Moving Walls

Name

Moving Walls

Legal name

Moving Walls

Website

https://movingwalls.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Licensing and Analytics Subscriptions: Moving Walls provides its audience measurement and analytics platform to media owners and agencies on a subscription or licensing basis. The platform is deployed across partner networks enabling data-driven campaign performance reporting.
2. Programmatic DOOH Advertising: Moving Walls operates a demand-side platform (DSP) enabling programmatic buying of DOOH inventory. Revenue is generated through transaction fees or take rates on programmatic advertising campaigns across their connected media network.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Moving Walls provides an AI-driven media technology platform for the out-of-home (OOH) and digital out-of-home (DOOH) advertising industry. The portfolio centers on Moving Walls Science, an analytics suite that connects mobility, attention, and commerce datasets for audience measurement and media planning, and a demand-side platform (DSP) for programmatic DOOH buying. The company additionally offers AI-powered inventory management and workflow automation for media owners, deployed across global partner networks spanning APAC, MEA, Europe, and the Americas.

Product overview

Moving Walls operates as a platform-plus-modules architecture serving as 'The Global Operating System for OOH Advertising.' The core platform includes the Moving Walls DSP (demand-side platform) for programmatic buying and Moving Walls Science for analytics and audience intelligence. The portfolio is augmented by acquired capabilities: Adarth (AI-powered inventory management and workflow automation for media owners) and Insightz Club (behavioral intelligence for audience research), all unified under the Moving Walls Science analytics suite to deliver end-to-end audience measurement, media planning, and campaign optimization across connected media channels.

Differentiator

Problem solved

Functional benefit

Brands

• Moving Walls Science: AI-powered analytics suite combining mobility, attention, and commerce datasets to improve media planning, measurement, and optimization across connected media channels for the DOOH market.

Products and services

• Moving Walls Science AI-powered analytics suite that connects mobility, attention, and commerce datasets to enable audience research, media planning, measurement, and optimization across connected out-of-home media channels for media owners, agencies, and brands.
• Moving Walls DSP Demand-side platform enabling programmatic buying of DOOH inventory, with revenue generated through transaction fees on programmatic advertising campaigns across the connected media network.

Quantifiable outcome

• Reduced wasted impressions by 18% and improved store visit lift by 12% in a Southeast Asian retail campaign
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Asian School of BusinessminorStrategic or Co-development Partner · 9 March 2026Partnership with the Asian School of Business to embed real-time carbon reporting into media planning capabilities, complementing the Cedara partnership for sustainability reporting integration.
• Al Arabia UnitedcoreTechnology or Integration · 20 February 2026Strategic partnership to deploy Moving Walls' audience measurement and analytics platform across Al Arabia United's nationwide billboard network in Egypt. The collaboration aims to bring verified audience intelligence, transparent metrics, and data-driven campaign performance reporting to Egypt's OOH sector, aligning it with international standards for accountable media planning.
• ADDIGcoreStrategic or Co-development Partner · 17 February 2026Partnership to launch localized programmatic out-of-home advertising platforms in Hungary, enabling media owners to participate in global and local digital advertising markets. The initiative aims to modernize Hungary's OOH sector and position the country as a hub for programmatic innovation.
• Canopy AdscoreTechnology or Integration · 11 February 2026Partnership to implement audience measurement across taxi top digital screens, starting with a pilot in Johannesburg involving 70 screens and expanding to 3,000 screens across South Africa within a year. The collaboration aims to enhance data-driven advertising in urban markets and accelerate Canopy's international growth across Africa and the Middle East.
• TikTokcoreStrategic or Co-development Partner · 6 February 2026Moving Walls partnered with TikTok under its 'Out of Phone' initiative to extend TikTok's digital content into physical OOH advertising spaces across APAC and MEA. The collaboration leverages Moving Walls' global DOOH infrastructure to enable brands to translate on-platform engagement into measurable real-world impact. Early activations include campaigns for international beauty brands in Jakarta, demonstrating how TikTok-native creativity can drive measurable brand impact offline.
• Adarth (Acquisition)coreStrategic or Co-development Partner · 23 January 2026Acquisition of Adarth, an India-based SaaS platform for out-of-home media owners. The acquisition adds AI-powered inventory management and workflow automation capabilities to Moving Walls' existing portfolio and strengthens its presence in India's rapidly growing but fragmented OOH market.
• Publicis West AfricacoreStrategic or Co-development Partner · 7 November 2025Partnership with Publicis West Africa to officially launch Ghana's first advanced Out-of-Home (OOH) measurement platform in Accra, Ghana. The platform provides real-time analytics to improve audience engagement measurement and campaign effectiveness for the Ghanaian market.
• Insightz Club (Acquisition)coreStrategic or Co-development Partner · 28 October 2025Acquisition of Insightz Club, a behavioral intelligence firm, to enhance Moving Walls' AI-driven audience research capabilities. The combined entity launched Moving Walls Science, an AI-powered intelligence suite aimed at transforming audience research and media planning for the OOH industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights8 records

Emerging players

• AdQuick: OOH planning and buying platform primarily for North American static and digital OOH. Overlaps with Moving Walls' planning and measurement value proposition for brand and agency buyers.
• Quividi: Audience analytics and measurement provider for DOOH networks, focusing on computer-vision-based impression counting. Adjacent to Moving Walls Science's audience measurement layer.
• Atmosphere (formerly Wrapify/Intersection): Digital out-of-home network and platform operator. Adjacent to Moving Walls' programmatic DOOH thesis with a focus on venue-based digital screens, but more vertically integrated into content and network operations.

Broad incumbents

• The Trade Desk: Large omnichannel DSP with growing DOOH capabilities through partnerships. Competes for the same enterprise advertiser budgets and is increasingly active in programmatic OOH.
• JCDecaux: World's largest OOH advertising company with a global digital inventory footprint. Competes for enterprise OOH budgets and increasingly invests in data and programmatic capabilities overlapping with Moving Walls' value proposition.

Others

• Lamar Advertising:

Direct peers

• Vistar Media: Leading programmatic DOOH ad tech platform providing a DSP and audience measurement capabilities for media owners and buyers. Closest direct competitor to Moving Walls in offering a full-stack DOOH buy-side and measurement solution.
• Broadsign: DOOH content management and ad-serving platform for media owners. Overlaps with Moving Walls' media-owner tooling and audience measurement stack, particularly the Adarth inventory management capability.
• Place Exchange: Programmatic OOH SSP/SSP-DSP hybrid platform, directly comparable to Moving Walls' DSP and supply-side integrations. Competes for the same media owner partnerships and brand budgets.
• Hivestack: Programmatic DOOH ad exchange and DSP, comparable in offering supply-side and demand-side programmatic infrastructure for OOH. Operates globally with similar focus on bringing OOH into omnichannel planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/movingwalls
• LinkedInlinkedin.com/company/moving-walls

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Walls