What PhysicalTherapy.com does

PhysicalTherapy.com is an online continuing education (CEU) platform serving licensed physical therapists (PTs) and physical therapist assistants (PTAs) in the United States, with a secondary catalog of BOC-approved courses for athletic trainers. Founded in 2012 and operating as PhysicalTherapy.com, LLC under parent company continued.com, LLC, the business is headquartered in Austin, Texas, and employs 101–250 people. The platform is described in its own materials as a nationally recognized CEU provider, and it reports a content library of more than 500 evidence-based courses spanning 30+ clinical and professional topic areas (including orthopedics, neurology, geriatrics, home health, pediatrics, acute care, pelvic health, sports, and telehealth), with new courses added weekly, including in-depth Master Class courses. Courses are delivered in four formats — live webinar, recorded webinar, text/transcript, and audio/podcast — accessible across desktop and mobile devices, and a state-specific course filtering and CE tracking/reporting layer reports completions to professional associations and state licensure boards across all 50 US states.

The product surface extends beyond the core individual subscriber offering to include Group Pricing (GroupLearning) for organizations purchasing volume subscriptions, an EduAccess Program that provides complimentary access to higher education students and faculty, and a CEU reporting and transcript service supporting license renewal workflows. The technology stack is a self-serve web platform optimized for course discovery, completion, and compliance tracking rather than for any disclosed AI/ML capability. The company uses digital marketing channels including email, organic social (Facebook, LinkedIn, X, YouTube), SEO-optimized state-filtered course pages, and Trustpilot-displayed reviews, with a free-course promotion (promo code 1FREECOURSE) as a top-of-funnel acquisition lever.

The revenue model is a single-tier annual subscription priced at $129 per year for unlimited CEU access, with completion certificates, transcript services, and a one-free-course promotion for new users; group/organization pricing is available on a separate page. The business is wholly bootstrapped within the continued.com, LLC portfolio — no venture capital, private equity, or public-market funding has been disclosed, and no acquisitions, divestitures, or major leadership changes are present in the available data. Co-founder Aimee Lacalle is identified as the only named member of the leadership team. The product is a single integrated subscription with no usage-based, freemium, or enterprise-tier pricing model in the disclosed data.

Name

PhysicalTherapy.com

Legal name

PhysicalTherapy.com, LLC

Website

https://physicaltherapy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

PhysicalTherapy.com is an online continuing education subscription platform providing unlimited access to 500+ evidence-based CEU courses for licensed physical therapists, physical therapist assistants, and athletic trainers across all 50 US states, priced at $129 per year and operated under parent company continued.com, LLC.

Ownership category

akta.pro rank

Product category

Online Continuing Education for Healthcare Professionals

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Online continuing education
• Physical therapy CEUs
• Healthcare professional education
• License renewal courses
• Evidence-based medical courses

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Annual CEU Subscription: Annual subscription model providing unlimited access to 500+ courses for $129/year. Subscribers can take and earn as many CEUs as desired with course completion certificates provided. Subscription includes access to live webinars, recorded content, text courses, and audio formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

PhysicalTherapy.com operates an online continuing education platform for licensed physical therapists (PTs), physical therapist assistants (PTAs), and athletic trainers. The company sells a $129/year unlimited subscription providing access to 500+ evidence-based courses delivered in live webinar, recorded, text, and audio formats, along with course completion certificates, CE tracking, and transcript reporting to state boards.

Product overview

PhysicalTherapy.com is a single integrated online continuing education platform providing unlimited access to 500+ evidence-based CEU courses for physical therapists and physical therapist assistants. The core product is an annual Unlimited CEU Access Subscription ($129/year) that provides access to all courses across multiple formats including Live Webinar, Recorded Webinar, Text/Transcript, and Audio/Podcast courses. The platform covers over 30 clinical and professional topics (Orthopedics, Neurology, Pediatrics, Sports, Geriatrics, Acute Care, Home Health, Pelvic Health, Telehealth, etc.) with new courses added weekly. Additional offerings include Group Pricing for organizations, the EduAccess Program for students and faculty, and CEU Reporting & Transcript Services for professional compliance tracking. The platform also features Athletic Training courses approved by BOC and other associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlimited CEU Access Subscription Annual subscription providing unlimited access to 500+ evidence-based continuing education courses for physical therapists and physical therapist assistants. Priced at $129/year and includes course completion certificates, access to live webinars, recorded content, text courses, and audio formats, plus CE transcript and reporting services.
• Group Pricing (GroupLearning) Volume pricing and group enrollment offering for organizations, employers, or teams seeking CEU training for multiple staff members, with administrative reporting capabilities.
• EduAccess Program Complimentary online educational access for higher education students and faculty, providing free access to course content and exams for individual educational purposes only.
• Athletic Training Courses Specialized CEU courses for athletic trainers meeting BOC certification requirements, with courses approved by AEA/ATRI and other athletic training associations.
• CEU Reporting & Transcript Services Automated tracking and reporting of completed CE courses with transcript services that include reporting to professional associations and state licensure boards.

Quantifiable outcome

• 500+ evidence-based courses available for unlimited CEU access
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Continued.com Family of SitescoreOthersPhysicalTherapy.com is part of the Continued.com network of continuing education websites, which also includes AudiologyOnline, Counseling, Early Childhood Education, Massage Therapy, OccupationalTherapy.com, Psychology, Respiratory Therapy, Social Work, SpeechPathology.com, and Simucase. The company shares infrastructure, privacy policies, and brand identity with other sites in the network.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MedBridge: MedBridge is a leading online continuing education and patient engagement platform serving physical therapists, occupational therapists, and other allied health professionals with subscription-based CE and clinical education. Directly comparable to PhysicalTherapy.com in target audience, subscription pricing model, and content-led GTM, but with a larger enterprise/health-system footprint.
• APTA Learning Center: The American Physical Therapy Association's official online learning platform, offering CE courses to APTA member PTs and PTAs. It is the primary association-affiliated competitor to PhysicalTherapy.com for PT-specific CEU consumption and has the advantage of being bundled with APTA membership.
• PESI: PESI offers online and live continuing education for healthcare professionals including PTs, OTs, and behavioral health clinicians, with both individual subscriptions and organization-level packages. Comparable as a multi-discipline CE provider with both recorded webinar and live webinar formats similar to PhysicalTherapy.com.
• Colibri Healthcare (Elite Learning): Colibri Healthcare / Elite Learning offers online CEU subscriptions for PTs, OTs, nurses, and other healthcare professionals, with unlimited access plans at price points comparable to PhysicalTherapy.com. Directly comparable subscription CE model targeting the same PT/PTA audience.
• Wild Iris Medical Education: Wild Iris Medical Education provides online CE for healthcare professionals including PTs, with text-based and recorded course formats and state-specific course filtering. Comparable in subscription CE delivery and state-board compliance positioning.
• OccupationalTherapy.com: OccupationalTherapy.com is a sibling brand within the Continued.com network, offering CEUs for occupational therapists under the same subscription model, content library structure, and infrastructure. Functionally a sister product and the most direct internal comp for cross-discipline expansion.
• SpeechPathology.com: SpeechPathology.com is another Continued.com sister brand offering CE for speech-language pathologists via the same subscription-and-content-library model. Directly comparable as a sister CE platform serving an adjacent allied health profession.

Broad incumbents

• Relias (Relias Academy): Relias is a large healthcare workforce education and compliance training platform serving hospitals, health systems, and post-acute care providers. While broader than PhysicalTherapy.com (covers nursing, behavioral health, allied health, and compliance), it overlaps in PT CE and offers enterprise group purchasing at scale.
• Healthcare Academy: Healthcare Academy provides online training and CE for healthcare professionals in post-acute and senior care settings, with courses relevant to PTs working in those environments. Comparable in CE delivery but specialized toward post-acute employer accounts rather than individual subscriptions.

Emerging players

• ATrain Education: ATrain Education offers online CE courses for PTs and other allied health professionals with state-specific approvals. Comparable subscription and individual course purchasing model, though smaller in scale and content breadth than PhysicalTherapy.com.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/phystherapycom
• YouTubeyoutube.com/user/PhysicalTherapycom
• Facebookfacebook.com/PhysicalTherapycom
• LinkedInlinkedin.com/company/physicaltherapy-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhysicalTherapy.com