TOTVS

What TOTVS does

TOTVS is Brazil's largest technology company and the dominant enterprise software vendor in the country, holding 53% market share in Brazilian ERP and serving more than 70,000 customers across 12 verticals including Agro, Manufacturing, Distribution, Retail, Healthcare, Education, Financial Services, and Construction. Founded in 1983 by Laérico Cosentino and headquartered in São Paulo, TOTVS operates a three-pillar business model organized around Management (ERP and back-office systems under the TOTVS Gestão brand, including flagship Protheus alongside RM, Datasul, and Winthor lines running on the proprietary ADVPL language), Business Performance (RD Station for digital marketing and CRM, Fluig for process automation, analytics, ESG, and HR modules), and TechFin (a joint venture with Itaú delivering embedded B2B credit, PIX receivables, and financial decision tools).

The company generates revenue through a mix of SaaS/subscription contracts (growing 24% YoY in Q1 2026), traditional on-premises licensing, professional services through an extensive franchise and channel network covering all Brazilian states, and transaction-based financial services via TechFin. Distribution combines direct enterprise sales with multi-tier partner programs (CNT, ANT FINDER, CPT models), certified Solution Partners, and digital self-serve channels across 40 countries. TOTVS is publicly listed on B3 under ticker TOTS3, was the first Latin American technology company to enter the Ibovespa index, and employs over 12,800 people including more than 12,800 dedicated to customer success.

Strategically, TOTVS has executed an aggressive M&A program (Feedz, Gesplan, Lexos, Ahgora, VarejOnline, and the landmark R$ 3.0+ billion Linx acquisition from StoneCo in March 2026) and recently launched LYNN, a proprietary B2B AI foundation, along with the DTA generative AI platform supporting domain-specific assistants such as the Tax Reform AI for supermarket clients. AI solutions revenue grew 37% YoY, and Q1 2026 EBITDA reached R$ 455 million at a 28.5% margin, reflecting operational leverage as the business shifts toward recurring SaaS and AI-augmented offerings.

Name

TOTVS

Legal name

TOTVS S.A.

Website

https://totvs.com

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

TOTVS is Brazil's largest technology company and dominant ERP vendor (53% market share), serving 70,000+ customers across 12 verticals through Management, Business Performance, and TechFin pillars, with proprietary AI (LYNN) and growing SaaS revenue across 40 countries.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP Managed Services & AMS (Application Management) (BPAEAGAB)

akta.pro secondary industries

Technology, Software & IT Services (FSABACAJ), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Enterprise resource planning
• Business management software
• Cloud ERP platform
• B2B software solutions
• Embedded financial services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS/Subscription Revenue: Recurring subscription revenue from cloud-based ERP and software solutions, representing a growing portion of total revenue with accelerating growth rates of 24% YoY in Q1 2026.
2. ERP Software Licenses: Traditional on-premises ERP software licensing, including Protheus, RM, Datasul, and Winthor product lines.
3. TechFin Financial Services: Embedded financial services including credit, payments, and receivables management through joint venture with Itaú, generating revenue from B2B financial services.
4. Professional Services: Implementation, training, and consulting services delivered through channel partners and direct delivery.
5. Marketing and CRM (RD Station): Digital marketing, sales, and CRM tools revenue through RD Station subsidiary.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

TOTVS develops and sells cloud-based enterprise resource planning (ERP) and business management software for Brazilian and Latin American companies, organized across three pillars: Management (ERP/back-office systems including Protheus, RM, Datasul, Winthor, and TOTVS Gestão), Business Performance (RD Station digital marketing and CRM, Consinco Line retail, analytics), and TechFin (embedded B2B financial services including credit, PIX payments, and receivables management through a joint venture with Itaú). The company serves more than 70,000 customers across 12 industry verticals (Agro, Construction, Distribution, Education, Financial Services, Hospitality, Legal, Logistics, Manufacturing, Services, Healthcare, Retail) and runs its own AI foundation (LYNN) and proprietary generative AI development platform (DTA).

