Hypetap
Hypetap is a Melbourne-headquartered intelligent influencer marketing agency that delivers end-to-end campaign management, proprietary AI analytics and content tools, and creator-network services to leading enterprise brands across Australia, EMEA, and the US.
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hypetap does
Hypetap is a Melbourne-headquartered, privately held influencer marketing agency founded in 2013 by brothers Detch Singh (CEO) and Dhruv Singh (CTO). It operates a platform-plus-services model that delivers end-to-end influencer campaigns — including creator matching, content production, paid social amplification via whitelisting, and performance analytics — to enterprise and iconic consumer brands. Named clients span consumer goods, food and beverage, automotive, retail, gaming, government, and travel, including Coca-Cola, eBay, Ford, Kraft Heinz, BYD, Heinz, Colgate Palmolive, Tripadvisor, Australian Open, Sunglass Hut, Swisse, and the South Australian Government. The company has offices in Melbourne (headquarters), Sydney (opened 2025), London (opened 2024 as the EMEA hub), and Singapore.
The technology stack centres on a proprietary platform that combines content, distribution, and data, organised into five product modules: Influence (campaign execution), Intelligence (data analytics and creator audits on 10+ billion data points), Content (production, licensing, and AI tools), Amp (creator-led paid amplification), and Technology (centralised campaign dashboard and an in-built brand safety suite). AI is a core differentiator: Hypetap Intelligence powers matching and brand safety using Amazon Rekognition for AI enrichment, while Hypetap Content AI (launched 2025) adds UGC AI (hyper-lifelike avatar ads), Scene Gen AI (photorealistic product imagery), and Product Embed AI for image-based product placement. Hypetap is a Meta Business Partner and TikTok One platform partner, and is a member of AiMCO (Australia) and IMTB (UK).
Revenue is generated through bespoke, quote-based campaign contracts with enterprise clients (managed services) and network-facilitation fees for connecting brands with creators; pricing is not publicly disclosed. Distribution combines direct enterprise sales with creator-facing self-serve portals across AU/NZ and Europe/USA, plus agency partnerships (e.g., Bicycle London, Our Own Brand). The company operates without external venture or private equity backing and remains under founder control, with senior board additions including former Publicis/Ogilvy CEO Andrew Baxter and former Havas Media Group Chairman Mike Wilson.
Hypetap firmographics
Firmographics- Name
- Hypetap
- Legal name
- Hypetap Pty Ltd
- Website
- https://hypetap.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hypetap is a Melbourne-headquartered intelligent influencer marketing agency that delivers end-to-end campaign management, proprietary AI analytics and content tools, and creator-network services to leading enterprise brands across Australia, EMEA, and the US.
- Ownership category
- akta.pro rank
Hypetap industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)
- akta.pro secondary industries
- Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ), Influencer Whitelisting, Paid Amplification & Spark Ads (BPAFAHAH), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)
Keywords
Where Hypetap is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Hypetap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Campaign Management Services: Hypetap manages influencer marketing campaigns on behalf of clients. The company handles the entire campaign lifecycle including influencer matching, content creation, distribution, and performance analysis. Campaign terms are contracted in a bespoke way on their platform, covering deliverables, timings, content items, ownership rights, and distribution.
- Creator Network Facilitation: Connecting brands with influencers and content creators through their platform, providing access to their vetted network of skilled content creators and audience builders across influence spheres.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hypetap product offering
Product offeringCore offering
Hypetap is a technology-enabled intelligent influencer marketing agency that delivers end-to-end creator-led campaigns for enterprise brands. The company combines proprietary technology (Hypetap Platform, Hypetap Intelligence, Hypetap Content AI, and Hypetap Amp) with a vetted creator network to manage campaign strategy, influencer matching, content creation, paid social amplification, brand safety, and performance analytics across multiple social platforms.
Product overview
Hypetap is an intelligent influencer marketing agency offering a platform-plus-services model. The core Hypetap Platform combines proprietary technology with five integrated service modules: Influence (campaign execution), Intelligence (data analytics), Content (creation and AI tools), Amp (paid social amplification), and Technology (campaign dashboard and brand safety). Hypetap Intelligence provides market intelligence, campaign insights, and AI-powered creator audits. The Content module includes AI-powered features like UGC AI, Scene Gen AI, and Product Embed AI for content creation. Amp enables creator-led paid social via whitelisting across Instagram, TikTok, YouTube, Facebook, Pinterest, LinkedIn, and Snapchat.
Differentiator
Problem solved
Functional benefit
Brands
- Hypetap Intelligence: Data science led analysis and insights platform for influencer marketing, providing market intelligence, campaign insights, research and analysis, and creator audits.
- Hypetap Amp
- Hypetap Content
Products and services
- Hypetap Platform Proprietary technology platform combining content, distribution and data in a single centralized dashboard for end-to-end influencer marketing campaign execution. Designed for enterprise brands seeking full visibility and control across multiple social platforms.
- Hypetap Influence End-to-end influencer campaign management service including creator campaigns, activations and full campaign execution for iconic enterprise brands.
- Hypetap Intelligence Data science-led analysis and insights platform providing market intelligence, campaign insights, research & analysis, and detailed AI-powered creator audits for influencer marketing.
- Hypetap Amp Creator-led paid social amplification service utilizing whitelisting to run ads directly from creators' accounts across multiple social platforms for scalable performance campaigns.
- Hypetap Content Social-first, creator-led content production service covering content creation, branded content, social media management, commissioned UGC, content licensing, and AI-powered content tools.
