USA Football

What USA Football does

USA Football is the National Governing Body (NGB) for American football in the United States and the sole U.S. member of the International Federation of American Football (IFAF). Headquartered in Indianapolis, the non-profit was founded in 2002 and was formally certified as the official NGB by the United States Olympic & Paralympic Committee (USOPC) on April 17, 2025. It serves youth tackle and flag football programs, schools, coaches, officials, parents, and elite athletes, and is positioned as the sole selector of U.S. National Teams for the 2028 Olympic flag football debut and IFAF World Championships.

The organization's product portfolio layers coach education, athlete development, and operational tooling for member leagues. Core offerings include the USCCE-approved Youth Coach Certification (first in football, 2022), Coach and Athlete ID membership cards, the Football Development Model (FDM), the Shoulder Tackling System co-developed with the Seattle Seahawks, medically-endorsed National Practice Guidelines, the Coach Planner App, and the USA Football mobile app. Competitive infrastructure includes the Select Bowl, Stars & States Showcase, Summer Series, Junior International Cup, Talent ID Camps, and Digital Combines (delivered via the GMTM platform), feeding both Flag and Tackle National Teams. Supporting products for enrolled organizations include Football Grants, Director of Player Safety Initiative, Health & Safety resources, Football Insurance, and Background Checks.

Revenue derives from a mix of membership and certification fees, multi-year corporate sponsorships (Under Armour, Certor Sports, DICK'S Sporting Goods Foundation), grant administration (NFL Foundation and corporate partners), and event/competition fees. Pricing follows a freemium-to-subscription model with free public resources (Parent Guide, safety content) and paid annual certification and organization-enrollment tiers including a premium Enrollment Plus+ tier. In 2024, USA Football served 6,370 enrolled organizations and more than 1 million athletes, completed 104,000+ coach certifications, and has awarded over $22 million in grants to youth and school-based football programs across all 50 states and Washington, D.C., since 2006.

Name

USA Football

Legal name

USA Football, Inc.

Website

https://usafootball.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

USA Football is the U.S. National Governing Body for American football, certified by the USOPC, delivering coach certification, athlete development programs, and national team pathways for tackle and flag football across 6,370 enrolled organizations serving 1M+ athletes.

Ownership category

akta.pro rank

Product category

Youth Sports Governance

NAICS

Sports and Recreation Instruction (611620), Spectator Sports (71121), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN), Coach Education, Certification & Clinics (HSADAEAO), Athletics Compliance, Eligibility & Governance (EDALAIAJ), Refereeing, Officiating & Rules Training (HSADAEAN)

Keywords

• Youth football development
• Coach certification programs
• Sports governance services
• Flag football national teams
• Athletic safety training

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership & Certification Fees: Revenue from Coach ID cards, Youth Coach Course certifications, Athlete ID cards, and organization enrollment fees
2. Sponsorship & Partnership: Multi-year partnerships with brands like Certor Sports, Under Armour, and other corporate sponsors providing financial support and product provisions
3. Grant Administration: Distribution of grants to youth programs with administrative support from USA Football; includes grants from NFL Foundation, corporate partners
4. Event & Competition Fees: Revenue from tournaments, camps, combines, and national team events including Talent ID Camps and Select Bowl

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

USA Football is the USOPC-certified National Governing Body for American football in the United States, delivering youth coach certification (the first football certification approved by the USCCE), the Football Development Model curriculum, organization enrollment programs, and National Team pathways leading to IFAF World Championships and the 2028 Los Angeles Olympics. It also administers over $22 million in grants to youth and school programs, runs Talent ID Camps and competitive events (Select Bowl, Summer Series, Junior International Cup), and provides safety resources including the Shoulder Tackling System and National Practice Guidelines.