Product overview

TOTVS is Brazil's largest technology company offering a comprehensive B2B software ecosystem organized across three business dimensions: Management (ERP and back-office systems), Business Performance (RD Station marketing/sales tools, analytics, and vertical solutions), and Techfin (Itaú joint venture for embedded financial services). The portfolio includes core ERP systems (TOTVS Gestão), specialized industry solutions for 12 segments (Agro, Construction, Distribution, Education, Financial Services, Hospitality, Legal, Logistics, Manufacturing, Service Providers, Healthcare, Retail), acquired ERP brands (Protheus, RM, Datasul, Winthor, Gesplan, Feedz, Lexos), and AI platforms (LYNN AI foundation, DTA generative AI development platform). Solutions span cloud infrastructure, electronic signature, HR management, CRM/SFA, iPaaS integration, and ESG tools, distributed through direct sales channels, franchises, and certified partner networks across Brazil and 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• TOTVS Gestão: ERP and business management systems for digitalizing administrative and operational processes of companies across 12 industry segments
• RD Station
• Techfin ERP Finance
• Fluig
• LYNN
• Consinco Line
• DTA

Products and services

• TOTVS Gestão TOTVS Gestão is the core ERP and business management system for digitalizing administrative and operational management of businesses across 12 industry segments (Agro, Construction, Distribution, Education, Financial Services, Hospitality, Legal, Logistics, Manufacturing, Service Providers, Healthcare, and Retail), aimed at improving productivity, efficiency, and governance.
• RD Station RD Station is TOTVS's digital marketing, sales automation, and CRM platform, offering multichannel marketing, e-commerce, and chatbot solutions for businesses of all sizes to drive growth.
• Techfin ERP Finance Techfin ERP Finance is a joint venture between TOTVS and Itaú delivering embedded B2B financial technologies: credit solutions, payment extensions, PIX payment facilitation, receivables anticipation, and financial decision support for businesses.
• Fluig Fluig is TOTVS's platform for business process automation, workflow management, electronic signature, and enterprise collaboration used across customers.
• TOTVS Cloud TOTVS Cloud is the company's cloud computing infrastructure providing high quality, security, and scalability for hosted ERP and software operations, used by customers migrating from on-premises to SaaS deployments.
• Consinco Line (TOTVS Retail/Supermarkets) Consinco Line is TOTVS's ERP solution for the retail and supermarket sector, with an integrated AI-powered assistant for Brazilian Tax Reform (IBS and CBS) compliance, used by 66 of Brazil's 100 largest supermarket groups.
• TOTVS Analytics TOTVS Analytics is the company's business intelligence and data analytics offering for enterprise decision-making, providing insights across ERP and operational data sources.
• TOTVS RH TOTVS RH is the human resources management solution covering the full employee lifecycle, complemented by acquired HR tech products including Tail, Eleve, Ahgora, and Feedz.
• TOTVS CRM/SFA TOTVS CRM/SFA is the sales force automation and customer relationship management solution, integrating with the broader TOTVS ERP ecosystem and RD Station's digital marketing tools.
• TOTVS Assinatura Eletrônica TOTVS Assinatura Eletrônica is the electronic signature solution for digital document signing, with LGPD-compliant workflow built into the Fluig platform.
• TOTVS IPAAS TOTVS IPAAS is the integration platform-as-a-service enabling TOTVS solutions to connect with other enterprise systems through certified APIs and connectors.
• TOTVS ESG (Fluig) TOTVS ESG, integrated with the Fluig platform, delivers environmental, social, and governance management functionality for compliance and sustainability reporting.
• TOTVS Credit (Techfin) TOTVS Credit is the B2B credit offering under Techfin ERP Finance, increasing purchasing capacity and extending payment terms for businesses through the Itaú joint venture.
• TOTVS Recebimentos (Techfin) TOTVS Recebimentos is the receivables management and anticipation solution under Techfin ERP Finance, enabling businesses to accelerate cash flow and manage accounts receivable.
• LYNN LYNN is the first AI foundation developed for the Brazilian B2B market, a proprietary AI infrastructure built over two years for specific business management contexts, embedded across TOTVS's ERP and software portfolio.
• Protheus Protheus is TOTVS's flagship ERP system built on the proprietary ADVPL (Advanced Protheus Language) platform, widely deployed across Brazilian companies and offered through TOTVS University training.
• RM ERP Line RM is one of TOTVS's acquired ERP product lines serving specific market segments and verticals, with associated training available through TOTVS University.
• Datasul ERP Line Datasul is one of TOTVS's acquired ERP product lines used across the company's customer base, with training programs delivered through TOTVS University.
• Winthor ERP Line Winthor is one of TOTVS's acquired ERP product lines used within the portfolio for specific verticals, with training offered via TOTVS University.
• Linx Linx is a retail software and point-of-sale solutions business acquired from StoneCo for more than R$3.0 billion in 2026, strengthening TOTVS's retail vertical ERP capabilities.

