Silverside AI
Silverside AI is a San Francisco-based AI innovation lab that produces generative-AI video, image, and audio marketing content for global enterprise brands including Coca-Cola, Amazon, BMW, Panasonic, and Svedka, combining proprietary Brand Brains and LoRA Forge models with leading third-party AI platforms.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Silverside AI does
Silverside AI is a San Francisco-based AI innovation lab that produces generative-AI marketing content—video, image, and audio—for major enterprise consumer brands. Founded in 2023 by Andrew O'Dell, Rob Wrubel, Johnny Rohrbach, and PJ Pereira, the company combines proprietary technology with market-leading third-party AI platforms (Runway, Luma, Veo 3, Midjourney, Kling, Flux, Sora) and human creative direction to deliver campaigns at materially lower cost and faster timelines than traditional production. Marquee engagements include Coca-Cola's AI-generated Holiday Caravan (which the company says became the brand's strongest-performing holiday campaign in over a decade), Amazon Ads films generated end-to-end with AI, Svedka's Super Bowl LX commercial (claimed as the first predominantly AI-generated national Big Game spot), Slack's Slackbot launch, and product launches for Marc Jacobs, Quay, Panasonic, BMW, Sephora, and Goodwill.
The company's product surface spans AI Video production, Scalable Systems (AI-driven creative pipelines), Strategic Consulting, and the Brand Brains AI-native brand model—an embeddable, fine-tuned model trained on each client's brand workflow via the in-house LoRA Forge platform. Revenue is generated primarily through project-based professional services for enterprise brands, with a subscription SaaS extension via the Silverside Tool Suite at app.silverside.ai. Silverside operates a distributed model with offices in San Francisco, New York, Berlin, Munich, and London (opened April 2026), drawing on a claimed network of 6,000+ creatives and 30+ partner offices globally.
GTM is enterprise field sales, with sales-led expansion into Europe in 2026 and an emerging self-serve SaaS channel. Reported outcomes for clients include 68% cost reduction, 87.5% time-to-market reduction, 20x content volume increase, and 7+ billion impressions across AI video content. The company maintains an extensive technology partner ecosystem with Runway, Luma Labs, Google, Coframe, Krea AI, Freepik, Leonardo.AI, Pactto, Rembrand, and others, and is co-located with creative agency Pereira O'Dell as its AI production lab. No funding rounds, revenue figures, or investor information have been publicly disclosed.
Silverside AI firmographics
Firmographics- Name
- Silverside AI
- Legal name
- Silverside AI
- Website
- https://silverside.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Silverside AI is a San Francisco-based AI innovation lab that produces generative-AI video, image, and audio marketing content for global enterprise brands including Coca-Cola, Amazon, BMW, Panasonic, and Svedka, combining proprietary Brand Brains and LoRA Forge models with leading third-party AI platforms.
- Ownership category
- akta.pro rank
Silverside AI industry classification
Industry- Product category
- AI Creative Production Services
- NAICS
- Computer Systems Design and Related Services (54151), Software Publishers (513210)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Silverside AI is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Silverside AI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Creative Services & Campaign Production: Full-service AI-powered creative production for brand campaigns, including concept development, content generation, animation, and multi-format versioning. Revenue generated through project-based engagements with enterprise brands.
- Strategic AI Consulting: Consulting engagements designed to reimagine creative operations, accelerate AI adoption, and drive impact within brand marketing organizations. Includes training, workflow design, and AI strategy development.
- Silverside Tool Suite Platform: SaaS platform at app.silverside.ai offering AI content generation tools. Subscription-based access with account management and payment processing for paid services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Silverside AI product offering
Product offeringCore offering
Silverside AI is an AI innovation lab that produces AI-driven creative content and brand campaigns for enterprise marketers, combining proprietary technology (Brand Brains model, LoRA Forge platform) with market-leading AI tools to deliver video, image, and audio content at scale. It also offers strategic consulting to reimagine creative operations, accelerate AI adoption, and provides a self-serve SaaS tool suite at app.silverside.ai for ongoing content production.
Product overview
Silverside AI is an AI innovation lab offering a portfolio of AI-powered creative services for marketing and brand teams. The core offerings consist of AI Video production (state-of-the-art video generation), Scalable Systems (automated AI-driven creative pipelines), and Strategic Consulting. The proprietary Brand Brains AI model embeds AI directly into brand marketing operations, while the Silverside Tool Suite (app.silverside.ai) provides the web platform for accessing these capabilities. The company also develops internal tools like LoRA Forge for custom model training. Client campaigns span video production, image generation, animation, and full brand content systems. The company reports 68% cost reduction, 87.5% time-to-market improvement, and 20x content volume increase for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Video Production
- Scalable Creative Systems
- Strategic AI Consulting
- Brand Brains
- Silverside Tool Suite
- LoRA Forge
Quantifiable outcome
- 68% cost reduction in content production
- +5 more outcomes
Companies that use Silverside AI
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Silverside AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Silverside AI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RunwaycoreAdvanced AI image and video tools provider. Early partner in using Runway Characters API for conversational avatar creation. One of the primary AI generation platforms used in Silverside production workflows including experiments like TU N'EXISTES PAS.
- Luma LabscoreBuilding multimodal general intelligence. Partner for AI video generation including Ray 3 launch campaign collaboration where Silverside brought together artists and creative technologists to showcase new features.
- GooglecoreUnlocking new scientific discoveries and opportunities to help tackle humanity's greatest challenges. Technologies used include Veo 3, Deepseek, Google's Nano Banana, and Qreates Studio in projects like Panasonic Alpha campaign.
- PacttocoreAI powered feedback for the new age of creativity. Used in Panasonic Alpha campaign for live global shoot collaboration where team collaborated across continents in real time.
- VivaldiminorTop global brand strategy and innovation consultancy. Listed as ecosystem partner providing strategic consulting capabilities.
- Pereira O'DellcoreCreative agency partner collaborating on major campaigns including Coca-Cola Holiday Caravan reimagining and Goodwill's 'A New State of Find' brand platform. Silverside serves as Pereira O'Dell's AI lab.
- Secret LevelminorProduction partner on Coca-Cola Holidays 2024 campaign alongside Silverside and Wildcard.
- WildcardminorProduction partner on Coca-Cola Holidays 2024 campaign alongside Silverside and Secret Level.
- SazeraccoreParent company of Svedka Vodka. Partnered with Silverside on historic Super Bowl debut, marking the first vodka ad in the Big Game in decades and first Super Bowl spot produced primarily with generative AI.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Silverside AI competitors and assessment
Company assessmentDirect peers
- Synthesia: Enterprise AI video generation platform used for marketing, training, and communications. Directly comparable technology and customer overlap, though Synthesia is more platform-led and Silverside is more services-led.
- Tool (Tool of North America): Pioneering AI-driven creative production studio serving major brands with experimental, AI-augmented advertising campaigns. Closely comparable to Silverside's positioning as an AI-native creative production partner for global consumer brands.
- Waymark: AI video creation platform purpose-built for advertising and marketing at scale. Comparable offering to Silverside's AI Video product and Tool Suite, with similar enterprise target market.
- HeyGen: AI video generation platform targeting enterprise marketing and communications teams. Comparable in that it offers AI video creation at scale for brands, though more product- and less services-led than Silverside.
- Promise Studios: AI-driven creative studio focused on generative content production for major brands and entertainment. Directly comparable as a services-led AI creative shop competing for the same enterprise marketing budgets.
Broad incumbents
- Pereira & O'Dell: Independent creative agency co-founded by PJ Pereira, who is also co-founder of Silverside. Direct creative agency peer and active production partner — Silverside serves as Pereira & O'Dell's 'AI lab' on campaigns like Coca-Cola Holidays.
- Brandtech Group (Jellyfish): Digital-first creative and media group (including Jellyfish) operating with heavy AI integration across enterprise brand marketing. Comparable as a scaled enterprise marketing services competitor pursuing AI-led content production.
- Runway: Leading AI video and image generation platform and a stated core technology partner of Silverside. Comparable as a creator of AI creative tooling and overlapping enterprise customer base, though Runway is upstream infrastructure while Silverside is downstream services.
- Publicis Production: Production arm of Publicis Groupe, one of the world's largest advertising holding companies, with significant AI content production capabilities. Comparable as a scaled enterprise competitor with similar brand customers and the ability to bundle creative production with media buying.
- MediaMonks (S4 Capital / Monks): Global digital creative production company with deep AI capabilities and enterprise brand relationships. Comparable as a scaled creative/production services competitor pursuing AI-augmented brand work for Fortune 500 marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Silverside AI social profiles
Digital presenceSilverside AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silverside AI leadership team
Management profileNumber of profiles
Profiles4 records
Silverside AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silverside AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silverside AI
What does Silverside AI do?
Silverside AI is an AI innovation lab that produces AI-driven creative content and brand campaigns for enterprise marketers, combining proprietary technology (Brand Brains model, LoRA Forge platform) with market-leading AI tools to deliver video, image, and audio content at scale. It also offers strategic consulting to reimagine creative operations, accelerate AI adoption, and provides a self-serve SaaS tool suite at app.silverside.ai for ongoing content production.
Is Silverside AI a public or private company?
Silverside AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silverside AI founded?
Silverside AI was founded in 2023. It employs 51 to 100 people.
Where is Silverside AI based?
Silverside AI is headquartered in San Francisco, United States, in the North America region.
How does Silverside AI make money?
Three revenue lines are on record. Creative Services & Campaign Production is the primary driver. The others are strategic AI Consulting and silverside Tool Suite Platform.
Who are Silverside AI's main competitors?
Direct peers on record are Synthesia, Tool (Tool of North America), Waymark, HeyGen and Promise Studios. Broad incumbents are Pereira & O'Dell, Brandtech Group (Jellyfish), Runway, Publicis Production and MediaMonks (S4 Capital / Monks).
Does Silverside AI have an API?
No public API is recorded for Silverside AI.
What industry is Silverside AI in?
Silverside AI's product category is AI Creative Production Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 54151 and its SIC code is 7373.