CommsChoice
CommsChoice is an Australian B2B telecommunications brand under ASX-listed Comms Group, delivering cloud-based phone systems, Microsoft Teams integration, SIP trunking, NBN connectivity, and managed network security services to business and government customers across Australia.
- Company typePrivate
- Founded2004
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CommsChoice does
CommsChoice is an Australian B2B telecommunications brand operated under Next Telecom, a wholly-owned subsidiary of ASX-listed Comms Group (ASX:CCG). Founded in 2004 and headquartered in Sydney, the company delivers cloud-based unified communications, managed internet connectivity, and network security services to small, medium, and large business customers across Australia, with secondary focus on local and state government organisations. The brand is positioned alongside sibling brands Binary Networks and Switched On Aus within the Comms Group portfolio, with sales-led distribution through dedicated 1300 numbers and a consolidated online support portal.
The product architecture is a platform-plus-modules model. The core platforms are the Cloud Business Phone System (hosted PBX) and Microsoft Teams Calling Plans; layered onto these are SIP Trunking (including Teams Direct Routing), inbound 13/1300/1800 numbers, call recording and reporting modules, and voice/video conferencing. Internet connectivity is delivered over NBN infrastructure (NBN Business Plans, NBN Enterprise Ethernet, Business Fibre Internet), with managed services — SD-WAN, Cloud Firewall, Dark Web Monitoring — extending the portfolio into network security. The Contact Centre suite comprises IP Scape (traditional contact centre) and AI Scape (agentic-AI-enabled contact centre). All services are cloud-delivered, eliminating on-premise PBX hardware for customers. Underlying network access depends on a technology partnership with NBN Co Limited, and the Microsoft Teams product line depends on a mutual integration partnership with Microsoft.
CommsChoice generates revenue through recurring subscription and managed-services contracts — primarily monthly recurring telephony, SIP, connectivity, and managed-service fees. Pricing is not publicly disclosed and is quote-based via phone sales. The go-to-market motion is sales-led, targeting Business Organizations as the primary segment and Government Organisations as a secondary vertical, with channel coverage limited to the Australian domestic market. The company is led at the Comms Group level by CEO and Managing Director Peter McGrath. CommsChoice itself has no separate funding rounds, M&A activity, patents, or independent awards disclosed in the source material — its strategic positioning is functionally an extension of the listed parent.
CommsChoice firmographics
Firmographics- Name
- CommsChoice
- Legal name
- CommsChoice
- Website
- https://commschoice.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CommsChoice is an Australian B2B telecommunications brand under ASX-listed Comms Group, delivering cloud-based phone systems, Microsoft Teams integration, SIP trunking, NBN connectivity, and managed network security services to business and government customers across Australia.
- Ownership category
- akta.pro rank
CommsChoice industry classification
Industry- Product category
- Business Telecommunications Services
- NAICS
- Wired Telecommunications Carriers (517111)
- SIC
- Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
Keywords
Where CommsChoice is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
CommsChoice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Telecommunications Services: Recurring subscription and usage-based revenue from voice, internet, and managed services for business customers. Includes cloud phone systems, SIP trunking, 5G mobile plans, and managed data services.
- Hosted/Managed Services: Revenue from managed services including SD-WAN, cloud firewall, dark web monitoring, and contact centre solutions
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
CommsChoice product offering
Product offeringCore offering
CommsChoice is an Australian B2B telecommunications brand under Next Telecom (part of ASX-listed Comms Group, ASX:CCG) that delivers cloud-based unified communications, voice, internet, and managed network services to business customers. Its portfolio spans cloud PBX phone systems, Microsoft Teams calling integration, SIP trunking, inbound 13/1300/1800 numbers, 5G mobile plans, conferencing, contact centre platforms (IP Scape and AI Scape), and NBN/fibre internet services, supplemented by managed security offerings such as SD-WAN, cloud firewall, and dark web monitoring.
Product overview
CommsChoice is a telecommunications brand operated by Next Telecom, part of ASX-listed Comms Group (ASX:CCG). The offering is a platform-plus-modules architecture centered on unified communications: the core Cloud Business Phone System and Microsoft Teams Calling Plans serve as the primary voice platforms, with specialized add-on modules for call recording/reporting and contact center capabilities (IP Scape and AI Scape). The portfolio also includes SIP trunking services, inbound number services (13/1300/1800), mobile plans (5G SIM only), conferencing (voice and video), and managed internet connectivity (NBN Business Plans, NBN Enterprise Ethernet, Business Fibre Internet). Security and network management add-ons include SD-WAN, Cloud Firewall, and Dark Web Monitoring. All products are delivered as cloud-based services.
