Brightfin
Brightfin is an AI-native cost optimization platform built natively on ServiceNow, combining technology expense management and IT financial management. The company serves hundreds of enterprise and public-sector customers across North America and Europe through a managed-services-plus-software model.
- Company typePrivate
- Founded2021
- HeadquartersCentennial, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Brightfin does
Brightfin is an AI-native cost optimization platform built natively on ServiceNow that combines Technology Expense Management (TEM) and IT Financial Management (ITFM) into a single offering for enterprise and public-sector customers. The platform unifies invoice processing, asset management, cost allocation, budgeting, and forecasting across telecom, mobile, cloud, and enterprise IT through a unified budget-to-billing data model. Core products include Spend Clearly AI (natural language cost optimization), Brightfin Sync (UEM-to-ServiceNow CMDB synchronization), and dedicated modules for mobile, telecom, and cloud expense management, supplemented by lifecycle management, bill pay, and telecom audit services. The company holds the ServiceNow 'Built on Now' designation and is the second-most-downloaded app on the ServiceNow marketplace.
The company operates a managed-services-plus-software-subscription revenue model in which Brightfin owns the cost-reduction outcome rather than simply delivering tooling, with 20-30% average cost reduction cited as a customer outcome. Go-to-market combines direct enterprise field sales targeting IT and Finance leaders with an extensive channel partner ecosystem (Thirdera, Konica Minolta, AVANT, Telarus, Sandler Partners, Samsung SDS, CDI, and others), supported by content marketing, webinars, and conference presence at events like ITFMA. Named enterprise customers include Siemens, Volkswagen Group of America, Nissan, The Carlyle Group, Department of State, Ardent Health, Henkel, Hess, World Wide Technology, and Williams Sonoma. The company reports a 99% customer retention rate.
Brightfin is headquartered in Englewood, Colorado, employs 251-500 people, and operates across North America and Europe. The company was originally launched by Periscope Equity in 2021 as a platform combining the Mobile Solutions, MobiChord, and Visage acquisitions. In January 2026, Proven Optics (backed by Silversmith Capital Partners since 2022, and with a ServiceNow growth investment in 2023) acquired Brightfin and merged the two companies under the unified Brightfin brand, positioning the combined entity as the world's first AI-Native Cost Optimization Partner. Joel Martins was appointed CEO of the combined organization, and the mid-market mobile/telecom business was spun off back under the standalone Mobile Solutions brand led by Chebem Chukwu.
Brightfin firmographics
Firmographics- Name
- Brightfin
- Legal name
- Mobile Solutions Services Holdings, LLC dba brightfin
- Website
- https://brightfin.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Brightfin is an AI-native cost optimization platform built natively on ServiceNow, combining technology expense management and IT financial management. The company serves hundreds of enterprise and public-sector customers across North America and Europe through a managed-services-plus-software model.
- Ownership category
- akta.pro rank
Brightfin industry classification
Industry- Product category
- IT Expense Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
Keywords
Where Brightfin is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brightfin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed Services and Software Subscriptions: Brightfin provides managed services that drive measurable cost reductions on behalf of customers. The company owns outcomes rather than just providing tools. Managed services include visibility, cost optimization, and active reduction of technology expenses. Software subscriptions provide access to the ServiceNow-native TEM and ITFM platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Bill Pay - included with platform |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Brightfin product offering
Product offeringCore offering
Brightfin sells an AI-native IT cost optimization platform, built natively on ServiceNow, that unifies Technology Expense Management (TEM) and IT Financial Management (ITFM) across telecom, mobile, cloud, and SaaS spend. Its products automate invoice processing, telecom audits, bill pay, and full IT asset lifecycle management, and surface actionable savings recommendations through its Spend Clearly AI engine. The platform is sold to mid-market and large enterprises seeking to consolidate IT cost visibility and controls inside their existing ServiceNow environment.
Product overview
Brightfin is an AI-native IT cost optimization platform and the world's first AI-Native Cost Optimization Partner for enterprise businesses. The portfolio centers on a unified ServiceNow-native platform combining Technology Expense Management (TEM) and IT Financial Management (ITFM), with a SaaS delivery model on ServiceNow. The core offerings include Spend Clearly AI (intelligent cost optimization and natural language querying), Brightfin Sync (UEM asset data synchronization), and IT Financial Management, alongside specialized expense management modules for Mobile, Telecom (Fixed), and Cloud expenses. Supporting modules include Lifecycle Management, Bill Pay, Telecom Audit, and UEM Integration. The AI-Native Cost Optimization Platform serves as the foundational architecture connecting all modules through a unified budget-to-billing data model that spans telecom, mobile, cloud, and enterprise IT.
Differentiator
Problem solved
Functional benefit
Brands
- Spend Clearly AI: AI-native cost optimization platform enabling natural language queries across IT financial management and telecom expense management for enterprise technology leaders
- Brightfin Sync
Quantifiable outcome
- 20-30% average cost reduction through AI-powered managed services
- +7 more outcomes
Companies that use Brightfin
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Brightfin technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature6 records
Brightfin partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and featured.
- Proven OpticscoreProven Optics, backed by Silversmith Capital Partners, acquired Brightfin in January 2026. The merger combined Proven Optics' IT Financial Management solutions with Brightfin's Technology Expense Management platform to create a unified, ServiceNow-native offering. The combined entity operates under the Brightfin brand as the world's first AI-Native Cost Optimization Partner.
- Konica Minolta IT ServicesfeaturedKonica Minolta IT Services division is a featured partner offering tailored solutions and services to meet unique business and information needs of professional organizations.
- AppDirectfeaturedSan Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell, and manage technology.
- AVANTfeaturedAVANT has over a decade of experience helping Trusted Advisors and their customers with business transformation. Mission to build a platform that navigates the pace of change for the partner ecosystem.
- ThirderafeaturedThe largest global pure-play ServiceNow partner, Thirdera is a trusted Elite ServiceNow partner focused on improving and innovating how customers leverage the ServiceNow platform.
- Sandler PartnersfeaturedAmerica's fastest-growing independent Technology Solutions Distributor of Connectivity and Cloud services. Expanded beyond telecom roots to deliver Cloud, Colocation, Mobility, Continuity, and Cybersecurity solutions.
- CDI (Custom Data Services)featuredLeading hybrid IT systems integrator headquartered in New York City with international presence. Digital portfolio includes hybrid cloud infrastructure, digital workflow, intelligent operations, and professional services.
- InteliSysfeaturedAccelerates the future of IT by providing access to the hardware, software, and services that businesses need to support a hybrid work environment.
- Samsung SDSfeaturedDigital arm of Samsung group and global provider of cloud and digital transformation innovations. Delivers enterprise-grade solutions in cloud, secure mobility, analytics/AI, and digital workspace.
- TelarusfeaturedThe #1 global technology solutions brokerage with 20 years of experience providing comprehensive services, solutions, and tools to support the partner community.
- BPV Group / CC3 SolutionsfeaturedGerman company specializing in facilitating adoption of mobile workplaces for domestic and international clients. Offers Device-as-a-Service solutions, global connectivity, consulting, and software solutions.
- ASDfeaturedGlobal leader in digital reality solutions combining sensor, software, and autonomous technologies. Latest solution-as-a-service, ASD Remote Mx, is a paradigm shift in managing POC terminals and kiosks.
- ETS AGfeaturedOne of Germany's leading technology companies specializing in Mobile Device Management, offering innovative and tailor-made services covering entire device lifecycle.
- ServiceNowcoreBrightfin is natively built on ServiceNow platform with 'Built on Now' designation. The only truly native TEM solution for ServiceNow, with data stored and processed in customer's ServiceNow environment.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Brightfin competitors and assessment
Company assessmentDirect peers
- Apptio (an IBM company): Apptio is the leading Technology Business Management (TBM) and FinOps platform, offering ITFM, cloud cost optimization, and SaaS spend visibility. It is the most direct competitor to Brightfin's TEM/ITFM stack and bundles similar CIO/Finance-buyer outcomes; IBM's distribution further intensifies the competitive overlap.
