Dune coffee Inc.
Dune Coffee Roasters is a founder-owned specialty coffee roaster and retailer founded in 2009 in Santa Barbara, CA, operating four retail cafes, a Shopify/ReCharge subscription DTC business, a 30+ partner wholesale program, and in-house roasting from direct-trade named producers in seven countries.
- Company typePrivate
- Founded2009
- HeadquartersSanta Barbara, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Dune coffee Inc. does
Dune Coffee Roasters is a founder-owned specialty coffee roaster and retailer headquartered at 528 Anacapa Street in Santa Barbara, California, operating since 2009. The company's core business is direct-trade green coffee sourcing from named producers in Honduras, Costa Rica, Ecuador, Ethiopia, Kenya, Guatemala and Colombia, in-house roasting at its Anacapa roastery (opened 2012), and distribution through three channels: four owned retail cafes in the Santa Barbara/Goleta area (State Street, Anacapa, Storke Road, Calle Real), a Shopify-powered direct-to-consumer storefront with a ReCharge-backed coffee subscription business, and a wholesale program serving 30+ partner cafes, bakeries and restaurants across California plus selected partners in Utah, Hawaii, Tennessee and Minnesota.
The product portfolio spans single origin coffees (e.g., Costa Rica La Julia, Ecuador Hacienda La Papaya, Honduras Olvin Fernandez, Kenya Muthuaini), five house blends (Zip Zinger, Daily Driver, Punch Bowl, Santarossa, Presidio Decaf), a four-SKU instant coffee line launched for convenience and travel use cases, eight subscription SKUs (adventurous, traditional, roaster's choice, five blend subscriptions, and an office/bulk subscription), merchandise (apparel, drinkware), and brewing equipment including Breville espresso machines and Origami/Kalita/Kinto dripper accessories. Wholesale partners receive custom training, equipment procurement and coffee program consulting.
The revenue model combines retail cafe transactions, recurring subscription revenue (ReCharge-powered, with 7/14/30-day cadences), one-time e-commerce sales (whole bean, ground, instant, merchandise, equipment), wholesale bulk coffee sales to partners, and gift cards. Pricing ranges from $16.75 for a decaf subscription entry to $1,999.99 for the Breville Oracle Jet, with subscriptions, equipment bundles, and brand collaborations (Shark x Shark, Breakfast Cartoons, Foundation Press embroidery) used to drive incremental revenue. The company is privately held with no disclosed institutional funding, M&A activity, or revenue figures.
Dune coffee Inc. firmographics
Firmographics- Name
- Dune coffee Inc.
- Legal name
- Dune Coffee Roasters
- Website
- https://dunecoffee.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Dune Coffee Roasters is a founder-owned specialty coffee roaster and retailer founded in 2009 in Santa Barbara, CA, operating four retail cafes, a Shopify/ReCharge subscription DTC business, a 30+ partner wholesale program, and in-house roasting from direct-trade named producers in seven countries.
- Ownership category
- akta.pro rank
Dune coffee Inc. industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
Keywords
Where Dune coffee Inc. is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Dune coffee Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Coffee Subscriptions: Recurring subscription revenue from single origin (adventurous/traditional), blends, and bulk/office subscriptions. Delivered via ReCharge platform with configurable delivery frequencies (7, 14, or 30 days). Anchor product driving customer lifetime value and predictable revenue.
- Whole Bean & Ground Coffee Sales: One-time purchase of whole bean and ground coffee across blends (Zip Zinger, Daily Driver, Punch Bowl, Santarossa, Presidio Decaf) and single origins from 9+ countries. Available in 10oz, 2lb, and 5lb sizes.
- In-Cafe Food & Beverage: Revenue from 4 owned retail cafe locations serving espresso drinks, pastries, toast, and other food items. Cafes feature custom espresso drinks and whole bean coffee sales.
- Merchandise: Branded apparel (t-shirts, hoodies, sweaters, hats), drinkware (mugs, travel tumblers, stickers), and brewing equipment (Breville espresso machines, drippers, filters, Kinto decanters).
- Wholesale Coffee: Bulk green coffee sales to wholesale partner cafes, bakeries, restaurants, and offices. Partners include Bree'Osh, Cajun Kitchen, Eyes Peeled, Living Room Coffee, Lucky Llama, and 30+ others across California and beyond.
- Gift Cards: Cafe gift cards (in-store use only) and online gift cards available in denominations from $10 to $125, driving customer acquisition and reload revenue.
- Instant Coffee: Ready-to-drink instant coffee in 6-pack sachets (6 servings each) for Zip Zinger, Daily Driver, Punch Bowl, and Santarossa. Positioned for travel and convenience use cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single Origin Subscription - Adventurous |
| Subscription | Pay-as-you-go | Single Origin Subscription - Traditional |
| Subscription | Pay-as-you-go | Single Origin Subscription - Roaster's Choice |
| Subscription | Pay-as-you-go | Blend Subscriptions (Zip Zinger, Daily Driver, Punch Bowl, Santarossa, Presidio Decaf) |
| Subscription | Pay-as-you-go | Office/Bulk Subscription |
| Unit Pricing | Pay-as-you-go | Whole Bean Coffee - Single Origins |
| Unit Pricing | Pay-as-you-go | Whole Bean Coffee - Blends |
| Unit Pricing | Pay-as-you-go | Breville Barista Express |
| Unit Pricing | Pay-as-you-go | Breville Barista Touch |
| Unit Pricing | Pay-as-you-go | Breville Oracle Jet |
| Unit Pricing | Pay-as-you-go | Merchandise - Drinkware & Accessories |
| Unit Pricing | Pay-as-you-go | Apparel |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Instant Coffee 6-Pack |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Dune coffee Inc. product offering
Product offeringCore offering
Dune Coffee Inc. operates a vertically integrated specialty coffee business: it sources green coffee directly from producers across Latin America and Africa, roasts it in-house at its Santa Barbara roastery, and distributes through four owned retail cafes in Santa Barbara/Goleta, a Shopify-powered e-commerce store with subscription delivery, and a wholesale channel serving 30+ partner cafes, bakeries, restaurants, and offices. The portfolio spans single origin coffees, signature blends, decaffeinated coffee, instant coffee sachets, branded merchandise and apparel, and home brewing equipment.
Product overview
Dune Coffee Roasters is a specialty coffee company operating as a vertically integrated coffee roastery with retail locations. The product portfolio comprises three main categories: (1) Coffee products including single origin coffees (Costa Rica La Julia, Sabana Redonda, Ecuador Hacienda La Papaya, Ethiopia Deri Fahmi, Kenya Muthuaini, Honduras Olvin Fernandez, Guatemala La Palma), blended coffees (Zip Zinger flagship blend, Daily Driver, Punch Bowl, Santarossa, Presidio Decaf), and instant coffee options; (2) Subscription services including single origin subscriptions (Roaster's Choice, Traditional, Adventurous), blend subscriptions (Zip Zinger, Daily Driver, Santarossa, Punch Bowl, Presidio Decaf), and bulk Office Coffee Subscription; (3) Merchandise including apparel (t-shirts, hoodies, hats, beanies), drinkware (mugs, travel mugs), equipment (Breville espresso machines, drippers, filters, decanters), and gift cards. The company operates four retail cafes in the Santa Barbara/Goleta area and offers wholesale partnerships to like-minded businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Origin Coffees Single origin coffees from producing partners across Costa Rica, Ecuador, Ethiopia, Guatemala, Honduras, and Kenya, sourced through direct trade. Individual offerings include Costa Rica La Julia (Alma Negra Natural), Costa Rica Sabana Redonda (Black Honey), Ecuador Chito, Ecuador Hacienda La Papaya (Washed Typica Mejorado), Ethiopia Deri Fahmi (Anaerobic), Ethiopia Faysel Abdosh (Washed), Guatemala La Palma, Honduras Olvin Fernandez (Field Blend), and Kenya Muthuaini. Available in 10oz, 2lb, and 5lb sizes.
- Coffee Blends Five signature blends combining coffees from multiple origins, designed for accessibility and consistency: Zip Zinger (flagship blend of Colombia, Ethiopia, and Honduras), Daily Driver (seasonal house blend for daily drinking), Punch Bowl (bold fruit-driven blend of naturally processed coffees), Santarossa (darker roasted blend), and Presidio Decaf (sugarcane decaffeinated blend from Colombia). Available in 10oz, 2lb, and 5lb sizes.
- Instant Coffee 6-Packs Ready-to-drink instant coffee packaged in 6-sachet boxes, with each sachet brewing 8 ounces of hot or cold coffee. Available in four blend variants: Punch Bowl Instant, Zip Zinger Instant, Daily Driver Instant, and Santarossa Instant. Positioned for travel, camping, and convenience use cases.
Quantifiable outcome
- Single origin coffee changes weekly
- +4 more outcomes
Companies that use Dune coffee Inc.
Customer profileNamed customers11 records
Ideal customer profiles3 records
Dune coffee Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Dune coffee Inc. partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered minor and core.
- Verve CoffeeminorLoaned an espresso machine to Dune founders Julia and Todd at inception in 2009, enabling them to build their initial company on the corner of State St and Figueroa.
- Bree'OshcoreFrench artisan bakery owned by Nelly and Pierre with Montecito and De La Vina locations. Dune serves Bree'Osh pastries and breads in their stores and roasts a special blend for Bree'Osh (labeled with smiling coffee cup and croissant).
- Cajun Kitchen CafecoreCajun cuisine restaurant with 4 Santa Barbara/Goleta locations serving Dune coffee.
- Eyes PeeledcoreLos Angeles specialty coffee shop opened in 2022. Serves Dune coffee with focus on community, curiosity, and innovation. Known for Georgia On My Mind drink (iced coffee, oat milk, vanilla, orange zest). Works with neighboring Letterpress Chocolate and The Plant Man P.
- Document Coffee BarminorLos Angeles specialty coffee bar serving Dune coffee.
- Living Room CoffeeminorCampbell, CA specialty coffee shop serving Dune coffee.
- Lucky Llama Coffee HousecoreBeachside specialty coffee shop in Carpinteria, CA (10 miles from roastery). Serves Dune coffee alongside açai bowls and food. Popular with surfers and businesspeople. Outdoor-focused space.
- FRGMNT CoffeeminorMinnesota-based specialty coffee chain with locations in Minneapolis, Eden Prairie, and St. Paul. Multiple locations serving Dune coffee.
- Backyard BowlsminorHealth-focused restaurant chain with Santa Barbara, Goleta, Los Angeles locations serving Dune coffee.
- Highlight CoffeeminorLos Angeles specialty coffee shops in Pasadena and Glendale serving Dune coffee.
- HookedminorVenice, CA specialty coffee shop serving Dune coffee.
- Ad Astra BreadminorMonterey, CA bakery serving Dune coffee.
- Anderson SocialminorSan Luis Obispo, CA venue serving Dune coffee.
- Art's Corner CafeminorVentura, CA cafe serving Dune coffee.
- Coffee at TenminorSalt Lake City, UT coffee shop serving Dune coffee. Notable as out-of-state partner.
- Weak CoffeeminorNashville, TN coffee shop serving Dune coffee. Notable as out-of-state partner.
- Creature Coffee ShopminorKaneohe, HI coffee shop serving Dune coffee.
- Neighborhood CoffeeminorLos Angeles, CA coffee shop with two locations (West 3rd St and S La Brea Ave) serving Dune coffee.
- The Holy CoffeeminorNorth Highlands, CA coffee shop serving Dune coffee.
- BreadbellyminorSan Francisco, CA bakery with Maryland Street and Clement Street locations serving Dune coffee.
- Buena BodegaminorVentura, CA venue serving Dune coffee.
- Cafe FeverminorArtesia, CA cafe serving Dune coffee.
- Cedar House CoffeeminorOrange, CA coffee shop serving Dune coffee.
- Flo Coffee BarminorVenice, CA specialty coffee bar serving Dune coffee.
- Westridge MarketminorOjai, CA market serving Dune coffee at two locations (E. Ojai Avenue and W. Ojai Avenue).
- Buena BodegaminorVentura, CA specialty venue serving Dune coffee.
- Captain Fatty's Craft BreweryminorSanta Barbara craft brewery collaboration on Rise & Grind Porter. Dune provided cold brew for brewing process; Dune team participated in ratio testing and blending. Multi-year friendship relationship.
- Steeped CoffeeminorCollaboration to create individual single-serving coffee steep bags for easy home brewing. Dune-branded steep bags using Zip Zinger blend, positioned for travel and camping use.
- Foundation PressminorGoleta, CA-based embroidery service provider. Produced Shark x Shark Hat embroidery for Dune merchandise.
- Cafe ImportscoreGreen coffee importer that introduced Dune to Hacienda La Papaya in Ecuador (Juan Peña) and facilitated their relationship. Also sourced competitive coffees for barista competition.
- Oscar & Francisca Chacón, Las Lajas MicromillcoreCosta Rican producers celebrated for honey and natural processing innovation. Supply Costa Rica La Julia (Alma Negra Natural) and Costa Rica Sabana Redonda (Black Honey). Deep partnership involving experimental processing methods.
- Olvin FernandezcoreHonduran coffee producer at Finca Mi Paz. Legacy producer working alongside brothers. Dune buys 100% of his production. Multiple varieties offered including Bourbon, Catuai, Pacas, Parainema. Direct relationship since at least 2020.
- Pablo CruzcoreHonduran producer who works alongside his son Pablito. Dune provided premium to help fund construction of wet mill. Plans to purchase truck for transport with Dune support.
- Benjamin PazcoreHonduran coffee producer. Featured in Barista Magazine interview. Neighboring farm to William Alvarado and Wilson Morales (Cat and Cloud). Dune supported Gofundme for infrastructure rebuilding after hurricanes.
- Guzman FamilycoreHonduran producer family. Production grew from approximately 300 lbs to several thousand lbs due to Dune's full-purchase commitment. Dune is invested in making coffee production their sole livelihood.
- William AlvaradominorHonduran producer whose farm borders those of Benjamin Paz and Wilson Morales (Cat and Cloud). Part of the global specialty coffee community in Honduras.
- Juan Peña, Hacienda La PapayacoreEcuadorian producer at Hacienda La Papaya. Produces washed and natural Typica varieties, Gesha, Sidra. Dune team visited for origin trip and barista competition preparation. Juan also building Cafexporto dry mill and exporting facility.
- Don César, Don Pepe MicromillcoreCosta Rican producer at Don Pepe micromill in San Isidro de Leon Cortez. Farm named Finca Caracol (snail farm) for its spiral planting formation. Dune visited and documented the sourcing journey.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
Dune coffee Inc. competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Dune coffee Inc. social profiles
Digital presenceDune coffee Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dune coffee Inc. leadership team
Management profileNumber of profiles
Profiles4 records
Dune coffee Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dune coffee Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dune coffee Inc.
What does Dune coffee Inc. do?
Dune Coffee Inc. operates a vertically integrated specialty coffee business: it sources green coffee directly from producers across Latin America and Africa, roasts it in-house at its Santa Barbara roastery, and distributes through four owned retail cafes in Santa Barbara/Goleta, a Shopify-powered e-commerce store with subscription delivery, and a wholesale channel serving 30+ partner cafes, bakeries, restaurants, and offices. The portfolio spans single origin coffees, signature blends, decaffeinated coffee, instant coffee sachets, branded merchandise and apparel, and home brewing equipment.
Is Dune coffee Inc. a public or private company?
Dune coffee Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dune coffee Inc. founded?
Dune coffee Inc. was founded in 2009.
Where is Dune coffee Inc. based?
Dune coffee Inc. is headquartered in Santa Barbara, United States, in the North America region.
How does Dune coffee Inc. make money?
Seven revenue lines are on record. Coffee Subscriptions are the primary driver. The others are whole Bean & Ground Coffee Sales, in-Cafe Food & Beverage, merchandise, wholesale Coffee, gift Cards and instant Coffee.
Does Dune coffee Inc. have an API?
No public API is recorded for Dune coffee Inc..
What industry is Dune coffee Inc. in?
Dune coffee Inc.'s product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 31192 and its SIC code is 2080.