What Divoom does

Divoom is a Shenzhen, China-based privately held consumer electronics company (Shenzhen Divoom Technology Co., LTD., 深圳市战音科技有限公司) that designs and sells pixel art Bluetooth speakers, RGB LED display panels, portable audio devices, and smart accessories with integrated LED matrices. The company's core technology combines proprietary DSP-tuned Bluetooth audio with a patented soft-output LED display system (16x16 to 64x64 pixel matrices), controlled through a proprietary Divoom Smart mobile application available on iOS and Android. To date Divoom has sold more than 5 million speakers worldwide, and its pixel art community has grown to over 1.5 million users who create, share, and download designs within the app.

The product portfolio spans flagship pixel art speakers (Ditoo, Tivoo, Tivoo-Max, Timebox-Evo, Timoo, Timebox-mini), LED display panels (Pixoo, Pixoo-Max, Pixoo-64), smart accessories with integrated displays (Pixoo Backpack, Backpack-M, Pixoo-Slingbag), portable and outdoor Bluetooth speakers (Espresso, Mocha, Macchiato, and the Voombox series), smart lighting (Planet-9 mood lamp), a DIY Pixel Factory drawing board, and a recently announced Cloud Digital Photo Frame. Devices range in retail price from $29.90 (Bluetune-Bean) to $159.99 (Pixoo Backpack) and share a unified software stack that supports SNS notifications, internet radio, music visualizers, DJ mixers, and over-the-air feature updates.

Divoom operates a product-led, one-time hardware-sales business model with no disclosed subscription or recurring revenue stream. Distribution combines a direct Shopify storefront (divoominternational.myshopify.com), official marketplaces (Amazon, Lazada, Shopee), and an extensive physical retail network spanning 40+ countries across Asia, Europe, North America, Latin America, Africa, and Oceania through partners including MediaMarkt, Fnac, Carrefour, Virgin Megastore, and numerous regional electronics chains. The company has secured EU Declarations of Conformity for its full product line and Korea RRA certification, supporting continued global market access. No external funding rounds, institutional investors, acquisitions, or disclosed financial figures (revenue, headcount trajectory, valuation) appear in the available sources.

Name

Divoom

Legal name

Shenzhen Divoom Technology Co., LTD. (深圳市战音科技有限公司)

Website

https://divoom-gz.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Divoom is a Shenzhen-based consumer electronics company that designs pixel art Bluetooth speakers, RGB LED display panels, and smart accessories, selling over 5 million units to consumers in 40+ countries via Amazon, Lazada, Shopee, MediaMarkt, and its own Shopify storefront.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

akta.pro secondary industries

Microphones, Headsets & Audio Input Devices (HDACAFAH), DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN)

Keywords

• Pixel art speakers
• Portable bluetooth speakers
• Programmable LED displays
• Consumer electronics manufacturing
• Smart mood lighting

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Primary revenue stream from selling physical consumer electronics products including Bluetooth speakers, pixel art displays, smart backpacks, and accessories. One-time purchase model with products sold at various price points from $29.90 to $159.99 USD.
2. Accessories and Spare Parts: Sale of complementary accessories such as straps, cables, and premium gift packages bundled with products

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Divoom designs, manufactures and sells consumer electronics that combine Bluetooth audio with programmable pixel art LED displays, including pixel art speakers, LED panel displays, smart backpacks, portable Bluetooth speakers and smart mood lamps. Products are controlled through the proprietary Divoom mobile app, which connects users to an online pixel art community of over 1.5 million users. The company retails its hardware globally through its own e-commerce store, major online marketplaces, and brick-and-mortar electronics retailers across more than 40 countries.

Product overview

Divoom offers a diverse portfolio of smart pixel art and audio products. The core offering centers on pixel art speakers (Ditoo, Tivoo, Tivoo-Max, TIMEBOX-EVO, Timebox-mini, Timoo) that combine Bluetooth audio with programmable LED displays for pixel art creation, social media notifications, and smart alarm functions. This is complemented by LED display panels (Pixoo, Pixoo-Max, Pixoo-64) and smart lighting (Planet-9 mood lamp). The product range expands into smart accessories (Pixoo-Slingbag, Pixoo Backpack, Backpack-M) with integrated LED displays, and a comprehensive lineup of portable Bluetooth speakers (Espresso, Mocha, Macchiato, and Voombox series for outdoor/party use). A unique offering is the Pixel Factory, a DIY pixel art drawing board. All devices are controlled through the Divoom mobile application (available on iOS and Android) which provides pixel art community access, music streaming, internet radio, and continuous feature updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Pixoo-Slingbag Smart sling bag featuring a 16x16 RGB LED pixel art display, magnetic quick-release buckle, IP23 waterproof rating, and 7 internal compartments. Connects via Bluetooth 5.0 for pixel art creation, SNS notifications and pedestrian safety display.
• Pixoo Backpack Smart backpack with customizable 256-LED front panel, splash-resistant design, pixel art creation, SNS notifications, alarm clock, and mini games via the Divoom app.
• Backpack-M Smart backpack with 16x16 RGB LED pixel art display, half/flat open packing design, 15-inch laptop sleeve, water-resistant construction and multiple compartments.
• Espresso Ultra-compact portable Bluetooth speaker featuring FM radio, TF card playback, Bluetooth 5.0, 5 hours of battery life, 4W output and 85g weight with integrated speaker strap.
• Mocha Premium portable 40W Bluetooth speaker with TWS stereo pairing, 10000mAh battery providing up to 25 hours of playtime, retro design with leather handle strap, and 6-driver audio design with silk tweeters and passive radiators.
• Macchiato Retro-styled portable wireless speaker with TWS stereo pairing, FM radio with antenna, 6W output, up to 8 hours of playback, DSP-tuned audio and passive radiator for enhanced bass.
• Voombox-PRO 40W premium outdoor Bluetooth speaker featuring 360-degree omni-directional sound, IPX5 waterproof rating, 10000mAh battery with 12-hour playtime and phone charging, NFC pairing and TWS stereo pairing.
• Voombox-Trek Portable Bluetooth speaker with 6W DSP-tuned full-range driver, passive radiator for enhanced bass, IPX5 waterproof design, 1400mAh battery providing up to 6 hours of playback, and Bluetooth, AUX, and TF card inputs.
• Voombox Power Ultra rugged portable speaker with 30W audio power, 6-driver 360-degree surround sound, IPX5 waterproof rating, 5000mAh battery with 8-hour playtime and phone charging function, and NFC pairing capability.
• Voombox-Outdoor Rugged portable wireless speaker featuring 15W audio power with 6-driver design, IP44 weather-resistant rating, 12-hour rechargeable battery, NFC pairing, and built-in microphone for hands-free calling.
• Voombox-Party 2nd Gen Party speaker featuring 30W audio power with 6-driver design delivering 360-degree true surround sound, IP44 weatherproof rugged design, 6000mAh rechargeable battery with 8-hour playtime, USB charging capability and NFC pairing.
• Voombox-Travel (3rd Gen) Extreme rugged portable speaker with award-winning design, IP44 weather-proof rating, 5W driver with passive radiator, 700mAh rechargeable battery providing up to 6 hours of playback, and compact form factor for travel.
• Bluetune-Bean Ultra-compact portable Bluetooth speaker with 3W driver, 6W peak power, metal carabiner design, selfie remote shutter capability, Bluetooth 3.0 connectivity and up to 6 hours of playback.
• Pixoo-Max Large LED matrix display featuring 32x32 resolution, patented soft-light LED technology, Bluetooth 5.0 and voice control, 5000mAh battery with 12-hour playback, temperature tolerance from -10 to 80 degrees Celsius, and pixel art display, weather updates and mini games.
• Planet-9 Customizable smart mood lamp featuring 28 RGB LEDs with 1.6 million color options, 15 lumen brightness, music visualizer mode with built-in microphone, morning light alarm simulation, and 2500mAh battery providing up to 24 hours of operation.
• Pixoo Smart Bluetooth LED lamp with 16x16 programmable LED matrix capable of 16 million colors. Features pixel art creation, online gallery and community, music visualizer, alarm clock, SNS notifications, and continuous app updates.
• Pixoo-64 WiFi-connected LED display featuring 64x64 pixel resolution (4096 LEDs), thin bezel design, social media tracker, smart clock, and lighting decoration capabilities with table, wall or store window placement.
• Ditoo Retro-styled pixel art portable speaker with 16x16 LED display (256 programmable LEDs), 10W DSP digital amplified audio, professional speaker tuning, smart alarm and sleep aid functions, DJ mixer features, internet radio, TF card support and pixel art community access.
• Tivoo-Max Flagship pixel art speaker featuring 2.1 stereo audio with 40W output and 20W active subwoofer, 256 LED panel with 16 million colors, 48 built-in sleep aid and alarm profiles, social media notifications and online pixel art gallery access.
• Timebox-Evo Pixel art speaker with 6W DSP-tuned audio, 16x16 LED panel, smart alarm with 14 profiles, sleep aid with 24 profiles, DJ mixer functionality, cloud-based software updates and social media notifications.
• Tivoo Fourth generation pixel art speaker featuring 16x16 full RGB programmable LED panel (256 LEDs), 360-degree audio with bass port design, Bluetooth 5.0, TF card and AUX support. Includes pixel art creation, LED editor, online gallery, DJ mixer and smart alarm functions.
• Timebox-mini Compact pixel art speaker featuring 11x11 RGB LED panel (121 LEDs) with 16 million colors, 5W DSP fine-tuned driver, sleep aid with 22+ profiles, smart alarm, social media notifications, temperature sensor and built-in voice messenger.
• Timoo Pixel art speaker with adorable design, 16x16 LED panel (256 programmable RGB LEDs), 6W full range driver with DSP tuning, smart alarm and sleep aid, 50,000+ internet radio stations, DJ mixer functionality and voice memo recording up to 60 seconds.
• Pixel Factory DIY pixel art drawing board with aesthetic retro design, touch screen drawing functionality, child-friendly buttons, community interaction features, 5000mAh battery providing up to 14 hours of operation and Bluetooth 5.0 connectivity.
• Cloud Digital Photo Frame Cloud-connected digital photo frame offering real-time updates, remote control, extensive cloud storage, offline capabilities and multi-functionality for personal photo display and management.

Quantifiable outcome

• Over 5 million speakers sold worldwide
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• iStudio PluscoreChannel Partner/ Reseller/ Distributor · 10 October 2025iStudio Plus, a leading tech and lifestyle retailer in the Philippines, hosted a Coffee Session to showcase partnerships with Divoom along with EcoFlow and Insta360. The partnership emphasizes collaboration and innovation, with iStudio Plus featuring Divoom products as part of their multi-brand tech ecosystem. The company announced expansion plans with new store openings across the Philippines.
• AmazoncoreChannel Partner/ Reseller/ DistributorDivoom products are sold through Amazon's global marketplace platforms across multiple regions including US, UK, Germany, France, Japan, Canada, and other countries. Amazon serves as a primary online distribution channel for Divoom's consumer electronics products.
• LazadacoreChannel Partner/ Reseller/ DistributorDivoom maintains official stores on Lazada platforms across Southeast Asia including Singapore, Philippines, Thailand, Vietnam, and Indonesia. Lazada serves as a key e-commerce marketplace partner for regional distribution in Asia.
• ShopeecoreChannel Partner/ Reseller/ DistributorOfficial Divoom stores operate on Shopee across multiple Asian markets including Philippines, Malaysia, Thailand, Vietnam, Singapore, and Indonesia, providing extensive regional e-commerce coverage.
• EcoFlowminorStrategic or Co-development PartnerEcoFlow was mentioned alongside Divoom and Insta360 during iStudio Plus's multi-brand tech ecosystem showcase event in the Philippines, indicating a co-marketing relationship in the lifestyle tech space.
• Insta360minorStrategic or Co-development PartnerInsta360 was mentioned alongside Divoom and EcoFlow during iStudio Plus's multi-brand tech ecosystem showcase event in the Philippines, indicating a co-marketing relationship in the lifestyle tech space.
• MediaMarktcoreChannel Partner/ Reseller/ DistributorMajor European electronics retailer carrying Divoom products in stores across multiple countries including Spain and Germany.
• FnaccoreChannel Partner/ Reseller/ DistributorFrench electronics and media retailer carrying Divoom products in France.
• CarrefourcoreChannel Partner/ Reseller/ DistributorInternational hypermarket chain carrying Divoom products in multiple regions including UAE, KSA, Oman, Bahrain, Egypt, and Jordan.
• Virgin MegastorecoreChannel Partner/ Reseller/ DistributorPremium lifestyle and entertainment retailer carrying Divoom products in UAE, KSA, Kuwait, and Bahrain markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anker Innovations (Soundcore): Anker's Soundcore sub-brand is a major competitor in portable Bluetooth speakers and audio accessories, offering similar price points ($30-$200) with strong global distribution and significant R&D scale, competing directly with Divoom's Voombox and Mocha lines.
• JBL (Harman International): JBL dominates the portable Bluetooth speaker market with rugged outdoor models (Flip, Charge, Xtreme series) that directly compete with Divoom's Voombox outdoor speakers and TWS-paired portable audio offerings.
• Bose: Bose is a premium audio incumbent with SoundLink portable Bluetooth speakers targeting overlapping consumer segments, though at higher price points than Divoom's mass-market positioning.
• Sony (SRS series): Sony's SRS-XB portable Bluetooth speaker line targets similar outdoor and casual use cases as Divoom's Voombox series, leveraging Sony's strong global brand recognition and broad retail presence.
• Sonos: Sonos is a premium multi-room audio brand competing in adjacent home audio segments where Divoom's lifestyle speakers and Pixoo-64 displays target similar home decor and smart home use cases.
• Bang & Olufsen: Bang & Olufsen offers premium design-forward portable Bluetooth speakers (Beosound Explore, Beolit) competing with Divoom's higher-end Mocha and Tivoo-Max lines in the design-conscious consumer segment.

Direct peers

• Ultimate Ears (Logitech): Ultimate Ears specializes in rugged, portable, waterproof Bluetooth speakers (Boom, Megaboom series) targeting outdoor and travel consumers—a core Divoom customer segment with Voombox-Outdoor and Voombox-Party lines.
• Tribit: Tribit offers portable Bluetooth speakers at competitive mid-tier price points ($30-$150), directly competing with Divoom's Voombox and Mocha speaker lines in the same Amazon and global marketplace channels.
• Marshall Headphones: Marshall's retro-styled portable Bluetooth speakers (Kilburn, Stockwell, Emberton series) directly compete with Divoom's retro-designed Mocha, Macchiato, and Espresso speakers targeting design-conscious consumers.
• Xiaomi (Mi Portable Speakers): Xiaomi offers aggressively priced portable Bluetooth speakers targeting similar Asian and global consumer segments, competing on price-performance in the entry-level speaker category where Divoom's Bluetune-Bean and Voombox-Travel compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/divoom
• Facebookfacebook.com/DivoomInternational
• LinkedInlinkedin.com/company/shenzhen-divoom-technology-co-ltd-

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divoom