Floorzap

What Floorzap does

Floorzap (legal entity TeamZap, LLC, Delaware) is a vertical SaaS company that provides an integrated business management platform for flooring retailers and contractors in the United States. The platform consolidates CRM, quoting and estimates, scheduling, work orders and purchase orders, job costing, inventory and warehouse management, payments, invoicing, customer communications (SMS, automated confirmations), an installer mobile app with bilingual support, showroom QR codes, and reporting into a single system. The company, founded in 2018 and headquartered in Sugar Land, TX (with a listed office in Lehi, UT), operates with 11–50 employees and serves an exclusively US SMB customer base.

The platform is cloud-based and built specifically for flooring workflows by a team with combined flooring and software engineering backgrounds. Its 2026 product wave added ZapAssist AI (a chatbot for 24/7 call/chat answering and in-home-estimate booking), embedded consumer financing via a Wisetack integration wired directly into quotes/invoices with prequalification and Progress Payments, and Floorzap Accounting for in-platform financial management. Notable technical components include a mobile installer app, real-time job costing and inventory, AI-driven lead capture, and integrations with QuickBooks Online and Wisetack. The company pairs its product with content and thought-leadership assets, notably the annual State of the Retail Flooring Industry Report published in partnership with the World Floor Covering Association (WFCA).

Floorzap's monetization combines subscription revenue (priced via custom Order Forms rather than publicly disclosed tiers) with two transaction-based streams: a 3.9% fee on completed Wisetack consumer-financing loans and payment-processing economics (approximately 2.9% + $0.30 per transaction, with a 3% surcharge passed to credit-card-paying customers). Go-to-market is sales-led with prominent "Book a Demo" CTAs across the website, supplemented by self-serve website exploration, content marketing, industry-event participation (e.g., The International Surface Event), and gated research reports. Distribution is direct only — no resellers, marketplaces, or international footprint — with named customers including RefineCraft Wood Floor Refinishing & Carpentry, Floor to Ceiling, BAILA, CarpetAndMore, US Tiles, and FD.

Name

Floorzap

Legal name

TeamZap, LLC

Website

https://floorzap.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Floorzap is a cloud-based vertical SaaS platform that provides integrated CRM, quoting, scheduling, invoicing, payments, inventory management, and AI-powered lead capture for small and mid-sized flooring retailers and contractors across the United States.

Ownership category

akta.pro rank

Product category

Flooring Business Management Software

NAICS

Custom Computer Programming Services (541511), Floor Covering Retailers (449121), Flooring Contractors (23833)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Management Services (8741)

akta.pro primary industry

Recurring Floor Care (Vacuum/Mop; Non-Specialty) (HSAEAAAF)

Keywords

• Flooring business management
• Flooring estimating software
• Flooring CRM software
• Flooring job costing
• Flooring payment processing

Headquarters

HQ city

Sugar Land

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model where customers purchase subscriptions to SaaS offerings as detailed in Order Forms. The terms indicate subscription fees with defined Subscription Terms.
2. Consumer Financing Transaction Fees: Floorzap charges a 3.9% transaction fee on completed loans through the Wisetack financing integration. No platform fee, no monthly charge, and no cost if a customer is not approved or does not accept terms.
3. Payment Processing: Credit card payment processing with surcharge pass-through to customers. ACH payments do not incur surcharge. Processing fees (approximately 2.9% + $0.30) are deducted from merchant payouts.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Floorzap is a cloud-based SaaS business management platform built specifically for flooring retailers and contractors. It consolidates CRM, quoting/estimating, scheduling, invoicing, payments, inventory management, job costing, and integrated accounting into a single system for running flooring and remodeling businesses. The platform includes an AI-powered chatbot (ZapAssist AI), embedded consumer financing via Wisetack, a bilingual installer mobile app, and complementary website/SEO/marketing services.

Product overview

Floorzap is a comprehensive flooring business management software platform offered as a unified system that brings quoting, scheduling, invoicing, payments, and customer management together in one platform, built specifically for flooring and remodeling pros. The core Floorzap platform serves as the foundation, with multiple integrated modules including CRM for contact and pipeline management, ZapAssist AI for AI-powered lead capture and chatbot capabilities, Quotes & Estimates for professional quote generation, Job Costing for real-time profitability tracking, Payments for payment processing (text-to-pay, in-store, on-site), Consumer Financing (Wisetack-powered embedded financing), Floorzap Accounting for real-time financial insights, Inventory Management for stock tracking, Work Orders & Purchase Orders for operational workflow, Scheduling for crew and installation management, Warehouse Management for multi-location tracking, Installer Mobile App for field crews, SMS Messaging for customer communication, Reputation Management, Lead Generation, Websites (Growth package), Invoicing, Reporting, and third-party Integrations (including QuickBooks Online). The platform also publishes the annual 2026 State of the Retail Flooring Industry Report in partnership with WFCA. Recent additions include ZapAssist AI, Consumer Financing, and Floorzap Accounting launched in January 2026.

Differentiator

Problem solved

Functional benefit

Brands

• ZapAssist AI: AI-based product for flooring businesses that answers calls and chats and books in-home estimates 24/7.
• Floorzap Accounting
• Consumer Financing

Products and services

• Floorzap Core Platform Comprehensive cloud-based business management software that brings quoting, scheduling, invoicing, payments, and customer management into one platform, built specifically for flooring and remodeling professionals.
• ZapAssist AI AI-powered chatbot that answers every call and chat and books more in-home estimates 24/7, providing continuous lead capture for flooring retailers.
• Consumer Financing Embedded pay-over-time solution powered by Wisetack that helps flooring retailers close more jobs and increase deal size by reducing price objections. Built directly into Floorzap quotes, invoices, and work orders.
• Floorzap Accounting Integrated accounting module that allows flooring businesses to run their entire business in one system, eliminating the need for separate accounting software and providing real-time financial insights.
• Payments Payment processing solution that allows flooring businesses to accept payments anywhere—text-to-pay, in-store, or on-site—streamlining revenue collection.
• Installer Mobile App Mobile application for field installers that keeps crews aligned with job details, photos, and updates from the field, with bilingual portal support for easy coordination.
• Websites (Growth Package) Professional websites, SEO, and social media management services designed for flooring companies, part of Floorzap's Growth package to turn websites into the #1 source of new jobs.
• Third-Party Integrations (Wisetack, QuickBooks Online) Integration capabilities connecting Floorzap with tools flooring businesses already use, including Wisetack for consumer financing and QuickBooks Online for accounting.

Quantifiable outcome

• Up to 20-30% close rate uplift when monthly payment option appears on quote
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature9 records

Partnerships

One partnership is on record.

• World Floor Covering Association (WFCA)coreStrategic or Co-development Partner · 1 February 2026Floorzap partnered with the World Floor Covering Association to develop and release the 2026 State of the Retail Flooring Industry Report. This research examines how flooring retailers respond to changing customer expectations, margin pressure, and increasing operational complexity. The report draws on surveys of nearly 200 flooring store owners/operators and 1,300 homeowners, focusing on installation quality, installer certification, and their downstream impact on claims, customer satisfaction, and profitability.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jobber: Jobber is a field service management SaaS for small home service businesses, with quoting, scheduling, invoicing, and payments. It targets the same SMB contractor buyer and overlaps significantly on quoting and payment workflows.
• Housecall Pro: Housecall Pro is an all-in-one SaaS for home service professionals offering scheduling, dispatching, estimates, invoicing, and payments. It is a direct SMB SaaS analog for the home-services contractor buyer Floorzap targets.
• AccuLynx: AccuLynx is a SaaS platform for roofing and exterior contractors offering job management, estimating, and CRM. It is a comparable vertical trades-SaaS in product, customer profile, and business model.
• Buildertrend: Buildertrend is a construction project management and business SaaS targeting home builders and remodelers. It overlaps with Floorzap on project/job tracking, customer communication, and payments in the construction and remodeling vertical.
• QFloors: QFloors is a long-standing business management software provider built specifically for flooring retailers, offering estimating, ordering, accounting, and inventory. It is the most direct competitor to Floorzap in the US flooring vertical.

Others

• QuickBooks Online: QuickBooks Online is the dominant SMB accounting platform and integrates with Floorzap. It is an adjacent enabling platform rather than a direct competitor, but its standalone use by flooring businesses defines the integration baseline Floorzap must beat.

Broad incumbents

• HubSpot: HubSpot provides CRM, marketing automation, and sales tools widely used by SMBs including flooring businesses. It is a broad incumbent overlapping with Floorzap's CRM, marketing, and lead-generation modules.
• ServiceTitan: ServiceTitan is a large, well-capitalized SaaS platform serving trades contractors (HVAC, plumbing, electrical, etc.) with CRM, scheduling, invoicing, and payments. Its breadth and funding make it a credible horizontal threat expanding into adjacent contractor verticals.
• Salesforce: Salesforce is the dominant horizontal CRM platform used by many flooring retailers. It is a broad incumbent alternative to Floorzap's CRM module, though it lacks flooring-specific workflows like job costing and installer scheduling.

Emerging players

• MarkSystems: MarkSystems provides ERP-style business software for home builders and remodelers. It is an adjacent construction-vertical SaaS with partial overlap on job costing, scheduling, and accounting functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/floorzap1
• Facebookfacebook.com/floorzap
• Instagraminstagram.com/floorzapsoftware
• LinkedInlinkedin.com/company/floorzap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floorzap