Clothes Less Traveled

What Clothes Less Traveled does

Clothes Less Traveled (legal entity: The Clothes Less Traveled Thrift Shop, Inc.) is a 501(c)(3) nonprofit organization operating two thrift shops in Fayette and Coweta Counties, Georgia — a 25,000-square-foot flagship store on Highway 74 in Peachtree City and a 1,400-square-foot second location in Newnan that opened in 2025. Founded in 1997 by MaryAnn Cox and Joan Velsmid as a church-affiliated donation outlet, the organization sells donated clothing, home goods, books, toys, and furniture at low price points, with a $3-per-item clothing trial at Newnan and senior/military discounts at both stores. Proceeds fund annual grants to 80+ eligible local nonprofits, $280,000 in cumulative scholarships for student volunteers, and a voucher program that provides free clothing and household items to individuals and families in need referred by grantee partners.

The business model is community-led retail philanthropy: revenue is generated entirely from thrift-store sales (including a national eBay channel for inventory unsuited to physical stores), supplemented by monetary donations processed via PayPal, scheduled furniture pickup services within the two-county service area, and a structured Donor Hall of Fame program supported by regional business sponsors (Panasonic, Coweta-Fayette EMC, State Farm, Ennis Exterminating, Newnan Utilities). The customer base consists of geographically concentrated individual shoppers, voucher clients sourced through partner social-service nonprofits, donor-volunteers, and student volunteers accruing hours toward scholarships; B2B-style customers are limited to philanthropic sponsors rather than commercial buyers. Pricing is unit-based with discretionary discounts (15% military, 15% senior Wednesdays) and a Clover-based loyalty program (1 point per $1; $10 reward at 100 points).

The technology and operating stack is non-proprietary and conventional for a small nonprofit: Squarespace-hosted website, PayPal for online donations, Constant Contact for email outreach, Clover for point-of-sale and loyalty, an eBay storefront for online liquidation, and Volgistics for volunteer scheduling. Operations are run by 11–50 paid employees supported by hundreds of community volunteers, governed by an all-volunteer Board of Directors chaired by Barbara Harrison with executive leadership from Hope Brown (Executive Director) and Kimber Huff (Chief Impact Officer), and Adam Moody serving as Treasurer and Finance Committee Chair. There is no parent company, no external ownership, and no disclosed funding rounds; CLT reinvests all surpluses back into its charitable grant, scholarship, and voucher programs.

Name

Clothes Less Traveled

Legal name

The Clothes Less Traveled Thrift Shop, Inc.

Website

https://clotheslesstraveled.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Clothes Less Traveled is a 501(c)(3) nonprofit thrift shop operating two stores in Peachtree City and Newnan, Georgia, that sells donated goods to fund grants for 80+ local charities, scholarships for student volunteers, and free clothing for families in need.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail

NAICS

Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

akta.pro secondary industries

Donation Pickup & Reuse Hauling (HSAKALAI), Donation, Resale & Disposal Coordination (HSAFAAAK)

Keywords

• Nonprofit thrift retail
• Donated goods sales
• Charity grants program
• Volunteer scholarship program
• Community resale shop

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel

Revenue model

1. Thrift Shop Retail Sales: Sells donated clothing, home goods, books, toys, and other items at two physical store locations in Peachtree City and Newnan, Georgia. Proceeds fund grants to local charities and scholarships for student volunteers.
2. eBay Online Sales: Operates an eBay store to sell items that cannot be sold at physical stores, extending reach to online shoppers nationwide and maximizing value from donated inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Clothes Less Traveled operates nonprofit thrift retail stores that sell donated clothing, home goods, books, toys, and furniture to individual consumers at affordable prices. All surplus proceeds are reinvested into annual grants to 80+ local 501(c)(3) nonprofits, college scholarships for student volunteers, and a voucher program providing free clothing and household essentials to families in need across Fayette and Coweta Counties, Georgia.

Product overview

Clothes Less Traveled is a nonprofit organization operating two thrift shops (a 25,000 sq ft Peachtree City location and a 1,400 sq ft Newnan location) that sell donated goods including clothing, home decor, books, and toys. The core product portfolio includes the thrift retail stores, a Charity Grant Program supporting 80+ local nonprofits, a Volunteer Scholarship Program for college-bound students, and a Voucher Program providing free shopping for families in need. Supplementary offerings include an eBay store for items unsellable at physical locations, a Clover Rewards loyalty program, and furniture donation pickup services. Since 1997, CLT has reinvested over $9 million into the community through grants, scholarships, and assistance programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Peachtree City Thrift Shop The original 25,000-square-foot nonprofit thrift store at 459 Highway 74 South, Peachtree City, GA 30269, selling donated clothing, home decor, books, toys, and other quality goods at reasonable prices to individual community shoppers.
• Newnan Thrift Shop A second 1,400-square-foot nonprofit thrift shop location at 10 The Boulevard Suite 104, Newnan, GA 30263, offering donated clothing with a flat $3 per item pricing trial program for individual community shoppers.
• Charity Grant Program Annual grants awarded to 80+ eligible local 501(c)(3) nonprofits serving Fayette and Coweta Counties, funding causes including addiction recovery, animal rescues, art therapy, community health clinics, food banks, housing, and more.
• Volunteer Scholarship Program Scholarships awarded to high school seniors (40+ volunteer hours) and college students (20+ volunteer hours) who volunteer at CLT thrift shops, including the Dick and Jan Allis Service Scholarships for top volunteers.
• Voucher Program Free shopping vouchers provided to individuals and families in need through grantee partner organizations, redeemable at the Peachtree City location for clothing, household goods, and furniture.
• eBay Online Store Online resale storefront selling donated items that cannot be sold at CLT's physical thrift stores, with all purchase proceeds funding grants for local charities and scholarships.
• Furniture Donation Pick-Up Service Free pickup service for large furniture donations (two or more items) within Fayette and Coweta Counties, available for new or gently used items located in a garage or just inside the front door on the first floor.

Quantifiable outcome

• Over $9 million reinvested in 100+ local nonprofits since 1997
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• 80+ Local Eligible NonprofitscoreOthersCLT provides grant funding to 80+ eligible 501(c)(3) nonprofits serving Fayette and Coweta Counties. In addition to grants, CLT partners with these organizations for community events, promotes their services at no cost, provides in-kind donations, and supports them in various ways. The 2025 grant cycle funded 74 charities.
• St. Vincent de Paul SocietiesminorOthersRegional referral partner for local assistance resources, connecting community members with clothing and support services through a regional hotline at (678) 892-6163
• i-58 MissionminorOthersCommunity resource partner providing local assistance services in the Fayette/Coweta area
• Real Life CenterminorOthersCommunity resource partner providing local assistance services in the Fayette/Coweta area
• Fayette SamaritansminorOthersCommunity resource partner providing local assistance services in the Fayette/Coweta area
• One RoofminorOthersCommunity resource partner providing local assistance services in the Fayette/Coweta area
• Coweta-Fayette EMCminorOthersPhilanthropist Level donor partner supporting CLT through financial contributions to the Donor Hall of Fame program
• PanasonicminorOthersPhilanthropist Level donor partner supporting CLT through financial contributions to the Donor Hall of Fame program
• Mark Gray State FarmminorOthersAdvocate Level donor partner in the Donor Hall of Fame program providing financial support
• Ennis ExterminatingminorOthersAdvocate Level donor partner in the Donor Hall of Fame program providing financial support
• Newnan UtilitiesminorOthersAdvocate Level donor partner in the Donor Hall of Fame program providing financial support

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Crossroads Trading: Buy-sell-trade resale retailer for clothing and accessories with physical stores in multiple states. Comparable in secondhand apparel retail but operates commercially.
• Habitat for Humanity ReStore: Nonprofit home-goods and furniture resale chain operating donated inventory to fund affordable housing. Comparable in nonprofit thrift retail model, though more furniture-heavy than CLT.
• Buffalo Exchange: Resale clothing retailer buying and selling used apparel across multiple U.S. locations. Comparable in secondhand apparel retail model though operating as a for-profit business.
• Goodwill Industries International: The largest nonprofit thrift retailer in the U.S., operating thousands of stores that sell donated goods to fund workforce and community programs. Directly comparable in mission (donation-funded community reinvestment) and customer base (value-conscious shoppers and donors).
• Salvation Army Family Stores: Nonprofit thrift retail chain that sells donated clothing and household goods to fund social programs. Closely aligned to CLT's donation-funded, community-impact model.
• Hope Thrift: Regional nonprofit thrift store chain that funds community programs through donated-goods sales. Closely aligned with CLT's community-driven nonprofit thrift model at a slightly larger scale.

Broad incumbents

• Savers / Value Village: Large for-profit thrift operator partnering with nonprofits to process donated goods at scale. Comparable in donation-based resale model but operates as a commercial enterprise with broader geographic reach.

Emerging players

• Poshmark: Peer-to-peer online marketplace for secondhand fashion and accessories. Comparable in resale clothing category but operates on a C2C consignment model rather than nonprofit donation model.
• ThredUp: Online resale marketplace for secondhand clothing, processing donated and consigned inventory at scale. Comparable in secondhand apparel monetization but operating as a digital-native, venture-backed platform.

Others

• OneCause: Software provider serving nonprofits with fundraising, event management, and donor engagement tools. Comparable only thematically as an enabler of nonprofit operations and donor relationship management rather than a direct thrift competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClothesLessTraveled
• Xx.com/CLTThriftShop

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clothes Less Traveled