Bicycle London
Bicycle London is an independent, integrated media and creative agency founded in 2021 that delivers brand and performance marketing, media planning and buying, programmatic, creative production, and influencer marketing to enterprise and nonprofit clients across multiple international markets.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bicycle London does
Bicycle London is an independent, integrated media and creative agency founded in 2021 in London, operating on the 'Power Of And' proposition that fuses brand and performance, media and creative, art and science, and data and digital into unified client solutions. The firm operates a multi-divisional service architecture comprising five core units: Bicycle (core media planning and buying), Bicycle Blade (performance and programmatic consultancy), Bicycle Studio (creative production), Bicycle International (cross-market media services spanning UK, Ireland, Scandinavia, mainland Europe, North America, Nigeria, and UAE), and Bicycle Ripple (influencer marketing via a partnership with Hypetap). The technology stack centers on third-party DSPs (DV360, StackAdapt, The Trade Desk), programmatic platforms, analytics tools (Brandwatch, AdIntel, Funnel, GA4, Appsflyer, Semrush), and platform partner credentials from Google, Meta, TikTok, and Amazon Ads. The agency also operates an internal training programme, Bicycle Academy (the Pedal to Success), a 12-month starter scheme launching September 2026.
The company generates revenue through professional services across media planning and buying fees, creative production, performance consultancy, and influencer marketing. It serves approximately 18 clients including Papa Johns, Moju, Sarson's, Stansted Express, LiveScore, Movember, Zooplus, Estrid, OFX, Kroo Bank, Carwow, OpenTable, Five Guys, Warner, Verisure, Tate & Lyle, and Royal British Legion. Its international clients represent combined annual media investment exceeding $40 million. Bicycle London is B-Corp certified, accredited as a London Living Wage employer, holds IPA CPD Platinum status, and earned the People First Promise badge, positioning it as a purpose-driven independent in the UK agency market.
The go-to-market is sales-led with direct enterprise client relationships. The firm is founder-led by CEO and co-founder Henry Daglish and Managing Director Ed Turner, supported by a leadership bench including a Chief People & Purpose Officer (Mark Pavlika), Commercial Director (Jim Elliott), Media Science & Strategy Director (Aidan Mark), and Performance Director (George Lilley-Moncrief), among others. Headcount is approximately 60, growing, working from the Clerkenwell headquarters (300 St John Street, EC1V 4PA) under a hybrid in-office model (Tuesday to Thursday). The company is privately held with no disclosed external investors, funding rounds, or M&A activity in the source data.
Bicycle London firmographics
Firmographics- Name
- Bicycle London
- Legal name
- Bicycle London
- Website
- https://bicyclelondon.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bicycle London is an independent, integrated media and creative agency founded in 2021 that delivers brand and performance marketing, media planning and buying, programmatic, creative production, and influencer marketing to enterprise and nonprofit clients across multiple international markets.
- Ownership category
- akta.pro rank
Where Bicycle London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bicycle London business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Planning and Buying Services: Full-service media agency providing integrated media planning and buying across digital, OOH, broadcast, and traditional channels. Revenue generated through media spend management and agency fees.
- Creative Services: Bicycle Studio provides brand and performance creative solutions including concept development, production, and delivery of marketing assets.
- Performance Consultancy: Blade division delivers data-driven performance marketing consultancy including programmatic, paid search, and retail media services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Starter Programme - Entry-level Media Executive |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bicycle London product offering
Product offeringCore offering
Bicycle London is an independent integrated media and creative agency providing media planning and buying, brand and performance creative, performance marketing, international media services, and influencer marketing. The agency organises its offering around a 'Power Of And' philosophy that fuses brand and performance, art and science, and media and creative disciplines under one roof for ambitious brands.
Product overview
Bicycle London is an independent integrated media and creative agency organized around the 'Power Of And' proposition. The company operates as a unified platform with four distinct service divisions: Bicycle (core media planning and buying), Bicycle Blade (performance/programmatic consultancy), Bicycle Studio (creative production and strategy), and Bicycle International (multi-market campaign management). Additional offerings include Bicycle Ripple (influencer marketing via Hypetap partnership) and the Bicycle Academy training programme. The ecosystem is designed so clients receive integrated brand and performance capabilities, creative strategy, and data-driven media execution under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycle
Quantifiable outcome
- 23,200 sales at 81% lower CPA than benchmark with 9.10 ROAS for Papa Johns Euro 2024 campaign
- +4 more outcomes
Companies that use Bicycle London
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles2 records
Bicycle London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature3 records
Bicycle London partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HypetapcoreHypetap partnership formed Bicycle Ripple, the agency's in-house influencer marketing division. Ripple uses data science to help analyse, select and manage influencers and works with some of the world's most iconic brands.
