Mezink

What Mezink does

Mezink (legal entity: Super Creator Tech Pte. Ltd.) is a Singapore-headquartered AI-powered influencer marketing platform operating across 20+ countries in the Americas, GCC, and Asia-Pacific. The company helps global brands and enterprises discover, evaluate, and manage influencer marketing campaigns through three core AI engines: an AI-Powered Discovery Engine for influencer matching by audience location, content type, engagement, and trends; an AI-Powered Evaluation Engine that claims to predict campaign success with up to 80% accuracy; and AI Content Intelligence that automates brand-compliance content checks with a claimed 40% reduction in approval time. The platform is complemented by a freemium suite of creator-side tools (Link in Bio, AutoDM, Forms, Invoice Generator, QR Code Generator, URL Shortener) distributed via web and mobile app stores, plus specialized services such as TikTok Shop Creator Marketing and Expert Strategy Services. Mezink maintains five country subsidiaries in Singapore, Malaysia, Indonesia, India, and UAE under the Super Creator Tech umbrella, supporting hyper-localized influencer operations.

The company operates a hybrid revenue model combining enterprise subscription access to its AI platform (sales-led via Calendly demos) with freemium creator tools that drive product-led creator acquisition. Its claimed customer base includes 100+ brands across retail, e-commerce, and consumer marketing segments, with named testimonials from Nawasana and Babyshop SEA. Distribution combines direct enterprise sales, self-serve platform access, and mobile app stores. Mezink reports having raised an early-stage round in March 2022 led by Better Capital with peercheque participation, with no subsequent funding rounds, acquisitions, or leadership disclosures in the available data.

Name

Mezink

Legal name

Super Creator Tech Pte. Ltd.

Website

https://mez.ink

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Mezink is an AI-powered influencer marketing platform that helps global brands discover, evaluate, and manage influencer campaigns across 20+ countries. It pairs its enterprise AI platform with a freemium suite of creator-side tools distributed via web and mobile app stores.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPACAGAA

Influencer Marketing Platforms (Discovery/Search/CRM)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Influencer Marketing & Creator Marketplaces

SECONDARYBPAMALAG

Influencer Marketing & Creator Marketplaces

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYBPAFAHAE

Influencer Discovery, Vetting & Due Diligence Services

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYBPAFAHAF

Influencer Campaign Operations & Managed Services

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

Keywords

• Influencer marketing platform
• AI marketing software
• Creator economy tools
• Campaign automation
• KOL discovery

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Influencer Marketing Platform Services: Mezink generates revenue through its AI-powered influencer marketing platform that helps brands discover, evaluate, and manage influencer campaigns. The platform offers subscription-based access to its discovery, evaluation, and content intelligence tools with various tier options for different brand sizes.
2. Creator Tools & Apps: Free tools for creators including Link in Bio, Auto DM, Forms, QR Code Generator, and Invoice Generator. These tools help attract and retain creators to the platform while potentially offering premium features or upsell opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mezink operates an AI-powered influencer marketing platform that enables brands to discover, evaluate, and manage influencer campaigns through proprietary discovery, evaluation, and content intelligence engines across a hyper-localized network spanning 20+ countries. It complements this SaaS platform with a suite of free creator-facing tools (Link in Bio, AutoDM, Forms, Invoice Generator, QR Code Generator, URL Shortener) to attract and retain creators on the ecosystem, plus specialized services such as TikTok Shop Creator Marketing and Expert Strategy Services.

Product overview

Mezink is an AI-powered influencer marketing platform that combines a core marketing platform with multiple standalone tools and modules. The main platform provides AI-driven influencer discovery, campaign evaluation, and automated management capabilities across a global network spanning 20+ countries. The product suite includes Link in Bio (landing page builder), AutoDM (Instagram automation), Forms (form builder), and free utility tools including Invoice Generator, QR Code Generator, and URL Shortener. All products are designed for creators and brands to automate and scale marketing efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Mezink Platform Core AI-driven SaaS platform that helps global brands automate and scale influencer marketing campaigns through AI-powered discovery, evaluation with up to 80% campaign success prediction, content intelligence, automated campaign management, and real-time ROI reporting.
• Link in Bio Landing page builder that creates high-converting bio link pages for social media accounts, with form links, SEO analytics, and full customization of fonts, colors, buttons, and links for monetization.
• AutoDM Instagram automation tool that automatically replies to DMs, comments, and story mentions based on keyword triggers, with support for personalized messages, images, links, and buttons.
• Mezink Forms Form builder for creating custom forms, quizzes, surveys, registrations, and feedback forms with drag-and-drop builder, push notifications, data export, and multiple field types including photos, files, ratings, and text.
• Invoice Generator Free online invoice generator enabling entrepreneurs, freelancers, and small businesses to create simple branded invoices with customizable templates, smart calculations, and multiple export options.
• QR Code Generator Free online QR code generator for websites, business cards, and social media, offering customizable styles and colors with logo embedding and high-quality PNG exports without watermarks.
• URL Shortener URL shortening service for creating compact links for sharing across platforms.
• Engagement Calculator Tool for calculating and measuring social media engagement metrics.
• TikTok Shop Creator Marketing Specialized service for growing TikTok Shop presence through KOL-powered campaigns, including strategic creator matching, native TikTok content creation, and translating creator engagement into measurable sales growth.
• Expert Strategy Services On-demand access to expert marketing strategists who can manage marketing workload, from campaign strategy to execution.
• Creator Partnership Program Program providing a creator experience that makes working with brands a pleasure, including streamlined collaboration workflows.

Quantifiable outcome

• Campaign success prediction with up to 80% accuracy
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• YouTubecoreTechnology or IntegrationMezink utilizes YouTube API Services to enhance platform functionality, in compliance with YouTube's Terms of Service and Privacy Policy. The integration allows Mezink to collect and use publicly available information shared by users on YouTube to understand trends and nature of user interests for services.
• Google (Workspace/Gmail)coreTechnology or IntegrationMezink integrates with Google Workspace APIs for Mail Merge functionality and related Add-ons, collecting email content, recipient lists, and spreadsheet data. Adheres to Google API Services User Data Policy including Limited Use requirements. Google login information protected under Google Privacy Policy.
• Facebook/InstagramcoreTechnology or IntegrationMezink offers social media login functionality through Facebook and Instagram accounts. The platform also supports Instagram automation features including AutoDM for automated replies to DMs, comments, and story mentions.
• Shopee (Affiliate)minorGTM or Marketing PartnerMezink users can integrate Shopee affiliate links into their link-in-bio pages, earning commissions for driving sales through their content. Used by creators like Fauzia Hanum for product promotions.
• TikTok ShopcoreStrategic or Co-development PartnerMezink offers specialized TikTok Shop Creator Marketing services, helping brands build meaningful creator partnerships that drive sales. From strategy to execution, Mezink guides brands through TikTok Shop campaigns including strategic creator matching, native content creation, and translating creator engagement into measurable sales growth.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grin: Grin is an enterprise influencer marketing platform with creator discovery, relationship management, and content workflows, plus a creator-facing marketplace. It targets the same enterprise brand and DTC customer base as Mezink.
• Linktree: Linktree is the category-leading "link in bio" creator tool and PLG funnel, directly competing with Mezink's Link in Bio product. Both platforms use free creator tools to build a creator-side user base that can be monetized via brand partnerships.
• Traackr: Traackr is an enterprise influencer marketing platform focused on discovery, vetting, performance measurement, and brand-safety. Its discovery and analytics depth overlaps Mezink's AI Discovery and Evaluation engines.
• Aspire (formerly AspireIQ): Aspire is a leading AI-powered influencer marketing platform for enterprise brands, offering creator discovery, campaign management, and ROI reporting — directly overlapping Mezink's core platform across the same global brand buyer.
• Upfluence: Upfluence offers an influencer search engine, campaign management, and affiliate tools, and serves both SMBs and enterprise brands. It is a comparable end-to-end platform competitor with similar self-serve and managed elements.
• CreatorIQ: CreatorIQ is a global enterprise creator marketing cloud used by major brands for discovery, campaign management, and analytics. It competes head-on with Mezink for multi-market enterprise brand contracts.

Emerging players

• HypeAuditor: HypeAuditor specializes in AI-driven creator analytics, fraud detection, and audience quality vetting. It competes most directly with Mezink's evaluation/due-diligence engine, but does not offer end-to-end campaign management.
• Stan Store: Stan Store is a creator monetization platform offering link-in-bio, digital product sales, and booking. It competes with Mezink's creator toolset for the same individual creator audience.

Broad incumbents

• Klear (Meltwater): Klear, now part of Meltwater, is an established influencer marketing platform with deep discovery and analytics. It is a broad incumbent offering overlapping capabilities as part of a wider PR/media intelligence suite.
• Later (Influencer Marketing): Later is a social media and influencer marketing platform that combines scheduling, analytics, and influencer tools. It overlaps Mezink on the creator-side tools and brand-side discovery, but as part of a broader social-media marketing suite.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mezinkapp
• YouTubeyoutube.com/@mezinkapp
• Facebookfacebook.com/mezinkapp
• LinkedInlinkedin.com/company/mezink
• Instagraminstagram.com/mezinkcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mezink