Agent Crate

What Agent Crate does

Agent Crate Inc. is a Tampa, Florida-based private SaaS company founded in 2017 that operates a subscription-based social media marketing and content platform purpose-built for individual real estate agents and small brokerages. The platform delivers a curated monthly content calendar, a library of 1,000+ real estate-focused templates, done-for-you automated posting to Instagram and Facebook, and a content management hub with reels, carousels, and marketing resources. Underlying technology relies on third-party infrastructure including Stripe and PayPal for subscription billing, Canva for template customization, a third-party publishing platform for social media automation, and AffiliateWP for the partner channel.

The company monetizes through three primary subscription tiers — CREATE ($59/month), AUTOMATE ($99/month), and GROW ($149/month) — plus Small, Medium, and Large team plans (Large Team at $399/month) for multi-agent organizations. The GROW tier extends the platform into full business automation with an integrated CRM, website builder, sales funnels, automated email campaigns, and workflow triggers. Go-to-market is primarily product-led growth via self-serve sign-up on agentcrate.com, supplemented by an affiliate program paying 30% recurring commissions on referred subscriptions. The company reports 25,000+ agents cumulatively served and 500,000+ posts created on the platform.

Agent Crate serves a narrow vertical: residential real estate agents seeking to maintain a professional social media presence without dedicating significant time to content creation. The firm employs 1-10 people, indicating a lean operational footprint. No funding rounds have been disclosed, and the company appears to be bootstrapped and independently held, with no evidence of institutional ownership, M&A activity, or public listing.

Name

Agent Crate

Legal name

Agent Crate Inc.

Website

https://agentcrate.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Agent Crate is a Tampa-based SaaS platform providing subscription-based social media content, automated posting, and CRM tools specifically for individual real estate agents and small brokerages, monetizing via tiered monthly subscriptions and an affiliate program.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Advertising Agencies (7311)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate marketing
• Social media automation
• Content management platform
• Agent marketing tools
• Subscription marketing software

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Revenue: Monthly and annual subscription fees for access to the platform. Three tiered plans: CREATE ($59/month or $590/year), AUTOMATE ($99/month or $990/year), and GROW ($149/month or $1,490/year). Recurring revenue model with automatic renewal at end of each billing cycle.
2. Affiliate Program: 30% recurring commission on monthly subscriptions (up to 12 months) and 30% one-time commission on annual subscriptions for referred customers who purchase through affiliate links. Additional 30% commission on renewal payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Agent Crate is a cloud-based SaaS subscription platform built for real estate agents that bundles ready-made social media templates, a curated content calendar, automated Instagram and Facebook posting, and (in higher tiers) a built-in CRM, website builder, sales funnels, and automated email campaigns. The platform is sold through tiered monthly or annual subscriptions targeting individual agents as well as small, medium, and large real estate teams.

Product overview

Agent Crate is a social media marketing and content platform for real estate professionals offering a tiered subscription model. The core product lineup consists of three main subscription plans: CREATE (self-service content tools), AUTOMATE (done-for-you posting service), and GROW (complete business automation with CRM, website builder, sales funnels, and email campaigns). These plans share foundational features including a Content Calendar, Template Library, Reels Hub, Marketing Resources, AI Generators, and Stock Photos. The GROW plan adds CRM functionality and website hosting capabilities. Agent Crate also offers team-specific plans (Small, Medium, Large) for brokerages managing multiple agents, and operates an Affiliate Program for referral commissions. All plans integrate with Facebook and Instagram for automated posting, process payments through Stripe and PayPal, and utilize Canva for template customization.

Differentiator

Problem solved

Functional benefit

Products and services

• Agent Crate Platform
• Agent Crate Affiliate Program Commission-based referral program allowing affiliates to earn recurring and one-time commissions on referred Agent Crate subscriptions via tracked referral links.

Quantifiable outcome

• Members save 10-15 hours per month on content creation
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• AffiliateWPsupportingTechnology or IntegrationThird-party technology provider engaged by Agent Crate to administer the Affiliate Program. Provides the web interface dashboard (Affiliate Dashboard) used by affiliates to track referrals, commissions, and access promotional materials.
• StripesupportingTechnology or IntegrationThird-party payment processor used by Agent Crate to process subscription payments. Customers provide credit card details which are charged on a recurring monthly/bi-annual/annual basis.
• PayPalsupportingTechnology or IntegrationAlternative third-party payment processor available for subscription payments. Commission payments to affiliates are issued via PayPal.
• CanvasupportingTechnology or IntegrationTemplates are designed for easy customization in Canva. Users can swap out text and images without design experience. Mentioned as part of the no-design-skills-required messaging.
• Facebook/MetacoreTechnology or IntegrationAgent Crate automates posting to Facebook business pages and Instagram accounts. Content is pushed to these platforms via third-party publishing platform. Agent Crate is not affiliated with Facebook or Instagram.
• ChatGPT (OpenAI)supportingTechnology or IntegrationChatGPT generators are available as features in the service but require integration with third-party ChatGPT API. API access requires separate registration and may involve additional fees. Not included in standard subscription plans.
• Third-party Hosting PlatformsupportingTechnology or IntegrationCustomized Hosted Websites are created on and integrated into third-party hosting platforms chosen by Agent Crate. The platform schedules regular maintenance which may affect website availability.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Buffer: Self-serve social media scheduling and publishing platform. Comparable in core done-for-you posting functionality and PLG motion, but horizontal across all industries rather than vertical-specialized.
• Hootsuite: Horizontal social media management platform with scheduling, publishing, and analytics across major networks. Functionally comparable on the automated posting side but serves all verticals, not specialized for real estate.
• Sprout Social: Social media management platform with scheduling, publishing, and engagement tools. Overlaps with Agent Crate's social automation capabilities at a broader, horizontal level rather than real estate-specific.

Direct peers

• CINC: Real estate lead generation and marketing automation platform with IDX websites, CRM, and automated drip campaigns. Serves the same real estate agent vertical with comparable marketing automation features.
• Ylopo: Vertical SaaS for real estate agents combining AI-powered lead generation, social media content, and CRM. Direct competitor with overlapping target market (individual agents and teams) and similar subscription-based GTM.
• ActivePipe: Real estate email marketing and lead nurturing automation platform for agents and teams. Comparable business model targeting real estate professionals with automation-centric marketing.
• Real Geeks: Real estate lead generation and IDX website platform with built-in CRM and marketing automation for agents. Targets the same individual agent and small team customer base with comparable done-for-you marketing.
• Zurple: Real estate marketing automation platform focused on behavioral email, lead nurturing, and CRM for agents. Direct competitor in the marketing automation layer for real estate professionals.
• Chime Technologies: Real estate CRM, lead generation, and marketing automation platform serving agents, teams, and brokerages. Overlaps in CRM, email campaigns, and social/marketing automation for the same vertical customer.
• BoomTown: Real estate lead generation, CRM, and marketing platform for agents and teams. Competes for the same agent marketing budget with a more enterprise-oriented platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agent_crate
• Facebookfacebook.com/agentcrate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agent Crate