- XO BikescorePartnership with XO Bikes charity (run by Onwards & Upwards) supporting ex-offenders learning to repair and recycle bikes. Agency supports through Recycle-to-Work scheme, charity bike rides (The Great Release), and giving back days. Employees access refurbished bikes at half retail price.
- Onwards & UpwardscoreCharity partnership with Onwards & Upwards, founders of XO Bikes initiative that trains ex-offenders to repair bikes and provides employment support upon release.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bicycle London competitors and assessment
Company assessmentDirect peers
- Fold7: Independent London-based creative and media agency of similar scale to Bicycle London, serving brand and performance clients across categories. Comparable in size, London focus, and integrated creative-media offering.
- Mother London: Long-standing independent creative and media agency headquartered in London. Directly comparable to Bicycle London in terms of independent positioning, integrated creative and media offering, and similar mid-size London agency profile targeting ambitious brands.
- 72andSunny: Global creative and media agency with independent heritage, now part of Stagwell. Comparable to Bicycle London on integrated brand-and-performance positioning and ambition-led client roster, though with offices in multiple markets.
- Uncommon Creative Studio: Independent creative studio with a London presence known for integrated brand building and purpose-led work. Closely comparable to Bicycle London in its independent stance, brand-and-performance integration, and similar target client profile.
- The&Partnership: Independent agency network offering integrated creative, media, and digital services. Comparable to Bicycle London in combining media planning, creative production, and performance under one independent roof with multi-market reach.
Broad incumbents
- Droga5 (part of Accenture Song): Award-winning creative agency now part of Accenture Song, offering integrated creative and media services to ambitious global brands. Comparable to Bicycle London on creative ambition and brand-building, with much greater scale and tech integration through Accenture.
- AMV BBDO: Established London creative agency within the Omnicom-owned BBDO network. Comparable to Bicycle London on creative output and UK brand-building heritage, but materially larger and backed by global holding-company infrastructure.
- Wieden+Kennedy London: London outpost of the globally recognised Wieden+Kennedy independent creative network. Comparable to Bicycle London on independent, creative-led positioning and high-profile brand clients, though with deeper international footprint.
- WPP / GroupM agencies: WPP and its GroupM media agencies (Mindshare, Wavemaker, EssenceMediacom, mSix&Partners) are the dominant global media-buying incumbents. Comparable to Bicycle London on media planning/buying services, with vastly larger buying leverage, technology investment, and geographic scale.
- Mother Design / TBWA: TBWA's London office is part of the Omnicom global network, offering integrated creative and media services. Comparable to Bicycle London in offering brand-and-performance integration, but with substantially larger global scale and holding-company backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bicycle London social profiles
Digital presenceBicycle London compliance and trust
Trust signalCompliance4 records
Bicycle London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bicycle London leadership team
Management profileNumber of profiles
Profiles17 records
Bicycle London subsidiaries and ownership
Company hierarchySubsidiaries4 records
Bicycle London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bicycle London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bicycle London
What does Bicycle London do?
Bicycle London is an independent integrated media and creative agency providing media planning and buying, brand and performance creative, performance marketing, international media services, and influencer marketing. The agency organises its offering around a 'Power Of And' philosophy that fuses brand and performance, art and science, and media and creative disciplines under one roof for ambitious brands.
Is Bicycle London a public or private company?
Bicycle London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bicycle London founded?
Bicycle London was founded in 2021. It employs 11 to 50 people.
Where is Bicycle London based?
Bicycle London is headquartered in London, United Kingdom, in the Europe region.
How does Bicycle London make money?
Three revenue lines are on record. Media Planning and Buying Services are the primary driver. The others are creative Services and performance Consultancy.
Who are Bicycle London's main competitors?
Direct peers on record are Fold7, Mother London, 72andSunny, Uncommon Creative Studio and The&Partnership. Broad incumbents are Droga5 (part of Accenture Song), AMV BBDO, Wieden+Kennedy London, WPP / GroupM agencies and Mother Design / TBWA.
Does Bicycle London have an API?
No public API is recorded for Bicycle London.