy leadership team
Management profileNumber of profiles
Profiles5 records
Growing Minds Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growing Minds Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growing Minds Therapy
What does Growing Minds Therapy do?
Growing Minds Therapy is a child and family therapy practice delivering in-person and virtual therapeutic services to children, adolescents, and families across the Washington DC metropolitan area. The practice offers evidence-based modalities including play therapy, sandtray, Theraplay, TF-CBT, Circle of Security, and the Safe and Sound Protocol, alongside group programs, school-based services, and specialized toileting support.
Is Growing Minds Therapy a public or private company?
Growing Minds Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growing Minds Therapy founded?
Growing Minds Therapy was founded in 2017. It employs 11 to 50 people.
Where is Growing Minds Therapy based?
Growing Minds Therapy is headquartered in Potomac, United States, in the North America region.
How does Growing Minds Therapy make money?
Three revenue lines are on record. Therapy Services (Individual, Family, Parent-Child) is the primary driver. The others are group Therapy and Classes and school Services.
Who are Growing Minds Therapy's main competitors?
Direct peers on record are Brightline Health, Little Otter, Cartwheel Care, Daybreak Health, Hazel Health and Bend Health. Emerging players are Charlie Health and Joon Care. Broad incumbents are Lyra Health and Talkspace.
Does Growing Minds Therapy have an API?
No public API is recorded for Growing Minds Therapy.
What industry is Growing Minds Therapy in?
Growing Minds Therapy's product category is Child and Family Therapy Services. Its primary akta.pro industry code is HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services), with a secondary code of HLAFAJAL, Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP). Its NAICS code is 624190 and its SIC code is 8000.