Differentiator
Problem solved
Functional benefit
Companies that use CommsChoice
Customer profileSegments2 records
Ideal customer profiles2 records
CommsChoice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CommsChoice partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- NBN Co LimitedcoreNBN services are powered by NBN infrastructure. CommsChoice offers NBN business plans and NBN Enterprise Ethernet services, utilizing NBN Co's network infrastructure for business internet connectivity.
- MicrosoftcoreCommsChoice offers Microsoft Teams Calling Plans, SIP Trunking for MS Teams, Call Recording with Analytics for MS Teams, and Call Reporting for MS Teams. Products integrate with Microsoft Teams platform for unified communications.
- Next Telecom (Parent Brand)flagshipCommsChoice operates as a brand under Next Telecom, which is part of Comms Group ASX-listed company (ASX:CCG). Next Telecom provides consolidated support portal and service infrastructure.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
CommsChoice competitors and assessment
Company assessmentDirect peers
- Vocus Communications: Australian fibre, NBN, and unified communications provider serving enterprise and government. Comparable in bundled voice, data, and managed network offerings, with deeper infrastructure assets.
- Superloop: ASX-listed Australian and Singapore telco offering NBN, business internet, and managed connectivity to SMB and enterprise. Comparable in product mix (NBN, fibre, voice) and customer tier, though with larger infrastructure ownership.
- Aussie Broadband: ASX-listed Australian ISP with strong NBN and business connectivity focus, including SIP and hosted voice. Overlaps with CommsChoice in NBN business plans, SIP trunking, and SMB/mid-market targeting.
- Macquarie Telecom: ASX-listed Australian B2B-focused telecom and cloud provider (Macquarie Cloud Services, Macquarie Government). Closely comparable to CommsChoice in serving Australian mid-market and government customers with cloud, voice, and managed network services.
Broad incumbents
- TPG Telecom: Large Australian telco offering fixed-line, NBN, mobile, and business voice services. Competes with CommsChoice in the SMB and mid-market segments across connectivity and voice.
- Telstra: Australia's largest incumbent telco offering cloud PBX, SIP, mobile, NBN, and managed services across every segment. Competes with CommsChoice across the full product suite but at significantly larger scale and broader portfolio.
- Optus (Singtel): Major Australian carrier with business voice, SIP, mobile, and NBN offerings. Overlaps broadly with CommsChoice in SMB and enterprise communications, particularly cloud telephony and Teams integration.
Regional players
- Pivotal Group (Pivotel): Australian specialist telco focused on remote and satellite communications. Comparable in being a niche Australian B2B telco under a listed parent, though its connectivity mix differs materially.
Emerging players
- 8x8: Global cloud communications and contact centre platform expanding internationally including APAC. Directly comparable product set (cloud PBX, voice, contact centre) and Microsoft Teams integrations, though with broader geographic reach than CommsChoice.
- RingCentral: Global cloud UCaaS/contact centre provider with growing Australian presence. Competes directly with CommsChoice's Cloud PBX, SIP, and contact centre offerings at the SMB/mid-market layer with a software-only model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CommsChoice social profiles
Digital presenceCommsChoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
CommsChoice leadership team
Management profileNumber of profiles
Profiles1 record
CommsChoice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CommsChoice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CommsChoice
What does CommsChoice do?
CommsChoice is an Australian B2B telecommunications brand under Next Telecom (part of ASX-listed Comms Group, ASX:CCG) that delivers cloud-based unified communications, voice, internet, and managed network services to business customers. Its portfolio spans cloud PBX phone systems, Microsoft Teams calling integration, SIP trunking, inbound 13/1300/1800 numbers, 5G mobile plans, conferencing, contact centre platforms (IP Scape and AI Scape), and NBN/fibre internet services, supplemented by managed security offerings such as SD-WAN, cloud firewall, and dark web monitoring.
Is CommsChoice a public or private company?
CommsChoice is a private company. It is classified as public and is currently operating.
When was CommsChoice founded?
CommsChoice was founded in 2004. It employs 51 to 100 people.
Where is CommsChoice based?
CommsChoice is headquartered in Sydney, Australia, in the Oceania region.
How does CommsChoice make money?
Two revenue lines are on record. Telecommunications Services are the primary driver. The others are hosted/Managed Services.
Who are CommsChoice's main competitors?
Direct peers on record are Vocus Communications, Superloop, Aussie Broadband and Macquarie Telecom. Broad incumbents are TPG Telecom, Telstra and Optus (Singtel). Pivotal Group (Pivotel) is listed as a regional player. Emerging players are 8x8 and RingCentral.
Does CommsChoice have an API?
No public API is recorded for CommsChoice.
What industry is CommsChoice in?
CommsChoice's product category is Business Telecommunications Services. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony. Its NAICS code is 517111 and its SIC code is 7385.