Cupcakin' Bake Shop
- Company typePrivate
- Founded2007
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cupcakin' Bake Shop firmographics
Firmographics- Name
- Cupcakin' Bake Shop
- Legal name
- Cupcakin' Bake Shop
- Website
- https://cupcakinbakeshop.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cupcakin' Bake Shop industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Cupcake Shops (THAFAGAG)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)
Keywords
Where Cupcakin' Bake Shop is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Cupcakin' Bake Shop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Cupcake and Cake Sales: Direct sales of freshly baked cupcakes (standard and mini sizes), cakes, and specialty cakes through retail storefront locations. Products are made from scratch daily using local ingredients.
- Catering and Events: Custom cake and cupcake catering for birthdays, corporate events, and weddings. Includes customization options for frosting colors, fondant designs, and special occasion themes.
- E-commerce Online Ordering: Online ordering through their website with customer pickup at any of their physical locations. Orders can be placed for next-day pickup or future dates.
- DoorDash Delivery: Same-day delivery through DoorDash marketplace partnership for in-store pickup or delivery orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Cupcakes - $4.50-$4.75 each |
| Unit Pricing | Pay-as-you-go | Mini Cupcakes - $2.25 each |
| Unit Pricing | Pay-as-you-go | Standard Cakes - Starting at $45 |
| Unit Pricing | Pay-as-you-go | Add-ons - Cupcake Toppers $1.00 each |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Cupcakin' Bake Shop product offering
Product offeringCore offering
Cupcakin' Bake Shop produces and sells fresh-baked cupcakes, mini cupcakes, celebration cakes, and specialty decorated cakes made from scratch daily using high-quality local ingredients. Products are sold through six company-owned retail storefronts across the San Francisco Bay Area and Atlanta, the company's e-commerce website with in-store pickup, and DoorDash delivery for same-day orders. The bakery also accepts custom cake and catering orders for birthdays, corporate events, and weddings.
Product overview
Cupcakin' Bake Shop is a single-location artisan bakery (with delivery/ordering across multiple locations) offering a portfolio of fresh-baked cupcakes, mini cupcakes, celebration cakes, specialty decorated cakes, and catering services. The core products include Standard Cupcakes and Mini Cupcakes in various flavors (Chocolate Vanilla, Cookies & Cream, Double Chocolate, Funfetti, Key Lime Pie, Madagascar Bourbon Vanilla, Red Velvet, Strawberry, seasonal flavors), Cakes in multiple sizes and flavors, Specialty Cakes with decorative customization (Heart, Ombre, Rose, Unicorn, Watercolor designs), and Add-Ons like fondant toppers. The business also provides catering services for events with customization options. Products are made from scratch daily using high-quality local ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Cupcakes Fresh-baked scratch cupcakes in a rotating selection of flavors including Chocolate Vanilla, Cookies & Cream, Double Chocolate, Funfetti, Key Lime Pie, Lemon Cream Pie, Madagascar Bourbon Vanilla, Red Velvet, Strawberry, and monthly seasonal specialties. Priced individually around $4.50-$4.75 each. Available at all six retail locations, via online ordering with pickup, and via DoorDash for same-day delivery.
- Mini Cupcakes Smaller versions of the bakery's signature cupcakes, available in the same flavor lineup as standard cupcakes including Carrot, Chocolate Raspberry, Chocolate Salted Caramel, Cookies & Cream, and seasonal varieties. Priced at approximately $2.25 each. Suitable for events, dessert bars, and assortments where bite-sized portions are preferred.
- Cakes Full-size celebration cakes available in 6-inch (serves up to 10) and 9-inch (serves up to 20) sizes. Flavors include Black and White, Caramel Mocha, Carrot, Chocolate Cream Throwback, Chocolate Peanut Butter, Chocolate Raspberry, Chocolate Salted Caramel, Chocolate Toffee, Cookies & Cream, Double Chocolate, Funfetti, Key Lime Pie, Lemon Cream Pie, Madagascar Bourbon Vanilla, Red Velvet, Strawberries & Cream, and Vanilla Salted Caramel. Pricing starts at $45 for Black and White Cake.
- Specialty Cakes Customizable specialty cakes with decorative finishes including Heart Cake, Horizontal Texture Cake, Ombre Cake, Rose Cake, Semi-Naked with Rosettes Cake, Sprinkled Frosting Cake, Unicorn Cake, Watercolor Cake, and the viral Cupcakin' Dot Cake. Specialty cakes are priced in the $50-$60 range and require a 72-hour notice for custom orders. The Dot Cake is positioned as a viral, social-media-driven centerpiece product.
- Add-Ons (Cupcake Toppers) Decorative fondant cupcake toppers including 'Happy Birthday', balloons, and cake-shaped designs, available in colors such as yellow, pink, and blue. Sold individually at $1.00 each; cupcakes are sold separately.
- Catering & Events Catering services for birthdays, corporate events, weddings, and other large gatherings, with options for custom cupcake frosting colors, fondant designs, and edible-ink personalization. Orders are coordinated through the Bakery Concierge team via phone (510-529-4488), email, or text. Standard catering orders require 48-hour notice; custom/cake orders require 72-hour notice.
- Custom Logo Sugar Cookies Custom sugar cookies that can be personalized with high-quality logo images, available in individually wrapped or non-wrapped options. Designed for corporate branding, gifting, and event favors.
Quantifiable outcome
- 100% scratch baking - no frozen products
- +2 more outcomes
Companies that use Cupcakin' Bake Shop
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Cupcakin' Bake Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Cupcakin' Bake Shop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoorDashcoreDoorDash serves as a delivery and ordering marketplace partner for Cupcakin' Bake Shop. Customers can order through DoorDash for same-day in-store pickup or delivery. This partnership extends the bakery's reach to customers who prefer delivery over pickup and enables same-day ordering for California locations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Cupcakin' Bake Shop competitors and assessment
Company assessmentDirect peers
- Sprinkles Cupcakes: Pioneering cupcake chain offering gourmet cupcakes and specialty cakes through retail stores and Cupcake ATMs. Directly comparable as a multi-location cupcake specialist with a similar product and pricing model.
- Georgetown Cupcake: DC-based cupcake bakery chain with a strong TV-driven brand and multi-city retail presence. Closely comparable premium cupcake specialty retailer with national shipping and catering services.
- Magnolia Bakery: Iconic NYC bakery famous for cupcakes and banana pudding, now operating multiple retail locations and shipping nationwide. Highly comparable premium dessert brand with a similar cupcake-and-cake product mix.
- Baked by Melissa: NYC-based mini cupcake specialist with strong e-commerce and nationwide shipping. Closely comparable in product format (mini cupcakes), DTC ordering model, and Instagram-driven brand positioning.
- SusieCakes: Bay Area-founded bakery chain specializing in cakes, cupcakes, and dessert bars with multiple California locations. Direct competitor in the same regional market with an overlapping cupcakes-and-cake offering.
- Crumbs Bake Shop: Cupcake specialty chain known for oversized gourmet cupcakes. Highly comparable product category and multi-store retail model; also illustrates the category's volatility and execution risk.
- Smallcakes: Cupcake and dessert café franchise with multiple US locations. Comparable small-format cupcake specialist with a similar flavor-rotation and custom-cake offering.
Regional players
- Kara's Cupcakes: San Francisco Bay Area artisan cupcake shop with multiple storefronts. Same-region specialty cupcake peer with directly overlapping Bay Area locations.
Broad incumbents
- Nothing Bundt Cakes: Large franchised cake chain specializing in bundt cakes with 400+ US locations. Comparable as a specialty cake retailer with multi-channel ordering and catering, though focused on a different cake format.
Emerging players
- Milk Bar: Trend-driven bakery brand known for innovative cakes, cookies, and confections sold DTC and through retail locations. Comparable in Instagram-led brand building, premium positioning, and dessert-first category focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cupcakin' Bake Shop social profiles
Digital presenceCupcakin' Bake Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cupcakin' Bake Shop leadership team
Management profileNumber of profiles
Profiles1 record
Cupcakin' Bake Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cupcakin' Bake Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cupcakin' Bake Shop
What does Cupcakin' Bake Shop do?
Cupcakin' Bake Shop produces and sells fresh-baked cupcakes, mini cupcakes, celebration cakes, and specialty decorated cakes made from scratch daily using high-quality local ingredients. Products are sold through six company-owned retail storefronts across the San Francisco Bay Area and Atlanta, the company's e-commerce website with in-store pickup, and DoorDash delivery for same-day orders. The bakery also accepts custom cake and catering orders for birthdays, corporate events, and weddings.
Is Cupcakin' Bake Shop a public or private company?
Cupcakin' Bake Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cupcakin' Bake Shop founded?
Cupcakin' Bake Shop was founded in 2007. It employs 11 to 50 people.
Where is Cupcakin' Bake Shop based?
Cupcakin' Bake Shop is headquartered in Berkeley, United States, in the North America region.
How does Cupcakin' Bake Shop make money?
Four revenue lines are on record. Retail Cupcake and Cake Sales are the primary driver. The others are catering and Events, E-commerce Online Ordering and doorDash Delivery.
Who are Cupcakin' Bake Shop's main competitors?
Direct peers on record are Sprinkles Cupcakes, Georgetown Cupcake, Magnolia Bakery, Baked by Melissa, SusieCakes, Crumbs Bake Shop and Smallcakes. Kara's Cupcakes is listed as a regional player. Nothing Bundt Cakes is listed as a broad incumbent. Milk Bar is listed as an emerging player.
Does Cupcakin' Bake Shop have an API?
No public API is recorded for Cupcakin' Bake Shop.
What industry is Cupcakin' Bake Shop in?
Cupcakin' Bake Shop's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAGAG, Cupcake Shops, with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 311811 and its SIC code is 5810.