SportsDataIO
SportsDataIO is a privately held B2B sports data provider founded in 2008 that delivers real-time and historical scores, statistics, odds, fantasy projections, news, and imagery via RESTful APIs to 200+ sportsbook, DFS, media, prediction-market, and gaming clients worldwide.
- Company typePrivate
- Founded2008
- HeadquartersConshohocken, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SportsDataIO does
SportsDataIO, headquartered in Conshohocken, Pennsylvania with a data operations office in Scottsdale, Arizona, is a privately held B2B sports data and content provider founded in 2008 as FantasyData LLC and rebranded to SportsDataIO in 2019 following the repeal of PASPA. The company delivers real-time and historical sports data — scores, statistics, play-by-play, odds, fantasy projections, news, and imagery — via RESTful APIs (XML/JSON) across 15+ league-specific feeds plus a new Global API, covering more than 100 sports and thousands of leagues. Its product architecture follows a core-plus-modules design: the flagship Core Sports Data API is complemented by the Betting Odds API (aggregated odds from multiple sportsbooks), the Fantasy Sports API (DFS projections and DraftKings/FanDuel salaries), News & Images, the Widgets visualization platform, the Vault historical archive, the BAKER Predictive Engine, AI-powered Coded Content, and the Sports Data Exchange (SDX) — an open identifier standard launched jointly with Enetpulse in April 2026. Notable technical components include an OpenAPI/Swagger specification, C#.NET and Node.js SDKs, a never-expiring free trial API key, and API Replay for off-season testing.
Revenue is generated primarily through enterprise subscription licensing of API data feeds to sportsbook operators, DFS platforms, media publishers, and prediction market platforms, supplemented by multi-year licensing agreements and standalone widget products. Pricing is custom quote-based with a deliberate freemium developer funnel that uses 5–20% data scrambling on the free trial to protect premium product value. The company operates a hybrid GTM motion — a self-serve developer/free-trial funnel combined with enterprise field sales — and reports 200+ clients ranging from startups to large organizations including FanDuel, Fanatics, Entain (BetMGM/Ladbrokes/Coral), Catena Media, Ubisoft, and Avocados From Mexico. Leadership: CEO Scott Gimpel (founder) and President Dustin Sullivan; the company has operated independently for 19 years without disclosed institutional funding.
SportsDataIO firmographics
Firmographics- Name
- SportsDataIO
- Legal name
- SportsDataIO
- Website
- https://sportsdata.io
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SportsDataIO is a privately held B2B sports data provider founded in 2008 that delivers real-time and historical scores, statistics, odds, fantasy projections, news, and imagery via RESTful APIs to 200+ sportsbook, DFS, media, prediction-market, and gaming clients worldwide.
- Ownership category
- akta.pro rank
SportsDataIO industry classification
Industry- Product category
- Sports Data API
- NAICS
- Information (51)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sports Data Feeds & Integrity Monitoring (MPAEACAE)
- akta.pro secondary industries
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Fantasy Data Feeds & Statistics Providers (MPAEAHAE), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)
Keywords
Where SportsDataIO is headquartered
LocationHeadquarters
- HQ city
- Conshohocken
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SportsDataIO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- API Data Feed Licensing: SportsDataIO licenses its API products through subscription-based agreements, providing real-time data feeds for scores, stats, odds, fantasy data, news, and historical data. The API supports unlimited API calls per subscription, with tiered access to different data sets. Revenue is generated from enterprise licensing agreements with sportsbooks, fantasy platforms, media companies, and other sports data consumers.
- Aggregated Odds Feeds: The company aggregates and normalizes odds from multiple sportsbooks, providing a unified odds feed as a premium data product. This supports betting brands, affiliates, and operators with comprehensive market coverage for trading, pricing, and settlement.
- Licensing Agreements (Prediction Markets): Multi-year licensing agreements with prediction market platforms (e.g., DeepMarkit/Prospect Prediction Markets) to access real-time sports data feeds, enhancing prediction market offerings across various sports.
