Bluewater

What Bluewater does

Bluewater (Bluewater Media, LLC) is a fully converged direct-to-consumer marketing and advertising agency founded in 2001 and headquartered in Clearwater, Florida. The agency delivers end-to-end capabilities across five service lines: Creative (script writing, TV/video production, live productions), Media (strategy, planning, and buying across DRTV, linear TV, CTV/OTT, PPC, social, display, programmatic, email), Commerce (Amazon marketplace management, home shopping, retail planning, website development), Analytics (tracking, direct attribution, omni-channel measurement, predictive analytics, market research), and Studios (in-house production facility with green rooms, edit bays, and prep kitchens). Technology is built on a Snowflake data warehouse with dbt-driven ETL, machine learning for marketing optimization, and client-specific analytics tools. The company also produces original television content, including the 30-episode Griddle Nation series (premiering April 2026 on Gusto TV and RFD-TV) and LOST IN with DJ BBQ (airing across 200+ stations in 132+ U.S. markets and on streaming platforms). Expansion has been augmented by the acquisitions of ShadowBox Pictures (November 2024) and Modus Direct (August 2025), plus a new Los Angeles office opened in July 2024.

The business operates as a privately held, founder-owned company (CEO Andy Latimer) without disclosed external private equity or venture backing. Revenue is generated through custom negotiated retainers and project-based engagements with enterprise and mid-market DTC brands; pricing is not publicly disclosed. Customers include enterprise consumer brands across kitchenware, food, apparel, beverages, and health insurance, such as Blackstone, KitchenAid, SodaStream, HealthMarkets, Tommy John, Fissler North America, Mission Foods, Safe Catch, Schweid & Sons, bamix USA, and Kid Rock's American Badass Grill. Distribution is B2B direct sales through field enterprise teams and strategic partnerships (notably ERA Global). The company's 25th anniversary was celebrated in 2025, with 71% two-year revenue growth recognized on Inc. magazine's 2026 Regionals: Southeast list at No. 109, alongside 24 Telly Awards earned across the 2025-2026 award cycles.

Name

Bluewater

Legal name

Bluewater Media, LLC

Website

https://bluewater.tv

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Bluewater is a fully converged DTC marketing and advertising agency founded in 2001 in Clearwater, Florida, delivering integrated creative, media, commerce, analytics, and studio services to enterprise and mid-market brands.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

akta.pro secondary industry

White-Label DSP Platforms & Streaming-as-a-Service (MPAIACAN)

Keywords

• Direct response advertising
• Media buying services
• Creative production agency
• Digital commerce management
• Marketing analytics services

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital marketing and advertising services: Full-service agency fees including digital media strategy and execution, campaign management, and performance marketing services for DTC brands. Revenue generated through retainer arrangements and project-based engagements.
2. Media buying and placement: Media buying services across DRTV, Brand, Blended, Linear TV, CTV/OTT, and digital channels including PPC, Social, Display, Programmatic, and Email
3. Production services: Creative script writing, TV commercial and video production, live TV and digital productions, digital content and creative assets
4. Branded entertainment and content: Production and distribution of branded entertainment content including television series (Griddle Nation, LOST IN with DJ BBQ), branded integrations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bluewater is a fully converged DTC marketing and advertising agency offering vertically integrated services including creative production, media planning and buying (DRTV, linear TV, CTV/OTT, digital), commerce management (Amazon marketplace, eCommerce, SEO, social), and analytics with attribution modeling. The agency owns a 38,000 sq. ft. production facility in Clearwater, FL and produces original television content (Griddle Nation, LOST IN with DJ BBQ) used as branded entertainment platforms.

Product overview

Bluewater is a fully converged direct-to-consumer (DTC) marketing and advertising agency offering vertically integrated services under one roof. The company operates as a single unified agency with multiple service lines: Creative Services (script writing, TV/video production, live productions), Media Services (strategy, planning, buying across DRTV, linear TV, CTV/OTT, and digital channels), Commerce Services (Amazon marketplace management, e-commerce, SEO, social media), Analytics Services (tracking, attribution, measurement, predictive analytics), and Studios (in-house 33,000+ sq. ft. production facility with full gear). Bluewater also produces original television content including 'Griddle Nation' and 'LOST IN with DJ BBQ.' The company has expanded through acquisitions including Modus Direct (AI-powered media) and ShadowBox Pictures (creative/production).

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Script writing, TV commercial and video production, live TV and digital productions, and digital content creation. Studios equipped with full production capabilities including cameras, lighting, and editing suites, serving DTC and consumer product brands.
• Media Services Media strategy development, planning, and buying across DRTV, Brand, and Blended channels. Covers TV media (Linear, CTV, OTT) and digital media (PPC, Social, Display, Programmatic, Email) for DTC brands seeking measurable campaign performance.
• Commerce Services Amazon Marketplace Management, home shopping management, retail planning, website development, and digital marketing specialization including paid social, display, retargeting, video, search, influencer marketing, Google Shopping, email, SEO, and social media management.
• Analytics Services

Quantifiable outcome

• 71% two-year revenue growth recognized by Inc. magazine
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Fissler North AmericacoreGTM or Marketing Partner · 13 November 2025Fissler North America appointed Bluewater as its new digital agency to enhance its brand visibility and digital marketing efforts in the U.S. and Canada. The partnership aims to support Fissler's growth as an eCommerce brand and consolidate digital strategies across platforms.
• Modus DirectcoreStrategic or Co-development Partner · 18 August 2025Modus Direct, a Sarasota-based media agency, joined the Bluewater family of companies. Known for its performance-driven marketing, Modus brings deep expertise in consumer goods, financial services, and healthcare sectors to complement Bluewater's integrated offering.
• ShadowBox PicturescoreStrategic or Co-development Partner · 13 November 2024Bluewater acquired ShadowBox Pictures, a Philadelphia-based creative and production company known for compelling campaigns, high-end production values, and long-standing client successes. The acquisition advances Bluewater's vision of empowering content and campaign creation through operational efficiencies.
• ERA GlobalcoreStrategic or Co-development Partner · 31 July 2024Bluewater partnered with ERA Global to transform the Autumn Conference into the Global Launch Summit, designed to connect global industry leaders, product marketers, and innovators. The partnership aims to drive international business growth and expand opportunities for the multi-channel and direct-to-consumer industries.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• AMP Agency: AMP Agency is an integrated marketing agency combining strategy, media, creative, and technology for consumer brands. Comparable for converged full-funnel service model targeting mid-market and enterprise clients.
• PMG: PMG is an independent digital-first agency serving brands across media, creative, and analytics with proprietary technology. Comparable for its integrated model and emphasis on data-driven performance marketing.
• Wpromote: Wpromote is a performance-driven digital marketing agency serving mid-market and enterprise brands across paid media, SEO, and creative. Comparable for its integrated media + analytics + creative offering to growth-stage DTC brands.
• GALE: GALE is a business creative agency that brings together media, data, and creative for consumer brands. Comparable for its converged agency model serving DTC and consumer product clients.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, SEO, and conversion optimization for growth-focused brands. Comparable mid-market performance-marketing positioning with cross-channel integration.
• Hawke Media: Hawke Media is a DTC-focused digital marketing agency offering performance, e-commerce, and creative services to consumer brands. Closest direct peer given similar mid-market DTC brand orientation and full-service converged model.
• SmartSites: SmartSites is a digital marketing agency offering SEO, PPC, web design, and e-commerce services to growth brands. Comparable mid-market agency serving DTC and e-commerce brands with integrated marketing capabilities.
• Tinuiti: Tinuiti is a digital marketing agency with deep Amazon marketplace expertise and performance media services for DTC brands. Directly comparable given Amazon commerce specialization and cross-channel media buying.

Broad incumbents

• Publicis Groupe: Publicis is a global communications and marketing services holding company with creative, media, and digital agencies. Comparable as a broad incumbent competing for the same enterprise consumer-brand marketing budgets through agencies like Saatchi & Saatchi, Leo Burnett, and Digitas.
• Ogilvy: Ogilvy is a global advertising and marketing agency network serving enterprise brands with creative, media, PR, and digital services. Comparable as a broad incumbent offering overlapping capabilities to enterprise consumer brands, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BluewaterFL
• Facebookfacebook.com/bluewatermedia
• LinkedInlinkedin.com/company/bluewater-media
• Instagraminstagram.com/bluewater_studios
• TikToktiktok.com/@bluewaterm?
• Xx.com/bluewaterfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluewater