SportsDataIO

What SportsDataIO does

SportsDataIO, headquartered in Conshohocken, Pennsylvania with a data operations office in Scottsdale, Arizona, is a privately held B2B sports data and content provider founded in 2008 as FantasyData LLC and rebranded to SportsDataIO in 2019 following the repeal of PASPA. The company delivers real-time and historical sports data — scores, statistics, play-by-play, odds, fantasy projections, news, and imagery — via RESTful APIs (XML/JSON) across 15+ league-specific feeds plus a new Global API, covering more than 100 sports and thousands of leagues. Its product architecture follows a core-plus-modules design: the flagship Core Sports Data API is complemented by the Betting Odds API (aggregated odds from multiple sportsbooks), the Fantasy Sports API (DFS projections and DraftKings/FanDuel salaries), News & Images, the Widgets visualization platform, the Vault historical archive, the BAKER Predictive Engine, AI-powered Coded Content, and the Sports Data Exchange (SDX) — an open identifier standard launched jointly with Enetpulse in April 2026. Notable technical components include an OpenAPI/Swagger specification, C#.NET and Node.js SDKs, a never-expiring free trial API key, and API Replay for off-season testing.

Revenue is generated primarily through enterprise subscription licensing of API data feeds to sportsbook operators, DFS platforms, media publishers, and prediction market platforms, supplemented by multi-year licensing agreements and standalone widget products. Pricing is custom quote-based with a deliberate freemium developer funnel that uses 5–20% data scrambling on the free trial to protect premium product value. The company operates a hybrid GTM motion — a self-serve developer/free-trial funnel combined with enterprise field sales — and reports 200+ clients ranging from startups to large organizations including FanDuel, Fanatics, Entain (BetMGM/Ladbrokes/Coral), Catena Media, Ubisoft, and Avocados From Mexico. Leadership: CEO Scott Gimpel (founder) and President Dustin Sullivan; the company has operated independently for 19 years without disclosed institutional funding.

Name

SportsDataIO

Legal name

SportsDataIO

Website

https://sportsdata.io

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SportsDataIO is a privately held B2B sports data provider founded in 2008 that delivers real-time and historical scores, statistics, odds, fantasy projections, news, and imagery via RESTful APIs to 200+ sportsbook, DFS, media, prediction-market, and gaming clients worldwide.

Ownership category

akta.pro rank

Product category

Sports Data API

NAICS

Information (51)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAEACAE

Sports Data Feeds & Integrity Monitoring

Media, Entertainment & Sports/Gambling, Betting & Casinos/Sports Betting (Retail & Online)

SECONDARYMPAEAKAB

Sportsbook Trading, Odds & Feed Providers

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYMPAEAHAE

Fantasy Data Feeds & Statistics Providers

Media, Entertainment & Sports/Gambling, Betting & Casinos/Fantasy Sports (DFS & Season-Long)

SECONDARYMPABAJAL

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Sports Broadcasting & Rights Networks

SECONDARYMPAEAKAI

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

Keywords

• Sports data API
• Real-time odds feeds
• Fantasy sports data
• Sports betting data
• Sports content automation

Headquarters

HQ city

Conshohocken

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. API Data Feed Licensing: SportsDataIO licenses its API products through subscription-based agreements, providing real-time data feeds for scores, stats, odds, fantasy data, news, and historical data. The API supports unlimited API calls per subscription, with tiered access to different data sets. Revenue is generated from enterprise licensing agreements with sportsbooks, fantasy platforms, media companies, and other sports data consumers.
2. Aggregated Odds Feeds: The company aggregates and normalizes odds from multiple sportsbooks, providing a unified odds feed as a premium data product. This supports betting brands, affiliates, and operators with comprehensive market coverage for trading, pricing, and settlement.
3. Licensing Agreements (Prediction Markets): Multi-year licensing agreements with prediction market platforms (e.g., DeepMarkit/Prospect Prediction Markets) to access real-time sports data feeds, enhancing prediction market offerings across various sports.
4. Widgets and Visualizations: Sale of pre-built, plug-and-play widget products including content tiles, matchup pages, score tickers, and interactive tools, sold as part of the API subscription or as standalone products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SportsDataIO provides real-time and historical sports data via a RESTful API platform covering 100+ sports and thousands of leagues, delivering scores, stats, play-by-play, injuries, lineups, betting odds, fantasy projections, news, and images. The platform is extended by specialized modules including a multi-sportsbook aggregated odds feed, a simulation-based predictive engine (BAKER), an open-standard universal ID mapping system (SDX), AI content automation, plug-and-play widgets, and a settlement verification feed for sportsbook operators.

Product overview

SportsDataIO is an award-winning sports data and content provider offering a platform-plus-modules architecture built around its core REST API. The flagship Core Sports Data API delivers real-time scores, stats, plays, injuries, lineups, and standings across 15+ sports leagues. This core is extended by specialized APIs: the Betting Odds API aggregates lines from major sportsbooks; the Fantasy Sports API provides DFS projections and DraftKings/FanDuel salaries; the News & Images module delivers editorial content including AI-generated articles; and the Player Headshots API serves imagery. Complementary modules include the BAKER Predictive Engine for simulation-based forecasting, the Widgets platform for plug-and-play visualizations, the Vault for historical archives, and the Sports Data Exchange (SDX) for universal ID mapping. The Global API provides unified access across all leagues from a single endpoint. The product is delivered via unlimited REST API calls (XML/JSON), supported by C# and Node.js SDKs, OpenAPI specifications, and API Replay for off-season testing. The company serves 200+ clients including FanDuel, DraftKings, Fanatics, and Entain across betting, fantasy, media, and prediction markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Sports Data API RESTful API delivering real-time scores, stats, play-by-play, injuries, lineups, depth charts, teams, stadiums, and standings across NFL, MLB, NBA, NHL, college sports, soccer, PGA, NASCAR, MMA, tennis, WNBA, Olympics, and more for B2B sportsbook, fantasy, media, and league customers.
• Betting Odds API (Live Odds API) Aggregated odds feed consolidating and normalizing betting lines from multiple sportsbooks, including pre-game and in-play odds, money lines, point spreads, totals, player props, team props, futures, and consensus odds, for sportsbook operators, affiliate sites, and betting brands.
• Fantasy Sports API

Quantifiable outcome

• Entain achieved a significant decrease in settlement errors and revenue protection through the Settlement Verification Feed, maintaining industry-leading payout speed with improved accuracy.
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EnetpulsecoreStrategic or Co-development Partner · 30 April 2026Jointly launched Sports Data Exchange (SDX), the sports data industry's first open standard for global sports data identifiers. SDX introduces nearly 2 million open, persistent IDs across leagues, games, teams, players, and stadiums. The partnership includes an open-source CLI tool for local SDX ID integration and a new universal API. Coverage spans thousands of leagues across 100+ sports. Currently in pilot testing with partners.
• 270BminorStrategic or Co-development Partner · 13 January 2026Creative agency 270B partnered with SportsDataIO to build Avocados From Mexico's Prediction Pit, combining SportsDataIO's real-time football data with AI and interactive design to deliver personalized fan predictions and shareable content throughout the football postseason.
• Avocados From MexicominorGTM or Marketing Partner · 7 January 2026Avocados From Mexico's AI-powered 'Prediction Pit' experience (featuring the Guac Guru digital avatar of Rob Riggle) was powered by SportsDataIO's predictive tools, running 10,000 play-by-play simulations per game. The initiative represented the produce category's most advanced use of real-time sports data and AI for consumer engagement.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Enetpulse: Copenhagen-based sports data provider offering live scores, odds feeds, and data services to operators, media, and affiliates. Co-development partner with SportsDataIO on the SDX open standard, indicating close product overlap and shared customer base.
• Genius Sports: Another top-tier global sports data and technology company with exclusive official data partnerships (e.g., NFL, BetVision). Directly competes with SportsDataIO on real-time sports data feeds, odds, and trading technology for sportsbooks and media.
• Sportradar: The dominant global sports data and content provider, with exclusive official data rights deals with the NFL, NBA, MLB, FIFA, and other major leagues. Directly competes with SportsDataIO across sportsbook, fantasy, and media data feeds, though at vastly larger scale and a different tier of rights.
• OpticOdds: B2B sports betting data and odds feeds provider focused on low-latency odds APIs for sportsbooks and affiliates. Explicitly named as a competitive alternative in SportsDataIO's own SEO strategy; competes head-to-head on aggregated odds and pricing data.
• Stats Perform (now Stats Perform / Opta): Long-established sports data provider offering Opta-powered live data, AI-driven insights, and content to sportsbooks, media, and leagues. Overlaps directly with SportsDataIO's core real-time sports data API and predictive offerings.

Emerging players

• Swish Analytics: Sports analytics and predictive modeling company serving sportsbooks, DFS, and media with projections and data tools. Comparable to SportsDataIO's BAKER predictive engine and fantasy/odds feed offerings, particularly for U.S. sports.
• Panda Score (now part of Abios): Esports and global sports data provider offering real-time odds, scores, and content feeds. Comparable to SportsDataIO's Global API and aggregated odds service, particularly for international soccer and emerging sports coverage.
• FantasyPros: Fantasy sports data, projections, and expert tools provider serving DFS and season-long players. Comparable to SportsDataIO's fantasy-data vertical, with overlapping customers (Verse Fantasy-type DFS operators and end-player tools).
• RotoWire: Fantasy sports news, projections, and data provider focused on season-long and daily fantasy players. Overlaps with SportsDataIO's Fantasy API, projections, and news/imaging products, particularly on DFS salaries and player news content.
• DataGolf: Specialized golf data and predictive modeling platform providing strokes-gained and simulation-based forecasts. Overlaps with SportsDataIO's PGA/Golf API and BAKER predictive engine on the golf-specific subset of the data market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/fantasydata/fantasydata-api-node
• Xx.com/sportsdataio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsDataIO