DTEN
DTEN is a privately held San Jose-based provider of all-in-one video conferencing hardware certified for Zoom Rooms and Microsoft Teams Rooms, serving enterprise, healthcare, and education customers with AI-powered D7X displays, Bar devices, and the DTEN Orbit management platform.
- Company typePrivate
- Founded2015
- HeadquartersSan Jose, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What DTEN does
DTEN, Inc. is a privately held video collaboration hardware company founded in 2015 by Wei Liu and headquartered in San Jose, California, with sales and support coverage across North America, LATAM, EMEA, and APAC (the latter via a distribution partnership with SiS Technologies Pte Ltd in Singapore). The company designs and sells all-in-one video conferencing devices certified for both Zoom Rooms and Microsoft Teams Rooms, including the D7X family (55", 75", Dual 75", and the AI-enabled D7X AI), the DTEN Bar, TEXO Bar, and Bar Connect for small-to-medium rooms, the DTEN D7X 27 for kiosks and huddle spaces, the DTEN Vue Pro multi-lens smart camera, the DTEN Mate Gen 2 room controller, the DTEN ONboard interactive whiteboard, and DTEN Relay Speakers. Underlying technology centers on proprietary AI-powered audiovisuals: on-device AI processing on a dedicated 8-core ARM processor (D7X AI), dual depth sensors with Vision Transformer-based 3D room mapping, 15-element beamforming microphone arrays with 3D voice localization, per-face exposure adjustment, smart framing and smart gallery features, AI noise suppression, and patent-pending multi-lens camera architecture; products run native Windows or Android with either Zoom Rooms or Microsoft Teams Rooms software.
DTEN's revenue model is primarily one-time hardware sales to enterprise and mid-market customers across three vertical segments: hybrid work / corporate (primary), healthcare (HIPAA-compliant, Epic-integrated telehealth), and higher education / K-12. Recurring revenue comes from DTEN Orbit Pro, a cloud-based device management subscription with extended warranty, advance parts replacement, and Mission Control remote access sold on annual contracts; DTEN Orbit Basic is free with every device. The company also sells a DTEN Digital Business Card subscription ($5/month or $48/year) and DTEN Accessories. Go-to-market combines direct enterprise field sales with the global DTEN Thrive channel partner program (deal registration, sales training, special programs spanning four regions) and an online storefront for smaller deployments; marketing relies on industry events (ISE, InfoComm, Microsoft Ignite), partner enablement, and a multilingual website (English, Chinese, Japanese, Korean). Named enterprise and institutional customers include Marubeni Corporation (200-device deployment at Tokyo HQ), IMD (40+ study rooms across Switzerland and Singapore), Stevens Institute of Technology, Office of Defense Services (cited $2 million annual savings), Dave & Buster's, and North Ridgeville City Schools.
Operationally, DTEN was incorporated in Delaware, operates with 51–100 employees, and remains privately held with no publicly disclosed funding rounds beyond a strategic Zoom investment in October 2021. The company holds multiple Red Dot design awards (including Best of the Best for DTEN D7 in 2019 and DTEN ME/ME Pro in 2021, and a 2022 award for DTEN ONboard) and has won Best of Show at InfoComm 2024 and ISE 2024 for the DTEN Vue Pro and D7X Dual 75-inch system. Its leadership team is led by founder and CEO Wei Liu, with Bernie Schott serving as Chief Sales Officer.
DTEN firmographics
Firmographics- Name
- DTEN
- Legal name
- DTEN, Inc.
- Website
- https://dten.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DTEN is a privately held San Jose-based provider of all-in-one video conferencing hardware certified for Zoom Rooms and Microsoft Teams Rooms, serving enterprise, healthcare, and education customers with AI-powered D7X displays, Bar devices, and the DTEN Orbit management platform.
- Ownership category
- akta.pro rank
DTEN industry classification
Industry- Product category
- Video Collaboration Hardware
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer Terminals (3575)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where DTEN is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DTEN business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Sales: Sale of all-in-one video collaboration devices including D7X series, DTEN Bar, DTEN Mate, DTEN Vue Pro, ONboard, and accessories. One-time hardware purchase with optional extended warranty and support services.
- DTEN Orbit Subscription Services: Cloud-based device management, remote diagnostics, and support services via DTEN Orbit platform. Offered in Basic (free) and Pro (contact sales) tiers. Includes firmware updates, device monitoring, and advanced support features.
- Digital Business Card Subscription: Digital business card service with free period for event attendees, then $5/month or $48/year subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | DTEN Orbit Basic - Free device management |
| Subscription | Annual | DTEN Orbit Pro - Advanced support and management |
| Freemium | Monthly | Digital Business Card - Free trial period |
| Subscription | Monthly | Digital Business Card - Paid subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
DTEN product offering
Product offeringCore offering
DTEN designs, manufactures, and sells AI-powered all-in-one video collaboration hardware and supporting cloud services for enterprise meeting spaces. Its product portfolio includes the D7X series all-in-one displays, the DTEN Bar and TEXO Bar conferencing bars, the DTEN Mate room controller, the ONboard interactive whiteboard, Vue Pro cameras, and Relay Speakers, all certified for Zoom Rooms and Microsoft Teams Rooms. Revenue is generated primarily through hardware sales with recurring DTEN Orbit device management subscriptions.
