AlohaABA
AlohaABA provides cloud-based practice management software and managed billing services purpose-built for Applied Behavior Analysis (ABA) therapy organizations across the United States and Canada.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AlohaABA does
AlohaABA, operating as Aloha Practice Management Inc., is a vertical SaaS provider delivering an integrated practice management platform purpose-built for Applied Behavior Analysis (ABA) therapy organizations in the United States and Canada. The cloud-based product combines practice management, clinical data collection, scheduling, payroll, authorization tracking, accounts receivable, compliance, and reporting modules in a single HIPAA- and HITECH-compliant system sold on a per-seat subscription of $29.99 per staff member per month, with a free 30-day trial and self-serve onboarding path. The platform is differentiated by deep ABA-specific workflows contributed by an in-house team of BCBAs and ABA billing specialists, and is complemented by an optional Managed Billing Services (RCM) line staffed by dedicated revenue cycle specialists.
The technology stack integrates with the broader healthcare ecosystem via Stripe, Availity, OfficeAlly, Sandata (EVV), Hi Rasmus, Motivity, and Catalyst (by Therapy Brands), and increasingly embeds LLM-backed agentic workflows for session notes, intake, billing scrubbing, eligibility validation, anomaly detection, and reporting, drawing on Azure OpenAI, OpenAI, Anthropic, and Bedrock. Distribution combines product-led growth (free trial, self-serve demo) with sales-assisted enterprise motion, plus community-led acquisition through BACB-approved free CEU content and webinars. The company operates from Frisco, Texas (with Dallas-area and India delivery), is bootstrapped with no disclosed external funding, and has received Capterra 'Best Value' recognition in 2024 alongside multiple 2026 Software Advice and Capterra best-of-category awards.
AlohaABA firmographics
Firmographics- Name
- AlohaABA
- Legal name
- Aloha Practice Management Inc.
- Website
- https://alohaaba.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AlohaABA provides cloud-based practice management software and managed billing services purpose-built for Applied Behavior Analysis (ABA) therapy organizations across the United States and Canada.
- Ownership category
- akta.pro rank
AlohaABA industry classification
Industry- Product category
- ABA Practice Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AAC (Augmentative & Alternative Communication) & Speech/Language Therapy Tech (EDAFAKAB)
- akta.pro secondary industries
- ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE), ABA Supervision, Clinical Oversight & BCBA Consulting (EDAKAHAH)
Keywords
Where AlohaABA is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AlohaABA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription for practice management software access, charged per staff member. Includes core platform features for billing, scheduling, data collection, and reporting.
- Managed Billing Services (RCM): Revenue cycle management services where AlohaABA handles billing, claims processing, denial management, and accounts receivable on behalf of ABA practices. Expert billing specialists support the service.
- Professional Services: Implementation, training, and onboarding services for new customers. Free CEU content drives engagement but is not a direct revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Standard SaaS subscription per staff member |
| Subscription | Monthly | Managed Billing Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
AlohaABA product offering
Product offeringCore offering
AlohaABA provides a cloud-based, HIPAA-compliant practice management SaaS platform purpose-built for Applied Behavior Analysis (ABA) therapy organizations. The platform integrates billing, scheduling, clinical data collection, payroll, authorization management, and reporting into a single system, and is complemented by an optional expert-managed revenue cycle management (RCM) service.
Product overview
AlohaABA is an all-in-one cloud-based ABA practice management platform that combines integrated practice management software with managed billing services. The core product is the AlohaABA Practice Management Software, which includes interconnected modules for Billing, Scheduling, Payroll, Reports & Analytics, Authorization Management, Accounts Receivable, Compliance Tracking and Validation, and Support, all built around a Practice Management hub and Data Collections module. The platform is complemented by Managed Billing Services (RCM) as an add-on offering that extends the team's capabilities with experienced billing specialists. The platform is specifically designed for ABA therapy organizations and is supported by a team of BCBAs, RBTs, ABA billing specialists, and software developers.
Differentiator
Problem solved
Functional benefit
Products and services
- AlohaABA Practice Management Software All-in-one cloud-based SaaS platform for ABA therapy organizations combining billing, scheduling, payroll, data collection, authorization management, accounts receivable, compliance tracking, and reporting in a HIPAA-compliant environment. Sold as a per-seat monthly subscription; for ABA practices of all sizes.
- Managed Billing Services (RCM)
Quantifiable outcome
- 4.9 out of 5 value rating from Capterra users
- +2 more outcomes
Companies that use AlohaABA
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
AlohaABA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature8 records
AlohaABA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Therapy Brands (Catalyst)coreIntegration partnership combining AlohaABA's practice management capabilities with Catalyst's advanced data collection and analysis features. Enables streamlined workflows, minimized system switching, accurate billing through synchronized session notes and dates, and coordinated scheduling. Joint announcement by both companies expected to deliver combined solution by end of 2024. Partnership allows ABA providers to benefit from both platforms without choosing between practice management and specialized data collection.
- Council of Autism Service Providers (CASP)coreAlohaABA accepted as Business Affiliate for CASP, a non-profit association supporting agencies serving individuals with autism and developmental disorders. CASP member agencies collectively employ over 80,000 professionals. This affiliation positions AlohaABA among select entities providing essential business services to autism service provider organizations and provides access to CASP's extensive membership network.
- BACB (Behavior Analyst Certification Board)coreAlohaABA is a registered ACE (Authorized Continuing Education) provider with BACB, enabling the company to offer accredited CEU courses to BCBAs and RBTs. This positioning provides significant credibility in the ABA market and drives customer acquisition through free educational content.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AlohaABA competitors and assessment
Company assessmentDirect peers
- CentralReach: The largest dedicated ABA practice management + EHR platform. Direct competitor to AlohaABA across practice management, scheduling, data collection, billing, and RCM for ABA organizations, including enterprise and multi-site practices.
- Motivity: ABA-specific practice management and data collection platform that AlohaABA explicitly integrates with. Competes head-to-head on clinical data collection, scheduling, and reporting for ABA practices.
- Hi Rasmus: ABA practice management software offering scheduling, billing, and clinical documentation for ABA providers. Listed as an AlohaABA integration partner and a direct competitor for ABA practices.
- Threadfin: ABA-focused scheduling, billing, and practice management SaaS targeting small and mid-sized ABA practices. Closely comparable offering and target customer base to AlohaABA.
- Birdhouse: ABA therapy practice management platform with scheduling, data collection, and parent engagement features. Competes directly with AlohaABA for clinic-based and in-home ABA providers.
- Behave Health: ABA practice management and billing platform serving small to mid-sized ABA practices. Competes with AlohaABA on billing workflows, data collection, and RCM.
Broad incumbents
- Therapy Brands: Multi-therapy practice management portfolio that includes Catalyst (ABA data collection) and adjacent therapy EHRs. Both a strategic integration partner and a broad incumbent competitor whose 30,000+ practice footprint overlaps with AlohaABA's go-to-market.
- Rethink Behavioral Health: Broader behavioral and mental health practice management platform with ABA-relevant modules. Adjacent competitor with wider behavioral-health footprint and overlap on ABA providers.
Emerging players
- Ensora Health (formerly CentralReach competitor footprint / AccuPoint / ClinicSource): Practice management suite for behavioral and rehabilitation therapies with overlap on ABA billing and scheduling workflows. Comparable on the billing/RCM dimension though broader across therapy disciplines.
Others
- Sandata Technologies: Electronic Visit Verification (EVV) and home-care technology vendor that AlohaABA integrates with. Adjacent infrastructure provider rather than a direct competitor, but an important interoperability partner for state-mandated ABA EVV compliance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AlohaABA social profiles
Digital presenceAlohaABA compliance and trust
Trust signalCompliance3 records
AlohaABA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlohaABA leadership team
Management profileNumber of profiles
Profiles9 records
AlohaABA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlohaABA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlohaABA
What does AlohaABA do?
AlohaABA provides a cloud-based, HIPAA-compliant practice management SaaS platform purpose-built for Applied Behavior Analysis (ABA) therapy organizations. The platform integrates billing, scheduling, clinical data collection, payroll, authorization management, and reporting into a single system, and is complemented by an optional expert-managed revenue cycle management (RCM) service.
Is AlohaABA a public or private company?
AlohaABA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AlohaABA founded?
AlohaABA was founded in 2018. It employs 11 to 50 people.
Where is AlohaABA based?
AlohaABA is headquartered in Los Angeles, United States, in the North America region.
How does AlohaABA make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are managed Billing Services (RCM) and professional Services.
Who are AlohaABA's main competitors?
Direct peers on record are CentralReach, Motivity, Hi Rasmus, Threadfin, Birdhouse and Behave Health. Broad incumbents are Therapy Brands and Rethink Behavioral Health. Ensora Health (formerly CentralReach competitor footprint / AccuPoint / ClinicSource) is listed as an emerging player. Sandata Technologies is listed as an others.
Does AlohaABA have an API?
No public API is recorded for AlohaABA.
What industry is AlohaABA in?
AlohaABA's product category is ABA Practice Management Software. Its primary akta.pro industry code is EDAFAKAB, AAC (Augmentative & Alternative Communication) & Speech/Language Therapy Tech, with a secondary code of EDAKAHAE, ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R). Its NAICS code is 541511 and its SIC code is 7372.