- Widgets and Visualizations: Sale of pre-built, plug-and-play widget products including content tiles, matchup pages, score tickers, and interactive tools, sold as part of the API subscription or as standalone products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial — Full API access with scrambled data for development and integration testing |
| Subscription | Annual | Premium API Subscription — Complete, accurate data with SLAs, unlimited API calls, and 24/7 support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SportsDataIO product offering
Product offeringCore offering
SportsDataIO provides real-time and historical sports data via a RESTful API platform covering 100+ sports and thousands of leagues, delivering scores, stats, play-by-play, injuries, lineups, betting odds, fantasy projections, news, and images. The platform is extended by specialized modules including a multi-sportsbook aggregated odds feed, a simulation-based predictive engine (BAKER), an open-standard universal ID mapping system (SDX), AI content automation, plug-and-play widgets, and a settlement verification feed for sportsbook operators.
Product overview
SportsDataIO is an award-winning sports data and content provider offering a platform-plus-modules architecture built around its core REST API. The flagship Core Sports Data API delivers real-time scores, stats, plays, injuries, lineups, and standings across 15+ sports leagues. This core is extended by specialized APIs: the Betting Odds API aggregates lines from major sportsbooks; the Fantasy Sports API provides DFS projections and DraftKings/FanDuel salaries; the News & Images module delivers editorial content including AI-generated articles; and the Player Headshots API serves imagery. Complementary modules include the BAKER Predictive Engine for simulation-based forecasting, the Widgets platform for plug-and-play visualizations, the Vault for historical archives, and the Sports Data Exchange (SDX) for universal ID mapping. The Global API provides unified access across all leagues from a single endpoint. The product is delivered via unlimited REST API calls (XML/JSON), supported by C# and Node.js SDKs, OpenAPI specifications, and API Replay for off-season testing. The company serves 200+ clients including FanDuel, DraftKings, Fanatics, and Entain across betting, fantasy, media, and prediction markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Sports Data API RESTful API delivering real-time scores, stats, play-by-play, injuries, lineups, depth charts, teams, stadiums, and standings across NFL, MLB, NBA, NHL, college sports, soccer, PGA, NASCAR, MMA, tennis, WNBA, Olympics, and more for B2B sportsbook, fantasy, media, and league customers.
- Betting Odds API (Live Odds API) Aggregated odds feed consolidating and normalizing betting lines from multiple sportsbooks, including pre-game and in-play odds, money lines, point spreads, totals, player props, team props, futures, and consensus odds, for sportsbook operators, affiliate sites, and betting brands.
- Fantasy Sports API
Quantifiable outcome
- Entain achieved a significant decrease in settlement errors and revenue protection through the Settlement Verification Feed, maintaining industry-leading payout speed with improved accuracy.
- +3 more outcomes
Companies that use SportsDataIO
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
SportsDataIO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature8 records
SportsDataIO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EnetpulsecoreJointly launched Sports Data Exchange (SDX), the sports data industry's first open standard for global sports data identifiers. SDX introduces nearly 2 million open, persistent IDs across leagues, games, teams, players, and stadiums. The partnership includes an open-source CLI tool for local SDX ID integration and a new universal API. Coverage spans thousands of leagues across 100+ sports. Currently in pilot testing with partners.
- 270BminorCreative agency 270B partnered with SportsDataIO to build Avocados From Mexico's Prediction Pit, combining SportsDataIO's real-time football data with AI and interactive design to deliver personalized fan predictions and shareable content throughout the football postseason.
- Avocados From MexicominorAvocados From Mexico's AI-powered 'Prediction Pit' experience (featuring the Guac Guru digital avatar of Rob Riggle) was powered by SportsDataIO's predictive tools, running 10,000 play-by-play simulations per game. The initiative represented the produce category's most advanced use of real-time sports data and AI for consumer engagement.
Scale indicators6 records
Recent moves13 records
Expansion highlights6 records
SportsDataIO competitors and assessment
Company assessmentDirect peers
- Enetpulse: Copenhagen-based sports data provider offering live scores, odds feeds, and data services to operators, media, and affiliates. Co-development partner with SportsDataIO on the SDX open standard, indicating close product overlap and shared customer base.
- Genius Sports: Another top-tier global sports data and technology company with exclusive official data partnerships (e.g., NFL, BetVision). Directly competes with SportsDataIO on real-time sports data feeds, odds, and trading technology for sportsbooks and media.
- Sportradar: The dominant global sports data and content provider, with exclusive official data rights deals with the NFL, NBA, MLB, FIFA, and other major leagues. Directly competes with SportsDataIO across sportsbook, fantasy, and media data feeds, though at vastly larger scale and a different tier of rights.