- Creator Network Vetted network of influencers and content creators across Australia and globally, providing brands with access to skilled content creators and audience builders across influence spheres.
Companies that use Hypetap
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
Hypetap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability10 records
Feature5 records
Hypetap partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting, strategic and minor.
- MetacoreHypetap is a Meta Business Partner with platform certifications and skills to help clients shine on Facebook and Instagram platforms.
- TikTokcoreTikTok One platform partner enabling Hypetap to leverage TikTok's creator ecosystem and advertising capabilities.
- Amazon RekognitionsupportingAI-powered image and video analysis service used for AI Enrichment to catalogue, enrich and analyze content across the network.
- AIMCO (Australian Influencer Marketing Council)coreProud member of AIMCO, contributing to industry standards and best practices in influencer marketing.
- IMTB (Influencer Marketing Trade Body)coreMember of IMTB, the influencer marketing trade body in the UK, with Hypetap's CEO on the IMTB board.
- Our Own BrandstrategicPartnership combining Our Own Brand's cultural expertise with Hypetap's intelligence platform to deliver safer, smarter, and measurable influencer campaigns for UK brands.
- Bicycle LondonminorBicycle London partnered with Hypetap to launch an influencer division, leveraging Hypetap's platform and expertise for their clients.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Hypetap competitors and assessment
Company assessmentBroad incumbents
- Klear (now part of Meltwater): Influencer marketing platform offering creator discovery, campaign analytics, and competitive benchmarking. Now part of Meltwater's broader media-intelligence portfolio, comparable on influencer intelligence and analytics functionality.
Direct peers
- Obviously: Global influencer marketing agency combining campaign execution with proprietary technology for creator matching and measurement. Highly comparable to Hypetap's agency-plus-platform model with a similar enterprise brand focus and international footprint.
- Grin: Influencer marketing platform focused on creator relationship management, content collection, and ROI reporting. Comparable to Hypetap's Influencer + Intelligence + Content modules in serving enterprise brand marketers with end-to-end workflow tooling.
- CreatorIQ: Enterprise influencer marketing platform serving Fortune 500 brands with creator discovery, campaign management, analytics, and integrations. Directly comparable to Hypetap's enterprise positioning, data-driven Intelligence layer, and marquee brand roster.
- Influencer.com: AI-powered influencer marketing platform offering creator discovery, campaign management, and analytics for brands and agencies. Comparable to Hypetap's Intelligence-led, AI-driven matching and analytics approach for enterprise clients.
- Billion Dollar Boy: UK-based creative influencer marketing agency with global offices and a tech platform (School of Influence). Closest agency-side competitor to Hypetap in EMEA, serving similar iconic-brand clients with full-service creator campaigns and paid amplification.
- Aspire (formerly AspireIQ): US-based influencer marketing platform combining creator marketplace, campaign management, and paid amplification tooling. Closest direct competitor to Hypetap's combined agency-plus-platform model, with overlapping enterprise customer base and Meta/TikTok platform partner positioning.
Emerging players
- Captiv8: Influencer marketing platform for brand and agency marketers with creator discovery, campaign management, and paid amplification. Overlaps with Hypetap's Amp module on paid creator amplification and with Hypetap Intelligence on creator-brand fit analytics.
- IZEA Worldwide: Public influencer marketing technology company offering influencer marketplace, content amplification (including paid whitelisting), and managed services. Comparable to Hypetap across discovery, paid amplification, and managed services with broader but less differentiated tooling.
Regional players
- Tribe (Hello Influence / Tribe Group): APAC-focused influencer marketing platform and agency with technology tools for creator discovery and campaign analytics. Closest regional comparator to Hypetap in Asia-Pacific, sharing similar full-service-plus-tech positioning in the Australian and broader APAC market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hypetap social profiles
Digital presenceHypetap compliance and trust
Trust signalCompliance4 records
Hypetap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hypetap leadership team
Management profileNumber of profiles
Profiles7 records
Hypetap funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hypetap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hypetap
What does Hypetap do?
Hypetap is a technology-enabled intelligent influencer marketing agency that delivers end-to-end creator-led campaigns for enterprise brands. The company combines proprietary technology (Hypetap Platform, Hypetap Intelligence, Hypetap Content AI, and Hypetap Amp) with a vetted creator network to manage campaign strategy, influencer matching, content creation, paid social amplification, brand safety, and performance analytics across multiple social platforms.
Is Hypetap a public or private company?
Hypetap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hypetap founded?
Hypetap was founded in 2013. It employs 11 to 50 people.
Where is Hypetap based?
Hypetap is headquartered in Melbourne, Australia, in the Oceania region.
How does Hypetap make money?
Two revenue lines are on record. Campaign Management Services are the primary driver. The others are creator Network Facilitation.
Who are Hypetap's main competitors?
Klear (now part of Meltwater) is listed as a broad incumbent. Direct peers are Obviously, Grin, CreatorIQ, Influencer.com, Billion Dollar Boy and Aspire (formerly AspireIQ). Emerging players are Captiv8 and IZEA Worldwide. Tribe (Hello Influence / Tribe Group) is listed as a regional player.
Does Hypetap have an API?
No public API is recorded for Hypetap.
What industry is Hypetap in?
Hypetap's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPAAAHAC, Influencer Sourcing & Casting (Discovery/Shortlisting), with a secondary code of MPAAAHAJ, Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads). Its NAICS code is 54181 and its SIC code is 7311.