Vodafone Fiji

What Vodafone Fiji does

Vodafone Fiji Limited, headquartered at 168 Princes Road, Tamavua, Suva, is a wholly-owned subsidiary of the Vodafone Group and one of Fiji's principal mobile network operators, founded in 1994 with a workforce of 251–500 employees. The company operates a multi-generation mobile network (2G through live 5G launched in 2025) and serves both consumer and enterprise customers across Fiji through owned retail stores, an authorized dealer network, the Post Fiji agent network for rural reach, and self-serve digital channels including the My Vodafone App, USSD short codes, and a web top-up portal.

The core consumer platform layers prepaid and postpaid mobile voice, SMS, and data plans onto a fixed and mobile broadband portfolio that now includes 5G fixed wireless and pocket WiFi, eSIM, and Starlink satellite broadband for remote areas. On top of this connectivity base, the company has built an integrated digital services ecosystem centered on M-PAiSA, a mobile wallet with 780,000+ subscribers that supports peer-to-peer transfers, QR merchant payments, bill payments, international remittances (Sendwave, Rocket Remit), and, as of April 2026, instant digital debit card issuance and Android tap-to-pay via a partnership with Entrust and Mastercard Digital Enablement Service. Adjacent consumer products include VitiKart (an e-commerce marketplace with DHL cross-border shipping), Vodafone Play (streaming entertainment including exclusive Fijian Drua content), eTransport (digital public bus fares), and a portfolio of mobile devices and accessories.

Vodafone Fiji monetizes through a mix of subscription recurring revenue (mobile plans, broadband, enterprise mobility), transaction fees (M-PAiSA transfers, cash-out, remittances, merchant acquiring), device hardware sales, enterprise managed services (Dedicated Internet, SD-WAN, IaaS, DRaaS, cybersecurity, Microsoft 365, Starlink and WaqaSAT satellite), and licensing or interchange arrangements linked to the M-PAiSA Mastercard. The company targets prepaid and postpaid consumer subscribers, M-PAiSA users, MSMEs and small businesses (via VitiKart and business mobile plans), enterprise and government accounts (via ICT and cloud solutions), and inbound tourists via dedicated eSIM and SIM offers, supported by an extensive multi-channel marketing stack spanning sports sponsorships (Fijian Drua, Fijiana 15s, Flying Fijians), music and cultural events, social media, and a sales foundation with 20+ years of CSR activity through the Vodafone ATH Fiji Foundation.

Name

Vodafone Fiji

Legal name

Vodafone Fiji Limited

Website

https://vodafone.com.fj

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Vodafone Fiji is a Vodafone Group subsidiary operating a nationwide 2G–5G mobile network in Fiji, serving consumer and enterprise customers with mobile, broadband, M-PAiSA mobile money (780,000+ users), e-commerce, streaming, and ICT/cloud services.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

VoIP Access & ITSP Services (HDAIAHAD), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Mobile telecommunications
• Mobile money services
• Broadband internet
• Business ICT solutions
• Digital payments

Headquarters

HQ city

Suva

HQ country

Fiji

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Mobile Voice and Data Services: Primary revenue stream from prepaid and postpaid mobile plans including voice, SMS, and mobile internet data packages. Revenue generated through airtime recharges, data bundle purchases, and monthly plan subscriptions across consumer and business segments.
2. M-PAiSA Mobile Money Transactions: Transaction fees from M-PAiSA mobile wallet services including person-to-person transfers, bill payments, QR payments at merchants, and cash-in/cash-out through authorized agents. Also includes fees for international remittance services.
3. Broadband Services: Revenue from fixed broadband plans including 5G broadband, 4G+ pocket WiFi, and mobile broadband for both prepaid and postpaid customers. Includes device sales (pocket WiFi routers, broadband devices) bundled with plans.
4. Device Sales: Retail sales of mobile devices including smartphones (Samsung, Apple, Xiaomi, Huawei, ZTE), tablets, wearables, and accessories through Vodafone retail outlets, dealer partners, and VitiKart e-commerce platform.
5. Enterprise ICT Solutions: Business services including dedicated internet, WAN, cloud telephony, IaaS, DRaaS, SD-WAN, cybersecurity, Microsoft 365, and satellite internet solutions for enterprise customers.
6. M-PAiSA Mastercard: Revenue from M-PAiSA branded Mastercard including potential interchange fees and partnership arrangements with Mastercard for digital card issuance and tap-to-pay functionality.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Vodafone Fiji is a licensed mobile network operator that sells consumer and business telecommunications services, including prepaid and postpaid mobile voice/SMS/data plans, 4G+/5G mobile broadband, fixed wireless access, and value-added digital services. It also operates M-PAiSA, a mobile money platform enabling digital wallet, peer-to-peer transfers, bill payments, merchant payments, and an NFC Mastercard digital card, alongside the VitiKart e-commerce marketplace, Vodafone Play streaming, and business-grade ICT, cloud, and cybersecurity solutions.