- OpticOdds: B2B sports betting data and odds feeds provider focused on low-latency odds APIs for sportsbooks and affiliates. Explicitly named as a competitive alternative in SportsDataIO's own SEO strategy; competes head-to-head on aggregated odds and pricing data.
- Stats Perform (now Stats Perform / Opta): Long-established sports data provider offering Opta-powered live data, AI-driven insights, and content to sportsbooks, media, and leagues. Overlaps directly with SportsDataIO's core real-time sports data API and predictive offerings.
Emerging players
- Swish Analytics: Sports analytics and predictive modeling company serving sportsbooks, DFS, and media with projections and data tools. Comparable to SportsDataIO's BAKER predictive engine and fantasy/odds feed offerings, particularly for U.S. sports.
- Panda Score (now part of Abios): Esports and global sports data provider offering real-time odds, scores, and content feeds. Comparable to SportsDataIO's Global API and aggregated odds service, particularly for international soccer and emerging sports coverage.
- FantasyPros: Fantasy sports data, projections, and expert tools provider serving DFS and season-long players. Comparable to SportsDataIO's fantasy-data vertical, with overlapping customers (Verse Fantasy-type DFS operators and end-player tools).
- RotoWire: Fantasy sports news, projections, and data provider focused on season-long and daily fantasy players. Overlaps with SportsDataIO's Fantasy API, projections, and news/imaging products, particularly on DFS salaries and player news content.
- DataGolf: Specialized golf data and predictive modeling platform providing strokes-gained and simulation-based forecasts. Overlaps with SportsDataIO's PGA/Golf API and BAKER predictive engine on the golf-specific subset of the data market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SportsDataIO social profiles
Digital presenceSportsDataIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportsDataIO leadership team
Management profileNumber of profiles
Profiles2 records
SportsDataIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportsDataIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportsDataIO
What does SportsDataIO do?
SportsDataIO provides real-time and historical sports data via a RESTful API platform covering 100+ sports and thousands of leagues, delivering scores, stats, play-by-play, injuries, lineups, betting odds, fantasy projections, news, and images. The platform is extended by specialized modules including a multi-sportsbook aggregated odds feed, a simulation-based predictive engine (BAKER), an open-standard universal ID mapping system (SDX), AI content automation, plug-and-play widgets, and a settlement verification feed for sportsbook operators.
Is SportsDataIO a public or private company?
SportsDataIO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportsDataIO founded?
SportsDataIO was founded in 2008. It employs 11 to 50 people.
Where is SportsDataIO based?
SportsDataIO is headquartered in Conshohocken, United States, in the North America region.
How does SportsDataIO make money?
Four revenue lines are on record. API Data Feed Licensing is the primary driver. The others are aggregated Odds Feeds, licensing Agreements (Prediction Markets) and widgets and Visualizations.
Who are SportsDataIO's main competitors?
Direct peers on record are Enetpulse, Genius Sports, Sportradar, OpticOdds and Stats Perform (now Stats Perform / Opta). Emerging players are Swish Analytics, Panda Score (now part of Abios), FantasyPros, RotoWire and DataGolf.
Does SportsDataIO have an API?
Yes. SportsDataIO offers a RESTful Sports Data API providing unlimited API calls with enterprise-class reliability. The API delivers real-time sports data across multiple formats (XML and JSON), covering scores, stats, betting odds, fantasy projections, news, and images for over a dozen sports leagues including NFL, MLB, NBA, NHL, College Football, College Basketball, PGA/Golf, NASCAR, Soccer, MMA, Tennis, WNBA, and Olympics. The API includes free trial access (never expires), live game simulations for off-season development, 24/7 SLA support, and comprehensive documentation including data dictionaries, workflow guides, and integration tools. Client SDKs are available in C# (.NET via NuGet) and Node.js (via NPM/GitHub). OpenAPI/Swagger specification files are published for automated client code generation. Developer documentation is at sportsdata.io/developers.
What industry is SportsDataIO in?
SportsDataIO's product category is Sports Data API. Its primary akta.pro industry code is MPAEACAE, Sports Data Feeds & Integrity Monitoring, with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 51 and its SIC code is 7370.