Product overview
DTEN offers a comprehensive portfolio of video collaboration hardware and services for enterprise hybrid work environments. The core product line centers on the D7X series all-in-one devices (55", 75", Dual 75", and D7X AI) and the DTEN Bar family (Bar, TEXO Bar, Bar Connect) for video conferencing in various room sizes. Accessories include DTEN Vue Pro smart cameras, DTEN Mate Gen 2 room controller, DTEN ONboard whiteboard, and DTEN Relay Speakers for extended audio. The DTEN Orbit cloud platform provides device management and IT support services. DTEN products are certified for Zoom Rooms and Microsoft Teams Rooms, supporting Windows and Android operating systems with AI-powered features including Smart Framing, Smart Gallery, noise suppression, and 3D room awareness.
Differentiator
Problem solved
Functional benefit
Brands
- DTEN Orbit: Device and user management platform providing cloud-based monitoring, remote management, diagnostics, and firmware updates.
- DTEN App
- DTEN Digital Business Card
- DTEN Thrive Partner Program
Products and services
- DTEN D7X (55"/75") Flagship AI-powered all-in-one video collaboration device available in 55-inch and 75-inch sizes, certified for Zoom Rooms and Microsoft Teams Rooms. Combines a 4K multi-touch display, 15-microphone array, AI-assisted 4K camera, built-in speakers, and native meeting software on Windows or Android OS for enterprise conference rooms.
- DTEN D7X AI Next-generation AI-enhanced collaboration device designed for Microsoft Teams Rooms on the Windows 11 platform. Features on-device AI powered by a dedicated 8-core ARM processor, dual AI depth sensors, a 48MP camera, and a 15-element beamforming array with 3D voice localization for room-aware intelligence.
- DTEN D7X Dual 75" Immersive dual 75-inch display system for large video meeting sessions. Features an innovative 5-camera system for eye-level capture, Smart Framing technology, and dual 4K displays optimized for simultaneous people and content viewing in boardrooms and large meeting spaces.
- DTEN D7X 27 27-inch all-in-one certified Zoom Rooms appliance designed for kiosks, huddle spaces, executive offices, focus rooms, and contact centers. Features a 64-bit processor, 3-camera array with 160-degree HFOV, 8-microphone array, and one-cable USB-C Smart Connect BYOD.
- DTEN Vue Pro Professional smart camera system with multiple 4K lenses (US Patent Pending) that captures in-room participants at eye level with up to 160 degrees of coverage. AI-driven Smart Framing identifies and dynamically frames participants to eliminate fisheye distortion and jerky PTZ camera movements in large rooms.
- DTEN Bar Small room video bar solution with 4K camera, 12-microphone array, and integrated stereo speakers. Mounts horizontally or vertically and is certified for Zoom Rooms and Microsoft Teams Rooms. Sold as a Small Room Kit that includes the DTEN Mate controller.
- DTEN TEXO Bar Room-grade BYOD meeting bar designed for spaces beyond conference rooms. Includes triple cameras (130-degree combined FoV), an 8-microphone array, and a single-cable USB-C connection that works with any laptop via DTEN OS without a per-room subscription.
- DTEN Bar Connect (BYOD) Smart AI-driven conferencing bar for small to medium rooms that pairs with the DTEN App to deliver BYOD flexibility and seamless meeting control on any video platform.
- DTEN Mate Gen 2 Next-generation room controller with an 11.6-inch adjustable touchscreen (up to 60 degrees), integrated 6-microphone array, PoE connectivity, and a USB-C BYOD cable with 65W PD. Used to control DTEN Bars and boards in meeting spaces.
- DTEN ONboard 55" 55-inch interactive smart whiteboard built for hybrid collaboration. Serves as a companion whiteboard for Zoom Rooms with a persistent canvas, 4K multi-touch display, and digital signage capability when not in active use.
- DTEN Relay Speakers Extended audio speakers for large rooms using a hub-and-satellite architecture that supports dual or quad speakers per system with spatial audio and proprietary delay mapping for precise lip-sync synchronization.
- DTEN Orbit
Quantifiable outcome
- Deploy 200+ devices at new headquarters in single relocation project
- +3 more outcomes
Companies that use DTEN
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
DTEN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature9 records
DTEN partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and regional.
- AppspacecoreStrategic partnership announced at ISE 2026 in Barcelona to launch joint interactive kiosk solution combining DTEN's D7X 27 all-in-one device with Appspace's workplace experience platform. Solution provides room reservations, wayfinding, digital signage, and workplace analytics with Microsoft Places integration for AI-driven office space insights.
- MicrosoftcoreDTEN announced participation in Microsoft's Device Ecosystem Platform (MDEP) at Microsoft Ignite in San Francisco. This deepens the partnership with Microsoft, enabling DTEN to deliver more secure and consistent collaboration solutions with enhanced hybrid workplace technologies and streamlined device management.
- SiS Technologies Pte LtdregionalDTEN expanded APAC distribution network with addition of SiS Technologies Pte Ltd in Singapore. Partnership extends DTEN's reach across Asia-Pacific region through established local distribution partner.
- ZoomcoreSince 2017, DTEN has developed award-winning video collaboration solutions for Zoom Rooms. DTEN is a certified Zoom Rooms provider with native Zoom Rooms software built into all D7X series devices. Partnership continues with ongoing product co-development.
- Microsoft TeamscoreDTEN is a certified Microsoft Teams Rooms provider. D7X Android Edition delivers premium video meeting experience for Microsoft Teams. D7X AI is designed specifically for Microsoft Teams Rooms on Windows 11 platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
DTEN competitors and assessment
Company assessmentDirect peers
- Jabra (GN Audio): Jabra's Panacast video bars and PanaCast 50 family compete directly with DTEN Bar products in huddle and small-to-medium rooms, including certified Zoom Rooms and Microsoft Teams Rooms variants.
- Yealink: Yealink's MeetingBoard and All-in-One video bars compete directly with DTEN in Zoom Rooms and Microsoft Teams Rooms, often at more aggressive price points with broader channel distribution in EMEA and APAC.
- Barco: Barco's ClickShare Conference products compete with DTEN's BYOD offerings (TEXO Bar, Bar Connect), particularly in EMEA enterprise meeting rooms where Barco has strong channel presence.
- Lenovo ThinkSmart: Lenovo's ThinkSmart Core and Bar solutions are certified Microsoft Teams Rooms devices that compete with DTEN's D7X AI and Bar products, leveraging Lenovo's larger hardware distribution.
- Neat: Norway-based maker of all-in-one video conferencing devices for Zoom Rooms and Microsoft Teams Rooms. Closest direct competitor to DTEN, offering similar AI-powered framing and audio features at the same price point and customer segments.
Broad incumbents
- Cisco (Webex Devices): Cisco's Webex Devices portfolio (Room Kit, Room Bar, Board Pro) competes with DTEN in enterprise meeting rooms, often bundled with Webex subscription and IT services.
- Logitech: Logitech's Rally Bar, Rally Bar Mini, and Tap product family compete head-to-head with DTEN across all room sizes and are a default choice in enterprise video deployments due to channel scale and brand recognition.
- Crestron: Crestron's Flex series and AirMedia solutions compete with DTEN in enterprise meeting rooms, particularly in AV-integrated deployments where Crestron's broader control system footprint gives an advantage.
- HP Poly: Poly (now part of HP) is the largest enterprise video conferencing hardware incumbent, with the Poly Studio and Poly G7500 lines directly competing against DTEN's D7X and Bar products across Zoom Rooms and Microsoft Teams Rooms.
Emerging players
- Owl Labs: Owl Labs' Meeting Owl 3 and Owl Bar compete with DTEN's smaller-room products, primarily in SMB and education segments where DTEN also plays with the D7X 27 and ME Pro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DTEN social profiles
Digital presenceDTEN compliance and trust
Trust signalCompliance3 records
DTEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
DTEN leadership team
Management profileNumber of profiles
Profiles2 records
DTEN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DTEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DTEN
What does DTEN do?
DTEN designs, manufactures, and sells AI-powered all-in-one video collaboration hardware and supporting cloud services for enterprise meeting spaces. Its product portfolio includes the D7X series all-in-one displays, the DTEN Bar and TEXO Bar conferencing bars, the DTEN Mate room controller, the ONboard interactive whiteboard, Vue Pro cameras, and Relay Speakers, all certified for Zoom Rooms and Microsoft Teams Rooms. Revenue is generated primarily through hardware sales with recurring DTEN Orbit device management subscriptions.
Is DTEN a public or private company?
DTEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DTEN founded?
DTEN was founded in 2015. It employs 51 to 100 people.
Where is DTEN based?
DTEN is headquartered in San Jose, United States, in the North America region.
How does DTEN make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are DTEN Orbit Subscription Services and digital Business Card Subscription.
Who are DTEN's main competitors?
Direct peers on record are Jabra (GN Audio), Yealink, Barco, Lenovo ThinkSmart and Neat. Broad incumbents are Cisco (Webex Devices), Logitech, Crestron and HP Poly. Owl Labs is listed as an emerging player.
Does DTEN have an API?
No public API is recorded for DTEN.
What industry is DTEN in?
DTEN's product category is Video Collaboration Hardware. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 334118 and its SIC code is 7373.