Product overview

USA Football is the National Governing Body for American football in the United States, offering a comprehensive ecosystem of educational programs, competitive pathways, and organizational support for both tackle and flag football. The core portfolio includes Youth Coach Certification (approved by USCCE in 2022), Coach ID membership system, and National Team Development Programs with Talent ID Camps and Digital Combines leading to Flag and Tackle National Teams competing in IFAF world championships and the 2028 Olympics. Supporting infrastructure includes the Football Development Model (age-appropriate framework), Coach Planner App (practice management tool), and USA Football App (mobile resource). Organizational tools encompass Program Enrollment, Enrollment Plus+, League Finder, Football Grants ($22M+ awarded since 2006), Director of Player Safety Initiative, Health & Safety Resources, Football Insurance, and Background Checks. Competitive events include Select Bowl, Stars & States Showcase, Summer Series, and Junior International Cup. The organization also partners with Certor Sports for protective equipment and delivers the Click Clack: Next Era Grant for girls flag football.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1.35 million coach education training records completed since 2012
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Certor Sports (parent of Schutt and VICIS)flagshipStrategic or Co-development Partner · 20 April 2026Multi-year partnership making Certor Sports the Official Tackle Protective Partner of USA Football. Certor Sports will fulfill grants awarded through USA Football's programs to provide protective gear to young athletes. Certor Sports is a leader in athletic protection with brands including Schutt, VICIS, and TUCCI.
• Under ArmourflagshipStrategic or Co-development PartnerMulti-year partnership where Under Armour supports USA Football's athletes with innovations and world-class products as they compete on the global stage, reimagining how the sport will be outfitted.
• NFL FoundationcoreGTM or Marketing PartnerNFL Foundation provides grants supporting USA Football FUNdamentals camps and community programs, helping remove financial barriers to football participation.
• International Federation of American Football (IFAF)flagshipStrategic or Co-development PartnerUSA Football is the sole U.S. member of IFAF, the international governing body for American football. USA Football selects, trains, and leads U.S. National Teams in international competitions.
• United States Olympic & Paralympic Committee (USOPC)flagshipStrategic or Co-development PartnerUSOPC certified USA Football as the National Governing Body for football in April 2025, formalizing its role in the Olympic movement for flag football's 2028 debut.
• The DICK'S Sporting Goods FoundationcoreGTM or Marketing PartnerPartner in $1 million Click Clack: Next Era Grant program for girls flag football, delivered by Beyond Sport, providing financial resources, equipment, apparel, and coach education.
• Beyond SportcoreImplementation/ SI/ Consulting PartnerDelivers the Click Clack: Next Era Grant program for girls flag football, helping remove barriers to sport access through funding and support.
• Positive Coaching AllianceminorImplementation/ SI/ Consulting PartnerProvides coach education support as part of girls flag football grant programs, helping develop coaches at all levels.
• DefibTechminorGTM or Marketing PartnerOfficial AED and Sudden Cardiac Arrest education partner to USA Football, providing life-saving equipment and training resources.
• SportsLine InsuranceminorOthersUSA Football's Preferred Insurance Program Partner providing comprehensive insurance coverage for enrolled organizations.
• National Center for Safety InitiativesminorOthersProvides background checks to help protect organizations and prioritize athlete safety.
• Stop It Now!minorOthersPartner providing abuse prevention resources and training videos to help organizations create safe environments for children.
• Seattle SeahawkscoreStrategic or Co-development PartnerCollaborated with USA Football to develop the Shoulder Tackling System, a foundational tackling framework for safe technique.
• Certor Sports (VICIS)flagshipStrategic or Co-development PartnerVICIS ZERO2 helmet rated five-star by Virginia Tech as part of Certor Sports' commitment to equipment innovation and athlete protection.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• USA Volleyball: USOPC-certified NGB for volleyball. Operates a comparable membership, certification, and national team pathway structure, and shares the Olympic-driven sponsorship model relevant to USA Football's 2028 plans.
• USA Hockey: National Governing Body for ice hockey in the U.S., certified by USOPC. Directly comparable as a U.S. amateur sport federation offering coach certification, national team pipelines, and youth development programming with similar funding and membership models.
• USA Basketball: USOPC-certified NGB and FIBA member. Comparable as an amateur sport governing body managing national teams, coach education, and youth participation, with a similar Olympic-centric value proposition.
• Pop Warner Little Scholars: Major youth tackle football league operator historically competing for the same youth football organizations, coaches, and athletes that USA Football enrolls and certifies. Most direct youth-football competitor.
• USA Track & Field: USOPC-certified NGB with a comparable coach education, membership, and national team model. Useful benchmark for non-profit NGB operating economics and sponsor monetization.
• U.S. Soccer Federation: USOPC-certified NGB for soccer and the U.S. member of FIFA. Most structurally analogous peer: coach licensing, national teams (men's/women's), youth development framework, and Olympic pathway mirror USA Football's flag football build-out.

Broad incumbents

• AAU (Amateur Athletic Union): National amateur sports organization offering youth sports programming and event infrastructure. Overlaps with USA Football in youth tournament hosting and grassroots participation pathways.
• National Federation of State High School Associations: Governing body for U.S. high school athletics, including sanctioning of high school flag football. Broad incumbent whose rules and state-association standards shape the environment in which USA Football's school-based programs operate.

Emerging players

• American Youth Football: National youth football league operator serving a similar tackle football participant base. Partial overlap as an alternative governance/league option for youth organizations that might otherwise enroll with USA Football.

Regional players

• International Federation of American Football (IFAF): International governing body for American football of which USA Football is the sole U.S. member. Comparable as the international federation layer above the national NGB, useful for understanding USA Football's international governance positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/usafootball
• YouTubeyoutube.com/usafootball
• Facebookfacebook.com/usafootball
• Instagraminstagram.com/usafootball
• LinkedInlinkedin.com/company/usa-football

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Football