Kick Health

What Kick Health does

Kick Health, Inc. is a privately held, direct-to-consumer telemedicine company operating as an online performance-medicine clinic. Founded in 2015 and headquartered in San Francisco (with legal domicile in Delaware), the company serves U.S. consumers experiencing performance anxiety and insomnia through two core product lines: (1) a Beta-Blocker Treatment program prescribing Propranolol for situational performance anxiety (presentations, interviews, auditions, public speaking), and (2) a Sleep Treatment Program that combines prescription medications (Trazodone, Hydroxyzine, Gabapentin) with Cognitive Behavioral Therapy for Insomnia (CBT-i) coaching delivered via a $69/month subscription. Services are delivered through an asynchronous, self-serve telemedicine platform accessible via web and mobile, where patients complete an online questionnaire, receive board-certified physician review (typically within 12 hours) through secure messaging, and obtain prescriptions either shipped directly to their door via partner pharmacies (GenRx, GogoMeds) or picked up at a local pharmacy. The platform does not accept insurance, accepts FSA/HSA cards, and operates under a clinical-services contract with Kick Health Medical Group, P.A.

The company runs an extremely lean operation of 1-10 employees and is currently available in 38 U.S. states. Revenue mechanics are cash-pay: $69 per one-pack (24 tablets) and $89 per two-pack (48 tablets) for beta-blockers, with a 22% lifetime refill discount; the sleep program is $69/month plus an optional $30 for home delivery of medications. No funding rounds, institutional investors, acquisitions, or revenue figures are disclosed in the available source material. Kick has accumulated brand credibility through tier-one media coverage (The New York Times, The Wall Street Journal, Business Insider, STAT News), customer-review strength (97% Excellent on Trustpilot, 4.7/5 on Facebook), LegitScript certification, and HIPAA-compliant data handling. Founder and CEO Justin Ip leads the company.

The go-to-market model is product-led growth: fully self-serve online onboarding, asynchronous physician review, risk-free guarantee (no charge if prescription is not approved), and a content-marketing engine (blog, educational guides, monthly newsletter) supported by organic social media and earned PR. Customer segments are horizontal, targeting motivated professionals with situational anxiety and adults with insomnia, with notable testimonial density among professional performers (musicians, actors, Y Combinator founders).

Name

Kick Health

Legal name

Kick Health, Inc.

Website

https://gokick.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kick Health is a U.S. direct-to-consumer telemedicine platform (founded 2015, 1-10 employees) offering asynchronous online prescriptions for performance anxiety (Propranolol beta-blockers) and insomnia (Trazodone, Hydroxyzine, Gabapentin plus CBT-i coaching) across 38 states, serving motivated professionals and adults seeking self-serve, cash-pay treatment.

Ownership category

akta.pro rank

Product category

Online Telemedicine / Direct-to-Consumer Telehealth

NAICS

Offices of Physicians (6211), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

akta.pro secondary industries

Psychiatry & Medication Management Platforms (HLALAEAB), Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Performance anxiety treatment
• Online telemedicine services
• Prescription sleep aids
• Beta-blocker prescriptions
• Insomnia treatment program

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Beta-Blocker Prescription Sales: One-time purchase model for beta-blocker prescriptions. Customers pay per pack — $69 for a one-pack (24 tablets) or $89 for a two-pack (48 tablets). A local pickup option costs $59 for the doctor's visit plus pharmacy medication cost. Refills are available at discounted rates ($45 one-pack, $65 two-pack). The initial purchase includes the doctor's visit, prescription, shipping, and tax.
2. Sleep Program Subscription: Monthly subscription model at $69 per month including online visits and check-ins with expert doctors, prescription insomnia medications, and CBT-i sleep coaching. Medications can be delivered directly for an additional $30. Subscriptions can be canceled anytime. This covers ongoing care with bi-weekly doctor check-ins.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kick Health is an online performance medicine clinic that provides prescription treatments for two indications: (1) performance and situational anxiety via beta-blockers (Propranolol) delivered after an asynchronous online consultation, and (2) insomnia via prescription sleep medications (Trazodone, Hydroxyzine, Gabapentin) combined with CBT-i sleep coaching, an at-home two-medication trial program, and ongoing doctor support. Clinical services are delivered through Kick Health Medical Group, P.A., while Kick Health, Inc. provides the technology platform and non-clinical site services, with prescriptions shipped directly to the customer's door or made available for local pharmacy pickup.

Product overview

Kick Health operates as an online performance medicine clinic offering two core treatment programs: (1) Beta-Blocker Treatment for performance and situational anxiety using Propranolol prescriptions, and (2) a Sleep Treatment Program for insomnia featuring prescription medications (Trazodone, Gabapentin, Hydroxyzine) combined with CBT-i sleep coaching. Both programs are accessed through an online doctor consultation platform where patients complete questionnaires, receive personalized treatment plans, and obtain prescriptions delivered to their door or available for pharmacy pickup. The platform does not require phone or video calls—communication occurs via secure messaging. The Sleep Treatment Program includes a Trial Prescription Program where patients trial multiple medications over two weeks with journaling and doctor check-ins. Pricing includes $69-89 for beta-blockers (24-48 tablets) and $69/month for the sleep program including prescriptions, coaching, and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Beta-Blocker Treatment (Performance Anxiety) Prescription beta-blocker medicine (primarily Propranolol) sold via an asynchronous online doctor consultation. Targets physical symptoms of nerves such as racing heart, shaky hands, sweating, and trembling voice during presentations, interviews, exams, and performances. Offered in one-pack ($69, 24 tablets) or two-pack ($89, 48 tablets), with a local pickup option ($59 doctor's visit plus pharmacy medication cost) and discounted refills ($45 one-pack, $65 two-pack). Available to adult consumers in 38 U.S. states.
• Sleep Treatment Program Doctor-led insomnia treatment program featuring prescription sleep medications (Trazodone, Hydroxyzine, Gabapentin), personalized CBT-i sleep coaching, an at-home two-medication trial with a personalized sleep journal, and ongoing bi-weekly doctor check-ins. Priced at $69/month subscription; medications can be delivered for an additional $30. Available to adults 18+ in 38 U.S. states.
• Online Doctor Consultation Telemedicine platform enabling online consultations with board-certified doctors for performance anxiety and insomnia. Patients complete an online questionnaire, receive a personalized treatment plan, and obtain prescriptions without requiring phone or video calls; secure messaging supports ongoing communication between patients and physicians. The platform is HIPAA-compliant and forms the delivery mechanism for both the Beta-Blocker Treatment and the Sleep Treatment Program.

Quantifiable outcome

• Beta-blockers have been shown to reduce physical symptoms of performance anxiety by blocking excess adrenaline
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• GenRx PharmacyminorOthersKick partners with GenRx Pharmacy, located at 17250 North Hartford Dr Suite 115, Scottsdale, AZ 85255, for prescription fulfillment. GenRx Pharmacy handles the dispensing and shipping of medications to customers who choose the mail-order option.
• GogoMedsminorOthersKick partners with GogoMeds, located at 525 Alexandria Pike, Southgate, KY 41071, for prescription fulfillment. GogoMeds is a pharmacy partner that dispenses and ships medications to customers.
• Kick Health Medical Group, P.A.coreStrategic or Co-development PartnerKick Health, Inc. contracts with Kick Health Medical Group, P.A., an independent physician-owned medical group, for online telehealth medical consultations and secure messaging between Kick Health Medical Group physicians and their patients. The professional medical services are provided by Kick Health Medical Group while Kick provides the non-clinical site services and technology platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ro: Direct-to-consumer telehealth company (originally Roman) providing online consultations and prescription fulfillment across multiple conditions. Ro's vertically integrated platform and pharmacy operations overlap directly with Kick's async consultation + mail-order prescription model.
• Cerebral: Online mental health platform offering ADHD, anxiety, and depression treatment via telehealth and prescription medication. Cerebral is a direct peer in the prescription-based mental health telemedicine category where Kick competes for performance anxiety patients.
• Hims & Hers Health: Direct-to-consumer telehealth platform offering prescription treatments for a broad set of conditions including anxiety and sleep. Hims & Hers competes with Kick for the same cash-pay customer seeking convenient online prescriptions and bundles in mental health and sleep programs that overlap directly with Kick's offerings.

Broad incumbents

• BetterHelp: Largest online therapy platform offering subscription-based access to licensed therapists. BetterHelp addresses the behavioral side of anxiety and sleep conditions that Kick addresses pharmacologically, making it a comparable category leader though non-prescription.
• Lyra Health: Enterprise-focused mental health benefits platform offering therapy, coaching, and medication management. Lyra competes with Kick for the same anxiety/sleep patients via employer-sponsored channels that Kick does not currently access.
• Talkspace: Established online therapy and psychiatry platform offering both therapy and prescription medication management. Talkspace is a broader incumbent competitor in the digital mental health category where Kick operates.
• Thirty Madison: Multi-brand digital health company operating Keeps (hair loss), Nurx (women's health), and Evens (GI). Thirty Madison shares the multi-condition DTC telehealth + prescription fulfillment playbook with Kick and represents a broader incumbent expanding into adjacent categories.

Emerging players

• Done: Direct-to-consumer telehealth platform focused on ADHD treatment with prescription fulfillment. Done's async consultation model and cash-pay positioning are structurally similar to Kick's, though the clinical focus is different.
• Klarity: Online mental health platform offering ADHD and anxiety treatment via telehealth with prescription management. Klarity overlaps with Kick on the anxiety medication management side and represents an emerging specialist competitor in adjacent mental health conditions.
• Cove: Direct-to-consumer telehealth platform for migraine treatment with online consultation and prescription delivery. Cove uses an async consultation + mail-order model nearly identical to Kick's structure, applied to a different condition category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kick_tablets
• Facebookfacebook.com/kickhealth
• Instagraminstagram.com/kickhealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kick Health