Product overview

Vodafone Fiji operates as a unified telecommunications platform offering a portfolio of interconnected products across consumer and business segments. The core consumer offering combines 4G/5G mobile voice and data services, fixed broadband, and eSIM with the M-PAiSA mobile money ecosystem — the latter serving as a central hub for digital payments, remittances, and financial inclusion, now expanded with an instantly issued digital debit card and tap-to-pay functionality via Entrust and Mastercard. On top of the mobile money core, Vodafone Fiji layers streaming entertainment (VODAFONE PLAY), e-commerce marketplace (VitiKart), and a customer-facing app (My Vodafone App). Business customers are served through dedicated ICT & Cloud Solutions (spanning IaaS, DRaaS, SD-WAN, Microsoft 365/Copilot, cybersecurity, satellite internet including Starlink and WaqaSAT maritime), Mobility Solutions, 5G Business Broadband, and Roaming Bundles. The product architecture is platform-plus-modules: the mobile network and M-PAiSA wallet serve as foundational platforms, with digital cards, streaming, e-commerce, and business tools as modular extensions.

Differentiator

Problem solved

Functional benefit

Brands

• M-PAiSA: Mobile wallet and digital payments platform offering money transfer, bill payments, QR code payments, and digital card issuance with tap-to-pay functionality.
• VitiKart
• Vodafone Play
• My Vodafone App

Products and services

• M-PAiSA

Quantifiable outcome

• 780,000+ subscribers using M-PAiSA mobile money services
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• EntrustcoreTechnology or Integration · 20 April 2026Partnership with data security company Entrust to launch instant digital card issuance and tap-to-pay capabilities through M-PAiSA app. Leverages Entrust's NFC Issuer Wallet and Digital Card Solution integrated with Mastercard's Digital Enablement Service for instant issuance and tokenisation. First in Fiji to offer digital cards.
• Post FijicoreChannel Partner/ Reseller/ Distributor · 1 January 2026Post Fiji rejoined M-PAiSA agent network in 2026, boosting rural access to mobile money services. Post Fiji outlets serve as cash-in/cash-out points and extend M-PAiSA reach to remote communities.
• MastercardcoreTechnology or IntegrationDigital Enablement Service integration enabling tokenisation and security for M-PAiSA digital cards and tap-to-pay functionality. Powers the digital card issuance and contactless payment ecosystem.
• Fijian DruaflagshipStrategic or Co-development PartnerMajor sports sponsorship of Super Rugby Pacific team. Vodafone Play became Fijian Drua's exclusive streaming partner. Sponsorship includes stadium naming rights concept and fan engagement initiatives.
• Fijiana 15sflagshipStrategic or Co-development PartnerFive-year sponsorship deal with Fiji women's national rugby team, supporting the Fijiana 15s squad and women's rugby development in Fiji.
• DHL InternationalcoreChannel Partner/ Reseller/ DistributorInternational shipping partnership enabling VitiKart sellers to ship products globally through DHL. Announced as part of VitiKart platform expansion.
• SendwavecoreTechnology or IntegrationInternational remittance integration allowing M-PAiSA users to receive international money transfers through Sendwave's mobile remittance service.
• StarlinkminorChannel Partner/ Reseller/ DistributorVodafone Fiji became an authorized Starlink reseller in 2024, offering satellite internet solutions for customers in remote areas beyond traditional network coverage.
• Vodafone ATH Fiji FoundationflagshipStrategic or Co-development PartnerCorporate foundation providing funding through World of Difference, Mobile for Good, Double Your Dollar, and Beyond Funder programs. 20+ years of community impact supporting social causes across Fiji.
• University of the South Pacific (USP)minorStrategic or Co-development PartnerM-PAiSA accepted as payment option at USP campuses, enabling students to pay tuition and other fees digitally.
• Damodar CinemasminorGTM or Marketing PartnerM-PAiSA Wednesday Blockbuster Movies promotion partnership offering discounted cinema tickets to M-PAiSA users every Wednesday.
• Fiji TourismcoreStrategic or Co-development PartnerPartnership with Fiji Tourism for events including Fiji Tourism Exchange (SPTE) as technology sponsor. Supporting tourism industry digitalization.
• FJFW (Fiji Fashion Week)minorStrategic or Co-development PartnerThree-year deal with Fiji Fashion Week, combining fashion, lifestyle, and technology branding opportunities.
• Basketball FijiminorStrategic or Co-development PartnerPartnership supporting basketball programs and events in Fiji.
• Fiji Regatta WeekminorStrategic or Co-development PartnerPartnership with 39th Fiji Regatta Week sailing event.
• Suva Motor ShowminorStrategic or Co-development PartnerPartnership with automotive enthusiasts event, accelerating drive for automotive connectivity solutions.
• Fiji Hockey FederationminorStrategic or Co-development PartnerKit support partnership providing equipment for Fiji Hockey Federation ahead of World Cup outings.
• SPARTAN FijiminorStrategic or Co-development PartnerPartnership supporting SPARTAN obstacle course racing events in Fiji.
• Fiji Institute of Chartered AccountantsminorGTM or Marketing PartnerCongress sponsorship for professional accounting body events.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Digicel PNG: Pacific regional mobile operator owned by Digicel Group, competing with Vodafone PNG and offering comparable mobile money (BMobile Cash) services. Relevant as a regional Pacific operator with similar scale and customer profile to Vodafone Fiji.
• 2degrees: New Zealand-based mobile operator with Pacific regional footprint serving similar customer demographics through Vodafone roaming relationships. Relevant as a regional telecom peer with overlapping Pacific customer base and roaming economics.
• bmobile (Telikom PNG): PNG incumbent mobile and fixed operator providing voice, data, broadband, and mobile money services. Comparable Pacific telecom profile and customer demographics make it a relevant regional peer for benchmarking.
• Bluesky Samoa: Pacific island mobile operator offering voice, data, and broadband in Samoa and American Samoa. Comparable Pacific market dynamics, similar small-market ARPU profile, and overlapping customer demographics make it a regional benchmark.
• Vodafone Samoa: Sister Vodafone Group subsidiary operating mobile and mobile money services in Samoa. Comparable Pacific island telecom profile, shared Vodafone Group platform, and similar ARPU economics make it a useful regional benchmark.

Broad incumbents

• Vodacom Group: Vodafone Group subsidiary operating mobile networks and mobile money across South Africa and other African markets. Comparable Vodafone-affiliated telecom-and-mobile-money business model at substantially larger scale.
• Safaricom: Kenya-based Vodafone Group affiliate and global mobile money pioneer (M-Pesa). Highly relevant as a reference point for how a Vodafone-affiliated operator scaled mobile money into a multi-product fintech platform analogous to M-PAiSA's trajectory.

Direct peers

• Vodafone PNG: Sister Vodafone Group subsidiary operating consumer mobile and mobile money (m-PAiSA) services in Papua New Guinea. Near-identical business model, product portfolio, and corporate parent support make it the closest functional peer for benchmarking Vodafone Fiji.
• Telecom Fiji (TFL): Incumbent fixed-line and mobile operator in Fiji competing head-to-head with Vodafone Fiji across consumer and enterprise segments. Comparable customer base, fixed broadband overlap, and shared regulatory framework make it a strong direct peer.
• Digicel Fiji: Direct mobile competitor in Fiji offering prepaid/postpaid mobile, data, and competing mobile money services (MyCash). Same target market, similar product mix, and overlapping retail distribution make it the most direct comparable to Vodafone Fiji.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VodafoneFJ
• YouTubeyoutube.com/channel/UCaSrpzag2AFt0GaP85B0FgQ
• Facebookfacebook.com/vodafoneFiji
• LinkedInfj.linkedin.com/company/vodafone-fiji
• Instagraminstagram.com/vodafonefj
• TikTokbit.ly/tiktokvodafonefiji

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone Fiji