Quantifiable outcome

• SaaS revenue growth of 24% YoY in Q1 2026
• +4 more outcomes

Named customers3 records

Segments13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Dimensa (TOTVS and B3 Joint Venture)coreStrategic or Co-development Partner · 12 July 2021Joint venture between TOTVS and B3 (Brazil's stock exchange) to create Dimensa, focused on B2B technologies for the financial market and fintechs. TOTVS holds 50% stake through the partnership.
• B3coreStrategic or Co-development Partner · 12 July 2021Strategic partnership to create Dimensa company focused on B2B technologies, financial market solutions, and fintech support services.
• Centro Paula SouzaminorStrategic or Co-development Partner · 2 July 2021Partnership for training young people in technology, supporting professional qualification for TOTVS ERP operations.
• VisaminorGTM or Marketing Partner · 15 June 2021Partnership for campaign to offer cashback on payment of educational tuition by credit card through TOTVS TechFin solutions.
• Foreducation EdTechminorStrategic or Co-development Partner · 29 March 2021Partnership to improve remote education using Google tools integrated with TOTVS education solutions.
• RD StationcoreTechnology or IntegrationRD Station operates as a business unit of TOTVS, providing digital marketing, sales automation, and CRM tools integrated with TOTVS ERP ecosystem.
• DOCXPRESSminorChannel Partner/ Reseller/ DistributorSolution Partner with integrated solutions delivering efficiency, agility, and reach for digital transformation of shared customers.
• ItUpminorChannel Partner/ Reseller/ DistributorChannel partner with partnership based on trust, joint growth, and commitment to excellence.
• SwileminorChannel Partner/ Reseller/ DistributorChannel partner with strategic plans for accelerated sales conversion in high-potential portfolio.
• DV2minorChannel Partner/ Reseller/ DistributorCertified channel partner since 2016, delivering sales and services of TOTVS solutions.
• EZ4minorChannel Partner/ Reseller/ DistributorCertified channel partner since 2016, specializing in digital transformation and TOTVS ERP implementation.
• QSdoBrasilminorChannel Partner/ Reseller/ DistributorCertified ERP consulting partner with greater credibility and expanded market reach.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Linx (now TOTVS subsidiary): Linx was a leading Brazilian retail and POS software vendor acquired by TOTVS from StoneCo for R$3B+ in 2025; historically a direct competitor in retail/manufacturing ERP and now a TOTVS subsidiary.
• RD Station (TOTVS subsidiary) competitor: HubSpot: HubSpot is a global CRM, marketing automation, and sales platform that competes with TOTVS-owned RD Station in Brazilian SMB and mid-market digital marketing and inbound sales tooling.
• Senior Sistemas: Senior is a Brazilian ERP and HCM software vendor (now part of Totvs-adjacent consolidation discussions historically) directly competing with TOTVS Gestão in manufacturing, services, logistics, and human resources verticals across Brazil.
• Consinco: Consinco specializes in ERP and retail management for supermarkets and food retail, now operating as a TOTVS sub-brand (Consinco Line). It is a direct peer and acquired competitor in the supermarket ERP niche.
• Mega Sistemas Corporativos: Mega Sistemas is a Brazilian ERP and management software vendor serving industrial and corporate segments, directly competing with TOTVS in manufacturing, construction, and project-based verticals.

Broad incumbents

• Microsoft: Microsoft Dynamics 365 competes with TOTVS in ERP/CRM for Brazilian enterprises, leveraging the broader Microsoft cloud ecosystem and Azure infrastructure as a competitive advantage in cloud-native deployments.
• Salesforce: Salesforce is the global CRM and customer engagement cloud incumbent, competing with TOTVS CRM/SFA and RD Station capabilities in mid-market and enterprise Brazilian accounts.
• Oracle: Oracle NetSuite and Oracle ERP Cloud compete with TOTVS across mid-market and large enterprise accounts in Latin America, offering global cloud ERP breadth but with less depth in Brazilian tax, labor, and industry-specific localizations.
• SAP: SAP is the global ERP incumbent (S/4HANA, Business One) competing with TOTVS in the Brazilian and broader Latin American mid-market and large enterprise segments, with stronger multinational coverage but weaker Brazilian regulatory localization.

Others

• StoneCo: StoneCo divested its Linx software assets to TOTVS as part of refocusing on core fintech/payments; remains a financial ecosystem partner via TechFin-adjacent payment integrations and embedded B2B financial services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TOTVS
• YouTubeyoutube.com/channel/UCliKm_T3MrZrCfow-HrvzEA
• LinkedInlinkedin.com/company/totvs
• Instagraminstagram.com/totvs
• Facebookfacebook.com/totvs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries15 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOTVS