JACK RYAN

What JACK RYAN does

JACK RYAN is an independent UK integrated media agency, registered as JACK RYAN Media Limited, founded in 2023 and headquartered in Glasgow with additional offices in London and Cardiff. The company delivers media strategy, planning, buying, analytics, and integrated campaign solutions for enterprise, public sector and challenger-brand clients across the UK, Europe and Asia, organised around six practices (Strategy & Effectiveness, Planning & Buying, Integrated Campaign Solutions, Insight & Analytics, Measurement & Data Science, Sustainability & Impact) that operate as one model rather than in sequence. Named client work spans NHS behaviour-change campaigns (bowel cancer, cervical cancer screening, HPV vaccination), national employer-brand work for First Bus, and data-led financial services campaigns for Trust Deed Scotland, with reported outcomes including a 15.09% year-on-year increase in bowel cancer symptom searches and 100+ influencers mobilised for the largest NHS influencer activation to date.

The agency's core technology asset is iJACK, a proprietary AI-powered campaign management and analytics platform comprising a client portal, a Data Portal, and a Campaign Impact solution. iJACK integrates behavioural science, neuroscience, data science, econometrics, attention research, causal measurement, and carbon footprint tracking (ISO 14001 audited, with Scope 3 emissions and carbon forecasting) into a single system used across paid social, search, outdoor, audio, programmatic, CTV and broadcast channels. Revenue is generated through B2B media agency fees, including media investment managed on behalf of clients plus service fees, sold via direct enterprise sales motion with named account leads and a dedicated new business function, supported by ESG credentials (B Corp, ISO 14001, Climate Pledge founding signatory) that increasingly act as procurement gatekeepers in government and enterprise tenders.

Name

JACK RYAN

Legal name

JACK RYAN Media Limited

Website

https://wearejackryan.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

JACK RYAN is an independent UK integrated media agency headquartered in Glasgow with offices in London and Cardiff, serving enterprise, government and NHS clients in the UK, Europe and Asia. It delivers media planning, buying and integrated campaign services powered by its proprietary iJACK platform combining behavioural science, AI optimisation and ISO 14001-accredited carbon measurement.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Integrated media planning
• Media buying services
• Behavioral science marketing
• Campaign measurement analytics
• Digital advertising agency

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Media Planning & Buying: Core revenue stream: JACK RYAN charges fees for integrated media planning, strategy, buying, activation and measurement services. The agency operates across paid social, search, outdoor, audio, programmatic, CTV, broadcast and performance media. Strategy, analytics, planning and buying work as one integrated model rather than being handed off in sequence. Revenue is derived from media investment managed on behalf of clients plus service fees.
2. Integrated Campaign Solutions: Editorial-grade creative production, special builds (3D OOH executions), activations, and production & post-production services delivered as part of the integrated model. Includes creative direction, integrated campaigns, influencer programme management, and AI-powered content creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

JACK RYAN is an integrated media agency that combines media strategy, analytics, planning and buying as a single model rather than as siloed, sequentially handed-off services. It plans and buys media across paid social, search, outdoor, audio, programmatic, CTV and broadcast, and delivers integrated campaign solutions including creative production, 3D OOH special builds and influencer programme management. Campaigns are underpinned by behavioural science methodology, econometrics, causal measurement, and the proprietary iJACK technology platform, which provides real-time monitoring, AI-driven optimisation, attribution and carbon-impact measurement for enterprise, public-sector and ambitious challenger clients in the UK, Europe and Asia.

Product overview

JACK RYAN is a global media and marketing agency built on behavioral science, offering an integrated media service combining strategy, analytics, planning, and buying. The core technology offering is iJACK, a proprietary AI-powered campaign management and analytics platform that delivers real-time monitoring, continuous optimization, and measurement across all media channels. iJACK includes specialized modules: the Client Portal for campaign access, Data Portal for analytics, and Campaign Impact Solution for carbon measurement and sustainability tracking. The agency's approach encompasses six practices (Strategy & Effectiveness, Planning & Buying, Integrated Campaign Solutions, Insight & Analytics, Measurement & Data Science, Sustainability & Impact) that operate as one integrated model rather than siloed services.

Differentiator

Problem solved

Functional benefit

Brands

• iJACK: Proprietary campaign impact and data platform delivering end-to-end carbon measurement, real-time monitoring, rich analytics, and campaign optimization. iJACK provides audience modelling, attention curves, brand demand forecasting, and sustainability measurement including carbon calculator functionality.

Products and services

• iJACK Proprietary campaign management, analytics and measurement platform powering JACK RYAN's integrated media planning and buying. Provides real-time monitoring, continuous measurement, AI-driven optimisation, attribution, econometric and brand-lift measurement across all media channels.
• iJACK Client Portal Client-facing portal within iJACK providing authenticated access to campaign performance data, analytics and reporting for JACK RYAN's clients.
• iJACK Data Portal Data analytics and insights portal providing campaign data access and reporting capabilities to JACK RYAN's clients.
• iJACK Campaign Impact Solution Module within iJACK delivering end-to-end carbon measurement, carbon footprint scoring by media type and platform, real-world equivalency translations, and Scope 3 emissions tracking for sustainable media planning. Independently audited to ISO 14001.
• Integrated Media Planning & Buying Core media service delivered as one integrated model across paid social, search, outdoor, audio, programmatic, CTV, broadcast and performance media, with strategy, analytics, planning and buying operating as a single team. Revenue is derived from media investment managed on behalf of clients plus service fees.
• Integrated Campaign Solutions Editorial-grade creative production, special builds (including 3D OOH executions), activations, production and post-production, creative direction, integrated campaigns, influencer programme management and AI-powered content creation delivered as part of the integrated model.
• Strategy & Effectiveness Strategic media planning and effectiveness service combining behavioural science, neuroscience, data science and cultural foresight to design media plans that move audiences from awareness to action.
• Insight & Analytics Audience modelling, attitudinal data analysis and behavioural research service powering campaign targeting and continuous optimisation.
• Measurement & Data Science
• Sustainability & Impact Planet-First sustainable media planning service combining the iJACK Carbon Calculator, ISO 14001-accredited measurement, and offset partnerships (Ecologi, CO2balance) to deliver carbon-measured media campaigns.

Quantifiable outcome

• 15.09% year-on-year increase in bowel cancer symptom searches from NHS 'Don't Wipe Away the Signs' campaign
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, secondary and supporting.

• NHS (RM Partners, South East London Cancer Alliance)coreStrategic or Co-development Partner · 1 October 2025JACK RYAN has an ongoing strategic partnership with NHS, RM Partners Cancer Alliance and South East London Cancer Alliance for public health behaviour change campaigns. Deliverables include the award-winning 'Don't Wipe Away the Signs' bowel cancer awareness campaign and the largest influencer activation in NHS history for cervical cancer screening and HPV vaccination.
• TikTokcoreTechnology or IntegrationWorld-class partnership with TikTok as a key social platform for campaign delivery, particularly for the NHS influencer campaign spanning TikTok, Meta and Snapchat. JACK RYAN leverages TikTok's platform capabilities for reaching target audiences at scale.
• Meta (Facebook/Instagram)coreTechnology or IntegrationPartnership with Meta for social advertising and influencer campaign activation across Facebook and Instagram as part of integrated multi-platform NHS campaigns.
• SnapchatsecondaryTechnology or IntegrationSocial platform partner alongside TikTok and Meta for NHS campaign delivery, ensuring broad reach across age groups and communities.
• NHS Creators / Medical ProfessionalscoreStrategic or Co-development PartnerNetwork of 50+ diverse creators including trusted medical professionals and health advocates producing short-form video content for NHS cervical cancer and HPV vaccination campaigns. Over 100 influencers mobilised in total for NHS campaigns.
• Trust Deed ScotlandcoreStrategic or Co-development PartnerStrategic partnership with Trust Deed Scotland for landmark data-led debt awareness campaigns. JACK RYAN planned, developed and executed Scotland's first 3D special build outdoor execution focused on problem debt, using Experian profiling and IMD scoring for audience targeting.
• ExperiansupportingTechnology or IntegrationData partnership providing credit card usage indicators, Experian profiling and behavioural insight data to inform audience targeting for campaigns, particularly debt-related public interest campaigns.
• RM Partners Cancer AlliancecoreStrategic or Co-development PartnerNHS RM Partners Cancer Alliance commissioned the 'Don't Wipe Away the Signs' bowel cancer awareness behaviour-first campaign, working alongside South East London Cancer Alliance.
• South East London Cancer AlliancecoreStrategic or Co-development PartnerNHS South East London Cancer Alliance partnered with JACK RYAN and RM Partners on bold behaviour-led bowel cancer campaigns launched in October 2024.
• First BuscoreStrategic or Co-development PartnerOngoing partnership with First Bus for national employer brand and recruitment campaigns. The 'Driving Britain's Buses' campaign spanned OOH takeovers, digital creative, paid social, search and aggregator partnerships across the UK. Multiple award wins.
• EcologisupportingStrategic or Co-development PartnerEcologi is JACK RYAN's sustainability partner for carbon offsetting and international climate projects including tree planting, renewable electricity production and forest protections. Supports the agency's Planet-First sustainable media commitment.
• Amazon (The Climate Pledge)coreStrategic or Co-development PartnerJACK RYAN was one of the founding 300 global brands of Amazon's The Climate Pledge — a commitment to reach net-zero carbon emissions by 2040. JACK RYAN attended New York Climate Week 2024 alongside partners Siemens, IBM and Amazon.
• B Lab (B Corp Certification)coreOthersB Corp Certification is a designation that a business meets high standards of verified performance, accountability and transparency. JACK RYAN holds B Corp certification aligning with the vision of a global economy that is a force for good.
• ISO (50005:2021, ISO 14001)coreOthersJACK RYAN is integrating Energy Management System ISO 50005:2021 and ISO 14001 across management systems. ISO 14001 is the certified environmental management system standard independently audited. These accreditations underpin the agency's sustainability measurement claims.
• CO2balancesupportingOthersCO2balance provides accredited CO2 offset rates used within the iJACK Carbon Calculator to calculate indicative offset costs for campaign carbon footprints.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• the7stars: UK independent media agency offering integrated planning and buying across paid social, search, OOH, broadcast, and digital. Closely comparable as a mid-sized UK indie pitching an integrated, data-led model against the holding-company duopoly.
• Goodstuff Communications: Award-winning UK independent media agency with a similar integrated planning and buying model and a comparable focus on data, effectiveness, and behavioural insight. Directly comparable on size, independence, and category profile.
• Medialab: UK independent media agency known for data-led planning, MMM, and effectiveness measurement. Directly comparable to JACK RYAN on the data-and-measurement-first positioning and on indie UK agency profile.
• Croud: UK-headquartered digital media agency built on proprietary technology and a global 'Croudie' network for campaign delivery. Comparable on tech-enabled service model and indie challenger positioning.
• Total Media: UK independent media agency focused on planning, buying, and effectiveness research across paid digital and traditional channels. Comparable on integrated, evidence-based agency model targeting UK enterprise and public-sector clients.

Broad incumbents

• PHD Media: Global media agency network within Omnicom, with a strong data and tech-led planning proposition. Comparable on the integrated, data-driven planning pitch but operates at significantly greater scale across global markets.
• OMD (Omnicom Media Group): One of the world's largest media agency networks with deep UK public-sector and enterprise credentials. Competes for the same NHS and large-brand clients as JACK RYAN but from a global holding-company platform.
• Hearts & Science: Omnicom-owned data-driven media agency built around an audience-first, analytics-led planning model. Closely comparable to JACK RYAN's behavioural-science-led methodology but operates as part of a global holding company.
• Wavemaker: WPP/GroupM media agency with a 'positive provocation' growth-oriented positioning and integrated planning and buying. Comparable on integrated, evidence-led planning but with substantially larger scale and global footprint.

Others

• Thinkbox: UK marketing body for commercial TV and video, supporting advertisers and agencies on the business case for TV and video. Comparable as a UK media-industry ecosystem player and a natural partner/comparator for an agency betting on integrated multi-channel planning including CTV and broadcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mindverse-computing
• Xx.com/wearejackryan
• Facebookfacebook.com/WeAreJACKRYAN

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JACK RYAN