- Calero-MDSL: Calero-MDSL is a major TEM and telecom/mobile expense management provider following the merger of Calero and MDSL (which absorbed Tangoe). Directly competes with Brightfin on telecom and mobile bill management and lifecycle services for enterprise customers.
- Flexera: Flexera offers IT asset management, SaaS spend management, and cloud FinOps across hybrid environments. It competes with Brightfin in IT spend visibility and cloud cost optimization, particularly for enterprises looking for a broader ITAM+FinOps stack.
- Sakon: Sakon is a telecom and mobility expense management vendor serving enterprise customers with bill processing, optimization, and lifecycle services. It directly overlaps with Brightfin's core Mobile and Telecom Expense Management modules.
- Upland Software (TEM suite): Upland offers a portfolio of TEM and IT expense management products (e.g., InterMapper, Panega, CDS) serving enterprises and mid-market customers. It overlaps with Brightfin's TEM/invoice automation and lifecycle offerings, especially for non-ServiceNow shops.
- VMware Aria Cost (formerly CloudHealth): VMware Aria Cost (CloudHealth) is a leading cloud cost management and FinOps platform for AWS, Azure, and GCP. It directly competes with Brightfin's Cloud Expense Management module and is a frequent cross-shop for buyers evaluating FinOps alongside TEM.
- Spot by NetApp: Spot.io provides cloud cost optimization and FinOps for Kubernetes and multi-cloud workloads. It is a direct competitor in the cloud expense management portion of Brightfin's portfolio and is often benchmarked alongside Brightfin's Cloud Expense Management module.
Emerging players
- Morpheus (hybrid cloud FinOps): Morpheus is a hybrid cloud management platform with cost optimization and FinOps capabilities. It overlaps with Brightfin's cloud and broader IT financial management modules, particularly for hybrid enterprise environments.
Broad incumbents
- ServiceNow (ITFM/FinOps native): ServiceNow is the platform on which Brightfin is natively built and is also a financial investor. It offers adjacent native capabilities for ITFM, ITSM, and workflows that may compete with or complement Brightfin's modules, and controls the marketplace and ecosystem economics.
- IBM (parent of Apptio): IBM owns Apptio and is a broad incumbent across hybrid cloud, automation, and IT financial operations. Its ownership of the leading TBM/FinOps competitor (Apptio) makes it a strategic incumbent peer and a likely consolidator or acquirer for the TEM/ITFM category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Brightfin social profiles
Digital presenceBrightfin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightfin leadership team
Management profileNumber of profiles
Profiles5 records
Brightfin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightfin M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightfin
What does Brightfin do?
Brightfin sells an AI-native IT cost optimization platform, built natively on ServiceNow, that unifies Technology Expense Management (TEM) and IT Financial Management (ITFM) across telecom, mobile, cloud, and SaaS spend. Its products automate invoice processing, telecom audits, bill pay, and full IT asset lifecycle management, and surface actionable savings recommendations through its Spend Clearly AI engine. The platform is sold to mid-market and large enterprises seeking to consolidate IT cost visibility and controls inside their existing ServiceNow environment.
Is Brightfin a public or private company?
Brightfin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brightfin founded?
Brightfin was founded in 2021. It employs 101 to 250 people.
Where is Brightfin based?
Brightfin is headquartered in Centennial, United States, in the North America region.
How does Brightfin make money?
One revenue line is on record: managed Services and Software Subscriptions.
Who are Brightfin's main competitors?
Direct peers on record are Apptio (an IBM company), Calero-MDSL, Flexera, Sakon, Upland Software (TEM suite), VMware Aria Cost (formerly CloudHealth) and Spot by NetApp. Morpheus (hybrid cloud FinOps) is listed as an emerging player. Broad incumbents are ServiceNow (ITFM/FinOps native) and IBM (parent of Apptio).
Does Brightfin have an API?
No public API is recorded for Brightfin.
What industry is Brightfin in?
Brightfin's product category is IT Expense Management Software. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation. Its NAICS code is 5132 and its SIC code is 7372.